facebook plug ‘n play packages - amazon s3...facebook plug ‘n play packages fall/winter 2016...
TRANSCRIPT
FacebookPlug lsquoN PlayPackages
FallWinter 2016
Pick a problemChoose a package Escape your office
YOU DESERVE A SERVICE TEAM AS OBSESSED WITH YOUR CAMPAIGNS AS YOU AREManaging effective social campaignsmdashfrom ad prep and launch to execution and
analysismdashcan be a daunting task Imagine a team of strategists account managers and
campaign managers with thousands of hours of experience managing billions of dollars
for the worldrsquos largest brands at your fingertips Unified provides you with the best people
using the best technology to deliver the best results for you every time
While there are a host of potential problems brands face only a select number are universal
enough to give social media marketers across the country a headache or two Not to worrymdashwersquove
identified the most common challenges in order to develop corresponding solutions that are easy to
deploy cost-effective and have already been proven successful Add in the fact that your campaigns
will be run by a company that is top-ranked by Forrester in seven key categories the only one of
which received a perfect service score and you can feel confident that true experts are managing
your initiatives Our service team also has a knack for leveraging 1st party 3rd party and social data
to fine-tune targeting and drive real results
Innovative Campaign Strategy Handpicked campaign strategies and recommendations that are
tied directly to important business objectives
End-To-End Campaign Management Expert teams dedicated to your brand to maximize ongoing
social performance whether during work hours or for any real-time event
Advanced Campaign Analysis Data-driven campaign performance analysis and critical learnings
that can significantly enhance live and future campaigns
Complex Campaigns At Scale Eliminate resources and costs needed to develop and deploy
complex campaigns in-house
Twice The Team Brands benefit from the diverse expertise of a team thatrsquos twice the size of the
average industry average
A proud Facebook Marketing Partner since 2012
A two-time Facebook Innovation Award winner
An industry leader in solving complex business problems with advanced technology to drive bigger ad spend on both Facebook and Instagram
Well-versed with Global 2000 brands and the auto entertainment tech telecom financial services and retail industries
WHO WE ARE
WHY USE PLUG Nrsquo PLAY PACKAGES
WHAT WE PROVIDE
Challenge I Need More Market Share
Challenge Irsquom Not Tracking 70 Of My Campaign Performance
Challenge I Lack The Resources ampOr Budget To Deploy A Hyper-Local Campaign
Challenge I Need To Increase Consumer Purchase Intent
Challenge I Lack The Resources ampOr Budget To Deploy A Hyper-Personalized Campaign
Challenge I Need To Increase Sales
Challenge I Need To Increase Awareness For A New Product Or Service
Challenge I Need To Increase Viewership To Achieve My Goal
TABLE OF CONTENTS
Competitive Conquesting
Dark Social Measurement
Localized Marketing
New Customers amp Loyalty
Personalized Content
Sales Event
Product Launch
Video First
4
6
8
10
12
14
16
18
Video Carousel Photo Link
Example Case Study
Competitive Conquesting Package
I Need More Market Share
THE CHALLENGE
THE SOLUTION
Win market share with effective campaigns based on critical competitive intelligence
Example Ad Formats
Why Unified
Campaign Use Cases
Example MetricsUnifiedrsquos unparalleled social advertising expertise coupled with our platformrsquos real-time competitive intelligence ensures brands can uncover what will be successful and what should be avoided
Increasing market share brand conquesting promotions and sales events
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
4
A Leading Reality Show Decreased Their CPV By 50 Leveraging Competitive Targeting (Source Unified 2016)
Cost Per View
Cost Per Engagement
Cost Per Action
Cost Per Sale
Nielsen Brand Effect Metrics (Brand lift purchase intent brand favorability etc)
ReachFrequency
Competitive Conquesting Facebook 2016
Buying Process
Added Value
Competitive Conquesting Package
5
10
8
7
6
$250K in spend over 1 quarter
$500K in spend over 1 quarter
$750K in spend over 1 quarter
$1MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
Process
7ndash10 business days
Submit known competitors business objectives KPIs
Unified executes competitive analysis
Unified provides media plan
Media plan approval
Onboarding Launch
Politics Retail TelcoQSR Tech
Proven Verticals
Nielsen Brand Effect StudyMeasure the extent to which your advertising has shifted consumer perception against awareness attitudes favorability intent or preference
Unified Competitive AuditPre-campaign competitive analysis including creative recommendation targeting strategy and tactics mix
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Local Awareness Ad(video or store locator)
Localized Marketing Package
I Lack The Resources AndOr Budget To Deploy A Hyper-Local Campaign
THE CHALLENGE
THE SOLUTION
Lean on automation experts to launch intricate location-based campaigns without draining resources budget or time
Example Ad Formats
Why Unified
Campaign Use Cases More than half of Marketing Executives agree that personalizing content drives higher response rates but that it is becoming increasingly difficult to launch these types of campaigns
- Forrester 2016 CMO Council 2015
Did You Know
Unified is well-known for award-winning campaign automation which has enabled brands to deploy hyper-personalized ads that are optimized for premium performance
Personalized local content promotions and sales events product catalogues timely moments store specific events
Automotive Retail TelcoFin Serve QSR
Proven Verticals
6
Example Metrics Cost Per View
Cost Per Qualified Lead
Estimated Store Visits
Cost Per Action
Cost Per Sale
Insurance
Localized Marketing Facebook 2016
Buying Process
Added Value
Localized Marketing Package
7
12
10
8
6
$1MM in spend over 1 quarter
$2MM in spend over 1 quarter
$5MM in spend over 1 quarter
$10MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
Process
15ndash20 business days
Unified Local Campaign AutomationMake large-scale impossible campaigns possible
Unified Automation Set up and Professional ServicesAutomation experts to help at every step of the way
Unified Offline Audience AnalysisAnalysis of offline converters using Facebookrsquos Beta Offline conversion API
Store Visits Analysis BetaMeasuring store visits and impact for local campaigns
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Discovery and scoping meeting with Unified
Professional Services team
Project plan acceptance
Local Campaign Automation Implementation amp QA
Launch
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Video Carousel Photo Link
Major Grocer Exceeds CPA Goal By 75 Using The Unified Platform and Service Experts To Deploy CRM-Targeted Facebook Adshttpwwwunifiedcomcase-studycase-study-facebook-otc-pixels-to-conversions
Example Case Study
New Customers amp Loyalty Package
I Need To Increase Consumer Purchase Intent
THE CHALLENGE
THE SOLUTION
Use your CRM audiences to build loyalty among buyers and purchase intent among new customers
Example Ad Formats
Why Unified
Campaign Use Cases
Example Metrics Cost Per Action
Cost Per Sale Estimated store visits
ReachFrequency
Unified optimizes your investments throughout the customer journey offering proven campaign strategies deployed with world-class software
Driving new customers loyalty programs product upsell customer funnel velocity
8
Politics Retail TelcoQSR Tech
Proven Verticals
New Customers amp Loyalty Facebook 2016
Buying Process
Added Value
New Customers amp Loyalty Package
9
10
8
7
6
$250K in spend over 1 quarter
$500K in spend over 1 quarter
$750K in spend over 1 quarter
$1MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
CRM Audience AnalysisDetailed analysis of your CRM audiences including the difference between prospects customers and loyalists
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Process
Submit audiences or place WCA Pixel business objectives KPIs
Unified executes Audience analysis
Unified provides media plan
Media plan approval
Onboarding Launch
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Video Carousel Photo Link
Personalized Content Package
I Lack The Resources AndOr Budget To Deploy A Hyper-Personalized Campaign
THE CHALLENGE
THE SOLUTION
Effortlessly launch highly complex campaigns without draining resources budget or time
Example Ad Formats
Why Unified
Campaign Use Cases
Unified is well-known for award-winning campaign automation which has enabled brands to deploy hyper-personalized ads that are optimized for premium performance
Hyper-personalized contentvideo promotions and sales events
Example Metrics Cost Per View
Cost Per Engagement Cost Per Action
Cost Per Sale
Lexus Deployed Over 1000 Hyper-Personalized Videos Used In 4000 Individual Ads To Reach Over 112MM People Nationwide
httpwwwunifiedcomlexus-case-study
Example Case Study
Facebook Award
Best Use of Data
Cannes Lion
10
Politics Retail TelcoQSR Tech
Proven Verticals
Personalized Content Facebook 2016
Buying Process
Added Value
Personalized Content Package
12
10
8
6
$1MM in spend over 1 quarter
$2MM in spend over 1 quarter
$5MM in spend over 1 quarter
$10MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
15ndash20 business days
Unified Campaign AutomationMake large-scale impossible campaigns possible
Automation Set up and Professional ServicesAutomation experts to help at every step of the way
Audience Segmentation AnalysisDetailed analysis of your viewers and converters driving better future planning targeting and creative
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
11
Process
Discovery and scoping meeting with Unified
Professional Services team
Project plan acceptance
Personalized Content at scale Implementation amp QA
Launch
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Example Ad Formats
Why Unified
Campaign Use Cases
Video Carousel DynamicProduct Ad
Photo Link
Example Metrics Cost Per View
Cost Per Engagement
Cost Per Action
Cost Per Sale
Facebook Conversion Lift
Estimated Store Visits
A Major Retailer Used Facebook To Get Coupon-Clippers Online To Convert Offline With A CTR 1927 Higher Than Goalhttpwwwunifiedcomcase-studycase-study-facebook-retailer-online-offline-conversion
Example Case Study
Sales Event Package
I Need To Increase Sales
THE CHALLENGE
THE SOLUTION
Drive awareness and ROI for major sales events with strategically optimized targeting and placements
Unified has a proven track record for helping brands get the most out of their direct response campaigns with sophisticated optimization and award-winning social advertising expertise
Sales event product promotion limited time offer
12
Politics Retail TelcoQSR Tech
Proven Verticals
Sales Event Facebook 2016
Facebook Conversion Lift StudyDetermine the additional business driven online or offline from people reached by Facebook ads across devices
Unified Offline Audience AnalysisAnalaysis of offline converters using Facebookrsquos Beta Offline conversion API
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Buying Process
Added Value
Sales Event Package
13
10
8
7
6
$250K in spend over 1 quarter
$500K in spend over 1 quarter
$750K in spend over 1 quarter
$1MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
Process
Submit Sales event goals business objectives KPIs
Unified provides media plan
Media plan approval
Onboarding
Launch
Post campaign audience analysis of converted customers
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Video Carousel Photo Link
Product Launch Package
I Need To Increase Awareness For A New Product Or Service
THE CHALLENGE
THE SOLUTION
Use CRM and social audience data to entice the right users at the right time for your product launch
Example Ad Formats
Why Unified
Campaign Use Cases
Unifiedrsquos service experts apply sophisticated intelligence from CRM and social audiences to build customized targeting strategies that offer the best possible campaign performance
Launching new product or brand high impact reach and frequency
Example Metrics
Example Case Study
14
Cost Per View
ReachFrequency
Nielsen Brand Effect Metrics (Brand lift purchase intent brand favorability etc)
A Leading Auto Brand Deploys Customized Targeting For An Upcoming Product Launch Using Unifiedrsquos CRM Audience Intelligence
httpwwwunifiedcomcase-studycase-study-facebook-auto-audience-intelligence
Politics Retail TelcoQSR Tech
Proven Verticals
Product Launch Facebook 2016
Buying Process
Added Value
Product Launch Package
12
10
8
6
$1MM in spend over 1 quarter
$2MM in spend over 1 quarter
$5MM in spend over 1 quarter
$10MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
15
Nielsen Brand Effect StudyMeasure the extent to which your advertising has shifted consumer perception against awareness attitudes favorability intent or preference
Reach and Frequency AnalysisDetailed post-campaign analysis on your reach and frequency buy and how it impacted your campaign
CRM Targeting AnalysisLearn from existing customers how to enhance audience targeting for your upcoming product launch
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Process
Submit audiences or place WCA Pixel business objectives KPIs
Unified executes Audience analysis
Unified provides media plan
Media plan approval
Onboarding Launch
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Video Video Carousel Facebook Live Video
Canvas Ads
A Global Auto Brand Leverages Unified To Prove Facebook Video Drives 25 More Conversions At A Lower Costhttpwwwunifiedcomcase-studycase-study-facebook-auto-video-conversions
Video First Package
I Need To Increase Viewership To Achieve My Goal
THE CHALLENGE
THE SOLUTION
Build loyal viewers with intelligence-informed creative to drive campaign engagement and conversions
Example Ad Formats
Why Unified
Campaign Use Cases
Unifiedrsquos unparalleled social advertising expertise coupled with our platformrsquos real-time intelligence ensures brands can determine the most lucrative creative generate engagement and drive desired actions
Video marketing viral campaigns branding sales and promotions
Example Metrics
Example Case Study
16
Cost Per View ReachFrequency
Politics Retail TelcoQSR Tech
Proven Verticals
Video First Facebook 2016
Buying Process
Added Value
Video First Package
10
8
7
6
$250K in spend over 1 quarter
$500K in spend over 1 quarter
$750K in spend over 1 quarter
$1MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
17
Viewer AnalysisDetailed analysis of your viewers including the differences between full and partial viewers and how it impacts your campaign
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Process
Submit business objectives KPIs
Unified provides media plan
Media plan approval
Onboarding
Launch
Post campaign audience analysis of video viewers
CONTACT US
180 Madison Ave 23rd FlNew York NY 10016
855-236-5482
unified
unified
getunified
+UnifiedPlatform
unifiedcom
salesunifiedcom
To learn more httpawesmz1kNL
wwwunifiedcom
YOU DESERVE A SERVICE TEAM AS OBSESSED WITH YOUR CAMPAIGNS AS YOU AREManaging effective social campaignsmdashfrom ad prep and launch to execution and
analysismdashcan be a daunting task Imagine a team of strategists account managers and
campaign managers with thousands of hours of experience managing billions of dollars
for the worldrsquos largest brands at your fingertips Unified provides you with the best people
using the best technology to deliver the best results for you every time
While there are a host of potential problems brands face only a select number are universal
enough to give social media marketers across the country a headache or two Not to worrymdashwersquove
identified the most common challenges in order to develop corresponding solutions that are easy to
deploy cost-effective and have already been proven successful Add in the fact that your campaigns
will be run by a company that is top-ranked by Forrester in seven key categories the only one of
which received a perfect service score and you can feel confident that true experts are managing
your initiatives Our service team also has a knack for leveraging 1st party 3rd party and social data
to fine-tune targeting and drive real results
Innovative Campaign Strategy Handpicked campaign strategies and recommendations that are
tied directly to important business objectives
End-To-End Campaign Management Expert teams dedicated to your brand to maximize ongoing
