facebook marketing in 7 days
DESCRIPTION
สไลด์ประกอบการบรรยายในหัวข้อ "facebook marketing ง่ายๆ ใน 7 วัน" ในงานสัมมนา ถอดรหัสความสำเร็จ SMEs ไทยด้วย ICT : "พิชิตโอกาสด้วยตลาดออนไลน์" ครั้งที่ 3 ของช่องเถ้าแก่ทีวี ที่มหาวิทยาลัยธรรมศาสตร์ วันที่ 9 พฤศจิกายน 2553TRANSCRIPT
Facebook Marketing§ง�‹ÒาÂยæๆ ãใ¹น 7 ÇวÑั¹น
Thursday, December 9, 2010
About me
àเÁม¸ธÒา àเ¡กÃรÕีÂย§ง»ปÃรÔิÞญÞญÒา¡กÔิ¨จTwitter: @mehtaxz
¼ผÙู�Œ¡ก�‹ÍอµตÑัé้§ง www.facebookgoo.com
Thursday, December 9, 2010
áแËหÅล�‹§ง¢ข�ŒÍอÁมÙูÅลàเ¡กÕีè่ÂยÇว¡กÑัºบsocial media marketing Íอ×ืè่¹นæๆ
• www.marketingoops.com
• www.marketingbyte.com
• www.mashable.com
• www.allfacebook.com
Thursday, December 9, 2010
Facebook Page ãใ¤คÃรæๆ ¡ก็ÊสÃร�ŒÒา§งäไ´ด�Œ!
Thursday, December 9, 2010
Facebook Page ãใ¤คÃรæๆ ¡ก็ÊสÃร�ŒÒา§งäไ´ด�Œ!
Thursday, December 9, 2010
Facebook Page ãใ¤คÃรæๆ ¡ก็ÊสÃร�ŒÒา§งäไ´ด�Œ!
Thursday, December 9, 2010
Facebook Page ãใ¤คÃรæๆ ¡ก็ÊสÃร�ŒÒา§งäไ´ด�Œ!
Thursday, December 9, 2010
àเÁม×ืè่Íอàเ¤คÃร×ืè่Íอ§งÁม×ืÍอàเËหÁม×ืÍอ¹น¡กÑั¹น·ท∙ÓำÍอÂย�‹Òา§งäไÃรãใËห�Œâโ´ด´ดàเ´ด�‹¹น...?
Thursday, December 9, 2010
¼ผÅล¡กÒาÃรÊสÓำÃรÇว¨จáแºบÃร¹น´ดì์µตè่Òา§งæๆ·ท∙Õี è่Áม Õี facebook page• ÁมÕีÊสÁมÒาªชÔิ¡กÁมÒา¡ก¡กÇว�‹Òา 1 Åล�ŒÒา¹น¤ค¹น = 0.47%
• ÁมÕีÊสÁมÒาªชÔิ¡กÁมÒา¡ก¡กÇว�‹Òา 1 áแÊส¹น¤ค¹น = 0.76%
• ÁมÕีÊสÁมÒาªชÔิ¡กÁมÒา¡ก¡กÇว�‹Òา 1 ËหÁม×ืè่¹น¤ค¹น = 4%
• ÁมÕีÊสÁมÒาªชÔิ¡กÁมÒา¡ก¡กÇว�‹Òา 1 ¾พÑั¹น¤ค¹น = 23%
• ÁมÕีÊสÁมÒาªชÔิ¡ก¹น�ŒÍอÂย¡กÇว�‹Òา 1 ¾พÑั¹น¤ค¹น = 77%*µตÒาÁม¢ข�ŒÍอÁมÙูÅลâโ´ดÂยºบÃรÔิÉษÑั·ท∙ Sysomos ¼ผÙู�ŒãใËห�ŒºบÃรÔิ¡กÒาÃร Social Media Analytics
Thursday, December 9, 2010
FACEBOOK MARKETING
Thursday, December 9, 2010
ÇวÑั¹น·ท∙Õีè่ 1ÃรÙู�Œ¨จÑั¡ก¡กÑัºบ facebook
FACEBOOKD A Y O N E
Thursday, December 9, 2010
News FeedThursday, December 9, 2010
Communicating VS AdvertisingThursday, December 9, 2010
“ªช�‹Çว§ง·ท∙Õีè่àเÃรÒาàเÃรÔิè่ÁมÊสÃร�ŒÒา§ง Fan Page àเ»ป�š¹นªช�‹Çว§ง·ท∙Õีè่µตÃร§ง¡กÑัºบàเ»ป�´ด¤คÍอ¹นâโ´ดâโ¤คÃร§ง¡กÒาÃรËห¹นÖึè่§งàเÃรÒา¡กç็àเÅลÂยÅล§งâโ¦ฆÉษ³ณÒาàเµตç็Áม·ท∙Õีè่...
