1. Facebook in the Library How Facebook can engage patronsor not! By Clare White McDonald

2. Founded in 2004, Facebook is the most popular social media site world-wide. As of March 31, 2013 Facebook had 1.11 billion monthly active users. 3. Facebook is Easy to use A great way to keep in touch with friends & family A source of entertainment for its users A public company trying to make money for its investors 4. Demographics 5. How most libraries use To promote events such a story times To announce news To advise patrons about changes such as about hours or fines 6. How Should Libraries Use It? 7. How can a library leverage the social element of this tool? Share Engage Connect people with their library Ask opinions Ask questions Generate feedback Create conversations that entertain as well as inform 8. Secrets of Success According to the librarians at the Harris County Public Library: Be flexible Post regularly Use a single voice Respond to comments 9. Harris County Public Library, Texas Likes Social Media This popular post was shared 19 times and 54 people liked it. How often does a library get that much positive affirmation in one afternoon? 10. San Diego County is Trying to Do Facebook Right! 11. Gotta Love Feedback! 12. Craighead County Jonesboro Public Library, Arkansas 13. Craighead County Jonesboro Public Library in Arkansas At the Jonesboro Public Library, Technology Director Ben Bizzle has gotten a reputation for creating posts that are humorous and irreverent. 14. Implementation Experts recommend: Planning: why are we engaging in this conversation? Listening: what is being said about the library? Communicate: what shall I say to generate the outcome I want? Measure & respond: what was the response did it net the desired result? Test & Improve: How can I improve my results with the next conversation? 15. And the final important tip for engaging fans on Facebook?