social performance whether during work hours or for any real-time event
Advanced Campaign Analysis Data-driven campaign performance analysis and critical learnings
that can significantly enhance live and future campaigns
Complex Campaigns At Scale Eliminate resources and costs needed to develop and deploy
complex campaigns in-house
Twice The Team Brands benefit from the diverse expertise of a team thatrsquos twice the size of the
average industry average
A proud Facebook Marketing Partner since 2012
A two-time Facebook Innovation Award winner
An industry leader in solving complex business problems with advanced technology to drive bigger ad spend on both Facebook and Instagram
Well-versed with Global 2000 brands and the auto entertainment tech telecom financial services and retail industries
WHO WE ARE
WHY USE PLUG Nrsquo PLAY PACKAGES
WHAT WE PROVIDE
Challenge I Need More Market Share
Challenge Irsquom Not Tracking 70 Of My Campaign Performance
Challenge I Lack The Resources ampOr Budget To Deploy A Hyper-Local Campaign
Challenge I Need To Increase Consumer Purchase Intent
Challenge I Lack The Resources ampOr Budget To Deploy A Hyper-Personalized Campaign
Challenge I Need To Increase Sales
Challenge I Need To Increase Awareness For A New Product Or Service
Challenge I Need To Increase Viewership To Achieve My Goal
TABLE OF CONTENTS
Competitive Conquesting
Dark Social Measurement
Localized Marketing
New Customers amp Loyalty
Personalized Content
Sales Event
Product Launch
Video First
4
6
8
10
12
14
16
18
Video Carousel Photo Link
Example Case Study
Competitive Conquesting Package
I Need More Market Share
THE CHALLENGE
THE SOLUTION
Win market share with effective campaigns based on critical competitive intelligence
Example Ad Formats
Why Unified
Campaign Use Cases
Example MetricsUnifiedrsquos unparalleled social advertising expertise coupled with our platformrsquos real-time competitive intelligence ensures brands can uncover what will be successful and what should be avoided
Increasing market share brand conquesting promotions and sales events
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
4
A Leading Reality Show Decreased Their CPV By 50 Leveraging Competitive Targeting (Source Unified 2016)
Cost Per View
Cost Per Engagement
Cost Per Action
Cost Per Sale
Nielsen Brand Effect Metrics (Brand lift purchase intent brand favorability etc)
ReachFrequency
Competitive Conquesting Facebook 2016
Buying Process
Added Value
Competitive Conquesting Package
5
10
8
7
6
$250K in spend over 1 quarter
$500K in spend over 1 quarter
$750K in spend over 1 quarter
$1MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
Process
7ndash10 business days
Submit known competitors business objectives KPIs
Unified executes competitive analysis
Unified provides media plan
Media plan approval
Onboarding Launch
Politics Retail TelcoQSR Tech
Proven Verticals
Nielsen Brand Effect StudyMeasure the extent to which your advertising has shifted consumer perception against awareness attitudes favorability intent or preference
Unified Competitive AuditPre-campaign competitive analysis including creative recommendation targeting strategy and tactics mix
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Local Awareness Ad(video or store locator)
Localized Marketing Package
I Lack The Resources AndOr Budget To Deploy A Hyper-Local Campaign
THE CHALLENGE
THE SOLUTION
Lean on automation experts to launch intricate location-based campaigns without draining resources budget or time
Example Ad Formats
Why Unified
Campaign Use Cases More than half of Marketing Executives agree that personalizing content drives higher response rates but that it is becoming increasingly difficult to launch these types of campaigns
- Forrester 2016 CMO Council 2015
Did You Know
Unified is well-known for award-winning campaign automation which has enabled brands to deploy hyper-personalized ads that are optimized for premium performance
Personalized local content promotions and sales events product catalogues timely moments store specific events
Automotive Retail TelcoFin Serve QSR
Proven Verticals
6
Example Metrics Cost Per View
Cost Per Qualified Lead
Estimated Store Visits
Cost Per Action
Cost Per Sale
Insurance
Localized Marketing Facebook 2016
Buying Process
Added Value
Localized Marketing Package
7
12
10
8
6
$1MM in spend over 1 quarter
$2MM in spend over 1 quarter
$5MM in spend over 1 quarter
$10MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
Process
15ndash20 business days
Unified Local Campaign AutomationMake large-scale impossible campaigns possible
Unified Automation Set up and Professional ServicesAutomation experts to help at every step of the way
Unified Offline Audience AnalysisAnalysis of offline converters using Facebookrsquos Beta Offline conversion API
Store Visits Analysis BetaMeasuring store visits and impact for local campaigns
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Discovery and scoping meeting with Unified
Professional Services team
Project plan acceptance
Local Campaign Automation Implementation amp QA
Launch
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Video Carousel Photo Link
Major Grocer Exceeds CPA Goal By 75 Using The Unified Platform and Service Experts To Deploy CRM-Targeted Facebook Adshttpwwwunifiedcomcase-studycase-study-facebook-otc-pixels-to-conversions
Example Case Study
New Customers amp Loyalty Package
I Need To Increase Consumer Purchase Intent
THE CHALLENGE
THE SOLUTION
Use your CRM audiences to build loyalty among buyers and purchase intent among new customers
Example Ad Formats
Why Unified
Campaign Use Cases
Example Metrics Cost Per Action
Cost Per Sale Estimated store visits
ReachFrequency
Unified optimizes your investments throughout the customer journey offering proven campaign strategies deployed with world-class software
Driving new customers loyalty programs product upsell customer funnel velocity
8
Politics Retail TelcoQSR Tech
Proven Verticals
New Customers amp Loyalty Facebook 2016
Buying Process
Added Value
New Customers amp Loyalty Package
9
10
8
7
6
$250K in spend over 1 quarter
$500K in spend over 1 quarter
$750K in spend over 1 quarter
$1MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
CRM Audience AnalysisDetailed analysis of your CRM audiences including the difference between prospects customers and loyalists
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Process
Submit audiences or place WCA Pixel business objectives KPIs
Unified executes Audience analysis
Unified provides media plan
Media plan approval
Onboarding Launch
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Video Carousel Photo Link
Personalized Content Package
I Lack The Resources AndOr Budget To Deploy A Hyper-Personalized Campaign
THE CHALLENGE
THE SOLUTION
Effortlessly launch highly complex campaigns without draining resources budget or time
Example Ad Formats
Why Unified
Campaign Use Cases
Unified is well-known for award-winning campaign automation which has enabled brands to deploy hyper-personalized ads that are optimized for premium performance
Hyper-personalized contentvideo promotions and sales events
Example Metrics Cost Per View
Cost Per Engagement Cost Per Action
Cost Per Sale
Lexus Deployed Over 1000 Hyper-Personalized Videos Used In 4000 Individual Ads To Reach Over 112MM People Nationwide
httpwwwunifiedcomlexus-case-study
Example Case Study
Facebook Award
Best Use of Data
Cannes Lion
10
Politics Retail TelcoQSR Tech
Proven Verticals
Personalized Content Facebook 2016
Buying Process
Added Value
Personalized Content Package
12
10
8
6
$1MM in spend over 1 quarter
$2MM in spend over 1 quarter
$5MM in spend over 1 quarter
$10MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
15ndash20 business days
Unified Campaign AutomationMake large-scale impossible campaigns possible
Automation Set up and Professional ServicesAutomation experts to help at every step of the way
Audience Segmentation AnalysisDetailed analysis of your viewers and converters driving better future planning targeting and creative
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
11
Process
Discovery and scoping meeting with Unified
Professional Services team
Project plan acceptance
Personalized Content at scale Implementation amp QA
Launch
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Example Ad Formats
Why Unified
Campaign Use Cases
Video Carousel DynamicProduct Ad
Photo Link
Example Metrics Cost Per View
Cost Per Engagement
Cost Per Action
Cost Per Sale
Facebook Conversion Lift
Estimated Store Visits
A Major Retailer Used Facebook To Get Coupon-Clippers Online To Convert Offline With A CTR 1927 Higher Than Goalhttpwwwunifiedcomcase-studycase-study-facebook-retailer-online-offline-conversion
Example Case Study
Sales Event Package
I Need To Increase Sales
THE CHALLENGE
THE SOLUTION
Drive awareness and ROI for major sales events with strategically optimized targeting and placements
Unified has a proven track record for helping brands get the most out of their direct response campaigns with sophisticated optimization and award-winning social advertising expertise
Sales event product promotion limited time offer
12
Politics Retail TelcoQSR Tech
Proven Verticals
Sales Event Facebook 2016
Facebook Conversion Lift StudyDetermine the additional business driven online or offline from people reached by Facebook ads across devices
Unified Offline Audience AnalysisAnalaysis of offline converters using Facebookrsquos Beta Offline conversion API
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Buying Process
Added Value
Sales Event Package
13
10
8
7
6
$250K in spend over 1 quarter
$500K in spend over 1 quarter
$750K in spend over 1 quarter
$1MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
Process
Submit Sales event goals business objectives KPIs
Unified provides media plan
Media plan approval
Onboarding
Launch
Post campaign audience analysis of converted customers
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Video Carousel Photo Link
Product Launch Package
I Need To Increase Awareness For A New Product Or Service
THE CHALLENGE
THE SOLUTION
Use CRM and social audience data to entice the right users at the right time for your product launch
Example Ad Formats
Why Unified
Campaign Use Cases
Unifiedrsquos service experts apply sophisticated intelligence from CRM and social audiences to build customized targeting strategies that offer the best possible campaign performance
Launching new product or brand high impact reach and frequency
Example Metrics
Example Case Study
14
Cost Per View
ReachFrequency
Nielsen Brand Effect Metrics (Brand lift purchase intent brand favorability etc)
A Leading Auto Brand Deploys Customized Targeting For An Upcoming Product Launch Using Unifiedrsquos CRM Audience Intelligence
httpwwwunifiedcomcase-studycase-study-facebook-auto-audience-intelligence
Politics Retail TelcoQSR Tech
Proven Verticals
Product Launch Facebook 2016
Buying Process
Added Value
Product Launch Package
12
10
8
6
$1MM in spend over 1 quarter
$2MM in spend over 1 quarter
$5MM in spend over 1 quarter
$10MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
15
Nielsen Brand Effect StudyMeasure the extent to which your advertising has shifted consumer perception against awareness attitudes favorability intent or preference
Reach and Frequency AnalysisDetailed post-campaign analysis on your reach and frequency buy and how it impacted your campaign
CRM Targeting AnalysisLearn from existing customers how to enhance audience targeting for your upcoming product launch
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Process
Submit audiences or place WCA Pixel business objectives KPIs
Unified executes Audience analysis
Unified provides media plan
Media plan approval
Onboarding Launch
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Video Video Carousel Facebook Live Video
Canvas Ads
A Global Auto Brand Leverages Unified To Prove Facebook Video Drives 25 More Conversions At A Lower Costhttpwwwunifiedcomcase-studycase-study-facebook-auto-video-conversions
Video First Package
I Need To Increase Viewership To Achieve My Goal
THE CHALLENGE
THE SOLUTION
Build loyal viewers with intelligence-informed creative to drive campaign engagement and conversions
Example Ad Formats
Why Unified
Campaign Use Cases
Unifiedrsquos unparalleled social advertising expertise coupled with our platformrsquos real-time intelligence ensures brands can determine the most lucrative creative generate engagement and drive desired actions
Video marketing viral campaigns branding sales and promotions
Example Metrics
Example Case Study
16
Cost Per View ReachFrequency
Politics Retail TelcoQSR Tech
Proven Verticals
Video First Facebook 2016
Buying Process
Added Value
Video First Package
10
8
7
6
$250K in spend over 1 quarter
$500K in spend over 1 quarter
$750K in spend over 1 quarter
$1MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
17
Viewer AnalysisDetailed analysis of your viewers including the differences between full and partial viewers and how it impacts your campaign
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Process
Submit business objectives KPIs
Unified provides media plan
Media plan approval
Onboarding
Launch
Post campaign audience analysis of video viewers
CONTACT US
180 Madison Ave 23rd FlNew York NY 10016
855-236-5482
unified
unified
getunified
+UnifiedPlatform
unifiedcom
salesunifiedcom
To learn more httpawesmz1kNL
wwwunifiedcom
Challenge I Need More Market Share
Challenge Irsquom Not Tracking 70 Of My Campaign Performance
Challenge I Lack The Resources ampOr Budget To Deploy A Hyper-Local Campaign
Challenge I Need To Increase Consumer Purchase Intent
Challenge I Lack The Resources ampOr Budget To Deploy A Hyper-Personalized Campaign
Challenge I Need To Increase Sales
Challenge I Need To Increase Awareness For A New Product Or Service
Challenge I Need To Increase Viewership To Achieve My Goal
TABLE OF CONTENTS
Competitive Conquesting
Dark Social Measurement
Localized Marketing
New Customers amp Loyalty
Personalized Content
Sales Event
Product Launch
Video First
4
6
8
10
12
14
16
18
Video Carousel Photo Link
Example Case Study
Competitive Conquesting Package
I Need More Market Share
THE CHALLENGE
THE SOLUTION
Win market share with effective campaigns based on critical competitive intelligence
Example Ad Formats
Why Unified
Campaign Use Cases
Example MetricsUnifiedrsquos unparalleled social advertising expertise coupled with our platformrsquos real-time competitive intelligence ensures brands can uncover what will be successful and what should be avoided
Increasing market share brand conquesting promotions and sales events
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
4
A Leading Reality Show Decreased Their CPV By 50 Leveraging Competitive Targeting (Source Unified 2016)
Cost Per View
Cost Per Engagement
Cost Per Action
Cost Per Sale
Nielsen Brand Effect Metrics (Brand lift purchase intent brand favorability etc)
ReachFrequency
Competitive Conquesting Facebook 2016
Buying Process
Added Value
Competitive Conquesting Package
5
10
8
7
6
$250K in spend over 1 quarter
$500K in spend over 1 quarter
$750K in spend over 1 quarter
$1MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
Process
7ndash10 business days
Submit known competitors business objectives KPIs
Unified executes competitive analysis
Unified provides media plan
Media plan approval
Onboarding Launch
Politics Retail TelcoQSR Tech
Proven Verticals
Nielsen Brand Effect StudyMeasure the extent to which your advertising has shifted consumer perception against awareness attitudes favorability intent or preference
Unified Competitive AuditPre-campaign competitive analysis including creative recommendation targeting strategy and tactics mix
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Local Awareness Ad(video or store locator)
Localized Marketing Package
I Lack The Resources AndOr Budget To Deploy A Hyper-Local Campaign
THE CHALLENGE
THE SOLUTION
Lean on automation experts to launch intricate location-based campaigns without draining resources budget or time
Example Ad Formats
Why Unified
Campaign Use Cases More than half of Marketing Executives agree that personalizing content drives higher response rates but that it is becoming increasingly difficult to launch these types of campaigns
- Forrester 2016 CMO Council 2015
Did You Know
Unified is well-known for award-winning campaign automation which has enabled brands to deploy hyper-personalized ads that are optimized for premium performance