»ปÃรÒา¡ก®ฎÇว�‹Òา Fan Page àเ§งÕีÂยºบ àเ¾พÃรÒาÐะ¤ค¹น¡ก´ด Unlike ¡กÑั¹นàเÂยÍอÐะ àเÃรÒา¡กç็àเÅลÂยàเÃรÔิè่ÁมàเÃรÕีÂย¹นÃรÙู�ŒÇว�‹ÒาÎฮÒาÃร�´ดàเ«ซÅลãใªช�ŒäไÁม�‹äไ´ด�Œ¡กÑัºบªช�‹Íอ§ง·ท∙Òา§ง¹นÕีé้”
ºบ·ท∙ÊสÑัÁมÀภÒาÉษ³ณ� Positioning Magazine
Thursday, December 9, 2010
FACEBOOKD A Y T W O
ÇวÑั¹น·ท∙Õีè่ 2ÃรÙู�Œ¨จÑั¡ก¡กÑัºบ facebook Page
Thursday, December 9, 2010
VS
PROFILE PAGE
COMMON MISTAKE #1
Thursday, December 9, 2010
COMMON MISTAKE #2
¡กÒาÃรµตÑัé้§งªช×ืè่Íอ Page
Thursday, December 9, 2010
“DORAEMON” Unofficial Fan Page
728,587 LIKES!!!
Thursday, December 9, 2010
“DORAEMON” Unofficial Fan Page
728,587 LIKES!!!
Thursday, December 9, 2010
We are not Doraemon!!!
Thursday, December 9, 2010
FACEBOOKD A Y T H R E E
ÇวÑั¹น·ท∙Õีè่ 3ÇวÒา§งáแ¼ผ¹น ÇวÒา§งáแ¼ผ¹น ÇวÒา§งáแ¼ผ¹น
Thursday, December 9, 2010
FACEBOOKD A Y T H R E E
Íอ§ง¤ค�»ปÃรÐะ¡กÍอºบ¢ขÍอ§งáแ¼ผ¹น·ท∙Õีè่´ดÕี1. ÃรÙู�Œ¨จÑั¡ก¡กÅลØุ�‹Áมàเ»ป�‡ÒาËหÁมÒาÂย2. ¨จØุ´ด»ปÃรÐะÊส§ง¤ค�ªชÑั´ดàเ¨จ¹น3. ÁมÕีµตÑัÇวªชÕีé้ÇวÑั´ด¤คÇวÒาÁมÊสÓำàเÃรç็¨จ4. ÁมÕีáแ¼ผ¹น©ฉØุ¡กàเ©ฉÔิ¹น
Thursday, December 9, 2010
µตÑัÇวÍอÂย�‹Òา§ง¡กÅลØุ�‹Áมàเ»ป�‡ÒาËหÁมÒาÂย
“Annie ÍอÒาÂยØุ 22 ¨จºบ¡กÒาÃรÈศÖึ¡กÉษÒาÃรÐะ´ดÑัºบÁมËหÒาÇวÔิ·ท∙ÂยÒาÅลÑัÂย·ท∙Õีè่àเÁม×ืÍอ§ง Palo Alto, California ÂยÑั§งâโÊส´ดÍอÂยÙู�‹ áแÅลÐะàเ¾พÔิè่§งËหÒาËห�ŒÍอ§งàเªช�‹Òา¢ขÍอ§งµตÑัÇวàเÍอ§งàเ»ป�š¹น¤คÃรÑัé้§งáแÃร¡ก Annie ¡กÓำÅลÑั§งËหÑั´ด·ท∙ÓำÍอÒาËหÒาÃร·ท∙Òา¹นàเÍอ§ง áแµต�‹ªชÕีÇวÔิµต¡กç็ÂยØุ�‹§งàเËหÅล×ืÍอàเ¡กÔิ¹น ¡กÒาÃรµตÑั´ดÊสÔิ¹นãใ¨จ«ซ×ืé้Íอ¢ขÍอ§ง Annie ¨จÖึ§ง¢ขÖึé้¹นÍอÂยÙู�‹¡กÑัºบ¤คÇวÒาÁมÊสÐะ´ดÇว¡กàเ»ป�š¹นÍอÑั¹น´ดÑัºบáแÃร¡ก
