facebook pages, places & deals: an overview
DESCRIPTION
The slides from my speech at Terri Cooper's event on Facebook pages, Facebook deals and Facebook places.TRANSCRIPT
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www.twitter.com/IAmSimonDellwww.facebook.com/SimonDellwww.slideshare.net/SimonDell
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About Me and why I think I'm qualified to talk on this subject..
Director of TwoCents GroupCreative marketing & advertising agency Branding Graphic Design Marketing Consultancy Advertising Campaigns
Social MediaDigital
BackgroundLion Nathan, Heineken, CoorsConsumer behaviourFMCG goodsRetailPromotionsSocial networking
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What We Can Offer
For Terri Cooper clients:
OFFER A
2 hour session for you and your staff ($249+gst):• Unlimited members of staff
• Facebook, Twitter, other social media
• Google Analytics
• SEM/SEO
• E-newsletters
OFFER B
Facebook Front Page, designed, developed
from $449+gst
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You can buy attention (advertising);you can beg for attention from the media (PR).You can bug people one at a time to get attention (sales).Or you can earn attention by creatingsomething interesting and valuableand then publishing it online for free.”
David Meerman Scott
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What We’re Here To Learn
• Facebook Page Interaction• Facebook Places• Facebook Check-In Deals• Facebook General Deals• But first…
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2009
29% of all mobile phone usersaccessed browser-based
content
(Yankee Group)
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NOW
5 billion mobilephones in use
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By 2012
There will be as manyconnected mobile phones,
as there are people.
(PhoneCount)
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2015
50% of the worldwill have an
internet connection.
(AMD)
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People Trust Their Friends
http://www.helphive.com/business-central/tag/customer-recommendations/
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What is a Facebook Page?
Businesses, organisations and brandsReach consumer base without the detail of a personal page
•Pages can ‘share to all’ via a wall•Send messages via an ‘update’•Insights available on follower profiles•Page can’t access people•Much more customisable•Linkable to actual locations•Can offer general deals and location deals
Do NOT use a personal page as a business page:
Facebook WILL (no longer) delete you!
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Linked to Places
What we like
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So, What’s The Point?
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The Benefits
• Allow your business to interact with consumers on your page, and other pages
• Allow your business to interact with other businesses
• Keep clients updated with your activity• Position yourself as an expert• Develop your brand personality• Because your clients and consumers want to
hear from you
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FacebookPlaces
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Places
• Control your business profile
• Geo-location
• Develop offers
• Smartphone required
• Find out where your friends are
• Share experiences & recommendations
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‘If you add a valid address, users will be able to see and check in to your page using Facebook Places.’
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‘If you update the location of your page, it may take a few hours for Places users to see your new location.’
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So What’s The Point?
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FacebookCheck-In Deals
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Check-In Deals
• Offer deals across multiple locations
• Control centrally
• Individual deals
• Loyalty deals
• Friend deal
• Charity deal
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Key Check-In Deal Points
• Competing with FourSquare• Currently to set-up free but ‘subject to
change’• Approved within 48 hours• Only one at a time• Outside US, you’ll need to work with a
Facebook representative
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Why Do Fans Interact?
70% of fans don’t think it’s marketing
• 40% want discounts and promotions• 39% percent to show my support for the company
to others• 34% percent to stay informed about the activities
of the company• 33% percent to get updates on future products• 30% to get updates on upcoming sales• 29% for entertainment• 25% to access to exclusive content• 21% to learn more about you
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FacebookDeals
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Key Deals Points
• Competing with Groupon etc.• Each Deal will have its own landing page• Shareable with friends• Users can pay with credit card or Facebook credits• Deals specific to their location• Deals can be sent to emails and shared on walls• Need to be approved
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Tips
•Have a Plan & Set Objectives•Know Your Message•Help People Find You•Constant & Relevant
Communication•Get Everyone Involved•Listen! And Reply! •“A vocal minority, but an aural
majority” •Be a Resource•Welcome Page•Develop Tabs
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Test Case: Poppy Cakes
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Is the investment worth it?
Qualitative Data: the opinions.
Quantitative Data: the numbers.
ROI: the return.