Personalized local content promotions and sales events product catalogues timely moments store specific events
Automotive Retail TelcoFin Serve QSR
Proven Verticals
6
Example Metrics Cost Per View
Cost Per Qualified Lead
Estimated Store Visits
Cost Per Action
Cost Per Sale
Insurance
Localized Marketing Facebook 2016
Buying Process
Added Value
Localized Marketing Package
7
12
10
8
6
$1MM in spend over 1 quarter
$2MM in spend over 1 quarter
$5MM in spend over 1 quarter
$10MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
Process
15ndash20 business days
Unified Local Campaign AutomationMake large-scale impossible campaigns possible
Unified Automation Set up and Professional ServicesAutomation experts to help at every step of the way
Unified Offline Audience AnalysisAnalysis of offline converters using Facebookrsquos Beta Offline conversion API
Store Visits Analysis BetaMeasuring store visits and impact for local campaigns
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Discovery and scoping meeting with Unified
Professional Services team
Project plan acceptance
Local Campaign Automation Implementation amp QA
Launch
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Video Carousel Photo Link
Major Grocer Exceeds CPA Goal By 75 Using The Unified Platform and Service Experts To Deploy CRM-Targeted Facebook Adshttpwwwunifiedcomcase-studycase-study-facebook-otc-pixels-to-conversions
Example Case Study
New Customers amp Loyalty Package
I Need To Increase Consumer Purchase Intent
THE CHALLENGE
THE SOLUTION
Use your CRM audiences to build loyalty among buyers and purchase intent among new customers
Example Ad Formats
Why Unified
Campaign Use Cases
Example Metrics Cost Per Action
Cost Per Sale Estimated store visits
ReachFrequency
Unified optimizes your investments throughout the customer journey offering proven campaign strategies deployed with world-class software
Driving new customers loyalty programs product upsell customer funnel velocity
8
Politics Retail TelcoQSR Tech
Proven Verticals
New Customers amp Loyalty Facebook 2016
Buying Process
Added Value
New Customers amp Loyalty Package
9
10
8
7
6
$250K in spend over 1 quarter
$500K in spend over 1 quarter
$750K in spend over 1 quarter
$1MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
CRM Audience AnalysisDetailed analysis of your CRM audiences including the difference between prospects customers and loyalists
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Process
Submit audiences or place WCA Pixel business objectives KPIs
Unified executes Audience analysis
Unified provides media plan
Media plan approval
Onboarding Launch
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Video Carousel Photo Link
Personalized Content Package
I Lack The Resources AndOr Budget To Deploy A Hyper-Personalized Campaign
THE CHALLENGE
THE SOLUTION
Effortlessly launch highly complex campaigns without draining resources budget or time
Example Ad Formats
Why Unified
Campaign Use Cases
Unified is well-known for award-winning campaign automation which has enabled brands to deploy hyper-personalized ads that are optimized for premium performance
Hyper-personalized contentvideo promotions and sales events
Example Metrics Cost Per View
Cost Per Engagement Cost Per Action
Cost Per Sale
Lexus Deployed Over 1000 Hyper-Personalized Videos Used In 4000 Individual Ads To Reach Over 112MM People Nationwide
httpwwwunifiedcomlexus-case-study
Example Case Study
Facebook Award
Best Use of Data
Cannes Lion
10
Politics Retail TelcoQSR Tech
Proven Verticals
Personalized Content Facebook 2016
Buying Process
Added Value
Personalized Content Package
12
10
8
6
$1MM in spend over 1 quarter
$2MM in spend over 1 quarter
$5MM in spend over 1 quarter
$10MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
15ndash20 business days
Unified Campaign AutomationMake large-scale impossible campaigns possible
Automation Set up and Professional ServicesAutomation experts to help at every step of the way
Audience Segmentation AnalysisDetailed analysis of your viewers and converters driving better future planning targeting and creative
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
11
Process
Discovery and scoping meeting with Unified
Professional Services team
Project plan acceptance
Personalized Content at scale Implementation amp QA
Launch
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Example Ad Formats
Why Unified
Campaign Use Cases
Video Carousel DynamicProduct Ad
Photo Link
Example Metrics Cost Per View
Cost Per Engagement
Cost Per Action
Cost Per Sale
Facebook Conversion Lift
Estimated Store Visits
A Major Retailer Used Facebook To Get Coupon-Clippers Online To Convert Offline With A CTR 1927 Higher Than Goalhttpwwwunifiedcomcase-studycase-study-facebook-retailer-online-offline-conversion
Example Case Study
Sales Event Package
I Need To Increase Sales
THE CHALLENGE
THE SOLUTION
Drive awareness and ROI for major sales events with strategically optimized targeting and placements
Unified has a proven track record for helping brands get the most out of their direct response campaigns with sophisticated optimization and award-winning social advertising expertise
Sales event product promotion limited time offer
12
Politics Retail TelcoQSR Tech
Proven Verticals
Sales Event Facebook 2016
Facebook Conversion Lift StudyDetermine the additional business driven online or offline from people reached by Facebook ads across devices
Unified Offline Audience AnalysisAnalaysis of offline converters using Facebookrsquos Beta Offline conversion API
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Buying Process
Added Value
Sales Event Package
13
10
8
7
6
$250K in spend over 1 quarter
$500K in spend over 1 quarter
$750K in spend over 1 quarter
$1MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
Process
Submit Sales event goals business objectives KPIs
Unified provides media plan
Media plan approval
Onboarding
Launch
Post campaign audience analysis of converted customers
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Video Carousel Photo Link
Product Launch Package
I Need To Increase Awareness For A New Product Or Service
THE CHALLENGE
THE SOLUTION
Use CRM and social audience data to entice the right users at the right time for your product launch
Example Ad Formats
Why Unified
Campaign Use Cases
Unifiedrsquos service experts apply sophisticated intelligence from CRM and social audiences to build customized targeting strategies that offer the best possible campaign performance
Launching new product or brand high impact reach and frequency
Example Metrics
Example Case Study
14
Cost Per View
ReachFrequency
Nielsen Brand Effect Metrics (Brand lift purchase intent brand favorability etc)
A Leading Auto Brand Deploys Customized Targeting For An Upcoming Product Launch Using Unifiedrsquos CRM Audience Intelligence
httpwwwunifiedcomcase-studycase-study-facebook-auto-audience-intelligence
Politics Retail TelcoQSR Tech
Proven Verticals
Product Launch Facebook 2016
Buying Process
Added Value
Product Launch Package
12
10
8
6
$1MM in spend over 1 quarter
$2MM in spend over 1 quarter
$5MM in spend over 1 quarter
$10MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
15
Nielsen Brand Effect StudyMeasure the extent to which your advertising has shifted consumer perception against awareness attitudes favorability intent or preference
Reach and Frequency AnalysisDetailed post-campaign analysis on your reach and frequency buy and how it impacted your campaign
CRM Targeting AnalysisLearn from existing customers how to enhance audience targeting for your upcoming product launch
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Process
Submit audiences or place WCA Pixel business objectives KPIs
Unified executes Audience analysis
Unified provides media plan
Media plan approval
Onboarding Launch
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Video Video Carousel Facebook Live Video
Canvas Ads
A Global Auto Brand Leverages Unified To Prove Facebook Video Drives 25 More Conversions At A Lower Costhttpwwwunifiedcomcase-studycase-study-facebook-auto-video-conversions
Video First Package
I Need To Increase Viewership To Achieve My Goal
THE CHALLENGE
THE SOLUTION
Build loyal viewers with intelligence-informed creative to drive campaign engagement and conversions
Example Ad Formats
Why Unified
Campaign Use Cases
Unifiedrsquos unparalleled social advertising expertise coupled with our platformrsquos real-time intelligence ensures brands can determine the most lucrative creative generate engagement and drive desired actions
Video marketing viral campaigns branding sales and promotions
Example Metrics
Example Case Study
16
Cost Per View ReachFrequency
Politics Retail TelcoQSR Tech
Proven Verticals
Video First Facebook 2016
Buying Process
Added Value
Video First Package
10
8
7
6
$250K in spend over 1 quarter
$500K in spend over 1 quarter
$750K in spend over 1 quarter
$1MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
17
Viewer AnalysisDetailed analysis of your viewers including the differences between full and partial viewers and how it impacts your campaign
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Process
Submit business objectives KPIs
Unified provides media plan
Media plan approval
Onboarding
Launch
Post campaign audience analysis of video viewers
CONTACT US
180 Madison Ave 23rd FlNew York NY 10016
855-236-5482
unified
unified
getunified
+UnifiedPlatform
unifiedcom
salesunifiedcom
To learn more httpawesmz1kNL
wwwunifiedcom
Video Carousel Photo Link
Example Case Study
Competitive Conquesting Package
I Need More Market Share
THE CHALLENGE
THE SOLUTION
Win market share with effective campaigns based on critical competitive intelligence
Example Ad Formats
Why Unified
Campaign Use Cases
Example MetricsUnifiedrsquos unparalleled social advertising expertise coupled with our platformrsquos real-time competitive intelligence ensures brands can uncover what will be successful and what should be avoided
Increasing market share brand conquesting promotions and sales events
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
4
A Leading Reality Show Decreased Their CPV By 50 Leveraging Competitive Targeting (Source Unified 2016)
Cost Per View
Cost Per Engagement
Cost Per Action
Cost Per Sale
Nielsen Brand Effect Metrics (Brand lift purchase intent brand favorability etc)
ReachFrequency
Competitive Conquesting Facebook 2016
Buying Process
Added Value
Competitive Conquesting Package
5
10
8
7
6
$250K in spend over 1 quarter
$500K in spend over 1 quarter
$750K in spend over 1 quarter
$1MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
Process
7ndash10 business days
Submit known competitors business objectives KPIs
Unified executes competitive analysis
Unified provides media plan
Media plan approval
Onboarding Launch
Politics Retail TelcoQSR Tech
Proven Verticals
Nielsen Brand Effect StudyMeasure the extent to which your advertising has shifted consumer perception against awareness attitudes favorability intent or preference
Unified Competitive AuditPre-campaign competitive analysis including creative recommendation targeting strategy and tactics mix
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Local Awareness Ad(video or store locator)
Localized Marketing Package
I Lack The Resources AndOr Budget To Deploy A Hyper-Local Campaign
THE CHALLENGE
THE SOLUTION
Lean on automation experts to launch intricate location-based campaigns without draining resources budget or time
Example Ad Formats
Why Unified
Campaign Use Cases More than half of Marketing Executives agree that personalizing content drives higher response rates but that it is becoming increasingly difficult to launch these types of campaigns
- Forrester 2016 CMO Council 2015
Did You Know
Unified is well-known for award-winning campaign automation which has enabled brands to deploy hyper-personalized ads that are optimized for premium performance
Personalized local content promotions and sales events product catalogues timely moments store specific events
Automotive Retail TelcoFin Serve QSR
Proven Verticals
6
Example Metrics Cost Per View
Cost Per Qualified Lead
Estimated Store Visits
Cost Per Action
Cost Per Sale
Insurance
Localized Marketing Facebook 2016
Buying Process
Added Value
Localized Marketing Package
7
12
10
8
6
$1MM in spend over 1 quarter
$2MM in spend over 1 quarter
$5MM in spend over 1 quarter
$10MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
Process
15ndash20 business days
Unified Local Campaign AutomationMake large-scale impossible campaigns possible
Unified Automation Set up and Professional ServicesAutomation experts to help at every step of the way
Unified Offline Audience AnalysisAnalysis of offline converters using Facebookrsquos Beta Offline conversion API
Store Visits Analysis BetaMeasuring store visits and impact for local campaigns
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Discovery and scoping meeting with Unified
Professional Services team
Project plan acceptance
Local Campaign Automation Implementation amp QA
Launch
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Video Carousel Photo Link
Major Grocer Exceeds CPA Goal By 75 Using The Unified Platform and Service Experts To Deploy CRM-Targeted Facebook Adshttpwwwunifiedcomcase-studycase-study-facebook-otc-pixels-to-conversions
Example Case Study
New Customers amp Loyalty Package
I Need To Increase Consumer Purchase Intent
THE CHALLENGE
THE SOLUTION
Use your CRM audiences to build loyalty among buyers and purchase intent among new customers
Example Ad Formats
Why Unified
Campaign Use Cases
Example Metrics Cost Per Action
Cost Per Sale Estimated store visits
ReachFrequency
Unified optimizes your investments throughout the customer journey offering proven campaign strategies deployed with world-class software
Driving new customers loyalty programs product upsell customer funnel velocity
8
Politics Retail TelcoQSR Tech
Proven Verticals
New Customers amp Loyalty Facebook 2016
Buying Process
Added Value
New Customers amp Loyalty Package
9
10
8
7
6
$250K in spend over 1 quarter
$500K in spend over 1 quarter
$750K in spend over 1 quarter
$1MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
CRM Audience AnalysisDetailed analysis of your CRM audiences including the difference between prospects customers and loyalists
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Process
Submit audiences or place WCA Pixel business objectives KPIs
Unified executes Audience analysis
Unified provides media plan
Media plan approval
Onboarding Launch
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Video Carousel Photo Link
Personalized Content Package
I Lack The Resources AndOr Budget To Deploy A Hyper-Personalized Campaign
THE CHALLENGE
THE SOLUTION
Effortlessly launch highly complex campaigns without draining resources budget or time
Example Ad Formats
Why Unified
Campaign Use Cases
Unified is well-known for award-winning campaign automation which has enabled brands to deploy hyper-personalized ads that are optimized for premium performance
Hyper-personalized contentvideo promotions and sales events
Example Metrics Cost Per View
Cost Per Engagement Cost Per Action
Cost Per Sale
Lexus Deployed Over 1000 Hyper-Personalized Videos Used In 4000 Individual Ads To Reach Over 112MM People Nationwide
httpwwwunifiedcomlexus-case-study
Example Case Study
Facebook Award
Best Use of Data
Cannes Lion
10
Politics Retail TelcoQSR Tech
Proven Verticals
Personalized Content Facebook 2016
Buying Process
Added Value
Personalized Content Package
12
10
8
6
$1MM in spend over 1 quarter
$2MM in spend over 1 quarter
$5MM in spend over 1 quarter
$10MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
15ndash20 business days
Unified Campaign AutomationMake large-scale impossible campaigns possible
Automation Set up and Professional ServicesAutomation experts to help at every step of the way
Audience Segmentation AnalysisDetailed analysis of your viewers and converters driving better future planning targeting and creative
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
11
Process
Discovery and scoping meeting with Unified
Professional Services team
Project plan acceptance
Personalized Content at scale Implementation amp QA
Launch
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Example Ad Formats
Why Unified
Campaign Use Cases
Video Carousel DynamicProduct Ad
Photo Link
Example Metrics Cost Per View
Cost Per Engagement
Cost Per Action
Cost Per Sale
