facebook open graph: living in a personalized and social web world
DESCRIPTION
This is a talk I did with Jaime Tedford on June 10, 2010. --- Facebook has yet again changed the game with the announcement of the next version of the Facebook Platform. Facebook Open Graph, the replacement for Facebook Connect, will position people at the center of the web in a way never seen before. This new platform provides the widgets and tools that provide a quick opportunity to make businesses more viral and reach more potential customers on the web. With the new features of Open Graph, Facebook is now able to do more than just connect people - they are giving meaning to these connections. The Open Graph, or "social graph," is how Facebook describes the connections from people to what they like and as part of that, Facebook users will see and feel more social and personalized experiences. The implications of this new "social web" platform are expansive. In the week since the launch, more than 50,000 websites have implemented social plug-ins, already enabling those social experiences. And many facets of the platform are already under debate; for example, with "Likes" now being essential social links that Google and other search engines won't have full access to, how does this change search engine optimization as we know it today? This platform affects everyone, whether we're marketers trying to understand the new features for our clients (or our company), or whether we're citizens wondering how this affects our privacy. So, if you're excited about how these changes could make Internet experiences easier and more social, or if you're concerned about the effects this change has on your privacy, you don't want to miss this event as we discuss the full realm of Facebook Open Graph. Talking points will include: The difference between Open Graph and Connect Why the new version of the Facebook Platform is about more than just connecting people What new features are available for enabling websites to become instantly social - and best practices for leveraging these opportunities Privacy in the new model, especially with the instant personalization featuresTRANSCRIPT
Facebook Open GraphLiving in a Personalized and Social Web World
John Maver & Jaime Tedford
Speaker Bios
Jamie Tedford is Founder and CEO of Brand Networks, a leading Social Solutions company. Our clients include Starbucks, Warner Brothers, PUMA and Monster.com to name a few. We’re proud to have been recently named a “Preferred Developer Consultant” by Facebook. Prior to Brand Networks, Jamie was the SVP Media Innovation at Arnold Worldwide. He is also a founding Board Member of the Word of Mouth Marketing Association (WOMMA). Jamie is a frequent contributor to Marketing Daily, and his commentary on Social Media, Word of Mouth Marketing, and Advertising has been featured in the New York Times, on CNN and ABC News.
John Maver is Principal and Co-Founder of Thought Labs, which helps companies get connected to their customers using social media. John has worked with small businesses and Fortune 100 companies to find the right strategies, implementations and success metrics for their brands. He has been involved with the Facebook, Bebo and MySpace platforms from the time they were released and created an application for Facebook that is currently ranked in the top 100 (out of over 500,000 applications). John also co-authored the book, “Facebook Development: A Complete Guide to Smart Application Development for the Facebook Platform.” Prior to specializing in social media, John spent ten years leading software-development teams and building award-winning software-debugging products.
Jaime Tedford
John Maver
500 Million Users = 3rd Largest Country
The old social graph contained relationshipsbetween people(and some groups and brands)
is a member of
Local Pizza Co
Larry
is friends with
is a Fan of
People Who Love Cheese
The Open Graph shows relationshipsbetween objects
is a member of
Local Pizza Co
Larry
is sister to
loves to eat
People Who Love Cheese
uses
likes to watch
Anything can now be part of the graph
Your companyYour brandYour productYour contentYour ideaYour service
Like Button
The Social Plugins Just like Connect, but lighter
Activity Feed
Recommendations
Login with Faces
Comments
FacePile Live Stream
Like Box
Like Button
Activity Feed and Recommendations
Like Box
Login with Faces
Facepile
Comments
Live Stream
Instant Personalization
Stake your claim on “the Graph!”
The Open Graph is the new Gold Rush!
Pandora- Stakes-Out Music
Kayak- Stakes-Out Travel
Levi’s- Stakes-Out Jeans
So if we’re in the new Gold Rush…
what’s the Gold (or Goal)?
Gold Dust- Earned Social Media
· Each Like, Share, Recommend has a potential 135X multiplier
Golden Nuggets- Enhanced Search Results
· If Facebook Search is going to rival Google, start your FSO
The Mother Load is in “the Stream!”
• Likes = Opt-In to News Feed
Stake Your Claim! Happy Prospecting
Privacy
Questions?