facebook evolution - come gestire la comunicazione su fb
DESCRIPTION
Slides del webinar "Facebook Evolution - Come gestire la comunicazione su FB" Elenco completo dei webinar: http://artlandis.eventbrite.itTRANSCRIPT
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Docente: Massimo Nava aka Artlandis Webinar: http://artlandis.eventbrite.com Page: http://artlandis.net Docente: Massimo Nava aka Artlandis Webinar: http://artlandis.eventbrite.com Page: http://artlandis.net
FACEBOOK EVOLUTIONIl brand, tu, i tuoi fan...
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Docente: Massimo Nava aka Artlandis Webinar: http://artlandis.eventbrite.com Page: http://artlandis.net Docente: Massimo Nava aka Artlandis Webinar: http://artlandis.eventbrite.com Page: http://artlandis.net Docente: Massimo Nava aka Artlandis Webinar: http://artlandis.eventbrite.com Page: http://artlandis.net
COSTRUIRE UNA BUONA STRATEGIA
Il BriefChi è l’azienda e in quale settore opera;La situazione attuale dell’azienda L’oggetto della strategiaLe keywords
Il mercato dell’azienda: situazione attuale e previsioni;I competitors: analisi e confrontiIl web: trends e studi di mercato
Il target dell’azienda;Profilazione dell’utente (orizzontale e verticale)Scheda delle aree online di riferimento (dove agisce il target)Ricerca dei riferimenti tematici online (canali, blog, bloggers)
Valutazione sulla “homepage” di riferimento (blog/landing/sito/aggregatore);Studio e sviluppo dei contenuti necessari (testi / grafica / link di riferimento);Strumenti (database azienda, newsletter, altro)
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Studio ambientale
Target e profilazione
Flusso dati
Durata dell’azione;Fasi della strategia;Programmazione aggiornamenti;Conclusioni
5. Ritmo e tempistica
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Docente: Massimo Nava aka Artlandis Webinar: http://artlandis.eventbrite.com Page: http://artlandis.net Docente: Massimo Nava aka Artlandis Webinar: http://artlandis.eventbrite.com Page: http://artlandis.net Docente: Massimo Nava aka Artlandis Webinar: http://artlandis.eventbrite.com Page: http://artlandis.net
Contenuti orientatial Target
Design & Comunicazione visiva
Welkom kit, Bonus & Gadget(partecipativi)
CoMarketing, Ambient Marketing,(offline marketing)
1.
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Docente: Massimo Nava aka Artlandis Webinar: http://artlandis.eventbrite.com Page: http://artlandis.net Docente: Massimo Nava aka Artlandis Webinar: http://artlandis.eventbrite.com Page: http://artlandis.net
LE FAN PAGE(struttura e opportunità)
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Docente: Massimo Nava aka Artlandis Webinar: http://artlandis.eventbrite.com Page: http://artlandis.net
LE FAN PAGEConfigurazione e Design
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Docente: Massimo Nava aka Artlandis Webinar: http://artlandis.eventbrite.com Page: http://artlandis.net
LE FAN PAGEApplicazioni di terze parti
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Docente: Massimo Nava aka Artlandis Webinar: http://artlandis.eventbrite.com Page: http://artlandis.net
LE FAN PAGEApplicazioni Iframe e FBML
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Docente: Massimo Nava aka Artlandis Webinar: http://artlandis.eventbrite.com Page: http://artlandis.net
LE FAN PAGEHTML5, iPad, SSL
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Docente: Massimo Nava aka Artlandis Webinar: http://artlandis.eventbrite.com Page: http://artlandis.net
FAN PAGE, SOCIALE SITI WEB
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Docente: Massimo Nava aka Artlandis Webinar: http://artlandis.eventbrite.com Page: http://artlandis.net
LE FAN PAGEHTML5, iPad, SSL
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Docente: Massimo Nava aka Artlandis Webinar: http://artlandis.eventbrite.com Page: http://artlandis.net
LE FAN PAGEEventi, Concorsi, Contest
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