Facebook Conversion Lift
Estimated Store Visits
A Major Retailer Used Facebook To Get Coupon-Clippers Online To Convert Offline With A CTR 1927 Higher Than Goalhttpwwwunifiedcomcase-studycase-study-facebook-retailer-online-offline-conversion
Example Case Study
Sales Event Package
I Need To Increase Sales
THE CHALLENGE
THE SOLUTION
Drive awareness and ROI for major sales events with strategically optimized targeting and placements
Unified has a proven track record for helping brands get the most out of their direct response campaigns with sophisticated optimization and award-winning social advertising expertise
Sales event product promotion limited time offer
12
Politics Retail TelcoQSR Tech
Proven Verticals
Sales Event Facebook 2016
Facebook Conversion Lift StudyDetermine the additional business driven online or offline from people reached by Facebook ads across devices
Unified Offline Audience AnalysisAnalaysis of offline converters using Facebookrsquos Beta Offline conversion API
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Buying Process
Added Value
Sales Event Package
13
10
8
7
6
$250K in spend over 1 quarter
$500K in spend over 1 quarter
$750K in spend over 1 quarter
$1MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
Process
Submit Sales event goals business objectives KPIs
Unified provides media plan
Media plan approval
Onboarding
Launch
Post campaign audience analysis of converted customers
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Video Carousel Photo Link
Product Launch Package
I Need To Increase Awareness For A New Product Or Service
THE CHALLENGE
THE SOLUTION
Use CRM and social audience data to entice the right users at the right time for your product launch
Example Ad Formats
Why Unified
Campaign Use Cases
Unifiedrsquos service experts apply sophisticated intelligence from CRM and social audiences to build customized targeting strategies that offer the best possible campaign performance
Launching new product or brand high impact reach and frequency
Example Metrics
Example Case Study
14
Cost Per View
ReachFrequency
Nielsen Brand Effect Metrics (Brand lift purchase intent brand favorability etc)
A Leading Auto Brand Deploys Customized Targeting For An Upcoming Product Launch Using Unifiedrsquos CRM Audience Intelligence
httpwwwunifiedcomcase-studycase-study-facebook-auto-audience-intelligence
Politics Retail TelcoQSR Tech
Proven Verticals
Product Launch Facebook 2016
Buying Process
Added Value
Product Launch Package
12
10
8
6
$1MM in spend over 1 quarter
$2MM in spend over 1 quarter
$5MM in spend over 1 quarter
$10MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
15
Nielsen Brand Effect StudyMeasure the extent to which your advertising has shifted consumer perception against awareness attitudes favorability intent or preference
Reach and Frequency AnalysisDetailed post-campaign analysis on your reach and frequency buy and how it impacted your campaign
CRM Targeting AnalysisLearn from existing customers how to enhance audience targeting for your upcoming product launch
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Process
Submit audiences or place WCA Pixel business objectives KPIs
Unified executes Audience analysis
Unified provides media plan
Media plan approval
Onboarding Launch
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Video Video Carousel Facebook Live Video
Canvas Ads
A Global Auto Brand Leverages Unified To Prove Facebook Video Drives 25 More Conversions At A Lower Costhttpwwwunifiedcomcase-studycase-study-facebook-auto-video-conversions
Video First Package
I Need To Increase Viewership To Achieve My Goal
THE CHALLENGE
THE SOLUTION
Build loyal viewers with intelligence-informed creative to drive campaign engagement and conversions
Example Ad Formats
Why Unified
Campaign Use Cases
Unifiedrsquos unparalleled social advertising expertise coupled with our platformrsquos real-time intelligence ensures brands can determine the most lucrative creative generate engagement and drive desired actions
Video marketing viral campaigns branding sales and promotions
Example Metrics
Example Case Study
16
Cost Per View ReachFrequency
Politics Retail TelcoQSR Tech
Proven Verticals
Video First Facebook 2016
Buying Process
Added Value
Video First Package
10
8
7
6
$250K in spend over 1 quarter
$500K in spend over 1 quarter
$750K in spend over 1 quarter
$1MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
17
Viewer AnalysisDetailed analysis of your viewers including the differences between full and partial viewers and how it impacts your campaign
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Process
Submit business objectives KPIs
Unified provides media plan
Media plan approval
Onboarding
Launch
Post campaign audience analysis of video viewers
CONTACT US
180 Madison Ave 23rd FlNew York NY 10016
855-236-5482
unified
unified
getunified
+UnifiedPlatform
unifiedcom
salesunifiedcom
To learn more httpawesmz1kNL
wwwunifiedcom
Competitive Conquesting Facebook 2016
Buying Process
Added Value
Competitive Conquesting Package
5
10
8
7
6
$250K in spend over 1 quarter
$500K in spend over 1 quarter
$750K in spend over 1 quarter
$1MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
Process
7ndash10 business days
Submit known competitors business objectives KPIs
Unified executes competitive analysis
Unified provides media plan
Media plan approval
Onboarding Launch
Politics Retail TelcoQSR Tech
Proven Verticals
Nielsen Brand Effect StudyMeasure the extent to which your advertising has shifted consumer perception against awareness attitudes favorability intent or preference
Unified Competitive AuditPre-campaign competitive analysis including creative recommendation targeting strategy and tactics mix
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Local Awareness Ad(video or store locator)
Localized Marketing Package
I Lack The Resources AndOr Budget To Deploy A Hyper-Local Campaign
THE CHALLENGE
THE SOLUTION
Lean on automation experts to launch intricate location-based campaigns without draining resources budget or time
Example Ad Formats
Why Unified
Campaign Use Cases More than half of Marketing Executives agree that personalizing content drives higher response rates but that it is becoming increasingly difficult to launch these types of campaigns
- Forrester 2016 CMO Council 2015
Did You Know
Unified is well-known for award-winning campaign automation which has enabled brands to deploy hyper-personalized ads that are optimized for premium performance
Personalized local content promotions and sales events product catalogues timely moments store specific events
Automotive Retail TelcoFin Serve QSR
Proven Verticals
6
Example Metrics Cost Per View
Cost Per Qualified Lead
Estimated Store Visits
Cost Per Action
Cost Per Sale
Insurance
Localized Marketing Facebook 2016
Buying Process
Added Value
Localized Marketing Package
7
12
10
8
6
$1MM in spend over 1 quarter
$2MM in spend over 1 quarter
$5MM in spend over 1 quarter
$10MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
Process
15ndash20 business days
Unified Local Campaign AutomationMake large-scale impossible campaigns possible
Unified Automation Set up and Professional ServicesAutomation experts to help at every step of the way
Unified Offline Audience AnalysisAnalysis of offline converters using Facebookrsquos Beta Offline conversion API
Store Visits Analysis BetaMeasuring store visits and impact for local campaigns
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Discovery and scoping meeting with Unified
Professional Services team
Project plan acceptance
Local Campaign Automation Implementation amp QA
Launch
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Video Carousel Photo Link
Major Grocer Exceeds CPA Goal By 75 Using The Unified Platform and Service Experts To Deploy CRM-Targeted Facebook Adshttpwwwunifiedcomcase-studycase-study-facebook-otc-pixels-to-conversions
Example Case Study
New Customers amp Loyalty Package
I Need To Increase Consumer Purchase Intent
THE CHALLENGE
THE SOLUTION
Use your CRM audiences to build loyalty among buyers and purchase intent among new customers
Example Ad Formats
Why Unified
Campaign Use Cases
Example Metrics Cost Per Action
Cost Per Sale Estimated store visits
ReachFrequency
Unified optimizes your investments throughout the customer journey offering proven campaign strategies deployed with world-class software
Driving new customers loyalty programs product upsell customer funnel velocity
8
Politics Retail TelcoQSR Tech
Proven Verticals
New Customers amp Loyalty Facebook 2016
Buying Process
Added Value
New Customers amp Loyalty Package
9
10
8
7
6
$250K in spend over 1 quarter
$500K in spend over 1 quarter
$750K in spend over 1 quarter
$1MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
CRM Audience AnalysisDetailed analysis of your CRM audiences including the difference between prospects customers and loyalists
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Process
Submit audiences or place WCA Pixel business objectives KPIs
Unified executes Audience analysis
Unified provides media plan
Media plan approval
Onboarding Launch
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Video Carousel Photo Link
Personalized Content Package
I Lack The Resources AndOr Budget To Deploy A Hyper-Personalized Campaign
THE CHALLENGE
THE SOLUTION
Effortlessly launch highly complex campaigns without draining resources budget or time
Example Ad Formats
Why Unified
Campaign Use Cases
Unified is well-known for award-winning campaign automation which has enabled brands to deploy hyper-personalized ads that are optimized for premium performance
Hyper-personalized contentvideo promotions and sales events
Example Metrics Cost Per View
Cost Per Engagement Cost Per Action
Cost Per Sale
Lexus Deployed Over 1000 Hyper-Personalized Videos Used In 4000 Individual Ads To Reach Over 112MM People Nationwide
httpwwwunifiedcomlexus-case-study
Example Case Study
Facebook Award
Best Use of Data
Cannes Lion
10
Politics Retail TelcoQSR Tech
Proven Verticals
Personalized Content Facebook 2016
Buying Process
Added Value
Personalized Content Package
12
10
8
6
$1MM in spend over 1 quarter
$2MM in spend over 1 quarter
$5MM in spend over 1 quarter
$10MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
15ndash20 business days
Unified Campaign AutomationMake large-scale impossible campaigns possible
Automation Set up and Professional ServicesAutomation experts to help at every step of the way
Audience Segmentation AnalysisDetailed analysis of your viewers and converters driving better future planning targeting and creative
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
11
Process
Discovery and scoping meeting with Unified
Professional Services team
Project plan acceptance
Personalized Content at scale Implementation amp QA
Launch
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Example Ad Formats
Why Unified
Campaign Use Cases
Video Carousel DynamicProduct Ad
Photo Link
Example Metrics Cost Per View
Cost Per Engagement
Cost Per Action
Cost Per Sale
Facebook Conversion Lift
Estimated Store Visits
A Major Retailer Used Facebook To Get Coupon-Clippers Online To Convert Offline With A CTR 1927 Higher Than Goalhttpwwwunifiedcomcase-studycase-study-facebook-retailer-online-offline-conversion
Example Case Study
Sales Event Package
I Need To Increase Sales
THE CHALLENGE
THE SOLUTION
Drive awareness and ROI for major sales events with strategically optimized targeting and placements
Unified has a proven track record for helping brands get the most out of their direct response campaigns with sophisticated optimization and award-winning social advertising expertise
Sales event product promotion limited time offer
12
Politics Retail TelcoQSR Tech
Proven Verticals
Sales Event Facebook 2016
Facebook Conversion Lift StudyDetermine the additional business driven online or offline from people reached by Facebook ads across devices
Unified Offline Audience AnalysisAnalaysis of offline converters using Facebookrsquos Beta Offline conversion API
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Buying Process
Added Value
Sales Event Package
13
10
8
7
6
$250K in spend over 1 quarter
$500K in spend over 1 quarter
$750K in spend over 1 quarter
$1MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
Process
Submit Sales event goals business objectives KPIs
Unified provides media plan
Media plan approval
Onboarding
Launch
Post campaign audience analysis of converted customers
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Video Carousel Photo Link
Product Launch Package
I Need To Increase Awareness For A New Product Or Service
THE CHALLENGE
THE SOLUTION
Use CRM and social audience data to entice the right users at the right time for your product launch
Example Ad Formats
Why Unified
Campaign Use Cases
Unifiedrsquos service experts apply sophisticated intelligence from CRM and social audiences to build customized targeting strategies that offer the best possible campaign performance
Launching new product or brand high impact reach and frequency
Example Metrics
Example Case Study
14
Cost Per View
ReachFrequency
Nielsen Brand Effect Metrics (Brand lift purchase intent brand favorability etc)
A Leading Auto Brand Deploys Customized Targeting For An Upcoming Product Launch Using Unifiedrsquos CRM Audience Intelligence
httpwwwunifiedcomcase-studycase-study-facebook-auto-audience-intelligence
Politics Retail TelcoQSR Tech
Proven Verticals
Product Launch Facebook 2016
Buying Process
Added Value
Product Launch Package
12
10
8
6
$1MM in spend over 1 quarter
$2MM in spend over 1 quarter
$5MM in spend over 1 quarter
$10MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
15
Nielsen Brand Effect StudyMeasure the extent to which your advertising has shifted consumer perception against awareness attitudes favorability intent or preference
Reach and Frequency AnalysisDetailed post-campaign analysis on your reach and frequency buy and how it impacted your campaign
CRM Targeting AnalysisLearn from existing customers how to enhance audience targeting for your upcoming product launch
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Process
Submit audiences or place WCA Pixel business objectives KPIs
Unified executes Audience analysis
Unified provides media plan
Media plan approval
Onboarding Launch
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Video Video Carousel Facebook Live Video
Canvas Ads
A Global Auto Brand Leverages Unified To Prove Facebook Video Drives 25 More Conversions At A Lower Costhttpwwwunifiedcomcase-studycase-study-facebook-auto-video-conversions
Video First Package
I Need To Increase Viewership To Achieve My Goal
THE CHALLENGE
THE SOLUTION
Build loyal viewers with intelligence-informed creative to drive campaign engagement and conversions
Example Ad Formats
Why Unified
Campaign Use Cases
Unifiedrsquos unparalleled social advertising expertise coupled with our platformrsquos real-time intelligence ensures brands can determine the most lucrative creative generate engagement and drive desired actions
Video marketing viral campaigns branding sales and promotions
Example Metrics
Example Case Study
16
Cost Per View ReachFrequency
Politics Retail TelcoQSR Tech
Proven Verticals
Video First Facebook 2016
Buying Process
Added Value
Video First Package
10
8
7
6
$250K in spend over 1 quarter
$500K in spend over 1 quarter
$750K in spend over 1 quarter
$1MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
17
Viewer AnalysisDetailed analysis of your viewers including the differences between full and partial viewers and how it impacts your campaign
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Process
Submit business objectives KPIs
Unified provides media plan
Media plan approval
Onboarding
Launch
Post campaign audience analysis of video viewers
CONTACT US
180 Madison Ave 23rd FlNew York NY 10016
855-236-5482
unified
unified
getunified
+UnifiedPlatform
unifiedcom
salesunifiedcom
To learn more httpawesmz1kNL
wwwunifiedcom
Local Awareness Ad(video or store locator)
Localized Marketing Package
I Lack The Resources AndOr Budget To Deploy A Hyper-Local Campaign
THE CHALLENGE
THE SOLUTION
Lean on automation experts to launch intricate location-based campaigns without draining resources budget or time
Example Ad Formats
Why Unified
Campaign Use Cases More than half of Marketing Executives agree that personalizing content drives higher response rates but that it is becoming increasingly difficult to launch these types of campaigns
