facebook fundraising made easy
DESCRIPTION
Learn how to setup your Facebook donation page and drive donations via smartphones, tablets and PCs.TRANSCRIPT
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FUNDRAISING MADE EASYLearn how to setup your Facebook donation page and
drive donations via smartphones, tablets and PCs
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Step 1 Ensure that you are an Admin on your organizations Facebook page
Step 2 Ensure that you are logged into your Facebook account
Step 3 From a computer search for “Static HTML: iframe tabs” in the top search bar (see below)
Tip: You cannot complete this step from a smartphone or tablet
Step 4 Click the blue “Add Static HTML to a Page” button (see below)
How to Create a Donation Page on Facebook
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Step 5 Click the blue “Facebook Pages” button with drop down menu and select the organization page that you would like to install a donation page on (see below) Click “Add Page Tab” button
Global Green USA
Step 6 You will be redirected to your organizations Facebook page with the new “Welcome” tab selected. Click the green “Edit tab” button.
Step 7 Copy and paste the iFrame embed code for the donation form you would like to add to your Facebook page. (see below)
Tip: The “src=” link in your embed code cannot be a shortlink.
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Step 8 Click the “Tab name & image” tab and type “Donate” as the tab name (see below)
Click “Save tab name”
Click “Save & Publish”
Step 9 Go back to your organizations Facebook page and click the “More” drop down menu and select “Manage Tabs” (see below)
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Step 10 Drag the “Donate” tab into the second position (see below)
Click “Save”
Your donation page and button are now live on your Facebook!
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Donation Form Design Recommendations
Recommendations fordonation form onFacebook
Organization logo
Background image
Suggested amounts
Recurring gift options
Important donor data fields
Simple payment fields
Custom submit button
Tip #1 Make it as easy foryour followers to give by keeping your donation formas simple as possible. Capture important donor data for future engagement.
Tip #2 Embed a unique donationform so that you can easilymeasure how many donationsare made on Facebook.
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Donation Link Sharing Recommendations
Recommendations for donation page link sharing on Facebook
Nonprofit organizations should encourage volunteers, donors and staff to share a unique donation form shortlink which goes directly to your mobile-friendly donation page. Thisensures that all your followers will be able to give from any device.
See safedonate.us/globalgreen shortlink example below.
Additionally, shortlinks track clicks which allow you to monitor donation page performance.
AT&T 12:34 PMAT&T 12:34 PM
Please join me and become a monthly Global Green donor and help to foster a global value shift toward a sustainable and secure future. Give here safedonate.us/globalgreen
Tip: Facebook restricts smartphone and tablet users from clicking in-app donation page URLs.Be sure to use shortlinks, as directed above, to ensure followers can give on any device.
Mobile-friendly donation forms increase giving 38% because they automatically resize to fit any device.
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MobileCause is a cloud based fundraising platform for nonprofit organizations that is designed to help
you increase donations and engage donors.
Please call (888) 661-8804 to speak to a fundraising expert.
Visit mobilecause.com to learn more about MobileCause solutions.
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