facebook marketing: make your facebook page a source of new business

4Integrated Local, Social and Mobile Marketing Software

Become a Facebook Marketing Expert

Make Your Facebook Page A Source Of New

Business


Why Facebook?

• 85% of consumers

believe companies

should be active on

social media.

• 46% of online users

count on social

media when making

a purchase decision.


Why Facebook?

• 70% of business-to-consumer marketers

have acquired a customer through

Facebook.

• Social media produces almost double the

marketing leads of trade shows, direct

mail, or PPC.

• Because that’s where your consumers

and competitors are!


Building A Compelling Facebook Page

Choose a Classification Select the classification for your business

(https://www.facebook.com/pages/create.php)

Keep in mind that your category and name cannot be changed once your page is created.


Complete Basic Information Upload Photo: Will appear as your icon every time you comment on a post

or appear in news feeds. Ideally, your logo (180X180)

About Section: 2-3 sentences description for your company, and make it descriptive but succinct (include your website, address, phone)


1.) Create Your Page

2.) Set Up Your Page


Use Your Admin Panel Edit Page: will provide you options to “Update Info,” to manage the

roles of your page administrators and to manage your notifications and add page permissions

Build Audience: challenge yourself to think about a more strategic method for inviting users such as a Facebook Ad



Cover Photo: recommended dimension-- 851X315

Custom Tabs: endless choice but only four can be put on your page

Posts: use a variety of content types

Monitor: Be sure to respond to comments and messages as needed to ensure your fans know you care about them

Fill Your Page With Content



Measure Your Efforts Click on the 'View Insights' option to the bottom-center of your Admin

panel.


http://localvox.com/blog/your-facebook-reach-is-about-to-drop-considerably-now-what/


What should I post?


1. How-to Articles

2. Company News

3. Upcoming Events

4. Reviews

5. “Things to Do”

Types of content to share


6. Fun Facts!

7. Industry interviews

8. Contests & Giveaways

9. Polls and Surveys

10. Staff Bios &“Get to

know you”

Types of content to share - Continued


MEME: Easy to make, viral potential, and hilarious. People love something that they can laugh at and share


Videos: A good video communicates a message in a succinct and memorable way, and it can be very persuasive


How-To: One of the most popular types of content. How-to

articles have awesome long tail search potential


Lists: Lists have endless appeal, i.e. 22 Blogging Tips, The 4 Key Elements of Great Website Designs, etc.


Link Page: Spreads link love to other sites, provides your own site with authoritative SEO signals, and asserts your thought leadership within your field. Sharing posts from other pages or tagging other businesses is another way to leverage others’ content for your own benefit


Case Studies: A case study explains what your product or service

is and how it helped a client


Three Traits of Shareworthy Content

1. Humorous



1. Humorous

2. Unexpected and

timely



1. Humorous

2. Unexpected

3. Empathetic


Use Engaging Copy, Images And Videos Try sharing images of your products or photos of your customers enjoying your services


Create a two-way conversation Ask your audience to share their thoughts & feedback. Post

content that shows you took their comments into consideration


Share exclusive discounts and promotions Offer special deals or perks to your customers, include

call to actions with links to your website.


Provide access to exclusive information Reward people who are connected to your Page and drive loyalty by providing them with exclusive information and services


Be timely Your audience will be more likely to engage with posts when they’re related to subjects that are top of mind,

like current events or the holidays


Plan your conversational calendar

creating a conversational calendar with ideas

about what to talk about each week or month


How To Expand Your Reach?

Create a Content Strategy Your customers only share your post when it’s useful and interesting to them

Pay Attention to Post Frequency We recommend posting 3-5 times per week (and follow that rule ourselves),

not every day. Socialbakers recommends no more than twice a day

Repost Previous Top-Performing Updates Find out your most popular posts via Insights, and then share them directly

on your page, or you can modify the original ones and post them again


Feature Your Posts in a Like Box To update your Like box, visit the plugin page and configure the

settings to Show Posts (as shown below)

Message Your Friend Networks Network shares cause a trending effect among friends connected to

your business

Guest Post on Sites That Send You Traffic Within the Visits Report on your Facebook Page, you will find out

which websites are referring the most traffic to your Facebook page



Use Email Marketing Your email templates should include a link to your Facebook page. Upload

your email list into Facebook and create a ‘Custom Audience’ for retargeting ads.

Identify Your Best Posts With Facebook Insights Export the last six months of your Facebook Insights and study them

to see what works for your page, then replicate that success with the tips above.