- Forrester 2016 CMO Council 2015
Did You Know
Unified is well-known for award-winning campaign automation which has enabled brands to deploy hyper-personalized ads that are optimized for premium performance
Personalized local content promotions and sales events product catalogues timely moments store specific events
Automotive Retail TelcoFin Serve QSR
Proven Verticals
6
Example Metrics Cost Per View
Cost Per Qualified Lead
Estimated Store Visits
Cost Per Action
Cost Per Sale
Insurance
Localized Marketing Facebook 2016
Buying Process
Added Value
Localized Marketing Package
7
12
10
8
6
$1MM in spend over 1 quarter
$2MM in spend over 1 quarter
$5MM in spend over 1 quarter
$10MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
Process
15ndash20 business days
Unified Local Campaign AutomationMake large-scale impossible campaigns possible
Unified Automation Set up and Professional ServicesAutomation experts to help at every step of the way
Unified Offline Audience AnalysisAnalysis of offline converters using Facebookrsquos Beta Offline conversion API
Store Visits Analysis BetaMeasuring store visits and impact for local campaigns
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Discovery and scoping meeting with Unified
Professional Services team
Project plan acceptance
Local Campaign Automation Implementation amp QA
Launch
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Video Carousel Photo Link
Major Grocer Exceeds CPA Goal By 75 Using The Unified Platform and Service Experts To Deploy CRM-Targeted Facebook Adshttpwwwunifiedcomcase-studycase-study-facebook-otc-pixels-to-conversions
Example Case Study
New Customers amp Loyalty Package
I Need To Increase Consumer Purchase Intent
THE CHALLENGE
THE SOLUTION
Use your CRM audiences to build loyalty among buyers and purchase intent among new customers
Example Ad Formats
Why Unified
Campaign Use Cases
Example Metrics Cost Per Action
Cost Per Sale Estimated store visits
ReachFrequency
Unified optimizes your investments throughout the customer journey offering proven campaign strategies deployed with world-class software
Driving new customers loyalty programs product upsell customer funnel velocity
8
Politics Retail TelcoQSR Tech
Proven Verticals
New Customers amp Loyalty Facebook 2016
Buying Process
Added Value
New Customers amp Loyalty Package
9
10
8
7
6
$250K in spend over 1 quarter
$500K in spend over 1 quarter
$750K in spend over 1 quarter
$1MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
CRM Audience AnalysisDetailed analysis of your CRM audiences including the difference between prospects customers and loyalists
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Process
Submit audiences or place WCA Pixel business objectives KPIs
Unified executes Audience analysis
Unified provides media plan
Media plan approval
Onboarding Launch
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Video Carousel Photo Link
Personalized Content Package
I Lack The Resources AndOr Budget To Deploy A Hyper-Personalized Campaign
THE CHALLENGE
THE SOLUTION
Effortlessly launch highly complex campaigns without draining resources budget or time
Example Ad Formats
Why Unified
Campaign Use Cases
Unified is well-known for award-winning campaign automation which has enabled brands to deploy hyper-personalized ads that are optimized for premium performance
Hyper-personalized contentvideo promotions and sales events
Example Metrics Cost Per View
Cost Per Engagement Cost Per Action
Cost Per Sale
Lexus Deployed Over 1000 Hyper-Personalized Videos Used In 4000 Individual Ads To Reach Over 112MM People Nationwide
httpwwwunifiedcomlexus-case-study
Example Case Study
Facebook Award
Best Use of Data
Cannes Lion
10
Politics Retail TelcoQSR Tech
Proven Verticals
Personalized Content Facebook 2016
Buying Process
Added Value
Personalized Content Package
12
10
8
6
$1MM in spend over 1 quarter
$2MM in spend over 1 quarter
$5MM in spend over 1 quarter
$10MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
15ndash20 business days
Unified Campaign AutomationMake large-scale impossible campaigns possible
Automation Set up and Professional ServicesAutomation experts to help at every step of the way
Audience Segmentation AnalysisDetailed analysis of your viewers and converters driving better future planning targeting and creative
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
11
Process
Discovery and scoping meeting with Unified
Professional Services team
Project plan acceptance
Personalized Content at scale Implementation amp QA
Launch
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Example Ad Formats
Why Unified
Campaign Use Cases
Video Carousel DynamicProduct Ad
Photo Link
Example Metrics Cost Per View
Cost Per Engagement
Cost Per Action
Cost Per Sale
Facebook Conversion Lift
Estimated Store Visits
A Major Retailer Used Facebook To Get Coupon-Clippers Online To Convert Offline With A CTR 1927 Higher Than Goalhttpwwwunifiedcomcase-studycase-study-facebook-retailer-online-offline-conversion
Example Case Study
Sales Event Package
I Need To Increase Sales
THE CHALLENGE
THE SOLUTION
Drive awareness and ROI for major sales events with strategically optimized targeting and placements
Unified has a proven track record for helping brands get the most out of their direct response campaigns with sophisticated optimization and award-winning social advertising expertise
Sales event product promotion limited time offer
12
Politics Retail TelcoQSR Tech
Proven Verticals
Sales Event Facebook 2016
Facebook Conversion Lift StudyDetermine the additional business driven online or offline from people reached by Facebook ads across devices
Unified Offline Audience AnalysisAnalaysis of offline converters using Facebookrsquos Beta Offline conversion API
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Buying Process
Added Value
Sales Event Package
13
10
8
7
6
$250K in spend over 1 quarter
$500K in spend over 1 quarter
$750K in spend over 1 quarter
$1MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
Process
Submit Sales event goals business objectives KPIs
Unified provides media plan
Media plan approval
Onboarding
Launch
Post campaign audience analysis of converted customers
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Video Carousel Photo Link
Product Launch Package
I Need To Increase Awareness For A New Product Or Service
THE CHALLENGE
THE SOLUTION
Use CRM and social audience data to entice the right users at the right time for your product launch
Example Ad Formats
Why Unified
Campaign Use Cases
Unifiedrsquos service experts apply sophisticated intelligence from CRM and social audiences to build customized targeting strategies that offer the best possible campaign performance
Launching new product or brand high impact reach and frequency
Example Metrics
Example Case Study
14
Cost Per View
ReachFrequency
Nielsen Brand Effect Metrics (Brand lift purchase intent brand favorability etc)
A Leading Auto Brand Deploys Customized Targeting For An Upcoming Product Launch Using Unifiedrsquos CRM Audience Intelligence
httpwwwunifiedcomcase-studycase-study-facebook-auto-audience-intelligence
Politics Retail TelcoQSR Tech
Proven Verticals
Product Launch Facebook 2016
Buying Process
Added Value
Product Launch Package
12
10
8
6
$1MM in spend over 1 quarter
$2MM in spend over 1 quarter
$5MM in spend over 1 quarter
$10MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
15
Nielsen Brand Effect StudyMeasure the extent to which your advertising has shifted consumer perception against awareness attitudes favorability intent or preference
Reach and Frequency AnalysisDetailed post-campaign analysis on your reach and frequency buy and how it impacted your campaign
CRM Targeting AnalysisLearn from existing customers how to enhance audience targeting for your upcoming product launch
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Process
Submit audiences or place WCA Pixel business objectives KPIs
Unified executes Audience analysis
Unified provides media plan
Media plan approval
Onboarding Launch
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Video Video Carousel Facebook Live Video
Canvas Ads
A Global Auto Brand Leverages Unified To Prove Facebook Video Drives 25 More Conversions At A Lower Costhttpwwwunifiedcomcase-studycase-study-facebook-auto-video-conversions
Video First Package
I Need To Increase Viewership To Achieve My Goal
THE CHALLENGE
THE SOLUTION
Build loyal viewers with intelligence-informed creative to drive campaign engagement and conversions
Example Ad Formats
Why Unified
Campaign Use Cases
Unifiedrsquos unparalleled social advertising expertise coupled with our platformrsquos real-time intelligence ensures brands can determine the most lucrative creative generate engagement and drive desired actions
Video marketing viral campaigns branding sales and promotions
Example Metrics
Example Case Study
16
Cost Per View ReachFrequency
Politics Retail TelcoQSR Tech
Proven Verticals
Video First Facebook 2016
Buying Process
Added Value
Video First Package
10
8
7
6
$250K in spend over 1 quarter
$500K in spend over 1 quarter
$750K in spend over 1 quarter
$1MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
17
Viewer AnalysisDetailed analysis of your viewers including the differences between full and partial viewers and how it impacts your campaign
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Process
Submit business objectives KPIs
Unified provides media plan
Media plan approval
Onboarding
Launch
Post campaign audience analysis of video viewers
CONTACT US
180 Madison Ave 23rd FlNew York NY 10016
855-236-5482
unified
unified
getunified
+UnifiedPlatform
unifiedcom
salesunifiedcom
To learn more httpawesmz1kNL
wwwunifiedcom
Localized Marketing Facebook 2016
Buying Process
Added Value
Localized Marketing Package
7
12
10
8
6
$1MM in spend over 1 quarter
$2MM in spend over 1 quarter
$5MM in spend over 1 quarter
$10MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
Process
15ndash20 business days
Unified Local Campaign AutomationMake large-scale impossible campaigns possible
Unified Automation Set up and Professional ServicesAutomation experts to help at every step of the way
Unified Offline Audience AnalysisAnalysis of offline converters using Facebookrsquos Beta Offline conversion API
Store Visits Analysis BetaMeasuring store visits and impact for local campaigns
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Discovery and scoping meeting with Unified
Professional Services team
Project plan acceptance
Local Campaign Automation Implementation amp QA
Launch
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Video Carousel Photo Link
Major Grocer Exceeds CPA Goal By 75 Using The Unified Platform and Service Experts To Deploy CRM-Targeted Facebook Adshttpwwwunifiedcomcase-studycase-study-facebook-otc-pixels-to-conversions
Example Case Study
New Customers amp Loyalty Package
I Need To Increase Consumer Purchase Intent
THE CHALLENGE
THE SOLUTION
Use your CRM audiences to build loyalty among buyers and purchase intent among new customers
Example Ad Formats
Why Unified
Campaign Use Cases
Example Metrics Cost Per Action
Cost Per Sale Estimated store visits
ReachFrequency
Unified optimizes your investments throughout the customer journey offering proven campaign strategies deployed with world-class software
Driving new customers loyalty programs product upsell customer funnel velocity
8
Politics Retail TelcoQSR Tech
Proven Verticals
New Customers amp Loyalty Facebook 2016
Buying Process
Added Value
New Customers amp Loyalty Package
9
10
8
7
6
$250K in spend over 1 quarter
$500K in spend over 1 quarter
$750K in spend over 1 quarter
$1MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
CRM Audience AnalysisDetailed analysis of your CRM audiences including the difference between prospects customers and loyalists
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Process
Submit audiences or place WCA Pixel business objectives KPIs
Unified executes Audience analysis
Unified provides media plan
Media plan approval
Onboarding Launch
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Video Carousel Photo Link
Personalized Content Package
I Lack The Resources AndOr Budget To Deploy A Hyper-Personalized Campaign
THE CHALLENGE
THE SOLUTION
Effortlessly launch highly complex campaigns without draining resources budget or time
Example Ad Formats
Why Unified
Campaign Use Cases
Unified is well-known for award-winning campaign automation which has enabled brands to deploy hyper-personalized ads that are optimized for premium performance
Hyper-personalized contentvideo promotions and sales events
Example Metrics Cost Per View
Cost Per Engagement Cost Per Action
Cost Per Sale
Lexus Deployed Over 1000 Hyper-Personalized Videos Used In 4000 Individual Ads To Reach Over 112MM People Nationwide
httpwwwunifiedcomlexus-case-study
Example Case Study
Facebook Award
Best Use of Data
Cannes Lion
10
Politics Retail TelcoQSR Tech
Proven Verticals
Personalized Content Facebook 2016
Buying Process
Added Value
Personalized Content Package
12
10
8
6
$1MM in spend over 1 quarter
$2MM in spend over 1 quarter
$5MM in spend over 1 quarter
$10MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
15ndash20 business days
Unified Campaign AutomationMake large-scale impossible campaigns possible
Automation Set up and Professional ServicesAutomation experts to help at every step of the way
Audience Segmentation AnalysisDetailed analysis of your viewers and converters driving better future planning targeting and creative
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
11
Process
Discovery and scoping meeting with Unified
Professional Services team
Project plan acceptance
Personalized Content at scale Implementation amp QA
Launch
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Example Ad Formats
Why Unified
Campaign Use Cases
Video Carousel DynamicProduct Ad
Photo Link
Example Metrics Cost Per View
Cost Per Engagement
Cost Per Action
Cost Per Sale
Facebook Conversion Lift
Estimated Store Visits
A Major Retailer Used Facebook To Get Coupon-Clippers Online To Convert Offline With A CTR 1927 Higher Than Goalhttpwwwunifiedcomcase-studycase-study-facebook-retailer-online-offline-conversion
Example Case Study
Sales Event Package
I Need To Increase Sales
THE CHALLENGE
THE SOLUTION
Drive awareness and ROI for major sales events with strategically optimized targeting and placements
Unified has a proven track record for helping brands get the most out of their direct response campaigns with sophisticated optimization and award-winning social advertising expertise
Sales event product promotion limited time offer
12
Politics Retail TelcoQSR Tech
Proven Verticals
Sales Event Facebook 2016
Facebook Conversion Lift StudyDetermine the additional business driven online or offline from people reached by Facebook ads across devices
Unified Offline Audience AnalysisAnalaysis of offline converters using Facebookrsquos Beta Offline conversion API
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Buying Process
Added Value
Sales Event Package
13
10
8
7
6
$250K in spend over 1 quarter
$500K in spend over 1 quarter
$750K in spend over 1 quarter
$1MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
Process
Submit Sales event goals business objectives KPIs
Unified provides media plan
Media plan approval
Onboarding
Launch
Post campaign audience analysis of converted customers
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Video Carousel Photo Link
Product Launch Package
I Need To Increase Awareness For A New Product Or Service
THE CHALLENGE
THE SOLUTION
Use CRM and social audience data to entice the right users at the right time for your product launch
Example Ad Formats
Why Unified
Campaign Use Cases
Unifiedrsquos service experts apply sophisticated intelligence from CRM and social audiences to build customized targeting strategies that offer the best possible campaign performance
Launching new product or brand high impact reach and frequency
Example Metrics
Example Case Study
14
Cost Per View
ReachFrequency
Nielsen Brand Effect Metrics (Brand lift purchase intent brand favorability etc)
A Leading Auto Brand Deploys Customized Targeting For An Upcoming Product Launch Using Unifiedrsquos CRM Audience Intelligence
httpwwwunifiedcomcase-studycase-study-facebook-auto-audience-intelligence
Politics Retail TelcoQSR Tech
Proven Verticals
Product Launch Facebook 2016
Buying Process
Added Value
Product Launch Package
12
10
8
6
$1MM in spend over 1 quarter
