facebook mobile platform by snipclip gmbh
DESCRIPTION
Presentation at http://www.mobile-monday.de/events/kick-ass-m2d2-developing-facebook-html5-mobile-games-appsTRANSCRIPT
![Page 1: Facebook Mobile Platform by SnipClip GmbH](https://reader033.vdocuments.site/reader033/viewer/2022052619/554f0c84b4c90547648b5511/html5/thumbnails/1.jpg)
Become a follower / fan: www.twitter.com/snipclip
www.facebook.com/snipclipcom
SnipClip GmbHSchellingstraße 3580799 München
Tel. +49 (0)89 45 20 506‐11Email [email protected] www.snipclip.com
![Page 2: Facebook Mobile Platform by SnipClip GmbH](https://reader033.vdocuments.site/reader033/viewer/2022052619/554f0c84b4c90547648b5511/html5/thumbnails/2.jpg)
2
SnipClip: The Facebook ExpertsOVERVIEW
Team
Since 2007, Munich20 Facebook Concepter, Designer & DeveloperConsultancy, Conception, Design, Programming & Optimization
Services
References Projects
> 150 Projects (Facebook Apps)For 5 DAX companies and more than 10 international brandsMore than 100.000 usersFan growth more than 40% in 3 weeks
Apps Ads Mobile
![Page 3: Facebook Mobile Platform by SnipClip GmbH](https://reader033.vdocuments.site/reader033/viewer/2022052619/554f0c84b4c90547648b5511/html5/thumbnails/3.jpg)
3
AgendaOVERVIEW
IntroductionSocial. Local. Mobile.
Facebook PlattformThe social network became a web platform.
Facebook Mobile AppsMobile becomes viral.
Outlook From platform to marketplace
![Page 4: Facebook Mobile Platform by SnipClip GmbH](https://reader033.vdocuments.site/reader033/viewer/2022052619/554f0c84b4c90547648b5511/html5/thumbnails/4.jpg)
4
Facebook: the New Start PageINTRODUCTION
Check: http://checkfacebook.com, http://allfacebook.de
![Page 5: Facebook Mobile Platform by SnipClip GmbH](https://reader033.vdocuments.site/reader033/viewer/2022052619/554f0c84b4c90547648b5511/html5/thumbnails/5.jpg)
5
Facebook in GermanyINTRODUCTION
Facts about Facebook (02‐12):
812 million users worldwide22.6 million users in Germany34.7% of German online population is on Facebook.More than 50% of the users arebetween 18 and 34 years old.The average user spends 55 minutes each day on Facebook.
Check: http://checkfacebook.com, http://allfacebook.de
Germany ‐ Gender
Germany ‐ Age
![Page 6: Facebook Mobile Platform by SnipClip GmbH](https://reader033.vdocuments.site/reader033/viewer/2022052619/554f0c84b4c90547648b5511/html5/thumbnails/6.jpg)
6
Mobile and Social belong together.INTRODUCTION
* Check: http://www.internetworld.de/Nachrichten/Mobile/Zahlen‐Studien/GfK‐Studie‐zur‐Facebook‐Nutzung‐Smartphones‐ersetzen‐immer‐haeufiger‐den‐PC‐64462.html
![Page 7: Facebook Mobile Platform by SnipClip GmbH](https://reader033.vdocuments.site/reader033/viewer/2022052619/554f0c84b4c90547648b5511/html5/thumbnails/7.jpg)
7
Mobile wins.INTRODUCTION
Check: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
![Page 8: Facebook Mobile Platform by SnipClip GmbH](https://reader033.vdocuments.site/reader033/viewer/2022052619/554f0c84b4c90547648b5511/html5/thumbnails/8.jpg)
8
Social Networking is #2 Mobile App.INTRODUCTION
Check: http://blog.flurry.com/bid/63907/Mobile‐Apps‐Put‐the‐Web‐in‐Their‐Rear‐view‐Mirror
