facebook marketing guide for insurance agencies

Facebook

A quick-and-dirty marketing guide for insurance agencies.

© 2013 QQ Solutions, Inc. All rights reserved.

QQSolutions.com | 800.940.6600

Many insurance agencies are still on the

fence about utilizing Facebook.

In the meantime, your competition is already

there engaging with their customers.

Yes!

You Should be on Facebook



Facebook offers:

Free, robust tools to market your agency.

An easy way to engage with your customers.

• You can guide them through the ins-and-outs of

insurance.

• And you can learn more about their needs and

interests.

What Facebook can do for You



In this quick-and-dirty guide, we’ll cover these

areas to help you start a Facebook marketing

strategy for your insurance agency.

- General Strategy

- Things to Avoid

- Management Tools

- Content Ideas

What You Need to Know



General Strategy

If you don’t maintain an interest in your Facebook page, neither

will your customers or leads.

Interaction with your Facebook page on a regular basis needs to

become a company priority.

When you set up the Facebook page for your agency, fill out all of

the information fields with as much detail as possible.

If a user clicks on your About tab and it’s incomplete, it just doesn’t

look professional.

Take time every week to come up with new content (videos,

pictures, text, polls, links, etc.) that your fans will Like and Share.

Pay attention to what types of content gets the most interaction

from your fans, then try to provide more of that type of content.



The more you get users to engage with your content, the

more your posts will appear in newsfeeds and advertise

your agency.

When users interact with you, interact back! • Answer questions, or request that users call/email you with questions

(in case it wouldn’t be appropriate to answer the question publically on

Facebook, e.g. personal policy questions).

Prompt answers provide customer satisfaction and show

other users that your agency is responsive – a major selling

point when choosing an insurance agency.

Interacting and Engaging



Do your best to avoid these marketing mistakes while managing

your agency’s Facebook page:

• Ignoring the ToS: The Facebook Terms of Service agreement

contains guidelines that dictate what types of pictures you are

allowed to post, what types of contests you are allowed to run,

and more. Follow these rules to avoid penalties from

Facebook.

• Posting too much content: More than one post per day can

look like spam and you could wear out your welcome in your

fans’ newsfeeds. Just remember: quality over quantity.

Things to Avoid



http://www.qqsolutions.com/blog/index.php/facebook-marketing-mistakes/

• Focusing on Likes: Likes are important for your agency’s page, but they’re not the only measurement of success. It’s easy to get caught up on Likes because they’re easy to measure, but you need to look at the bigger picture. Your content should be engaging users and striving for comments and shares as well. If you use a more holistic approach, the Likes will come naturally.

• Too much text: Users aren’t very interested in big blocks of text. Try to think of creative ways to use images, videos, polls, and more. Variety will keep users coming back for more.

Things to Avoid



As your marketing strategy grows and your Facebook popularity increases, consider using tools to give you more control over managing your agency’s profile.

• HootSuite is a popular tool that allows you to schedule

content in advance and track different kinds of metrics and traffic.

• QQ Catalyst is an agency management system that uses Facebook integration to keep you connected with each of your customers and build more robust data profiles for them.

Management Tools



http://www.qqsolutions.com/solutions/agencymanagement/qqcatalyst/tour/

http://www.qqsolutions.com/solutions/agencymanagement/qqcatalyst/tour/

In addition to streamlining your insurance agency’s

productivity and utilizing Facebook, you can integrate

many other social media accounts, like Twitter and

LinkedIn.

As social media becomes more and more important for

insurance agencies, consolidation becomes more

important as well. It’s time to put an end to agents’

cluttered desktops.

QQ Catalyst

and Social Media



Posting content on a regular basis is an important part of interacting with customers on your agency’s Facebook page.

Sometimes, coming up with interesting posts can seem like a challenge. But no matter what types of insurance you sell, there are many angles your posts can approach. To sum it up, here are a few takeaway content ideas for different insurance topics.

Auto Insurance Ideas

• Photos of new concept car announcements

• Poll: favorite car company

• Maintenance tips

• "What was your first car?"

Content Ideas



Content Ideas

Homeowners Insurance Ideas

• Home improvement ideas

• Green living

• Seasonal maintenance tips

• Poll: Which part of your house could use a remodel the most?

• Decorating ideas

• Disaster proofing

• Poll: Which would you prefer - a bigger yard or a pool?

Life Insurance Ideas

• Fitness tips

• Recipes for healthy eating

• Tips for quitting smoking

• Poll: What's your favorite time to exercise?

• Budgeting advice



About QQ Solutions

QQ Solutions is one of the largest providers of agency

management systems nationwide.

- More than 4,500 insurance agency customers

- More than 20,000 product users

Our mission is to help independent insurance agencies compete

in the digital world, by leveraging Web technology, social media,

Internet marketing and real-time services.



http://www.qqsolutions.com/about/

Improve Your Agency QQ Solutions develops agency management systems that

do the heavy-lifting for you – letting you focus on helping

your clients and growing your business.

• QQ Catalyst – the latest in agency management systems, an

innovative game changer that everyone in your office will love to use.

• QQ Evolution 2 – the classic agency management system that evolves

with you.

• QQ WebRater – get real-time auto insurance rates, fast and easy.



http://www.qqsolutions.com/solutions/agencymanagement/qqcatalyst/

http://www.qqsolutions.com/solutions/agencymanagement/qqcatalyst/

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http://www.qqsolutions.com/solutions/comparativerating/qqwebrater/

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facebook marketing guide for insurance agencies

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