$2MM in spend over 1 quarter
$5MM in spend over 1 quarter
$10MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
15
Nielsen Brand Effect StudyMeasure the extent to which your advertising has shifted consumer perception against awareness attitudes favorability intent or preference
Reach and Frequency AnalysisDetailed post-campaign analysis on your reach and frequency buy and how it impacted your campaign
CRM Targeting AnalysisLearn from existing customers how to enhance audience targeting for your upcoming product launch
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Process
Submit audiences or place WCA Pixel business objectives KPIs
Unified executes Audience analysis
Unified provides media plan
Media plan approval
Onboarding Launch
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Video Video Carousel Facebook Live Video
Canvas Ads
A Global Auto Brand Leverages Unified To Prove Facebook Video Drives 25 More Conversions At A Lower Costhttpwwwunifiedcomcase-studycase-study-facebook-auto-video-conversions
Video First Package
I Need To Increase Viewership To Achieve My Goal
THE CHALLENGE
THE SOLUTION
Build loyal viewers with intelligence-informed creative to drive campaign engagement and conversions
Example Ad Formats
Why Unified
Campaign Use Cases
Unifiedrsquos unparalleled social advertising expertise coupled with our platformrsquos real-time intelligence ensures brands can determine the most lucrative creative generate engagement and drive desired actions
Video marketing viral campaigns branding sales and promotions
Example Metrics
Example Case Study
16
Cost Per View ReachFrequency
Politics Retail TelcoQSR Tech
Proven Verticals
Video First Facebook 2016
Buying Process
Added Value
Video First Package
10
8
7
6
$250K in spend over 1 quarter
$500K in spend over 1 quarter
$750K in spend over 1 quarter
$1MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
17
Viewer AnalysisDetailed analysis of your viewers including the differences between full and partial viewers and how it impacts your campaign
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Process
Submit business objectives KPIs
Unified provides media plan
Media plan approval
Onboarding
Launch
Post campaign audience analysis of video viewers
CONTACT US
180 Madison Ave 23rd FlNew York NY 10016
855-236-5482
unified
unified
getunified
+UnifiedPlatform
unifiedcom
salesunifiedcom
To learn more httpawesmz1kNL
wwwunifiedcom
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Video Carousel Photo Link
Major Grocer Exceeds CPA Goal By 75 Using The Unified Platform and Service Experts To Deploy CRM-Targeted Facebook Adshttpwwwunifiedcomcase-studycase-study-facebook-otc-pixels-to-conversions
Example Case Study
New Customers amp Loyalty Package
I Need To Increase Consumer Purchase Intent
THE CHALLENGE
THE SOLUTION
Use your CRM audiences to build loyalty among buyers and purchase intent among new customers
Example Ad Formats
Why Unified
Campaign Use Cases
Example Metrics Cost Per Action
Cost Per Sale Estimated store visits
ReachFrequency
Unified optimizes your investments throughout the customer journey offering proven campaign strategies deployed with world-class software
Driving new customers loyalty programs product upsell customer funnel velocity
8
Politics Retail TelcoQSR Tech
Proven Verticals
New Customers amp Loyalty Facebook 2016
Buying Process
Added Value
New Customers amp Loyalty Package
9
10
8
7
6
$250K in spend over 1 quarter
$500K in spend over 1 quarter
$750K in spend over 1 quarter
$1MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
CRM Audience AnalysisDetailed analysis of your CRM audiences including the difference between prospects customers and loyalists
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Process
Submit audiences or place WCA Pixel business objectives KPIs
Unified executes Audience analysis
Unified provides media plan
Media plan approval
Onboarding Launch
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Video Carousel Photo Link
Personalized Content Package
I Lack The Resources AndOr Budget To Deploy A Hyper-Personalized Campaign
THE CHALLENGE
THE SOLUTION
Effortlessly launch highly complex campaigns without draining resources budget or time
Example Ad Formats
Why Unified
Campaign Use Cases
Unified is well-known for award-winning campaign automation which has enabled brands to deploy hyper-personalized ads that are optimized for premium performance
Hyper-personalized contentvideo promotions and sales events
Example Metrics Cost Per View
Cost Per Engagement Cost Per Action
Cost Per Sale
Lexus Deployed Over 1000 Hyper-Personalized Videos Used In 4000 Individual Ads To Reach Over 112MM People Nationwide
httpwwwunifiedcomlexus-case-study
Example Case Study
Facebook Award
Best Use of Data
Cannes Lion
10
Politics Retail TelcoQSR Tech
Proven Verticals
Personalized Content Facebook 2016
Buying Process
Added Value
Personalized Content Package
12
10
8
6
$1MM in spend over 1 quarter
$2MM in spend over 1 quarter
$5MM in spend over 1 quarter
$10MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
15ndash20 business days
Unified Campaign AutomationMake large-scale impossible campaigns possible
Automation Set up and Professional ServicesAutomation experts to help at every step of the way
Audience Segmentation AnalysisDetailed analysis of your viewers and converters driving better future planning targeting and creative
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
11
Process
Discovery and scoping meeting with Unified
Professional Services team
Project plan acceptance
Personalized Content at scale Implementation amp QA
Launch
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Example Ad Formats
Why Unified
Campaign Use Cases
Video Carousel DynamicProduct Ad
Photo Link
Example Metrics Cost Per View
Cost Per Engagement
Cost Per Action
Cost Per Sale
Facebook Conversion Lift
Estimated Store Visits
A Major Retailer Used Facebook To Get Coupon-Clippers Online To Convert Offline With A CTR 1927 Higher Than Goalhttpwwwunifiedcomcase-studycase-study-facebook-retailer-online-offline-conversion
Example Case Study
Sales Event Package
I Need To Increase Sales
THE CHALLENGE
THE SOLUTION
Drive awareness and ROI for major sales events with strategically optimized targeting and placements
Unified has a proven track record for helping brands get the most out of their direct response campaigns with sophisticated optimization and award-winning social advertising expertise
Sales event product promotion limited time offer
12
Politics Retail TelcoQSR Tech
Proven Verticals
Sales Event Facebook 2016
Facebook Conversion Lift StudyDetermine the additional business driven online or offline from people reached by Facebook ads across devices
Unified Offline Audience AnalysisAnalaysis of offline converters using Facebookrsquos Beta Offline conversion API
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Buying Process
Added Value
Sales Event Package
13
10
8
7
6
$250K in spend over 1 quarter
$500K in spend over 1 quarter
$750K in spend over 1 quarter
$1MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
Process
Submit Sales event goals business objectives KPIs
Unified provides media plan
Media plan approval
Onboarding
Launch
Post campaign audience analysis of converted customers
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Video Carousel Photo Link
Product Launch Package
I Need To Increase Awareness For A New Product Or Service
THE CHALLENGE
THE SOLUTION
Use CRM and social audience data to entice the right users at the right time for your product launch
Example Ad Formats
Why Unified
Campaign Use Cases
Unifiedrsquos service experts apply sophisticated intelligence from CRM and social audiences to build customized targeting strategies that offer the best possible campaign performance
Launching new product or brand high impact reach and frequency
Example Metrics
Example Case Study
14
Cost Per View
ReachFrequency
Nielsen Brand Effect Metrics (Brand lift purchase intent brand favorability etc)
A Leading Auto Brand Deploys Customized Targeting For An Upcoming Product Launch Using Unifiedrsquos CRM Audience Intelligence
httpwwwunifiedcomcase-studycase-study-facebook-auto-audience-intelligence
Politics Retail TelcoQSR Tech
Proven Verticals
Product Launch Facebook 2016
Buying Process
Added Value
Product Launch Package
12
10
8
6
$1MM in spend over 1 quarter
$2MM in spend over 1 quarter
$5MM in spend over 1 quarter
$10MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
15
Nielsen Brand Effect StudyMeasure the extent to which your advertising has shifted consumer perception against awareness attitudes favorability intent or preference
Reach and Frequency AnalysisDetailed post-campaign analysis on your reach and frequency buy and how it impacted your campaign
CRM Targeting AnalysisLearn from existing customers how to enhance audience targeting for your upcoming product launch
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Process
Submit audiences or place WCA Pixel business objectives KPIs
Unified executes Audience analysis
Unified provides media plan
Media plan approval
Onboarding Launch
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Video Video Carousel Facebook Live Video
Canvas Ads
A Global Auto Brand Leverages Unified To Prove Facebook Video Drives 25 More Conversions At A Lower Costhttpwwwunifiedcomcase-studycase-study-facebook-auto-video-conversions
Video First Package
I Need To Increase Viewership To Achieve My Goal
THE CHALLENGE
THE SOLUTION
Build loyal viewers with intelligence-informed creative to drive campaign engagement and conversions
Example Ad Formats
Why Unified
Campaign Use Cases
Unifiedrsquos unparalleled social advertising expertise coupled with our platformrsquos real-time intelligence ensures brands can determine the most lucrative creative generate engagement and drive desired actions
Video marketing viral campaigns branding sales and promotions
Example Metrics
Example Case Study
16
Cost Per View ReachFrequency
Politics Retail TelcoQSR Tech
Proven Verticals
Video First Facebook 2016
Buying Process
Added Value
Video First Package
10
8
7
6
$250K in spend over 1 quarter
$500K in spend over 1 quarter
$750K in spend over 1 quarter
$1MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
17
Viewer AnalysisDetailed analysis of your viewers including the differences between full and partial viewers and how it impacts your campaign
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Process
Submit business objectives KPIs
Unified provides media plan
Media plan approval
Onboarding
Launch
Post campaign audience analysis of video viewers
CONTACT US
180 Madison Ave 23rd FlNew York NY 10016
855-236-5482
unified
unified
getunified
+UnifiedPlatform
unifiedcom
salesunifiedcom
To learn more httpawesmz1kNL
wwwunifiedcom
Politics Retail TelcoQSR Tech
Proven Verticals
New Customers amp Loyalty Facebook 2016
Buying Process
Added Value
New Customers amp Loyalty Package
9
10
8
7
6
$250K in spend over 1 quarter
$500K in spend over 1 quarter
$750K in spend over 1 quarter
$1MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
CRM Audience AnalysisDetailed analysis of your CRM audiences including the difference between prospects customers and loyalists
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Process
Submit audiences or place WCA Pixel business objectives KPIs
Unified executes Audience analysis
Unified provides media plan
Media plan approval
Onboarding Launch
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Video Carousel Photo Link
Personalized Content Package
I Lack The Resources AndOr Budget To Deploy A Hyper-Personalized Campaign
THE CHALLENGE
THE SOLUTION
Effortlessly launch highly complex campaigns without draining resources budget or time
Example Ad Formats
Why Unified
Campaign Use Cases
Unified is well-known for award-winning campaign automation which has enabled brands to deploy hyper-personalized ads that are optimized for premium performance
Hyper-personalized contentvideo promotions and sales events
Example Metrics Cost Per View
Cost Per Engagement Cost Per Action
Cost Per Sale
Lexus Deployed Over 1000 Hyper-Personalized Videos Used In 4000 Individual Ads To Reach Over 112MM People Nationwide
httpwwwunifiedcomlexus-case-study
Example Case Study
Facebook Award
Best Use of Data
Cannes Lion
10
Politics Retail TelcoQSR Tech
Proven Verticals
Personalized Content Facebook 2016
Buying Process
Added Value
Personalized Content Package
12
10
8
6
$1MM in spend over 1 quarter
$2MM in spend over 1 quarter
$5MM in spend over 1 quarter
$10MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
15ndash20 business days
Unified Campaign AutomationMake large-scale impossible campaigns possible
Automation Set up and Professional ServicesAutomation experts to help at every step of the way
Audience Segmentation AnalysisDetailed analysis of your viewers and converters driving better future planning targeting and creative
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
11
Process
Discovery and scoping meeting with Unified
Professional Services team
Project plan acceptance
Personalized Content at scale Implementation amp QA
Launch
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Example Ad Formats
Why Unified
Campaign Use Cases
Video Carousel DynamicProduct Ad
Photo Link
Example Metrics Cost Per View
Cost Per Engagement
Cost Per Action
Cost Per Sale
Facebook Conversion Lift
Estimated Store Visits
A Major Retailer Used Facebook To Get Coupon-Clippers Online To Convert Offline With A CTR 1927 Higher Than Goalhttpwwwunifiedcomcase-studycase-study-facebook-retailer-online-offline-conversion
Example Case Study
Sales Event Package
I Need To Increase Sales
THE CHALLENGE
THE SOLUTION
Drive awareness and ROI for major sales events with strategically optimized targeting and placements
Unified has a proven track record for helping brands get the most out of their direct response campaigns with sophisticated optimization and award-winning social advertising expertise
Sales event product promotion limited time offer
12
Politics Retail TelcoQSR Tech
Proven Verticals
Sales Event Facebook 2016
Facebook Conversion Lift StudyDetermine the additional business driven online or offline from people reached by Facebook ads across devices
Unified Offline Audience AnalysisAnalaysis of offline converters using Facebookrsquos Beta Offline conversion API
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Buying Process
Added Value
Sales Event Package
13
10
8
7
6
$250K in spend over 1 quarter
$500K in spend over 1 quarter
$750K in spend over 1 quarter
$1MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
Process
Submit Sales event goals business objectives KPIs
Unified provides media plan
Media plan approval
Onboarding
Launch
Post campaign audience analysis of converted customers
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Video Carousel Photo Link
Product Launch Package
I Need To Increase Awareness For A New Product Or Service
THE CHALLENGE
THE SOLUTION
Use CRM and social audience data to entice the right users at the right time for your product launch
Example Ad Formats
Why Unified
Campaign Use Cases
Unifiedrsquos service experts apply sophisticated intelligence from CRM and social audiences to build customized targeting strategies that offer the best possible campaign performance
Launching new product or brand high impact reach and frequency
Example Metrics
Example Case Study
14
Cost Per View
ReachFrequency
Nielsen Brand Effect Metrics (Brand lift purchase intent brand favorability etc)
A Leading Auto Brand Deploys Customized Targeting For An Upcoming Product Launch Using Unifiedrsquos CRM Audience Intelligence
httpwwwunifiedcomcase-studycase-study-facebook-auto-audience-intelligence
Politics Retail TelcoQSR Tech
Proven Verticals
Product Launch Facebook 2016
Buying Process
Added Value
Product Launch Package
12
10
8
6
$1MM in spend over 1 quarter
$2MM in spend over 1 quarter
$5MM in spend over 1 quarter
$10MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
15
Nielsen Brand Effect StudyMeasure the extent to which your advertising has shifted consumer perception against awareness attitudes favorability intent or preference
Reach and Frequency AnalysisDetailed post-campaign analysis on your reach and frequency buy and how it impacted your campaign
CRM Targeting AnalysisLearn from existing customers how to enhance audience targeting for your upcoming product launch
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Process
Submit audiences or place WCA Pixel business objectives KPIs