![Page 9: Facebook Mobile Platform by SnipClip GmbH](https://reader033.vdocuments.site/reader033/viewer/2022052619/554f0c84b4c90547648b5511/html5/thumbnails/9.jpg)
9
SoLoMo: Social. Local. Mobile.INTRODUCTION
Check: http://blog.kennstdueinen.de/wp‐content/uploads/2012/02/TheRiseoftheSoMoLoShopper.png
![Page 10: Facebook Mobile Platform by SnipClip GmbH](https://reader033.vdocuments.site/reader033/viewer/2022052619/554f0c84b4c90547648b5511/html5/thumbnails/10.jpg)
10
SoLoMo in Action: GlanceeINTRODUCTION
![Page 11: Facebook Mobile Platform by SnipClip GmbH](https://reader033.vdocuments.site/reader033/viewer/2022052619/554f0c84b4c90547648b5511/html5/thumbnails/11.jpg)
11
SoLoMo in Action: GlanceeINTRODUCTION
![Page 12: Facebook Mobile Platform by SnipClip GmbH](https://reader033.vdocuments.site/reader033/viewer/2022052619/554f0c84b4c90547648b5511/html5/thumbnails/12.jpg)
12
SoLoMo in Action: GlanceeINTRODUCTION
![Page 13: Facebook Mobile Platform by SnipClip GmbH](https://reader033.vdocuments.site/reader033/viewer/2022052619/554f0c84b4c90547648b5511/html5/thumbnails/13.jpg)
13
SoLoMo in Action: GlanceeINTRODUCTION
![Page 14: Facebook Mobile Platform by SnipClip GmbH](https://reader033.vdocuments.site/reader033/viewer/2022052619/554f0c84b4c90547648b5511/html5/thumbnails/14.jpg)
14
SoLoMo in Action: GlanceeINTRODUCTION
![Page 15: Facebook Mobile Platform by SnipClip GmbH](https://reader033.vdocuments.site/reader033/viewer/2022052619/554f0c84b4c90547648b5511/html5/thumbnails/15.jpg)
15
BrandBrand
Social Business OpportunityINTRODUCTION
Social Business Application
EngageEngageInterestInterestDiscoverDiscover
PurchaseBenefitShare
![Page 16: Facebook Mobile Platform by SnipClip GmbH](https://reader033.vdocuments.site/reader033/viewer/2022052619/554f0c84b4c90547648b5511/html5/thumbnails/16.jpg)
16
AgendaOVERVIEW
IntroductionSocial. Local. Mobile.
Facebook PlattformThe social network became a web platform.
Facebook Mobile AppsMobile becomes viral.
Outlook From platform to marketplace
![Page 17: Facebook Mobile Platform by SnipClip GmbH](https://reader033.vdocuments.site/reader033/viewer/2022052619/554f0c84b4c90547648b5511/html5/thumbnails/17.jpg)
17
Facts about FacebookFACEBOOK PLATTFORM
![Page 18: Facebook Mobile Platform by SnipClip GmbH](https://reader033.vdocuments.site/reader033/viewer/2022052619/554f0c84b4c90547648b5511/html5/thumbnails/18.jpg)
18
Facebook is everywhere.FACEBOOK PLATTFORM
All Major Devices
>2500 devices *
* https://www.facebook.com/Facebookmobileplatform?sk=wall
![Page 19: Facebook Mobile Platform by SnipClip GmbH](https://reader033.vdocuments.site/reader033/viewer/2022052619/554f0c84b4c90547648b5511/html5/thumbnails/19.jpg)
19
The Facebook WebFACEBOOK PLATTFORM
* http://t3n.de/news/facebook‐2012‐zahlen‐daten‐354981/facebook_infografik_2012_big/
7.000.000Websites are connected with Facebook. *
+
10.000Websites integrate Facebook each day. *
![Page 20: Facebook Mobile Platform by SnipClip GmbH](https://reader033.vdocuments.site/reader033/viewer/2022052619/554f0c84b4c90547648b5511/html5/thumbnails/20.jpg)
20
Apps. Apps. Apps.FACEBOOK PLATTFORM
20.000.000Apps are installed every day.
