facebook advertising for realtors
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Social Media For Realtors
How To Generate Real Estate Leads Using Facebook Advertising
Benefits Of Facebook Advertising
Facebook allows advertisers to target a specific group of people based on age, location, gender, personal interest, income and net worth.
Facebook allows advertisers to purchase ad space on click-based or impression-based fee structure. This allows you to tailor your ad campaign based on budget and other preferences.
Facebook advertising is affordable.
Real Estate Targeting Options
The behavior targeting option ‘likely to move’ is users on Facebook who are most likely to move residences based off data that Facebook and partnered companies have compiled.
Potential Reach: 36,000 people who are ‘likely to move’
Creating A Marketing Funnel
Now that you understand the potential reach with Facebook advertising, many of you may be wondering how to turn these people into leads.
Creating A Marketing Funnel: 1) Define your targeting options (Likely To Move) 2) Building the advertisement 3) Traffic Destination
Traffic Destination
The most important part of any online marketing funnel is the traffic destination.
Landing Page Characteristics: Eye Catching Enticing and Compelling Offer
Goal: Receive Name, Phone Number and Email
Example Landing Page