Neiman Marcus

Graciela Maldonado, Erick Martinez, and Angela RomeroNovember 7, 2011

Assignment 6

Lord and Taylor

Design

High-quality photos

Good slogan

Clear brand image portrayed

Clean & simple

Great landing page

Good

Links to quality content

High “likes” Positive

Comments Engaging Events

Bad

Competitor, spam-like posts

Irrelevant fashions

Confuses followers

Barneys New York

Design Cluttered Inconsistent

theme Poor use of logo No landing page No incentive to

“Like” Photos lack

professionalism No clear

merchandise assortment

Neiman Marcus’ Target Audience

Demographics Woman Ages 30-60+ Top 5% of income bracket

Psychographics Well-traveled Sophisticated Engaged in conspicuous

consumption

Facebook Page

Name

Design Cool profile

pictures Landing

pages Wall posts

URL: http://www.facebook.com/pages/Neiman-Marcus-SF/298611480166343?sk=app_190322544333196

Photos Photo

albums

Tactics and Strategy

Tactics

Landing page

• As non-fan: Pushes the “Like”

• As a fan: Pushes the sale

Add fresh photos

StrategyEngage with

customers