facebook marketing
TRANSCRIPT
Facebook Marketing
Tips, Tricks, and Best Practices
Agenda
● How to use your personal profile to drive traffic to your biz page, and biz in general.
● Make your biz page perfect● Facebook video & Facebook live
as marketing dynamite● Facebook lead cards● Groups● Taming the beast (timesavers)● Setting up a Facebook store.● Slick tricks you (probably)
won’t see anywhere else.● Ideal content to share.
Start With Your Profile
● Most people engage with you first via your profile.
● Your profile is personal, your page is business
● Fill it out completely
Banner & Profile Picture
Sprinkle in your businessBut most important thing is
to keep it a mixtureOf personal AND professional.
Personal and professional
Objective: Drive Traffic from Personal Profile to Biz Page
Google Yourself
Complete your profile!
Take the time!Do this today!
Connect your biz page
Enter all websites under “Contact info” and make sure it’s set to “public”.
INTEREST LISTS
ACCEPTING FRIEND REQUESTSDEMO
SUGGEST YOUR PAGE TO FRIENDS
YOUR FACEBOOK BUSINESS PAGE
Optimize! Professional Photos and Important Info
When they click here, this pops up.
Add a call to action button
Lots of options!
Connect opt-in pages and apps
Auto replies!
Preferred Page Audience
Set up a shop!
INSIGHTS-DEMO
VIDEO = SMART MOVE
THE TIME IS NOWNO EXCUSES!
Facebook has been all about video all year.
Upload directly to Facebook (no links).
Begin using Facebook Live
Groups
Profile
Mentions
(demo video library)
POSTING
What to post?
Schedule things in advance (demo)
What to post?
Schedule things in advance (demo)
Consider Post Planner or Meet Edgar (demo)
Quotes/humor are not stupid!
GROUPS (participating)
● KEEP TRACK OF PROMO DAYS
● OFFER GENUINE HELP
● SHOWCASE OTHERS (SHOUT OUTS)
GROUPS (HOSTING)
● COORDINATE THE LAUNCH OF GROUP WITH ANOTHER PROMO
● UNDERSTAND THAT IT IS A LONG TERM COMMITMENT
● GIVE VALUE X 100000000
● PROMOTE YOUR GROUP EVERYWHERE
FACEBOOK ADS. THE ULTIMATE.
BASIC CONVERSION AD DEMO
Questions?