Unified executes Audience analysis
Unified provides media plan
Media plan approval
Onboarding Launch
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Video Video Carousel Facebook Live Video
Canvas Ads
A Global Auto Brand Leverages Unified To Prove Facebook Video Drives 25 More Conversions At A Lower Costhttpwwwunifiedcomcase-studycase-study-facebook-auto-video-conversions
Video First Package
I Need To Increase Viewership To Achieve My Goal
THE CHALLENGE
THE SOLUTION
Build loyal viewers with intelligence-informed creative to drive campaign engagement and conversions
Example Ad Formats
Why Unified
Campaign Use Cases
Unifiedrsquos unparalleled social advertising expertise coupled with our platformrsquos real-time intelligence ensures brands can determine the most lucrative creative generate engagement and drive desired actions
Video marketing viral campaigns branding sales and promotions
Example Metrics
Example Case Study
16
Cost Per View ReachFrequency
Politics Retail TelcoQSR Tech
Proven Verticals
Video First Facebook 2016
Buying Process
Added Value
Video First Package
10
8
7
6
$250K in spend over 1 quarter
$500K in spend over 1 quarter
$750K in spend over 1 quarter
$1MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
17
Viewer AnalysisDetailed analysis of your viewers including the differences between full and partial viewers and how it impacts your campaign
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Process
Submit business objectives KPIs
Unified provides media plan
Media plan approval
Onboarding
Launch
Post campaign audience analysis of video viewers
CONTACT US
180 Madison Ave 23rd FlNew York NY 10016
855-236-5482
unified
unified
getunified
+UnifiedPlatform
unifiedcom
salesunifiedcom
To learn more httpawesmz1kNL
wwwunifiedcom
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Video Carousel Photo Link
Personalized Content Package
I Lack The Resources AndOr Budget To Deploy A Hyper-Personalized Campaign
THE CHALLENGE
THE SOLUTION
Effortlessly launch highly complex campaigns without draining resources budget or time
Example Ad Formats
Why Unified
Campaign Use Cases
Unified is well-known for award-winning campaign automation which has enabled brands to deploy hyper-personalized ads that are optimized for premium performance
Hyper-personalized contentvideo promotions and sales events
Example Metrics Cost Per View
Cost Per Engagement Cost Per Action
Cost Per Sale
Lexus Deployed Over 1000 Hyper-Personalized Videos Used In 4000 Individual Ads To Reach Over 112MM People Nationwide
httpwwwunifiedcomlexus-case-study
Example Case Study
Facebook Award
Best Use of Data
Cannes Lion
10
Politics Retail TelcoQSR Tech
Proven Verticals
Personalized Content Facebook 2016
Buying Process
Added Value
Personalized Content Package
12
10
8
6
$1MM in spend over 1 quarter
$2MM in spend over 1 quarter
$5MM in spend over 1 quarter
$10MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
15ndash20 business days
Unified Campaign AutomationMake large-scale impossible campaigns possible
Automation Set up and Professional ServicesAutomation experts to help at every step of the way
Audience Segmentation AnalysisDetailed analysis of your viewers and converters driving better future planning targeting and creative
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
11
Process
Discovery and scoping meeting with Unified
Professional Services team
Project plan acceptance
Personalized Content at scale Implementation amp QA
Launch
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Example Ad Formats
Why Unified
Campaign Use Cases
Video Carousel DynamicProduct Ad
Photo Link
Example Metrics Cost Per View
Cost Per Engagement
Cost Per Action
Cost Per Sale
Facebook Conversion Lift
Estimated Store Visits
A Major Retailer Used Facebook To Get Coupon-Clippers Online To Convert Offline With A CTR 1927 Higher Than Goalhttpwwwunifiedcomcase-studycase-study-facebook-retailer-online-offline-conversion
Example Case Study
Sales Event Package
I Need To Increase Sales
THE CHALLENGE
THE SOLUTION
Drive awareness and ROI for major sales events with strategically optimized targeting and placements
Unified has a proven track record for helping brands get the most out of their direct response campaigns with sophisticated optimization and award-winning social advertising expertise
Sales event product promotion limited time offer
12
Politics Retail TelcoQSR Tech
Proven Verticals
Sales Event Facebook 2016
Facebook Conversion Lift StudyDetermine the additional business driven online or offline from people reached by Facebook ads across devices
Unified Offline Audience AnalysisAnalaysis of offline converters using Facebookrsquos Beta Offline conversion API
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Buying Process
Added Value
Sales Event Package
13
10
8
7
6
$250K in spend over 1 quarter
$500K in spend over 1 quarter
$750K in spend over 1 quarter
$1MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
Process
Submit Sales event goals business objectives KPIs
Unified provides media plan
Media plan approval
Onboarding
Launch
Post campaign audience analysis of converted customers
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Video Carousel Photo Link
Product Launch Package
I Need To Increase Awareness For A New Product Or Service
THE CHALLENGE
THE SOLUTION
Use CRM and social audience data to entice the right users at the right time for your product launch
Example Ad Formats
Why Unified
Campaign Use Cases
Unifiedrsquos service experts apply sophisticated intelligence from CRM and social audiences to build customized targeting strategies that offer the best possible campaign performance
Launching new product or brand high impact reach and frequency
Example Metrics
Example Case Study
14
Cost Per View
ReachFrequency
Nielsen Brand Effect Metrics (Brand lift purchase intent brand favorability etc)
A Leading Auto Brand Deploys Customized Targeting For An Upcoming Product Launch Using Unifiedrsquos CRM Audience Intelligence
httpwwwunifiedcomcase-studycase-study-facebook-auto-audience-intelligence
Politics Retail TelcoQSR Tech
Proven Verticals
Product Launch Facebook 2016
Buying Process
Added Value
Product Launch Package
12
10
8
6
$1MM in spend over 1 quarter
$2MM in spend over 1 quarter
$5MM in spend over 1 quarter
$10MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
15
Nielsen Brand Effect StudyMeasure the extent to which your advertising has shifted consumer perception against awareness attitudes favorability intent or preference
Reach and Frequency AnalysisDetailed post-campaign analysis on your reach and frequency buy and how it impacted your campaign
CRM Targeting AnalysisLearn from existing customers how to enhance audience targeting for your upcoming product launch
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Process
Submit audiences or place WCA Pixel business objectives KPIs
Unified executes Audience analysis
Unified provides media plan
Media plan approval
Onboarding Launch
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Video Video Carousel Facebook Live Video
Canvas Ads
A Global Auto Brand Leverages Unified To Prove Facebook Video Drives 25 More Conversions At A Lower Costhttpwwwunifiedcomcase-studycase-study-facebook-auto-video-conversions
Video First Package
I Need To Increase Viewership To Achieve My Goal
THE CHALLENGE
THE SOLUTION
Build loyal viewers with intelligence-informed creative to drive campaign engagement and conversions
Example Ad Formats
Why Unified
Campaign Use Cases
Unifiedrsquos unparalleled social advertising expertise coupled with our platformrsquos real-time intelligence ensures brands can determine the most lucrative creative generate engagement and drive desired actions
Video marketing viral campaigns branding sales and promotions
Example Metrics
Example Case Study
16
Cost Per View ReachFrequency
Politics Retail TelcoQSR Tech
Proven Verticals
Video First Facebook 2016
Buying Process
Added Value
Video First Package
10
8
7
6
$250K in spend over 1 quarter
$500K in spend over 1 quarter
$750K in spend over 1 quarter
$1MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
17
Viewer AnalysisDetailed analysis of your viewers including the differences between full and partial viewers and how it impacts your campaign
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Process
Submit business objectives KPIs
Unified provides media plan
Media plan approval
Onboarding
Launch
Post campaign audience analysis of video viewers
CONTACT US
180 Madison Ave 23rd FlNew York NY 10016
855-236-5482
unified
unified
getunified
+UnifiedPlatform
unifiedcom
salesunifiedcom
To learn more httpawesmz1kNL
wwwunifiedcom
Politics Retail TelcoQSR Tech
Proven Verticals
Personalized Content Facebook 2016
Buying Process
Added Value
Personalized Content Package
12
10
8
6
$1MM in spend over 1 quarter
$2MM in spend over 1 quarter
$5MM in spend over 1 quarter
$10MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
15ndash20 business days
Unified Campaign AutomationMake large-scale impossible campaigns possible
Automation Set up and Professional ServicesAutomation experts to help at every step of the way
Audience Segmentation AnalysisDetailed analysis of your viewers and converters driving better future planning targeting and creative
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
11
Process
Discovery and scoping meeting with Unified
Professional Services team
Project plan acceptance
Personalized Content at scale Implementation amp QA
Launch
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Example Ad Formats
Why Unified
Campaign Use Cases
Video Carousel DynamicProduct Ad
Photo Link
Example Metrics Cost Per View
Cost Per Engagement
Cost Per Action
Cost Per Sale
Facebook Conversion Lift
Estimated Store Visits
A Major Retailer Used Facebook To Get Coupon-Clippers Online To Convert Offline With A CTR 1927 Higher Than Goalhttpwwwunifiedcomcase-studycase-study-facebook-retailer-online-offline-conversion
Example Case Study
Sales Event Package
I Need To Increase Sales
THE CHALLENGE
THE SOLUTION
Drive awareness and ROI for major sales events with strategically optimized targeting and placements
Unified has a proven track record for helping brands get the most out of their direct response campaigns with sophisticated optimization and award-winning social advertising expertise
Sales event product promotion limited time offer
12
Politics Retail TelcoQSR Tech
Proven Verticals
Sales Event Facebook 2016
Facebook Conversion Lift StudyDetermine the additional business driven online or offline from people reached by Facebook ads across devices
Unified Offline Audience AnalysisAnalaysis of offline converters using Facebookrsquos Beta Offline conversion API
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Buying Process
Added Value
Sales Event Package
13
10
8
7
6
$250K in spend over 1 quarter
$500K in spend over 1 quarter
$750K in spend over 1 quarter
$1MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
Process
Submit Sales event goals business objectives KPIs
Unified provides media plan
Media plan approval
Onboarding
Launch
Post campaign audience analysis of converted customers
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Video Carousel Photo Link
Product Launch Package
I Need To Increase Awareness For A New Product Or Service
THE CHALLENGE
THE SOLUTION
Use CRM and social audience data to entice the right users at the right time for your product launch
Example Ad Formats
Why Unified
Campaign Use Cases
Unifiedrsquos service experts apply sophisticated intelligence from CRM and social audiences to build customized targeting strategies that offer the best possible campaign performance
Launching new product or brand high impact reach and frequency
Example Metrics
Example Case Study
14
Cost Per View
ReachFrequency
Nielsen Brand Effect Metrics (Brand lift purchase intent brand favorability etc)
A Leading Auto Brand Deploys Customized Targeting For An Upcoming Product Launch Using Unifiedrsquos CRM Audience Intelligence
httpwwwunifiedcomcase-studycase-study-facebook-auto-audience-intelligence
Politics Retail TelcoQSR Tech
Proven Verticals
Product Launch Facebook 2016
Buying Process
Added Value
Product Launch Package
12
10
8
6
$1MM in spend over 1 quarter
$2MM in spend over 1 quarter
$5MM in spend over 1 quarter
$10MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
15
Nielsen Brand Effect StudyMeasure the extent to which your advertising has shifted consumer perception against awareness attitudes favorability intent or preference
Reach and Frequency AnalysisDetailed post-campaign analysis on your reach and frequency buy and how it impacted your campaign
CRM Targeting AnalysisLearn from existing customers how to enhance audience targeting for your upcoming product launch
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Process
Submit audiences or place WCA Pixel business objectives KPIs
Unified executes Audience analysis
Unified provides media plan
Media plan approval
Onboarding Launch
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Video Video Carousel Facebook Live Video
Canvas Ads
A Global Auto Brand Leverages Unified To Prove Facebook Video Drives 25 More Conversions At A Lower Costhttpwwwunifiedcomcase-studycase-study-facebook-auto-video-conversions
Video First Package
I Need To Increase Viewership To Achieve My Goal
THE CHALLENGE
THE SOLUTION
Build loyal viewers with intelligence-informed creative to drive campaign engagement and conversions
Example Ad Formats
Why Unified
Campaign Use Cases
Unifiedrsquos unparalleled social advertising expertise coupled with our platformrsquos real-time intelligence ensures brands can determine the most lucrative creative generate engagement and drive desired actions
Video marketing viral campaigns branding sales and promotions
Example Metrics
Example Case Study
16
Cost Per View ReachFrequency
Politics Retail TelcoQSR Tech
Proven Verticals
Video First Facebook 2016
Buying Process
Added Value
Video First Package
10
8
7
6
$250K in spend over 1 quarter
$500K in spend over 1 quarter
$750K in spend over 1 quarter
$1MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
17
Viewer AnalysisDetailed analysis of your viewers including the differences between full and partial viewers and how it impacts your campaign
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Process
Submit business objectives KPIs
Unified provides media plan
Media plan approval
Onboarding
Launch
Post campaign audience analysis of video viewers
CONTACT US
180 Madison Ave 23rd FlNew York NY 10016
855-236-5482
unified
unified
getunified
+UnifiedPlatform
unifiedcom
salesunifiedcom
To learn more httpawesmz1kNL
wwwunifiedcom
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Example Ad Formats
Why Unified
Campaign Use Cases
Video Carousel DynamicProduct Ad
Photo Link
Example Metrics Cost Per View
Cost Per Engagement
Cost Per Action
Cost Per Sale
Facebook Conversion Lift
Estimated Store Visits
A Major Retailer Used Facebook To Get Coupon-Clippers Online To Convert Offline With A CTR 1927 Higher Than Goalhttpwwwunifiedcomcase-studycase-study-facebook-retailer-online-offline-conversion
Example Case Study
Sales Event Package
I Need To Increase Sales
THE CHALLENGE
THE SOLUTION
Drive awareness and ROI for major sales events with strategically optimized targeting and placements
Unified has a proven track record for helping brands get the most out of their direct response campaigns with sophisticated optimization and award-winning social advertising expertise
Sales event product promotion limited time offer
12
Politics Retail TelcoQSR Tech
Proven Verticals
Sales Event Facebook 2016
Facebook Conversion Lift StudyDetermine the additional business driven online or offline from people reached by Facebook ads across devices
Unified Offline Audience AnalysisAnalaysis of offline converters using Facebookrsquos Beta Offline conversion API
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Buying Process
Added Value
Sales Event Package
13
10
8
7
6
$250K in spend over 1 quarter
$500K in spend over 1 quarter
$750K in spend over 1 quarter
$1MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
Process
Submit Sales event goals business objectives KPIs
Unified provides media plan
Media plan approval
Onboarding
Launch
Post campaign audience analysis of converted customers
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Video Carousel Photo Link
Product Launch Package
I Need To Increase Awareness For A New Product Or Service
THE CHALLENGE
