Facebook Ads Manager Report Guide

Download Facebook Ads Manager Report Guide

Post on 03-Apr-2018

213 views

Category:

Documents

0 download

Embed Size (px)

TRANSCRIPT

  • 7/28/2019 Facebook Ads Manager Report Guide

    1/71 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.

    Create and export reports in Ads Manager to see your most important ad metrics and learnwhats really helping you reach your business goals.

    With Reports, you can:

    Getting Started

    To try the reports tool in Ads Manager, click on Reports in the navigation. By default, youll

    automatically see data from the default report called General Metrics over the last 7 days

    for your active campaigns.

    Ads Manager Reports Guide

    Select all the Facebook ad metrics you

    want to see at once

    Customize and organize your report

    columns in real-time

    Save customized reports and schedule

    them so they run regularly

    View reach, frequency, unique CTR, etc.

    across any date range for ads, campaigns,

    or accounts

    View all your actions and what youre

    paying for actions

    View placement (where your ad shows on

    Facebook), demographic (age and gender)

    and country breakdowns

  • 7/28/2019 Facebook Ads Manager Report Guide

    2/7

    2 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.

    Customize the metrics you see by:

    Editing your columns

    Filtering your campaigns and ads

    Modifying your date range

    Saving and scheduling your report

    When youre ready, click the Export button to download your report.

    Edit Columns

    Click on Edit Columns to use the column sets, dimensions and metrics to create reports

    with the data most important to you.

  • 7/28/2019 Facebook Ads Manager Report Guide

    3/7

    3 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.

    The pre-defined column sets are:

    General: Includes campaign, reach,

    frequency, impressions, amount spent,

    cost per 1,000 impressions (CPM), cost perclick (CPC), clicks, click-through rate (CTR),

    actions, etc.

    Page: Includes campaign, Page likes, Page

    engagement, cost per Page likes, etc.

    Offsite: Includes campaign, clicks, unique

    clicks, click through rate (CTR), reach,

    frequency, impressions, amount spent, cost

    per click (CPC), cost per 1,000 impressions(CPM), etc.

    App: Includes campaign, app installs, app

    engagement, mobile app installs, cost per

    mobile app installs, etc.

    Conversion: Includes campaign,

    conversions, checkouts, registrations,

    cost per website conversions, cost percheckout, and cost per registration, etc.

    Demographic: Includes account, age,

    gender, reach, frequency, etc.

    Geographic: Includes account, country,

    reach, frequency, etc.

    Placement: Includes account, placement,

    reach, frequency, etc.

    You can also add or remove specific columns. Youll be able to choose from a comprehensive list

    of dimensions and metrics including all the different action metrics, cost per action metrics and

    placement. Click Save Columns to see your selections reflected in your report automatically.

    There are no limits to the number of columns you can include in your report, but your report

    will only show the data for your specified date range and filters.

  • 7/28/2019 Facebook Ads Manager Report Guide

    4/7

    4 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.

    Drag and drop your columns to see them in whatever order you want. When you export your

    report, the columns will be organized the way you want them. If you want to access the same

    column configuration later, make sure to click Save.

    By default, actions are counted when theyre taken within 24 hours of someone seeing your ad,

    or 28 days after clicking on it. If there are action metrics (ex: Page Likes, Conversions, etc.) in your

    report and you want to see metrics for a different action attribution window than the default,

    click on See Advanced Settings and select Use a custom action attribution window to choose

    from other available options.

  • 7/28/2019 Facebook Ads Manager Report Guide

    5/7

    5 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.

    Date Range

    Set your reports date range by clicking on the

    Dates drop-down and selecting from Today,

    Yesterday, This week, Last week, Last 7 days,

    Last 14 days, Last 28 days, Last 30 days, Last 90

    days, This month, Last month, Last 3 months,

    or Custom. If you set a custom date range, be

    aware that historical data before September

    26th, 2012 is not currently available in the new

    Reports.

    Filters

    Click on Add Filters to see only specific campaigns or ads in your report. Type the name of the

    campaign you want to see and well show you the names of any campaigns that match. Click on

    the campaign name you want to see.

    To add more campaigns to your filter, type in another campaign name. To also filter by ad, click

    on Add Filter and type your ad name. To remove all your filters, simply click Clear Filters.

  • 7/28/2019 Facebook Ads Manager Report Guide

    6/7

    6 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.

    Save and Schedule

    Once youre ready to save your report, click Save and name your report.

    Your new report name will now be highlighted in the Reports drop-down. If you click on that

    drop-down youll find all your other saved reports and an option to manage scheduled and

    recent reports.

    To schedule a report, click on Schedule and

    set the frequency, start date, and enter your

    subscriber emails.

    Your reports will be delivered by email at theday you specify. Click on Manage Scheduled

    and Recent Reports to access and edit your

    scheduled report settings.

    You can also select how much time is grouped

    on each row. Select between 1 day per row,

    2 days per row, 7 days per row, 14 days per row,

    30 days per row, Monthly, or All days (for your

    selected date range).

  • 7/28/2019 Facebook Ads Manager Report Guide

    7/7

    7 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.

    Managing Large Reports

    If your customizations are not applied

    immediately you will see a status bar in the

    middle of your report view, which can be

    hidden if you want to continue working while

    the report is being loaded.

    If you choose to hide the status bar it will

    appear on the bottom right of your browser tonotify you when the Recent Report is ready for

    viewing or export. You can also access all your

    recent reports from Manage Scheduled and

    Recent Reports.