Internet Advertising and Marketing Meetup

October 28, 2008

anya woods

kate brodock

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101

Why facebook?

• 110 million active users• Largest social networking site in the world• Largest growing demographic is >25• More women than men• Users primarily in US, Canada and UK• Ability to find and interact with current and

potential customers• Highly targeted advertising and social

interaction

Just because you’re not on facebook…

doesn’t mean your brand isn’t.

BRAND PRESENCE

Create a page

• Go to facebook.com• Scroll to bottom right and click ‘Advertising’• Click ‘Create facebook page’ on right• Choose your kind of business and enter your

business name• You’ll need to sign up for facebook if you

don’t already have an account• You’ll be taken to your page template where

you can customize your page

Put it on your page…

• Blog feeds• Twitter feeds• Pictures, videos, screenshots etc.• Bios • Links • Custom apps• Interact, interact, interact!

Go get ‘em!

• Do NOT build a page and wait for people to come to you. Build RELATIONSHIPS!

• Invite friends to become fans, get your fans to invite their friends

• Network with relevant user groups• Link to your facebook page from your blog or

website• Make sure your content is fresh

ADVERTISING

Create an ad

• Go to facebook.com• Scroll to bottom right and click ‘Advertising’• Click ‘Create facebook ad’ on right• Enter the URL of your business website• Create your ad copy and choose an image• Choose your target audience• Select your pre-set ad spend. You may pay

for clicks or views.

Know your audience

Do you know where your ads are?

Track your target market

Associations

Sentiment

Pulse

Maps

Make magic…

• Keep it in the family… bring your clicks to your facebook page

• Make it sticky… foster interaction with your page

• Be yourself… customize as much as possible from the template

• Stay focused… don’t abandon your page to the masses, keep up your interaction in the space.

Still skeptical? You should be.

• http://valleywag.com/5064075/the-vanity-facebook-ad• http://www.sparkeffect.com/2008/10/whats-going-on-

with-facebook-ad.html• http://www.socialmediaready.com/2008/04/07/facebo

ok-ad-click-through-rates-are-really-pitiful/• http://www.techcrunch.com/2008/07/22/are-facebook-

ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/

• http://mashable.com/2008/01/28/facebook-applications-revenue/

Questions?

Contact:

Anya: anya@othersidegroup.comKate: kate@othersidegroup.com