facebook: social shopping
TRANSCRIPT
Version: 2.01 / Release: Jan 2014 / Update: June: 2015
Toronto
SOCIAL SHOPPING
Like-Button Meanings
Context Story Product Place Company
Meaning More Wish Want Dream
Give me morelike that
I wish to have it
I want to be here
I dreamto work here
are not the same for every context
New FB Categories
Products
Companies
Humor
Other
For Every Meaning of Like-Button
Products
• Own• Wish to have• Preferable Grocery• Services used• Favorite Brands• Food I like• etc
Evil In DetailsShopping is an experience
Dreams Your friends always know that you want for Birthday
Experts Ask friends for a recommendation before purchase
Pre-order Companies can sell product before launching it
Promotion Companies can adjust price according to demand
Tracking Companies now know everything about their customers
Social ShoppingEvery FB Category is a commercial platform
IvanE-mail: [email protected]
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