Annie ãใªช�ŒàเÇวÅลÒาÇว�‹Òา§ง¾พÙู´ด¤คØุÂย¡กÑัºบàเ¾พ×ืè่Íอ¹นºบ¹น facebook áแÅลÐะ´ดÙู Youtube ÁมÒา¡ก¡กÇว�‹Òา´ดÙูâโ·ท∙Ãร·ท∙ÑัÈศ¹น�”
Thursday, December 9, 2010
¨จØุ´ด»ปÃรÐะÊส§ง¤ค� µตÑัÇวªชÕีé้ÇวÑั´ด
àเ¾พÔิè่ÁมÂยÍอ´ด¢ขÒาÂย ¼ผÅล¡กÓำäไÃร·ท∙Õีè่ÁมÒา¡ก¢ขÖึé้¹น
»ปÃรÑัºบ»ปÃรØุ§ง Customer Service ¡กÒาÃรµตÍอºบÊส¹นÍอ§ง·ท∙Õีè่àเÃรç็Çว¢ขÖึé้¹นÃรÍอ§งÃรÑัºบÅลÙู¡ก¤ค�ŒÒาäไ´ด�ŒÁมÒา¡ก¢ขÖึé้¹น
»ปÃรÐะËหÂยÑั´ด§งºบ»ปÃรÐะÁมÒา³ณâโ¦ฆÉษ³ณÒา ãใªช�Œ¨จ�‹ÒาÂย¹น�ŒÍอÂยÅล§ง´ด�ŒÇวÂย¼ผÅล·ท∙Õีè่àเ·ท∙�‹Òาàเ´ดÔิÁมËหÃร×ืÍอ´ดÕี¢ขÖึé้¹น
»ปÃรÐะªชÒาÊสÑัÁม¾พÑั¹น¸ธ� ¨จÓำ¹นÇว¹น¤คÃรÑัé้§ง·ท∙Õีè่¶ถÙู¡กàเÍอ�‹Âย¶ถÖึ§งµตÒาÁมÊส×ืè่Íอµต�‹Òา§งæๆ
µตÑัÇวÍอÂย�‹Òา§ง¨จØุ´ด»ปÃรÐะÊส§ง¤ค�áแÅลÐะµตÑัÇวªชÕีé้ÇวÑั´ด
Thursday, December 9, 2010
P R O B L E M S
PLAN B ¨จÐะ·ท∙ÓำÂยÑั§งäไ§ง¶ถ�ŒÒา....
• äไÁม�‹ÁมÕี¡กÒาÃรµตÍอºบÊส¹นÍอ§ง• äไÁม�‹ÁมÕี¤ค¹น¡ก´ด “LIKE”• ¤คÍอÁมàเÁม�Œ¹น·ท∙�áแ§ง�‹Åลºบ• àเ¨จÍอ»ป�†Çว¹น
Thursday, December 9, 2010
ÇวÑั¹น·ท∙Õีè่ 4ÊสÃร�ŒÒา§งáแÅลÐะ»ปÃรÑัºบáแµต�‹§งFacebook Page
FACEBOOKD A Y F O U R
Thursday, December 9, 2010
Create Facebook Page
http://www.facebook.com/page
Thursday, December 9, 2010
Design àเ»ป�š¹นàเÃร×ืè่Íอ§งÊสÓำ¤คÑัÞญ?
BEFORE...Thursday, December 9, 2010
Design àเ»ป�š¹นàเÃร×ืè่Íอ§งÊสÓำ¤คÑัÞญ?
AFTER!!!Thursday, December 9, 2010
ÍอÂย�‹ÒาÁมÍอ§ง¢ข�ŒÒาÁม ÃรÙู»ป Profile!
