Marketing with Facebook

Marketing with

Jennifer Prahl@jprahl

What is Facebook?

Facebook is an online social networking service with personal, professional & business profiles

Varity of InteractionsO Connect: Messages, IM, Comments, Status,

“friend” and “like”

O Share: photos, videos, Events, Places, Interests, linking with other social media sites (twitter and Pinterest)

O Friend personal profiles and like business/interest pages

O Select posts appear on your wall or timeline

O Posts determined by relationship and settings - Interests

O Partial posts visible on wall, click for full view

O Comment, share, like

Facebook Posts

The Social Network

http://bit.ly/Uy7mFt

Facebook User GrowthO Feb 2004 facebook launched

O 24 hrs 1,200 Harvard Profiles

O 1 month Half Harvard undergrads with profiles

O 2005 High schools picked up the site (5.5 mil)

O 2006 opened up outside of schools (12 mil)

O 2007 30 million registered users (50 mil)

O 2012 900 million active registered users

O http://bit.ly/NUi6jc, http://yhoo.it/Pup3od

Facebook Growth

Facebook Penetration

http://bit.ly/OsMFOk

Facebook Penetration

Why Join FacebookO Massive reach

O 526 million daily active users

O CBS News - http://bit.ly/Qgl9Px

O Targeted audiences

O Build relationships

O React

Facebook Benefits

The CatchO 90% don’t return to a liked page

O You’re goal: post relative content users will engage in from news feed

O Posts aren’t created equal

O Insights helps you see what fans engage in

The Catch

Getting StartedOCreating a page - http://on.fb.me/Ab3h3F

OBuilding an Audience - http://on.fb.me/TWCP9w

Facebook ToolsFacebook for Business

O Not all Posts created equalO Be relevant to you audienceO Use video and imagesO Stay updatedO Connect

O Insights O Monitor spikes and dropsO Analyze why and whenO http://on.mash.to/cyygFv

Creating Content

O Tips

O Write like you speak

O Don’t just talk about your product/org.

O Write with a purpose

O Develop titles

O Be original

Creating Content

Facebook Tools

O AdvertisementsOSpecify your target audience – small or largeOhttp://on.fb.me/QIQKtEOInfographic http://bit.ly/OsutEt

Advertisements

O HelpO http://on.fb.me/QIQKtEO Pages

O https://www.facebook.com/about/pages

O Marketing O www.facebook.com/marketing

O Under utilized toolsO http://mashable.com/2012/07/27/facebook-m

arketing-resources/

Help

O Chick-fil-A facebook http://allfacebook.com/facebook-backlash-chick-fil-a-nra_b95169 and http://www.npr.org/2012/07/27/157417229/chick-fil-a-gay-flap-a-wakeup-call-for-companies

O Facebook Maretking Success! http://www.socialmediaexaminer.com/9-facebook-marketing-success-stories-you-should-model/

Case Studies:Common problems, controversies,

successes

O Social Network Video - http://bit.ly/Uy7mFt O Facebook Growth - http://bit.ly/NUi6jc,

http://yhoo.it/Pup3od O Facebook Penetration - http://bit.ly/OsMFOk O Why Should your business try facebook?

http://bit.ly/Qim0it O Daily Active Useres - http://bit.ly/Qgl9PxO Insights tips - http://on.mash.to/cyygFvO Creating Content - http://on.fb.me/SqSkQx O Content tips - http://on.fb.me/Vfpzuv

Sources