facebook 101: from set-up to success
DESCRIPTION
So you're ready to hop on the Facebook bandwagon but don't know where to start. Check out SocialLite Media Solutions presentation of how to start, build-out, and run a successful Facebook Business Page.TRANSCRIPT
Facebook for Business
Sponsored By:
Part I
You know you need a Facebook Business Page, but how do you set one
up?
Old Consumer Buying Method
New Consumer Buying Method
Facebook 2014 Stats
Setting Up a Facebook Business Page
A Step-by-Step Tutorial
Setting Up a Facebook Business Page
Setting Up a Facebook Business Page
Setting Up a Facebook Business Page
Setting Up a Facebook Business Page
Setting Up a Facebook Business Page
Setting Up a Facebook Business Page
Setting Up a Facebook Business Page
Setting Up a Facebook Business Page
Setting Up a Facebook Business Page
Setting Up a Facebook Business Page
We are going to SKIP this step right now!
Setting Up a Facebook Business PageTop half of page
Setting Up a Facebook Business Page
Setting Up a Facebook Business Page
#1 Confirm Details & Map
Setting Up a Facebook Business Page
#2 Update Page Info
No Character limits but keep it somewhat short. Include CTA
Setting Up a Facebook Business Page
Call to Actions
Setting Up a Facebook Business Page
#3 Add a Cover Photo
Dimensions: 851x315
20% Text Rule
Tip
https://www.facebook.com/ads/tools/text_overlay
Setting Up a Facebook Business Page
To make sure your profile photo doesn’t block your cover photo check dimensions at:http://www.jonloomer.com/2014/01/20/facebook-image-dimensions/
Setting Up a Facebook Business Page
Tip: Another great way to promote your page for free
is by adding the page as your employer on your
personal page
Part II
You have a Facebook Business Page….now
what?
You Can’t Get Fans Without Content
Initial Post:
Quick Tip
Photo Sizing
Sharing is Caring
Invite Your Friends!
Keep Your Fans Coming Back for More
Posting should:
(1)Happen regularly (every day, if possible)
(2)Always have a visual(3)Be interesting to your
customers(4)Have a mixture of
content (not all hard sells)
(5)Continually brand your company
Posting IdeasHard Sell Branding/Customer
Interest
Share the Love: Other Business Pages
1. Act as your Page
Share the Love: Other Business Pages
2. Like a Page as your Business Page
Share the Love: Other Business Pages3. Share a
post
But I don’t have time to post!
Facebook Scheduler
Tip: Activity Log
Tip: Activity Log
Managing Admin Access
Managing Admin Access
Social Graces Tip # 101
“Trust who you grant access to. Not everyone needs admin level rights.”
Adding a New Page Manager1. Make sure that person has “liked” the Page
from their personal profile2. Get the email address associated with their
personal profile3. Type in email address, choose level of access4. Save
Cool Tool
See which manager posted on your page
Insights: How is Your Page Performing?
Insights: How is Your Page Performing?
Who Are Your Fans? When Are They Online?
Who Are Your Fans? When Are They Online?
Now That You Have a Facebook Page…PROMOTE it! Put the Facebook social
media icon on:
-Your website, creating a link to your Business Page
-Your email signature file, creating a link to your Business Page
-Flyers, e-newsletters, announcements or other marketing material to alert other businesses and consumers of your Facebook presence
Ask the SocialLites…
Facebook for BusinessQuestions & Answers
Want more?• See it again on Slideshare:• “Like” us on Facebook! https://www.facebook.com/SocialliteMediaSolutions
Meredith Plunkett, Co-FounderJessica Werckman, Co-FounderHeather Salovin, Social Media Strategist
Connect with the SocialLites!
352-388-1VIP (1847)www.SocialLiteMediaSolutions.
com
“Helping businesses elevate their social media status.”