facebook seo

Copyright 2011 PREasy.com LLC

Facebook SEO

Janak MehtaPR Easy

www.PREasy.com

http://www.preasy.com/


In This Session

Facebook SEO Steps To Optimize Facebook Page Edge Rank


Facebook Page Vs. Website


Anatomy Of Facebook Search

The first level is Facebook Autosuggest (also referred to as “Auto-Complete” results):

just start typing your search term to get instant results right below thesearch box:


Important To Remember

Facebook search results are unique to each user

Facebook search is likely to heavily rely on connections

It relies on exact match: for example, [blogging] versus [bloggers]:


Blogging Vs. Bloggers


OPTIMIZING FACEBOOK PAGE


Keyword Rich Page Name


Smart Vanity URL

www.facebook.com/username

http://www.facebook.com/username


Select Right Category


Use Info Tab & About Box


Facebook Page Notes

Add Twitter Favorites, Blog feed. www.twitter.com/username/favorites Example: “lawn sprinkler repair michigan”

http://www.twitter.com/username/favorites

http://www.google.com/search?q=lawn+sprinkler+repair+michigan&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a


Add Tabs To Your Page


Build Links To Page


http://developers.facebook.com/docs/plugins/

Like Box


Use Facebook As Page


Edge Rank


Edge Rank Simplified

Affinity = The relationship between you and each individual fan

Weight = Photos > Videos > Links > Status updates > Apps.

Time = The more recent your post, the higher your EdgeRank score


Object Vs. Edge


• 0-3 = Below average.• 4-7 = Average.• 7-20 = Above average.• 20 + = Excellent.

Pages with a very low amount of fans (<100) will most likely result in very high numbers due to a small sample size.


How To Increase Edge Rank

Ask Questions Ask Opinions Incorporate relevant photos Add videos Include links in posts Interact with Fans Relate to current events Keep it “Fresh”


Discover How Video Marketing Can Help You Get More Leads,

Build Trust In Marketplace And Increase Sales

Date: Thursday, June 16th, 2011

Time: 6:00 pm to 9:00 pm

Location: Eastern Michigan University

38777 Six Mile RoadSuite 410/411

Livonia, Michigan 48152

To Attend Please Call: 734-743-1736 Or

Register Online: www.socialmediami.com/register

http://www.socialmediami.com/register


Facebook SEO

What it does: Facebook internal search

helps users find content; Google and

Bing also rank Facebook Pages.

Why it matters: Pages that are well

defined and optimized will get higher

rankings both within Facebook and on

the major search engines.


Facebook SEO - Why

Your Facebook Fan Page can outrank Your website Facebook has higher page rank

More Traffic than Google Perez Hilton is getting 7Million visitors/month from

Facebook(source: hitwise) Virtually zero competition

Very Few SEOs are focusing on Facebook


Anatomy Of Facebook Search

click to “See more results for…” to get to “Advanced Facebook” search results

Includes Pages, Friends, Posts By Friends, Applications and even web results ( powered by Bing).


Important To Remember

Facebook search results are unique to each user You never know what your friends or just random users will see for any given search query.

Facebook search is likely to heavily rely on connections: how “close” the user is to each page - how many of their friends Like it or even how many Friends of Friends Like it.

It relies on exact match: for example, [blogging] versus [bloggers]:


Keyword Rich Page Name

The name of a Facebook Page is also its actual page title tag ( You can change uptill 100 likes)

Facebook search is biased to “exact match”: your page will only have a chance to show up if it has the exact word the user types in the search box.

Rule of thumb: Name your page after your brand without trying to make it too descriptive. BUT make sure to use your full name and break into the separate words

Example:

“Social Media Michigan” is better than “SocialMediaMichigan”


Select Right Category

Make sure to specify Category and Subcategory. It will help the listing to be more easily identified in

Facebook search results.


Use Info Tab & About Box

Fill “About us” box and “Info” tab to describe the business.

These fields offer more “indexable” content for search engines.


Page (In-)Links: In Facebook ‘off page’ focuses on having users

Like your Page: Facebook Like = “vote” for a Page. Facebook uses Likes to measure both page popularity

and relevancy to each separate user. More Likes = More links (search engines love)

Build Links To Page


News Feed Visibility => Edge Rank


Edge Rank Simplified Affinity = the relationship between you and each

individual fan. That is, how often a fan views and interacts with your Facebook page and individual posts. Plus, how much you engage with your fans: Facebook rewards you for building relationships!

Weight = typically, photos receive the highest weight, followed by videos, links, status updates and apps. Manual posts receive more weight than posts by apps.

Time = the more recent your post, the higher your EdgeRank score. A popular piece of content will stay for a longer period of time in the News Feed of your fans.


“Overall, EdgeRank is based on three factors: affinity, weight and relevancy. When multiplied together, they have the ability to push your content to the New Feed’s ‘Top News,’ where fans will be able to see what your brand has to say. For instance, an image with dozens of Comments will have a higher affinity score than a status update with a few ‘Likes.’ In addition, and object’s relevancy will help determine how high it will appear within the ‘Top News.’ Any item that appears within the News Feed — such as a status update or video — is called an object, and any action taken on the object — such as a ‘Like’ or Comment — is called an edge.”


The Page Wall: Update your regularly (at least a couple of times

a week) with content about your niche, domain, business.

It keeps the page “alive” and keeps both the search engines and the people coming back.

Wall posts shows up in search engine Facebook search data expires after 30 days

Page updates show up in both the Auto Suggest and Advanced Facebook search results which makes the Page easier to find.

Page Wall

facebook seo

Documents

facebook pagecopyright

llcuse facebook

facebook rewards

facebook pageedge rank

page alive

page easier

userfacebook search

search engines