Use Facebook Ads Create ads that boost your posts and increase likes, comments, shares,

video plays and photo views.


Learn in more detail how to increase your Facebook Reach



Step 1: Determine Who Your Audience Is • You can review the age range and gender break down by

opening your Facebook Insights and visiting the “Likes” tab. • If you have multiple locations or a large customer base, you

will want to review the location of your audience


Step: 2: Use Facebook Insight Data Is your typical fan a mom or a student? Work at 9-5 job? All

of these factors can help determine the best time to post.


Step 3: Apply What You Know Use the information you now have about your audience to schedule updates in advance to post during the optimal time


Facebook Tips



Facebook Star Ratings

Effective strategies for local businesses

http://localvox.com/blog/beyond-the-like-facebook-star-ratings/


A Like Is Not Enough

Located at the top of the Facebook page for customers to see



What You Need To Know

• Star ratings began in 2012,

but now are more visible

• Stars and reviews visible on

both desktop and mobile

• Competing with Yelp, Google

Places and Foursquare



Why Are Star Ratings Important?

• Star ratings show up in

the Newsfeed

• Only users with a

Facebook account can

write a review

• Introduce new customers

to a business

Check out one of our popular blog posts on Facebook Star Ratings






Facebook Is The New Review Network

Facebook has 4X the Number of Reviews as

Yelp, Google+


Why You Need To Pay Attention To

Facebook Review

• In October of 2013, Facebook began quietly

tiptoeing into Yelp and Google+ territory

• Facebook has over 1.23 billion monthly

active users

• Over 85% of consumers read reviews online

for local businesses (2013)

• The average person spends about 15.5

hours a month on Facebook

• 1.23 billion x 85% x 15.5 hrs = WHY


How To Use Facebook Insight Data

Overview You can quickly see how many Likes your Page has, as well as how many

new Likes were added during that week. Also, you will know how your posts performed during the previous week.


Pages to Watch It allows you to set up 5 other Facebook Pages that Facebook will then

allow you to view limited information for comparison purposes.

Each Page you compare will display total Likes, the growth over the previous week, how many posts were shared in that timeframe and the total amount of engagement those posts received.



Likes The analysis will provide: the graph and date range selector, your

Page’s Total Likes over time, Net Likes graph, and where your Likes are coming from.



Reach– this section will tell you: How many of your fans and followers had an opportunity to view each of

your posts in their stream

How many likes, comments and shares your posts received each day

If people have unliked your Page or hidden a post

Total Reach of your Page from all posts for each day during the date range selected



Visits– this tab will tell you: How many times, not only your Page, but also any individual Tabs that

you have set up, have been viewed

When other people have mentioned your Page or posted content to your Page themselves

How often traffic to their Facebook Page has come from outside Facebook



Posts– this tab will tell you: When Your Fans Are Online

Post Types

Top Posts from Pages to Watch



People– this tab will tell you: The People metric is a particularly interesting set of graphs that detail who is currently liking your Page. It’s divided into:

Your Fans

People Reached

People Engaged

Check-Ins



Harnessing The Power of

Facebook Advertising

Targeting

Advertisers can target by:

Location

Age

Gender

Interests

• (e.g. parents, Food & Drink, motherhood)

Connections

• (people who have liked your page or based on

your email marketing list)


Defining your audience for a Yoga studio in Arvada, CO




Defining your audience for a Spa in Orlando, FL




Create Effect Facebook Ads To Drive

Traffic and Likes

1. Create a Page Like Ad

You have 8 options, choose the best one fits for your campaign.



Traffic and Likes

2. Content Still The King: Image Counts

Choose the image(s) best describe and support your marketing strategy, but

don’t use your company logo.



Traffic and Likes

3. Don’t Try So Hard On “Sell My Ads”

Your Ads should be LOW on details to trigger audience to get a closer look – click.

Putting yourself in the mind of your audience as they view your ads is a critical step

in ad creation, especially in the fast-paced environment of Facebook.



Traffic and Likes 4. Demographic and Behavior Based Targeting

This is very important and challenging for your Ad campaign – you need to

understand who your target audiences are and what you can provide to them.



Traffic and Likes

5. Don’t Forget Facebook Analytics

Get the immediate feedback from Facebook to keep improving your campaign.


Social Media Tools

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Summary

• Create a weekly calendar for your posts

• Schedule your posts in advance

• Post shareworthy’ content

• Maximize your social reach by posting

during the best times for your audience

• Use your Facebook

Insight Data

• Consider using

Facebook Ads



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How are you listed?

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Localvox.com/free-report

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