FacebookNWM Hamburg 2012

Pavel Zbornik - NetCom, AEGEE-Praha

Content

• Page vs Profile vs Group

• EdgeRank

• Timeline

• Rules

• Tips

Page vs Profile vs GroupProfile Page Group

Susan Garcia The Red Cross School Alumni

Viewable Privacy Settings PublicPrivate or

PublicConnection Friend Like JoinApproval to Connect Need approval Unlimited likes

Invite only or unlimited

Post Representation Person Organization PersonContact Supporter Message

Update, Message Message

Insights No Yes NoCustom URL Yes Yes, No

Page vs Profile vs Group

A Facebook “Profile” is designed to be used only by an individual person. It allows you to “Friend” other people to indicate that you have a connection.

A Facebook “Page” is designed for business or official representations of organizations or people. Facebook users are able to “Like” a Page and that Page is then indicated on their Profile as an organization that they Like.

Insights

EdgeRank

www.edgerankchecker.com

EdgeRank

•Post are visible to 1-10% of all fans

•AEGEE-Praha had 427 fans, average 180 see a post and 10-20 clicks on link, which is less than 5%!!!

EdgeRank

EdgeRank

1.Publish Objects That Encourage Interaction2.Ask Questions3.Make the Most of Photos and Videos4.Keep It Fresh

Timeline

Timeline

Timeline

Timeline Cover photo rules

Cover photo may not include:•price or purchase information, such as "40% off" or "Download it on socialmusic.com";

•contact information such as a website address, email, mailing address, or information that should go in your Page's "About" section

•references to Facebook features or actions, such as "Like" or "Share" or an arrow pointing from the cover photo to any of these features

•calls to action, such as "Get it now" or "Tell your friends

Timeline?

Rules

Use Pages not Profile! https://www.facebook.com/pages/create.php?migrate

ContestsYou must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotionhttp://www.facebook.com/promotions_guidelines.php

Facebook Tips

 

Facebook Tips

Conect your site withFacebook!

Facebook Tips

Make username!

facebook.com/username

facebook.com/pages/AEGEE-Zadar/104606076239249

orhttp://www.facebook.com/AEGEE.Prahahttp://www.facebook.com/Network.Commission.AEGEE

short link fb.com/Network.Commission.AEGEE

Facebook

It's about strategy!

• What is your goal? Keep it simple!• Who is your target audience? • How? Define campaign and actions• Where? Pick the right tools• When? Communication plan/roadmap

Questions

                            ???