facebook for health organizations
DESCRIPTION
Learn the basics of Facebook Pages for your organization! Check out our fan page http://www.facebook.com/MLibraryHealthy Society of Public Health Educators 2010 conference. East Lansing, MI Please pardon the weird formatting - didn't upload properly to slideshare.TRANSCRIPT
acebook
Kate SaylorOutreach LibrarianUniversity of MichiganHealth Sciences Libraries
forHealth Organizations
Session Overview1. Why Facebook?2. Personal Pages, Fan Pages
or Groups3. Sharing Content4. Customization5. Fans and Ads6. Insights
Why Facebook?Free (except ad campaigns)
One of the most popular social networking sites
More than 400 million users3 million fan pages
Average user logged on 55 minutes daily
20 million people become page ‘fans’ daily
Why You?
Social Networking ServiceX is a great
organization!
I hate X!
Thanks
Mike!
Mike thinks X is
great!
I love cats!
Creating a Personal Account
Groups
Personal interactionLimited size allows
emailsGreater permission
controlNo applications
PagesCorporate interactionAllows only updatesAnyone can ‘fan’ a pagePages are indexed by search engines
Creating a Fan Page
facebook.com/pages/create.phpOR
Search for “Facebook Pages” click on “Create Page”
After setting up your first page you will have an admin section that will allow you
to access your page and create more
Admin Page
Sharing Content
1. Links2. Photos3. Events
*A once daily post rate works best for our page.
Sharing Links
Editing Link Appearance
1. Thumbnail images2. Link title
3. Link description
Uploading Photos
Creating Events
Customized Landing Page
Static FBML Application
Flickr image courtesy of Per Ola Wiberg ~ Powi ~ back
Change Landing
Finding Fans
• Invite current friends to become fans• Add a link on your website• Pay for an ad campaign
Creating an Ad Campaign
In 4 easy steps…1.Design2.Target3.Campaigns and Pricing4.Review Your Ad
1. Design
2. Target
3. Campaigns and Pricing
ClicksThe number of times users have
clicked on your ad on the site.
ImpressionsThe number of times your ad has
been shown to users on the site.
4. Review
Insights
Post Quality – Fan engagement score
Interactions- Comments, Wall posts and Likes
Questions?