* http://t3n.de/news/facebook‐2012‐zahlen‐daten‐354981/facebook_infografik_2012_big/
500.000.000Users of Facebook Apps Facebook
Connect(ed) Website
![Page 21: Facebook Mobile Platform by SnipClip GmbH](https://reader033.vdocuments.site/reader033/viewer/2022052619/554f0c84b4c90547648b5511/html5/thumbnails/21.jpg)
21
Facebook CreditsFacebook Credits
Facebook DealsFacebook Deals
Facebook Social Plugins
Facebook Social Plugins
Facebook PlacesFacebook Places
Facebook PagesFacebook Pages
Facebook ToolboxFACEBOOK PLATTFORM
Facebook AppsFacebook Apps
Facebook ConnectFacebook Connect
Facebook AdsFacebook Ads
Facebook MobileFacebook Mobile
![Page 22: Facebook Mobile Platform by SnipClip GmbH](https://reader033.vdocuments.site/reader033/viewer/2022052619/554f0c84b4c90547648b5511/html5/thumbnails/22.jpg)
22
FarmVille & Co.FACEBOOK PLATTFORM
![Page 23: Facebook Mobile Platform by SnipClip GmbH](https://reader033.vdocuments.site/reader033/viewer/2022052619/554f0c84b4c90547648b5511/html5/thumbnails/23.jpg)
23
Technical ArchitectureFACEBOOK PLATTFORM
Facebook Server Your Server
Facebook API
iFrameiFrame
![Page 24: Facebook Mobile Platform by SnipClip GmbH](https://reader033.vdocuments.site/reader033/viewer/2022052619/554f0c84b4c90547648b5511/html5/thumbnails/24.jpg)
24
Share your Life!FACEBOOK PLATTFORM
Check: http://www.facebook.com/about/timeline
![Page 25: Facebook Mobile Platform by SnipClip GmbH](https://reader033.vdocuments.site/reader033/viewer/2022052619/554f0c84b4c90547648b5511/html5/thumbnails/25.jpg)
25
Beyond the Like ButtonFACEBOOK PLATTFORM
![Page 26: Facebook Mobile Platform by SnipClip GmbH](https://reader033.vdocuments.site/reader033/viewer/2022052619/554f0c84b4c90547648b5511/html5/thumbnails/26.jpg)
26
Social by DesignFACEBOOK PLATTFORM
![Page 27: Facebook Mobile Platform by SnipClip GmbH](https://reader033.vdocuments.site/reader033/viewer/2022052619/554f0c84b4c90547648b5511/html5/thumbnails/27.jpg)
27
Social Discovery & EngagementFACEBOOK PLATTFORM
![Page 28: Facebook Mobile Platform by SnipClip GmbH](https://reader033.vdocuments.site/reader033/viewer/2022052619/554f0c84b4c90547648b5511/html5/thumbnails/28.jpg)
28* http://newsroom.fb.com/Announcements/Early‐Success‐Stories‐Timeline‐Apps‐and‐Open‐Graph‐fa.aspx
Fab.comFACEBOOK PLATTFORM
+50% Traffic
![Page 29: Facebook Mobile Platform by SnipClip GmbH](https://reader033.vdocuments.site/reader033/viewer/2022052619/554f0c84b4c90547648b5511/html5/thumbnails/29.jpg)
29* http://newsroom.fb.com/Announcements/Early‐Success‐Stories‐Timeline‐Apps‐and‐Open‐Graph‐fa.aspx
FoodspottingFACEBOOK PLATTFORM
+300% Visits and Activity
![Page 30: Facebook Mobile Platform by SnipClip GmbH](https://reader033.vdocuments.site/reader033/viewer/2022052619/554f0c84b4c90547648b5511/html5/thumbnails/30.jpg)
30
AgendaOVERVIEW
IntroductionSocial. Local. Mobile.
Facebook PlattformThe social network became a web platform.
Facebook Mobile AppsMobile becomes viral.
