facebook for business

CHAMBER OF COMMERCE CASTRO VALLEY / EDEN AREA

Ashland • Castro Valley • Cherryland • San Lorenzo

Reailize your business or organizational goals withthe Chamber today!www.edenareachamber.com

CHAMBER OF COMMERCECASTRO VALLEY / EDEN AREA




TECHNOLOGY FOR BUSINESS SUCCESS

Presented by: CHAMBER OF COMMERCE CASTRO VALLEY / EDEN AREA

Facebook for Business Success




Heather MellonKizata LLC

3160 Castro Valley Blvd. #229Castro Valley, CA 94546

Phone: 866-864-5069

Email: [email protected]

Twitter@heathermayumi

Facebookfacebook.com/kizatallc

Otherwww.kizata.com




Facebook Facts

• Over 800 million active users• More than 50% of active users log

in daily• Average user has 130 friends• More than 350 million active users

access Facebook through their mobile phones

• More than 900 million pages, groups, events, and community pages




Why use Facebook Pages• Go where your audience is

– Listen to customers– Connect/build a relationship with customers– Viral marketing

• Visible to everyone– Including non-Facebook users– Shows up in search

• Drive traffic to website• It is FREE




Profile vs. Page vs. Place

• Profile: personal user account• Page: public way for brands,

businesses, organizations and public figures to connect with Facebook users

• Place: location of a business or institution; users can “check in” to a place




Other Facebook Terms• Group: users can connect in groups; share

comments and links with other members of the group

• Administrator: users that operate and manage pages

• Wall: your page’s recent posts; users and other pages can post on your page’s wall

• News Feed: stream of recent posts by all pages your page has liked




Setting up your Page

1




Setting up your Page

1. Go to www.facebook.com/pages/create.php– Select your classification & category

2. Enter basic info– Business name, location, photo, brief bio (in

About field), website URL

3. Fill in the Page– Open hours, description, email address,

photos




How do I get “likes”?

1. Cross-promote– Website, business cards, flyers, signage,

email, other social media

2. Invite people you know– People already signed up for email list,

personally invite customers• NOTE: It will take some time to build




What should I post?• Ask questions• Share good content• Create an event• Photos• Behind the scenes• Respond to

comments• Sponsored

stories/ads• Check-in deals• Connect to the real

world• Have fun!




Facebook Insights

1 2

3




Facebook Insights1. People Talking About

– The number of users who have interacted with your page

2. Reach– The number of unique users who have seen

your page’s posts in their News Feed

3. Check-Ins– The number of users who have checked in to

your Place on their mobile device




Facebook 201 Tips

Use Facebook as the Page




More Facebook 201 Tips• Tag other pages and users in posts – use

“@”• Merge Page and Place• Respond to negative comments• Schedule posts

– Use a scheduling tool, e.g. Hootsuite or Tweetdeck

• Add apps: fan of the week, contests, deals




Main Takeaways• Be consistent.

– Check your Page regularly, at least a few times a week

– Post at least a couple times a week

• Be friendly.– Social media is social!– Good customer service builds better bonds

and loyalty




UPCOMING EVENTS

CONTACT: Susan Soares 510-828-2883WEBSITE: edenareachamber.com

Business Exchange Expo.Transfiguration Church400 East Castro Valley Blvd.

March 15, 2012




CHAMBER OF COMMERCECASTRO VALLEY / EDEN AREA

3467 Castro Valley Blvd.Castro Valley, CA 94546

Phone: 510-537-5300

Email: [email protected]

Twitter@CVEACC

FacebookCastro Valley / Eden Area Chamber of Commerce

Otherwww.edenareachamber.com




Media & Technology Seminar series is made possible with the support of our sponsors.Serving the communities of:

SPONSORS

LINEAR SCAd Agency

POWERPRO LIVEWebsites/SEO




THANK YOU!

CONTACT: Susan Soares 510-828-2883WEBSITE: edenareachamber.com

This presentation is made possible by your Castro Valley / Eden Area Chamber of Commerce.Please consider joining the chamber. It’s a great way to realize your business or organizational goals, network with others and improve your community.