facebook marketing - how to showcase your products - by tabsite
DESCRIPTION
Slides from the TabSite webinar on "How to Showcase Your Products on Facebook" presented May 19, 2011 by TabSite. Webinar video available at www.TabSite.com/webinar.phpTRANSCRIPT
‘How to Showcase Products on Facebook using TabSite’
Build Your Page, Add a PhotoShow, Add “Like” per Product, Engage Fans and more!
Troy RumfeltMike Gingerich
TabSite Fan Page AppBy Digital Hill Multimedia
@TabSitewww.TabSite.com
TabSite Webinar – May 19, 2011
Twitter Hashtag: #TabSite
Presenters
Troy RumfeltPresident,
TabSite by Digital Hill Multimedia
Over 15 years of web design & Internet Marketing experience
Works with hundreds of client companies from around the world
Developed TabSite – Named by TechCrunch as one of the 12 best Facebook apps of 2010
Troy Rumfelt, President
TabSite, app division of Digital Hill @DigitalHill
DigitalHill.com
Twitter Hashtag: #TabSite
Presenters
Mike GingerichCommunity Manager & Marketing Dir
TabSite by Digital Hill Multimedia
Over 10 years of Internet Marketing experience
Frequent speaker and blogger on matters of social media, SEO, web design, e-commerce and Internet Marketing
Facebookaholic, user design specialist and social app development strategist
Mike Gingerich, Community Manager,
Marketing DirectorTabSite Fan Page App
By Digital Hill Multimedia @Mike_Gingerich & @TabSite
www.TabSite.com
Twitter Hashtag: #TabSite
Twitter Hashtag: #TabSite
allows you to easily create
custom landing tabson your
Fan Page.No coding knowledge needed!
35,000+ users 54m fans reached
What is TabSite?
Agenda:
Why Facebook Matters to your Marketing
Creating a custom product tab with product, images, prices, “Like” and more
Using the TabSite PhotoShow tool to showcase product specials and new items
How to publish updates to your wall, best times to post, & how to generate buzz
Best Practices for Wall posting and updating
Twitter Hashtag: #TabSite
First – A refresher
Why Facebook ? - More than 672 Million active
users on Facebook,+13% since Jan.
- 50% of users log on every day
- The average user is connected
to 80 Pages, Groups, & events
Why Facebook matters
Twitter Hashtag: #TabSite
No other platform on theWeb connects brands to usersand brands to users friendsso easily!
- The average User has 130 friends
- The average US user spends over 7 hours on Facebook per month (Nielsen 2010) [#2: Google at 2:05]
Why Facebook Matters
Twitter Hashtag: #TabSite
Key Capabilities of a Fan Page
- Inform
- Educate
- Extend loyalty
- Deepen interaction
Twitter Hashtag: #TabSite
Agenda:
Why Facebook Matters to your Marketing
Creating a custom product tab with product, images, prices, “Like” and more
Using the TabSite PhotoShow tool to showcase product specials and new items
How to publish updates to your wall, best times to post, & how to generate buzz
Best Practices for Wall posting and updating
Twitter Hashtag: #TabSite
Using TabSite to to Create a Products Tab
and
Twitter Hashtag: #TabSite
1. Add a Products Tab / New Page
and
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2. Give Your Product Tab a Name!‐ Follow steps to install tab on your fan page
and
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3. Create a Content Page
and
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4. Use the Content Editor to Build your Page
and
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Let’s build a page with multiple products
and
Select the Table icon
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and
Enter Fields for the Table Rows / Columns
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and
Here’s our Table
Next: Add product images, text, links per cell
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and
Progress!
Each cell has:
‐ A product image,
‐ Model Number details, ‐ ‘Buy Now’ linked to thespecific web page,
‐ A ‘Like button to increase ease of sharing.
Twitter Hashtag: #TabSite
Our Finished Tab!
• Header Image• Intro Text• Products with Buy Now• Integrated ‘Like’
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Another ExampleCold Stone Creamery PR
• Products with Description• Facebook.com/ColdStonePR
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One More ExampleBig Girls Bras
• Facebook.com/BigGirlsBras• Added customer ratings• Links to website for purchase
Twitter Hashtag: #TabSite
and
Critical Tip!!
Send Updates to your Wall!
Twitter Hashtag: #TabSite
and
Critical Tip!!
Send Updates to your Wall!
