Facebook 101Educating, Engaging, & Empowering

May 3, 2012Annual Gathering Pre-Event

What are Your Hopes?Community, Connection, CommunicationTo be more informedTo reach a different/new segment

Greatest ConcernsThe Know-HowHow do you do it, teach it, and keep it?Boundary/Ethical

Top QuestionsHow-TosContentTeaching/DuplicatingEffective Evangelism

Why Have a Profile?Join the ConversationEnhance EvangelismWork More Efficiently

What is Facebook?Created in a Harvard dorm to create a file-sharing network among studentsTrying to map out the world that already existsEnhances already existing relationshipsAllows opportunity to narrow the degrees of separationALL content is owned/managed by user

Why Have ONE?A Confusing BoundaryInconsistent with Congregations ExpectationsOur goal is authenticity, sincerity, and humanity

What is Timeline?A blend of several social media sitesReal Time DiaryAllows more input from the pastAllows you to tell your story

Facebook 201Educating, Engaging, & Empowering

May 3, 2012Annual Gathering Pre-Event

Small Group Questions1) What is your name/church?2) How have you been touched by a Facebook Ministry3) What is your most unexpected Facebook connection?

What is Facebook?Trying to map out the world that already existsEnhances already existing relationshipsAllows opportunity to narrow the degrees of separationAllows interaction through a habitual behaviorStrengths - Evolving, powerful, BIGWeaknesses - low-commitment, possibly enabling, fleetingA tool for your CONGREGATION

Who Are You Going to Be? (Online)Authenticity is NECESSARYPick a limited number of Social Media ToolsDiscover your Social Media personalityDecide what you want from Social MediaDetermine a work flow

Know Your AudienceAvg. Use of 55 min/daygets 8 friend request/monthclicks Like 9 times/monthMakes 25 comments/monthFans a page twice/monthIs a member of 12 Groups28% interact almost completely mobile

The Three Facebook OptionsProfile - As a person - what every user hasPage - Who We Are - always accessible to all - content can be managed by one or severalGroup - As a Normal Group would be - could be open or private and allows for conversations and document sharing

Facebook 201Educating, Engaging, & Empowering

May 3, 2012Annual Gathering Pre-Event

Small Group Questions1) Tell us about some of the online ministries your church is doing or has attempted?2) What are some of the joys/challenges youve experienced as a part of the social media process?

Making the Most of FBReach out (Like, Tag) other churchesTake your fans behind the pulpitGo beyond the ministry - be peopleAsk for input from fans. (polls)Be VISUAL!!

Making the Most of FBMake Everything an EventDont Just ask for things, dont overannounce!Dont forget basics (Address, website, phone)Offer Exclusive ContentCheck Out Other Tools (apps/designs)

Biggest TrapsBecoming Static/DisappearingOver-postingDoing it all yourselfInvasive commenting

SummaryWho (is creating and receiving)What (content/story/brand)Why (Be clear on your purpose)Where (EVERYWHERE!!)How (Have a plan!)

Getting LikesPrizes/Check-InsTAGGINGInteractPictures!! Pictures!!Qr Codes (http://createqrcode.appspot.com/)AskIntegrate other forms of Social Media

Other Social MediiiYouTubeTwitterblogtalkradio.comUstream.tvPinterest.comYour Blog (wordpress.com)

GroupsFunction as a group wouldSharing conversation in real timeSharing DocumentsCan be private, hidden, or public

Facebook 201Educating, Engaging, & Empowering

May 3, 2012Annual Gathering Pre-Event