Outlook From platform to marketplace
![Page 31: Facebook Mobile Platform by SnipClip GmbH](https://reader033.vdocuments.site/reader033/viewer/2022052619/554f0c84b4c90547648b5511/html5/thumbnails/31.jpg)
31
Five Facts about Facebook Mobile AppsFACEBOOK MOBILE APPS
1. 425 million mobile users per month
2. HTML5 or Native App
3. Social Distribution Channels
4. Single Sign‐on
5. Facebook Credits enabled
Check: http://www.allfacebook.com/facebook‐mobile‐app‐2011‐10 and http://www.allfacebook.com/facebook‐mobile‐apps‐2012‐02
![Page 32: Facebook Mobile Platform by SnipClip GmbH](https://reader033.vdocuments.site/reader033/viewer/2022052619/554f0c84b4c90547648b5511/html5/thumbnails/32.jpg)
32
The Magic: HTML5 + CSS3FACEBOOK MOBILE APPS
1. Write‐once
HTML5 + CSS3
2. Run‐everywhere
3. Allow‐once
![Page 33: Facebook Mobile Platform by SnipClip GmbH](https://reader033.vdocuments.site/reader033/viewer/2022052619/554f0c84b4c90547648b5511/html5/thumbnails/33.jpg)
33
BranchOutFACEBOOK MOBILE APPS
![Page 34: Facebook Mobile Platform by SnipClip GmbH](https://reader033.vdocuments.site/reader033/viewer/2022052619/554f0c84b4c90547648b5511/html5/thumbnails/34.jpg)
34
BranchOutFACEBOOK MOBILE APPS
![Page 35: Facebook Mobile Platform by SnipClip GmbH](https://reader033.vdocuments.site/reader033/viewer/2022052619/554f0c84b4c90547648b5511/html5/thumbnails/35.jpg)
35
The Mobile EffectFACEBOOK MOBILE APPS
* http://techcrunch.com/2012/03/02/branchout‐growth/
![Page 36: Facebook Mobile Platform by SnipClip GmbH](https://reader033.vdocuments.site/reader033/viewer/2022052619/554f0c84b4c90547648b5511/html5/thumbnails/36.jpg)
36
The Guardian ReaderFACEBOOK MOBILE APPS
![Page 37: Facebook Mobile Platform by SnipClip GmbH](https://reader033.vdocuments.site/reader033/viewer/2022052619/554f0c84b4c90547648b5511/html5/thumbnails/37.jpg)
37
GoodReadsFACEBOOK MOBILE APPS
![Page 38: Facebook Mobile Platform by SnipClip GmbH](https://reader033.vdocuments.site/reader033/viewer/2022052619/554f0c84b4c90547648b5511/html5/thumbnails/38.jpg)
38
PinterestFACEBOOK MOBILE APPS
![Page 39: Facebook Mobile Platform by SnipClip GmbH](https://reader033.vdocuments.site/reader033/viewer/2022052619/554f0c84b4c90547648b5511/html5/thumbnails/39.jpg)
39
Viral Mobile DistributionFACEBOOK MOBILE APPS
![Page 40: Facebook Mobile Platform by SnipClip GmbH](https://reader033.vdocuments.site/reader033/viewer/2022052619/554f0c84b4c90547648b5511/html5/thumbnails/40.jpg)
40
Friend Invite RequestsFACEBOOK MOBILE APPS
![Page 41: Facebook Mobile Platform by SnipClip GmbH](https://reader033.vdocuments.site/reader033/viewer/2022052619/554f0c84b4c90547648b5511/html5/thumbnails/41.jpg)
41
Wall PostsFACEBOOK MOBILE APPS
![Page 42: Facebook Mobile Platform by SnipClip GmbH](https://reader033.vdocuments.site/reader033/viewer/2022052619/554f0c84b4c90547648b5511/html5/thumbnails/42.jpg)
42
BookmarkingFACEBOOK MOBILE APPS
![Page 43: Facebook Mobile Platform by SnipClip GmbH](https://reader033.vdocuments.site/reader033/viewer/2022052619/554f0c84b4c90547648b5511/html5/thumbnails/43.jpg)
43
SearchFACEBOOK MOBILE APPS
![Page 44: Facebook Mobile Platform by SnipClip GmbH](https://reader033.vdocuments.site/reader033/viewer/2022052619/554f0c84b4c90547648b5511/html5/thumbnails/44.jpg)
44
AgendaOVERVIEW
IntroductionSocial. Local. Mobile.
