facebook advertising unveiled: insights into how facebook has become the go to for digital | seattle...
TRANSCRIPT
THE SOCIAL CHANNELS
Pros
Best in class targeting
Strong performance (CPA)
Tremendous scale
Evergreen campaigns
Pros
Same targeting as Facebook
Improvement w/ CPA
campaigns
Strong visual impact
Pros
Strong Reach
Real-time integrations
Cons
Evergreen campaigns can
struggle
Cons
Beginning to serve too many
ads on timelines
Cons
Can struggle with CPA
campaigns
Smaller campaigns less
effective
THE SOCIAL CHANNELS
Pros
Growing social app
High engaged millennial
audience
Full screen ads
Pros
Best B2B coverage
Highly targeted
Microsoft partnership
Pros
Simplified targeting
Best for consideration/intent
Cons
Very expensive CPC’s
Serving issues
Cons
Analytics are lacking
Ad platform not fully
developed
Cons
Conversions can be difficult
91%
1% the correlation between CTR and brand
effects metrics
of people who could buy a product but
don’t click on your ads