Thursday, December 9, 2010
»ปÃรÑัºบáแµต�‹§ง¤ค�‹Òาµต�‹Òา§งæๆ ãใ¹น Edit Page
Thursday, December 9, 2010
ãใªช�Œ Landing Tab ãใËห�Œàเ»ป�š¹น»ปÃรÐะâโÂยªช¹น�
Thursday, December 9, 2010
FACEBOOKD A Y F I V E
ÇวÑั¹น·ท∙Õีè่ 5ÇวÒา§งáแ¼ผ¹นáแÅลÐะÍอÑั¾พàเ´ด·ท∙àเ¹น×ืé้ÍอËหÒา
Thursday, December 9, 2010
1. µตÍอ¹นàเªช�ŒÒาâโ¾พÊสµต�·ท∙Ñั¡ก·ท∙ÒาÂย ÍอÃรØุ³ณÊสÇวÑัÊส´ดÔิì์¨จ�ŒÒา ¶ถÖึ§ง·ท∙Õีè่·ท∙Óำ§งÒา¹น¡กÑั¹นËหÃร×ืÍอÂยÑั§ง2. µตÍอ¹นãใ¡กÅล�Œàเ·ท∙Õีè่Âย§งËหÒาÃรÙู»ปÍอÒาËหÒาÃรÁมÒาâโ¾พÊสµต� ËหÔิÇว¡กÑั¹นËหÃร×ืÍอÂยÑั§ง¨จ�Òา3. µตÍอ¹นàเÂยç็¹นâโ¾พÊสµต�Çว�‹Òา¶ถÖึ§งºบ�ŒÒา¹น¡กÑั¹นËหÃร×ืÍอÂยÑั§ง Ãร¶ถµตÔิ´ดÁมÑัé้ÂยàเÍอ�‹Âย4. ÇวÑั¹นËหÇวÂยÍอÍอ¡ก àเÍอÒาàเÅล¢ข·ท∙Õีè่ÍอÍอ¡กÁมÒาâโ¾พÊสµต�5. ¾พÙู´ด¶ถÖึ§งáแºบÃร¹น´ด�µตÑัÇวàเÍอ§งºบ�ŒÒา§งàเ»ป�š¹น¤คÃรÑัé้§ง¤คÃรÒาÇว
ÊสÙูµตÃรÊสÓำàเÃรç็¨จ¡กÒาÃรâโ¾พÊสµต�¢ข�ŒÍอ¤คÇวÒาÁมºบ¹นFacebook Page ¢ขÍอ§งáแºบÃร¹น´ด�ÊสÔิ¹น¤ค�ŒÒาµต�‹Òา§งæๆ
Credit : @macroart
Thursday, December 9, 2010
FACEBOOKD A Y S I X
ÇวÑั¹น·ท∙Õีè่ 6»ปÃรÐะªชÒาÊสÑัÁม¾พÑั¹น¸ธ� Page ¢ขÍอ§ง¤คØุ³ณ
Thursday, December 9, 2010
¤คØุ³ณµต�ŒÍอ§ง¡กÒาÃรáแ¤ค�‹àเ¾พÔิè่Áม¨จÓำ¹นÇว¹น LikeËหÃร×ืÍอàเ¾พÔิè่Áม¨จÓำ¹นÇว¹นÊสÁมÒาªชÔิ¡ก¡กÅลØุ�‹Áมàเ»ป�‡ÒาËหÁมÒาÂย?
¤คÓำ¶ถÒาÁมªชÇว¹น¤คÔิ´ด.....
Thursday, December 9, 2010
Ãร�ŒÒา¹น¢ข�ŒÒาÇวáแ¡ก§งÍอÔิè่ÁมÍอÃร�‹ÍอÂย àเªชÕีÂย§งãใËหÁม�‹...
Thursday, December 9, 2010
Promote with an ads
Thursday, December 9, 2010
Thursday, December 9, 2010
FACEBOOKD A Y S E V E N
ÇวÑั¹น·ท∙Õีè่ 7»ปÃรÐะàเÁมÔิ¹น¼ผÅลáแÅลÐะ»ปÃรÑัºบ»ปÃรØุ§ง
Thursday, December 9, 2010
Facebook Insights
Thursday, December 9, 2010
Q & A
Thursday, December 9, 2010
THANK YOU!!!Thursday, December 9, 2010
Contact...
Email: [email protected]: @mehtaxz, @facebookgooWebsite: www.facebookgoo.comFan Page: fb.me/fbgoothailand
Thursday, December 9, 2010
¾พºบ¡กÑั¹นàเÃรç็Çวæๆ ¹นÕีé้
Thursday, December 9, 2010
¢ขÍอºบ¤คØุ³ณ¤คÃรÑัºบ :)Thursday, December 9, 2010