Facebook PlattformThe social network became a web platform.
Facebook Mobile AppsMobile becomes viral.
Outlook From platform to marketplace
![Page 45: Facebook Mobile Platform by SnipClip GmbH](https://reader033.vdocuments.site/reader033/viewer/2022052619/554f0c84b4c90547648b5511/html5/thumbnails/45.jpg)
45
Facebook Mobile AdsOUTLOOK
Check: http://techcrunch.com/2011/12/13/mobile‐sponsored‐stories/ und http://venturebeat.com/2012/02/29/facebooks‐mobile‐ads/
![Page 46: Facebook Mobile Platform by SnipClip GmbH](https://reader033.vdocuments.site/reader033/viewer/2022052619/554f0c84b4c90547648b5511/html5/thumbnails/46.jpg)
46
Facebook Mobile CreditsOUTLOOK
![Page 47: Facebook Mobile Platform by SnipClip GmbH](https://reader033.vdocuments.site/reader033/viewer/2022052619/554f0c84b4c90547648b5511/html5/thumbnails/47.jpg)
47
Five Facts about Facebook CreditsOUTLOOK
1. Direct billing via carrier/provider
2. Not for iPhones – SORRY!
3. Facebook takes 30% share
4. Expect FB Credits beeing accepted at your retailer soon
5. Game Developers forced to FB Credits since Jul. 2011
Check:http://www.facebook.com/credits/http://techcrunch.com/2012/02/27/facebook‐mobile‐operator‐billing/http://www.excitingcommerce.de/2011/03/credits‐facebook‐macht‐dynamische‐angebotsanpassung‐mit‐api‐einfacher.html
![Page 48: Facebook Mobile Platform by SnipClip GmbH](https://reader033.vdocuments.site/reader033/viewer/2022052619/554f0c84b4c90547648b5511/html5/thumbnails/48.jpg)
48
Facebook RevenueOUTLOOK
Check: http://www.splatf.com/2012/02/facebook‐revenue/
![Page 49: Facebook Mobile Platform by SnipClip GmbH](https://reader033.vdocuments.site/reader033/viewer/2022052619/554f0c84b4c90547648b5511/html5/thumbnails/49.jpg)
49
More to readOUTLOOK
Facebook Mobile Platform & more:•http://www.facebookmobileweb.com/showcase/•https://www.facebook.com/mobile/•https://www.facebook.com/Facebookmobileplatform?sk=wall•https://developers.facebook.com/docs/guides/mobile/•„Winning in mobile with Facebook‘s social distribution“:https://www.facebook.com/photo.php?v=10150860431269622&set=vb.19292868552&type=2&theater•http://www.facebook.com/credits/•http://developers.facebook.com/docs/credits/
HTML5, Native Apps etc.:•http://www.html5rocks.com/en/mobile/nativedebate/•http://factore.ca/experiments/html5_vs_native/map.jpeg•http://internationaldigitalmarketing.com/2012/02/14/mobile‐marketing‐trends‐forget‐app‐store‐and‐invest‐in‐html5‐app/
![Page 50: Facebook Mobile Platform by SnipClip GmbH](https://reader033.vdocuments.site/reader033/viewer/2022052619/554f0c84b4c90547648b5511/html5/thumbnails/50.jpg)
50
Visit and follow us:
www.snipclip.com
facebook.com/snipclipcom
twitter.com/snipclip
Visit and follow us:
www.snipclip.com
facebook.com/snipclipcom
twitter.com/snipclip
… on Facebook and with SnipClip!GET STARTED
Your contact:
Martin Szugat+49 (0)89 45 20 506‐[email protected]://www.facebook.com/martin.szugat