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How to use Facebook for your Small BusinessTRANSCRIPT
FACEBOOK. “Why you and your business should be there!”
By Denise Welch, PresidentNewMediaID.Com
What is Facebook?Facebook is a social utility that connects
you with the people around you.An online network users join that are
organized by city, workplace, school, and region to connect and interact with other people.
Users can also add friends and send them messages, and update their personal profiles to notify their friends about themselves.
But what about business?
Create a Strategy on how to use Facebook for businessThe number-one reason that people
flounder in social networking is that they don’t have a strategy.
Some Facebook users add anyone and everyone as their friend on the site and they quickly get overwhelmed.
Carefully choose key influencers in your industry and choose your activities strategically.
Newsfeed related to your StrategyYou can appear in the “feed”
of information that reaches your friends in the network by posting photos, videos and comments, and importing your blog posts. This creates a fast-spreading “viral” networking effect and effectively builds your brand.
Buying ads for your businessFacebook ads appear in the margins
of other users’ profile pages. The ads work like Google Adwords
and they can convey a precisely targeted message.
People click on these ads when they’re on their own profile page and the ads are tremendously effective for raising brand awareness
Viral Visibility for your EventsWhen someone RSVPs for
your event, that person’s friends can see that they responded and the friends become interested in your event too.
Fan Pages for You & Your BusinessKeep your personal and
business contacts separate on Facebook.
You can only have one account in your name, but you can have an unlimited amount of “pages” on Facebook for your business or group.
No Hard Selling on FacebookThere’s a saying about social
networks: “When the marketers move in, the members move out.”
Be a member, not a marketer.
Resources
http://www.hubspot.com/archive/facebook-for-business/