The Social Media - Facebook

Presenter: Tiffany FungDate: 5 Feb 09

• Founded in February 2004• Mission: give people the power to share and make the world more open and connected• Applications: Photos, Notes, Groups, Events and Posted items

Background

Founder & Chief Executive Officer of Facebook:Mark Zuckerberg

TRENDS

• 25 million active users increase in four years

TRENDS• More than 150,000 new users signing up daily • More than 800 million photos uploaded to the site each month• More than 5 million videos uploaded each month• More than 20 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each month• More than 2 million events created each month• More than 20 million active user groups exist on the site

Why Facebook?

Social Networking Platform

Psychological Factors

According to Stanford Professor BJ Fogg ....

• Very strong interpersonal influence dynamics • One-to-one persuasion scales it up to millions• Can reach people very quickly with very little cost • High trust culture

Stanford University Professor BJ Fogg

Other than those, people also …

• People are curious about others in nature• A self image is projected and recognized• Finding common interests • Keep connected with friends• Increase the popularity • Social with wider range of people

Psychological Factors

Powerful marketing tool

Powerful Marketing Tool

Facebook creates a virtual marketing tools for …

• Online word of Mouth • Low cost advertisements• High exposure rate with the powerful networking• People are highly responsive • E-mails are sent for updates • Authors, businessemen, politicians and celebrities to build a community

Obama Example• TechPresident - Obama• More than 2 million supporters in Facebook • Facebook as a platform for his campaign • Connects the users to all the local Obama events• Allows users to organize your own events• Images is more dignified• Allow Interaction: uploading videos, pictures and post comments

Social impact of Facebook• Social Media

Definition: new set of internet tools that enable shared community experiences, both online and in person

• Change the nature of friendship - Friendship is made online - Offers people more choice on how they continue relationships

• Change the way people communicate - New way of meeting people, a different method of communication and interaction - e.g. sending a facebook gift

Problems caused by Facebook

Problems caused by Facebook

• Case Studies - Murder cases - College admission • Facebook addiction • Rumors / gossip• Privacy and Information Control• Less Social• Time consuming

Murder Cases 1 :

Problems caused by Facebook

Murder Cases 2:

Problems caused by Facebook

Facebook Addiction:

• Changing your profile picture over and over again• Changing your status update more than once an hour• Too many profiles applications• Facebook turns in your vocabulary e.g. “I'm going to do some facebooking" or "I'll facebook you about that later."

Problems caused by Facebook

Problems caused by Facebook

College Admission in US:

• Browse Facebook to gain the knowledge of applicants• About one in 10 college admission officers claimed they had visited students' social networking sites as part of the admissions evaluation process• 38 percent said students' sites had a negative impact on their admissions evaluation

Problems caused by Facebook

• Potential Employers • Profile Surfing

Problems caused by Facebook

• Rumors / gossip• Privacy and Information Control• Less Social • Time consuming - More than 3 billion minutes are spent on facebook each day (worldwide) - More than 13 million users update their statuses at least once each day

Conclusion • Social Media – Facebook• Trends keep going up• Keep connected with friends• Powerful Marketing Tools• Privacy issue

The End of Presentation

Q & A

References1. Why Facebook Is Even Bigger than You Think, Stanford Professor BJ Fogg,

http://www.fastcompany.com/articles/2008/05/interview-bjfogg-on-facebook.html

2. The future of Facebook, Time CNN, Laura Locke, http://www.time.com/time/business/article/0,8599,1644040,00.html?imw=Y

3. Wife murdered for Facebook Status, BBC News, 23 January 2009, http://news.bbc.co.uk/2/hi/uk_news/england/staffordshire/7845946.stm

4. Saudi Arabian man catches daughter on Facebook, murders her, http://valleywag.gawker.com/375515/saudi-arabian-man-catches-daughter-on-facebook-murders-her

5. Facebook Addiction, VideoJug, http://www.videojug.com/film/what-is-facebook-addiction

6. The Wall Street Journal, College Applications Negatively Affected By Facebook Profiles, Study Finds, http://www.switched.com/2008/11/09/college-applications-negatively-affected-by-facebook-profiles-s/

7. Facebook Statistics, http://www.facebook.com/press/info.php?statistics8. ComScore, Social networks, especially Facebook, still getting big around the

world, http://venturebeat.com/2008/08/12/comscore-social-networks-especially-facebook-getting-big-around-the-world/

9. Social media definition, technology translation, http://walksquawk.blogs.com/technologyintranslation/2007/04/a_social_media_.html

10. University of Cambridge, Facebook: Changing the nature of friendship, http://www.admin.cam.ac.uk/news/dp/2008102303

Thank you!