facebook for business
DESCRIPTION
Presentation for small business owners looking to make a splash on Facebook. Presentation originally given during 10/30 Generations FCU webinar "Facebook for your Business" with Ajay Tejwani of Digital Media Sapiens.TRANSCRIPT
Facebook for Your Business
Presented by Digital Marketing Sapiens
Ajay TejwaniCEO, Digital Marketing Sapiens
Facebook for Your BusinessDeveloping a game plan that drives results
Facebook for Your BusinessDeveloping a game plan that drives results
Agenda
• B2B versus B2C challenges• B2B versus B2C• Find your purpose on FB• What is FB engagements?• Organic reach• Ads• Insights• 3 takeawaysFacebook for Your Business 3
B2B vs. B2C Challenges
B2B vs. B2C Challenges
5
B2B vs. B2C challenges
Facebook for Your Business
Source: go.webmarketing123.com/2014DMRInographic-Nurture.html
6
B2B vs. B2C
Facebook for Your Business
83%
Of B2B Marketers use LinkedIn, making it the top Social Media site used by B2B companies.
90%
Of B2C Marketers use Facebook to distribute content.
Blog Content Blog Content
88%67%
More leads per month are generated by B2B’s that Blog than those who don’t.
More leads per month are generated by B2C that Blog than those who don’t.
B2B B2C
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3 step process for Facebook engagement
Connect & Have
Relationships Daily
Client Care & Answering
Sales Questions
Product Promotion
Primary Purposes of Facebook
Facebook for Your Business
Measure Success!
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Facebook engagement – 3 step process
Increase your likes
Use fantastic content
Develop relationship
Facebook for Your Business
What is Facebook engagement rate?What is Facebook engagement rate?
The percentage of people who saw a post and liked, shared, clicked or
commented
The problem with organic Facebook
reach…
The problem with organic Facebook
reach…
Organic reach through Facebook
11Facebook for Your Business
12Facebook for Your Business
Organic reach through Facebook
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Increasing organic reach
1. Try posting more native links
2. Test posting outside business hours
3. Mix up the frequency
4. Mix up the post types
5. Test post length
6. Include @ tags of other pages
7. Drive traffic from other sources
8. Repost popular posts
9. Pre-select target audience (post-gate)Facebook for Your Business
14
82% of consumers use Facebook to speak with a
customer service representative
Customer service
Facebook for Your Business
15
Define your customer service strategy
Facebook for Your Business
Customer service components
Response and resolution
Avoid RESOLVING issues on Facebook
Use it for initial response
Facebook app for customer service
Takes them away from the main page
Facebook insightsFacebook insights
17
Facebook insights
Facebook for Your Business
18
Facebook insights
Facebook for Your Business
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3 takeaways
1. Define your purpose on Facebook
2. Create engaging content – Use
images & videos
3. Measure your success – Using
insights & analyticsFacebook for Your Business
??
21Facebook for Your Business
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Thank You
Corporate Headquarters:San Antonio Technology Center3463 Magic Drive, Suite TISan Antonio, TX 78229O: (210) 582-5842
Dubai Office: 1303, One Lake PlazaJumeirah Lake Towers, Dubai, UAE
For more information:Ajay TejwaniMobile: [email protected]