Session 1Facebook Fanpages

◦ How to set up your Facebook Fanpage so it won’t get taken over by Facebook

◦ How to manage your Fanpage effectively◦ How to get email opt-ins for your Facebook

fanpage◦ How to market to your Facebook Fanbase◦ Where to get free graphics to populate the page◦ Where to get content from to schedule a whole

week’s posts in minutes

Agenda

https://www.facebook.com/pages/create/ You can lose a fanpage if you set it up about

a brand

Setting up a Fanpage

Editing your Existing Page

Appear in more Recommend Pages notifications and get FREE fans by filling in EVERYTHING!

Choose a headshot of yourself Or a clear logo

Profile Pictures

Get a cover image designed 851px wide by 315px Or use a cover image creator such as

1. Try: http://timelinecoverbanner.com/2. Or

http://www.pagemodo.com/welcome/cover-photos

3. Or http://www.timelinecovers.pro/create

Cover Images

Types of content – as we previously mentioned: Positive Company news (new staff, maternity

leave, babies, new stores opening etc) Link to complementary services Welcome new likers Pictures of staff / products Quotes / opinions Info about new products or services Topsy.com

Updating Your Page

How to Schedule Updates

Adding Milestones

You will need to create an item of value to promote and give away

Webinar, book, report etc E.g.

http://www.clairejarrett.com/freeadwordsbook

To get people onto your email list www.clairejarrett.com/leadpages

Getting Email Opt-ins via Facebook

Occasional promotions – sales, special offers

10% directly promotional updates 10% to 20% of the time giving away free

items of value Rest of time - share content – blogs etc News from topsy.com and other update

types

How to market to your Facebook Fanbase

We use the website http://www.freedigitalphotos.net/

Or try http://www.stockfreeimages.com or http://www.stockvault.net/

Search by THEME E.g. smiling, laughing, love etc

Where to get free graphics to populate the page