Use “Save & Post to the Wall”
Twitter Hashtag: #TabSite
and
Save & Post Options
- Choose image to display- Write engaging copy- Publish to Wall feed!
Twitter Hashtag: #TabSite
and
Your Published Post
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Agenda:
Why Facebook Matters to your Marketing
Creating a custom product tab with product, images, prices, “Like” and more
Using the TabSite PhotoShow tool to showcase product specials and new items
How to publish updates to your wall, best times to post, & how to generate buzz
Best Practices for Wall posting and updating
Twitter Hashtag: #TabSite
Add a PhotoShow Gallery Tab
and
Twitter Hashtag: #TabSite
Why?
and
- Highlight Specials
- Showcase certain products
- Provide a Quick Overview
- Easily add FB Comments
Box for more Sharing
Twitter Hashtag: #TabSite
How To:1. Add a New Tab or Sub‐Page
and
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Questions & Answers
Slides Posted at: Facebook.com/kunocreativeBlog Tab
2. For Type select: PhotoShow
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- Load up to 12 images per PhotoShow
- Recommended size is520w x 600h pixels
3. Add images
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- Slide 1
Finished Showcase!
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- Slide 2
Finished Showcase!
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Cold Stone Creamery- In Puerto Rico
Another Example
Twitter Hashtag: #TabSite
Agenda:
Why Facebook Matters to your Marketing
Creating a custom product tab with product, images, prices, “Like” and more
Using the TabSite PhotoShow tool to showcase product specials and new items
How to publish updates to your wall, best times to post, & how to generate buzz
Best Practices for Wall posting and updating
Twitter Hashtag: #TabSite
Wall Posting Tips
- Ideal Posting times depend on the day of the week per industry!
Retail – Sunday is a big day for engagement on the shopping and retail front, so target shoppers on Sunday!
Entertainment – Friday, Saturday, and Sunday were most important post times
Media: Weekends had strong engagement while Monday was the weakest.
Automotive: Auto related companies saw the most engagement on Sunday’s
Travel and Hospitality: The highest engagement occurs on Thursday and Friday, when the week is winding down and people are looking to escape from the office.Source: Buddy Media: Strategies for Effective Facebook Wall Posts: A Statistical Review
Twitter Hashtag: #TabSite
Wall Posting Tips
A recent Buddy Media study found that daily Facebook engagement has three peaks: early morning (7 a.m. EST), after work (5 p.m. EST) and late at night (11 p.m. EST). Therefore, posting all of your updates during the workday means you’re missing key opportunities to engage fans.
Source: Buddy Media: Strategies for Effective Facebook Wall Posts: A Statistical Review
Twitter Hashtag: #TabSite
Agenda:
Why Facebook Matters to your Marketing
Creating a custom product tab with product, images, prices, “Like” and more
Using the TabSite PhotoShow tool to showcase product specials and new items
How to publish updates to your wall, best times to post, & how to generate buzz
Best Practices for Wall posting and updating
Twitter Hashtag: #TabSite
Wall Posting Tips
- Pictures and Videos in the Wall Feed get the most Likes & Comments‐ Avoid link shorteners‐ Use long URL’s‐ Engagement rates are three times higher with full URL’s.
[Source: BuddyMedia.com]
Twitter Hashtag: #TabSite
Get those “Likes”!
- You have ONE first impression
- Customize a Non-Fan Landing page geared to get the “Like”
- Vivid, simple imagery
- Offer a Freebie (samples or coupon)
The “Like” is your social gateway!
Twitter Hashtag: #TabSite
Question and Answer
www.TabSite.comTwitter Hashtag: #TabSite
Yes! We’ll be posting the Slides
Yes! We’ll be posting the video Yes! We’ll be drawing from those who
attended and 1 person will win an upgrade to a FREE FOR LIFE TabSite Gold Plan – to be announced Friday, May 20 on our blog.
Watch our fan page for announcements! Facebook.com/TabSiteFanPage
Twitter Hashtag: #TabSite
Questions & Answers
Slides Posted at: Facebook.com/kunocreativeBlog Tab
Yes! We’ll have a new webinar in June.
NEXT WEBINAR: Thursday, June 30 2:00 EDT
“How to Highlight & Showcase your Services on Facebook”
www.TabSite.com/webinar.php
SPECIAL NEWS!
Stay Tuned for a Major TabSite Upgrade Launch!
Twitter Hashtag: #TabSite