THE SOLUTION
Use CRM and social audience data to entice the right users at the right time for your product launch
Example Ad Formats
Why Unified
Campaign Use Cases
Unifiedrsquos service experts apply sophisticated intelligence from CRM and social audiences to build customized targeting strategies that offer the best possible campaign performance
Launching new product or brand high impact reach and frequency
Example Metrics
Example Case Study
14
Cost Per View
ReachFrequency
Nielsen Brand Effect Metrics (Brand lift purchase intent brand favorability etc)
A Leading Auto Brand Deploys Customized Targeting For An Upcoming Product Launch Using Unifiedrsquos CRM Audience Intelligence
httpwwwunifiedcomcase-studycase-study-facebook-auto-audience-intelligence
Politics Retail TelcoQSR Tech
Proven Verticals
Product Launch Facebook 2016
Buying Process
Added Value
Product Launch Package
12
10
8
6
$1MM in spend over 1 quarter
$2MM in spend over 1 quarter
$5MM in spend over 1 quarter
$10MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
15
Nielsen Brand Effect StudyMeasure the extent to which your advertising has shifted consumer perception against awareness attitudes favorability intent or preference
Reach and Frequency AnalysisDetailed post-campaign analysis on your reach and frequency buy and how it impacted your campaign
CRM Targeting AnalysisLearn from existing customers how to enhance audience targeting for your upcoming product launch
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Process
Submit audiences or place WCA Pixel business objectives KPIs
Unified executes Audience analysis
Unified provides media plan
Media plan approval
Onboarding Launch
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Video Video Carousel Facebook Live Video
Canvas Ads
A Global Auto Brand Leverages Unified To Prove Facebook Video Drives 25 More Conversions At A Lower Costhttpwwwunifiedcomcase-studycase-study-facebook-auto-video-conversions
Video First Package
I Need To Increase Viewership To Achieve My Goal
THE CHALLENGE
THE SOLUTION
Build loyal viewers with intelligence-informed creative to drive campaign engagement and conversions
Example Ad Formats
Why Unified
Campaign Use Cases
Unifiedrsquos unparalleled social advertising expertise coupled with our platformrsquos real-time intelligence ensures brands can determine the most lucrative creative generate engagement and drive desired actions
Video marketing viral campaigns branding sales and promotions
Example Metrics
Example Case Study
16
Cost Per View ReachFrequency
Politics Retail TelcoQSR Tech
Proven Verticals
Video First Facebook 2016
Buying Process
Added Value
Video First Package
10
8
7
6
$250K in spend over 1 quarter
$500K in spend over 1 quarter
$750K in spend over 1 quarter
$1MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
17
Viewer AnalysisDetailed analysis of your viewers including the differences between full and partial viewers and how it impacts your campaign
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Process
Submit business objectives KPIs
Unified provides media plan
Media plan approval
Onboarding
Launch
Post campaign audience analysis of video viewers
CONTACT US
180 Madison Ave 23rd FlNew York NY 10016
855-236-5482
unified
unified
getunified
+UnifiedPlatform
unifiedcom
salesunifiedcom
To learn more httpawesmz1kNL
wwwunifiedcom
Politics Retail TelcoQSR Tech
Proven Verticals
Sales Event Facebook 2016
Facebook Conversion Lift StudyDetermine the additional business driven online or offline from people reached by Facebook ads across devices
Unified Offline Audience AnalysisAnalaysis of offline converters using Facebookrsquos Beta Offline conversion API
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Buying Process
Added Value
Sales Event Package
13
10
8
7
6
$250K in spend over 1 quarter
$500K in spend over 1 quarter
$750K in spend over 1 quarter
$1MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
Process
Submit Sales event goals business objectives KPIs
Unified provides media plan
Media plan approval
Onboarding
Launch
Post campaign audience analysis of converted customers
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Video Carousel Photo Link
Product Launch Package
I Need To Increase Awareness For A New Product Or Service
THE CHALLENGE
THE SOLUTION
Use CRM and social audience data to entice the right users at the right time for your product launch
Example Ad Formats
Why Unified
Campaign Use Cases
Unifiedrsquos service experts apply sophisticated intelligence from CRM and social audiences to build customized targeting strategies that offer the best possible campaign performance
Launching new product or brand high impact reach and frequency
Example Metrics
Example Case Study
14
Cost Per View
ReachFrequency
Nielsen Brand Effect Metrics (Brand lift purchase intent brand favorability etc)
A Leading Auto Brand Deploys Customized Targeting For An Upcoming Product Launch Using Unifiedrsquos CRM Audience Intelligence
httpwwwunifiedcomcase-studycase-study-facebook-auto-audience-intelligence
Politics Retail TelcoQSR Tech
Proven Verticals
Product Launch Facebook 2016
Buying Process
Added Value
Product Launch Package
12
10
8
6
$1MM in spend over 1 quarter
$2MM in spend over 1 quarter
$5MM in spend over 1 quarter
$10MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
15
Nielsen Brand Effect StudyMeasure the extent to which your advertising has shifted consumer perception against awareness attitudes favorability intent or preference
Reach and Frequency AnalysisDetailed post-campaign analysis on your reach and frequency buy and how it impacted your campaign
CRM Targeting AnalysisLearn from existing customers how to enhance audience targeting for your upcoming product launch
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Process
Submit audiences or place WCA Pixel business objectives KPIs
Unified executes Audience analysis
Unified provides media plan
Media plan approval
Onboarding Launch
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Video Video Carousel Facebook Live Video
Canvas Ads
A Global Auto Brand Leverages Unified To Prove Facebook Video Drives 25 More Conversions At A Lower Costhttpwwwunifiedcomcase-studycase-study-facebook-auto-video-conversions
Video First Package
I Need To Increase Viewership To Achieve My Goal
THE CHALLENGE
THE SOLUTION
Build loyal viewers with intelligence-informed creative to drive campaign engagement and conversions
Example Ad Formats
Why Unified
Campaign Use Cases
Unifiedrsquos unparalleled social advertising expertise coupled with our platformrsquos real-time intelligence ensures brands can determine the most lucrative creative generate engagement and drive desired actions
Video marketing viral campaigns branding sales and promotions
Example Metrics
Example Case Study
16
Cost Per View ReachFrequency
Politics Retail TelcoQSR Tech
Proven Verticals
Video First Facebook 2016
Buying Process
Added Value
Video First Package
10
8
7
6
$250K in spend over 1 quarter
$500K in spend over 1 quarter
$750K in spend over 1 quarter
$1MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
17
Viewer AnalysisDetailed analysis of your viewers including the differences between full and partial viewers and how it impacts your campaign
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Process
Submit business objectives KPIs
Unified provides media plan
Media plan approval
Onboarding
Launch
Post campaign audience analysis of video viewers
CONTACT US
180 Madison Ave 23rd FlNew York NY 10016
855-236-5482
unified
unified
getunified
+UnifiedPlatform
unifiedcom
salesunifiedcom
To learn more httpawesmz1kNL
wwwunifiedcom
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Video Carousel Photo Link
Product Launch Package
I Need To Increase Awareness For A New Product Or Service
THE CHALLENGE
THE SOLUTION
Use CRM and social audience data to entice the right users at the right time for your product launch
Example Ad Formats
Why Unified
Campaign Use Cases
Unifiedrsquos service experts apply sophisticated intelligence from CRM and social audiences to build customized targeting strategies that offer the best possible campaign performance
Launching new product or brand high impact reach and frequency
Example Metrics
Example Case Study
14
Cost Per View
ReachFrequency
Nielsen Brand Effect Metrics (Brand lift purchase intent brand favorability etc)
A Leading Auto Brand Deploys Customized Targeting For An Upcoming Product Launch Using Unifiedrsquos CRM Audience Intelligence
httpwwwunifiedcomcase-studycase-study-facebook-auto-audience-intelligence
Politics Retail TelcoQSR Tech
Proven Verticals
Product Launch Facebook 2016
Buying Process
Added Value
Product Launch Package
12
10
8
6
$1MM in spend over 1 quarter
$2MM in spend over 1 quarter
$5MM in spend over 1 quarter
$10MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
15
Nielsen Brand Effect StudyMeasure the extent to which your advertising has shifted consumer perception against awareness attitudes favorability intent or preference
Reach and Frequency AnalysisDetailed post-campaign analysis on your reach and frequency buy and how it impacted your campaign
CRM Targeting AnalysisLearn from existing customers how to enhance audience targeting for your upcoming product launch
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Process
Submit audiences or place WCA Pixel business objectives KPIs
Unified executes Audience analysis
Unified provides media plan
Media plan approval
Onboarding Launch
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Video Video Carousel Facebook Live Video
Canvas Ads
A Global Auto Brand Leverages Unified To Prove Facebook Video Drives 25 More Conversions At A Lower Costhttpwwwunifiedcomcase-studycase-study-facebook-auto-video-conversions
Video First Package
I Need To Increase Viewership To Achieve My Goal
THE CHALLENGE
THE SOLUTION
Build loyal viewers with intelligence-informed creative to drive campaign engagement and conversions
Example Ad Formats
Why Unified
Campaign Use Cases
Unifiedrsquos unparalleled social advertising expertise coupled with our platformrsquos real-time intelligence ensures brands can determine the most lucrative creative generate engagement and drive desired actions
Video marketing viral campaigns branding sales and promotions
Example Metrics
Example Case Study
16
Cost Per View ReachFrequency
Politics Retail TelcoQSR Tech
Proven Verticals
Video First Facebook 2016
Buying Process
Added Value
Video First Package
10
8
7
6
$250K in spend over 1 quarter
$500K in spend over 1 quarter
$750K in spend over 1 quarter
$1MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
17
Viewer AnalysisDetailed analysis of your viewers including the differences between full and partial viewers and how it impacts your campaign
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Process
Submit business objectives KPIs
Unified provides media plan
Media plan approval
Onboarding
Launch
Post campaign audience analysis of video viewers
CONTACT US
180 Madison Ave 23rd FlNew York NY 10016
855-236-5482
unified
unified
getunified
+UnifiedPlatform
unifiedcom
salesunifiedcom
To learn more httpawesmz1kNL
wwwunifiedcom
Politics Retail TelcoQSR Tech
Proven Verticals
Product Launch Facebook 2016
Buying Process
Added Value
Product Launch Package
12
10
8
6
$1MM in spend over 1 quarter
$2MM in spend over 1 quarter
$5MM in spend over 1 quarter
$10MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
15
Nielsen Brand Effect StudyMeasure the extent to which your advertising has shifted consumer perception against awareness attitudes favorability intent or preference
Reach and Frequency AnalysisDetailed post-campaign analysis on your reach and frequency buy and how it impacted your campaign
CRM Targeting AnalysisLearn from existing customers how to enhance audience targeting for your upcoming product launch
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Process
Submit audiences or place WCA Pixel business objectives KPIs
Unified executes Audience analysis
Unified provides media plan
Media plan approval
Onboarding Launch
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Video Video Carousel Facebook Live Video
Canvas Ads
A Global Auto Brand Leverages Unified To Prove Facebook Video Drives 25 More Conversions At A Lower Costhttpwwwunifiedcomcase-studycase-study-facebook-auto-video-conversions
Video First Package
I Need To Increase Viewership To Achieve My Goal
THE CHALLENGE
THE SOLUTION
Build loyal viewers with intelligence-informed creative to drive campaign engagement and conversions
Example Ad Formats
Why Unified
Campaign Use Cases
Unifiedrsquos unparalleled social advertising expertise coupled with our platformrsquos real-time intelligence ensures brands can determine the most lucrative creative generate engagement and drive desired actions
Video marketing viral campaigns branding sales and promotions
Example Metrics
Example Case Study
16
Cost Per View ReachFrequency
Politics Retail TelcoQSR Tech
Proven Verticals
Video First Facebook 2016
Buying Process
Added Value
Video First Package
10
8
7
6
$250K in spend over 1 quarter
$500K in spend over 1 quarter
$750K in spend over 1 quarter
$1MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
17
Viewer AnalysisDetailed analysis of your viewers including the differences between full and partial viewers and how it impacts your campaign
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Process
Submit business objectives KPIs
Unified provides media plan
Media plan approval
Onboarding
Launch
Post campaign audience analysis of video viewers
CONTACT US
180 Madison Ave 23rd FlNew York NY 10016
855-236-5482
unified
unified
getunified
+UnifiedPlatform
unifiedcom
salesunifiedcom
To learn more httpawesmz1kNL
wwwunifiedcom
Automotive Education Entertainment Food andBeverage
Multi-CulturalCPG Energy Fin Serve Healthcare Pharma
Proven Verticals
Video Video Carousel Facebook Live Video
Canvas Ads
A Global Auto Brand Leverages Unified To Prove Facebook Video Drives 25 More Conversions At A Lower Costhttpwwwunifiedcomcase-studycase-study-facebook-auto-video-conversions
Video First Package
I Need To Increase Viewership To Achieve My Goal
THE CHALLENGE
THE SOLUTION
Build loyal viewers with intelligence-informed creative to drive campaign engagement and conversions
Example Ad Formats
Why Unified
Campaign Use Cases
Unifiedrsquos unparalleled social advertising expertise coupled with our platformrsquos real-time intelligence ensures brands can determine the most lucrative creative generate engagement and drive desired actions
Video marketing viral campaigns branding sales and promotions
Example Metrics
Example Case Study
16
Cost Per View ReachFrequency
Politics Retail TelcoQSR Tech
Proven Verticals
Video First Facebook 2016
Buying Process
Added Value
Video First Package
10
8
7
6
$250K in spend over 1 quarter
$500K in spend over 1 quarter
$750K in spend over 1 quarter
$1MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
17
Viewer AnalysisDetailed analysis of your viewers including the differences between full and partial viewers and how it impacts your campaign
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Process
Submit business objectives KPIs
Unified provides media plan
Media plan approval
Onboarding
Launch
Post campaign audience analysis of video viewers
CONTACT US
180 Madison Ave 23rd FlNew York NY 10016
855-236-5482
unified
unified
getunified
+UnifiedPlatform
unifiedcom
salesunifiedcom
To learn more httpawesmz1kNL
wwwunifiedcom
Politics Retail TelcoQSR Tech
Proven Verticals
Video First Facebook 2016
Buying Process
Added Value
Video First Package
10
8
7
6
$250K in spend over 1 quarter
$500K in spend over 1 quarter
$750K in spend over 1 quarter
$1MM+ in spend over 1 quarter
Percent Spend
RatesCampaign Setup Time
7ndash10 business days
17
Viewer AnalysisDetailed analysis of your viewers including the differences between full and partial viewers and how it impacts your campaign
Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking
Process
Submit business objectives KPIs
Unified provides media plan
Media plan approval
Onboarding
Launch
Post campaign audience analysis of video viewers
CONTACT US
180 Madison Ave 23rd FlNew York NY 10016
855-236-5482
unified
unified
getunified
+UnifiedPlatform
unifiedcom
salesunifiedcom
To learn more httpawesmz1kNL
wwwunifiedcom
CONTACT US
180 Madison Ave 23rd FlNew York NY 10016
855-236-5482
unified
unified
getunified
+UnifiedPlatform
unifiedcom
salesunifiedcom
To learn more httpawesmz1kNL
wwwunifiedcom
wwwunifiedcom