Innovate, Expand, Deliver

Manny RiveloEVP, Strategic Solutions

Innovate, Expand, Deliver

Dmitry TikhovichChannel Manager, Eastern Europe

APPLICATIONSWITHOUT CONSTRAINTS.F5 VISION

Full-proxy enables superior user-to-application experience

End Users

Applications

Software Defined Application Services4

Cloud Ready3

Broadened Application Services2

Application Delivery Controller1

4

Network/SDN Cloud Security Orchestration Application

F5 Synthesis Partner Ecosystem

Service Provider

Network/SDN

Application Policy Infrastructure

Controller (APIC),

UCS Director (UCSD)

Intelligent Management System (IMC),

VAN Resource Automation Manager

Hyper-V

System Center Virtual Machine Manager

(SCVMM)

NSX,

vCenter Orchestrator (vCO)

Cloud Intercloud Enterprise Cloud Services (ECS)

Azure,

Cloud Platform System (CPS)

vCloud Air

Other SourceFire Atalla,

ArcSight,

Tipping Point,

WebInspect

Office 365 vCloud Automation Center (vCAC),

AirWatch, Horizon (VDI)

Cisco and F5 partnership

THE F5PLATFORM.

The F5 PlatformService Provider customer

Advanced Firewall Manager

FY2009

Pre-Client

FY2010

Traffic Mgmt

FY2013

Scale & Extend

FY2014

SDAS Evolution

VIPRION

ScaleN

CGNAT

Policy Enforcement Manager

URL Filtering

VIPRION

ScaleN

Firewall iRules

VIPRION

$1M

$600K

Local Traffic Manager

$1.5M

The F5 PlatformFinancial Services customer

FY2012

Pre-Client

FY2013

ACE Replace

FY2014

SDAS Evolution Future

Local Traffic Manager

Global Traffic Manager

Application Security Manager

Application AccelerationManager

BIG-IQ

Access Policy Manager /Secure Web Gateway

Advanced Firewall Manager

Defense.net

Versafe

Local Traffic Manager

Global Traffic Manager

Application Security Manager

Application AccelerationManager

BIG-IQ

Local Traffic Manager

$10M

$14M

As of October 2013

F5

Citrix

RadwareA10

Riverbed

Kemp

Barracuda

Array

Brocade

Fortinet

Sangfor

GARTNERMAGIC QUADRANT

As of August 2014

F5

Citrix

Radware

A10

Riverbed

Kemp

Barracuda

Array

SangforPiolink

GARTNERMAGIC QUADRANT

THE FUTURE.

of organizations are

running applications or

experimenting with IaaS

PERCENT

of enterprises have

hybrid cloud strategies

of technology purchases

are now owned by the

lines of business

PERCENT PERCENT

Value of IT to the business

IT contribution to strategy

Customer satisfaction

Innovative new ideas

Availability

Projects delivered on time

IT cost controls

Productivity improvement

Business cost controls

Revenue growth

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

CIO PRIORITIES

Business Concerns

IT Concerns

TOP 10

On-premises Off-premises

Private DC /Central Office

Software Defined /NFV IaaS PaaS SaaS

Infrastructure Axis

User

Application

Web Application Firewall

SSL

Traffic Management/SLB

GSLB/DNS

Single Sign-on

Firewall/DDoS

Secure Web Gateway

Application Services Axis

User

Application

On-premises Off-premises

Data Center Cloud

Converged Systems

As-a-Service

User

Application

On-premises Off-premises

Data Center

• Expand core market share

• Continue extending into adjacent markets (SP, Security)

• Seamless support for Software Defined Architectures

• Next generation programmability

• Management, Orchestration, Reporting & Visibility

Priorities

• Cisco ACE, CSS and GSS replacement program

• Technology and platform refresh

• Application and protocol fluency: SIP, FIX, HTTP 2.0, DNS, SSL, …

• New competitive programs — Citrix and A10

Expand Core Market Share

49PERCENT

21PERCENT

Total ADC

Market Share

Virtual ADC

Source: Dell’Oro

#1 #1

Extend into Adjacent MarketsLeveraging F5 Core leadership to unlock Security and Service Provider TAM

SERVICE PROVIDER

Traffic Mgmt & SSL

ParentalControlsCGNATDNS

Security

URL Filtering Policy Enforcement

DiameterRouting

NetworkFirewall

App DDoS TCP Optimization

Network DDoS

Extend into Adjacent MarketsLeveraging F5 Core leadership to unlock Security and Service Provider TAM

SERVICE PROVIDER

Traffic Mgmt & SSL

ParentalControlsCGNATDNS

Security

URL Filtering Policy Enforcement

DiameterRouting

NetworkFirewall

App DDoS TCP Optimization

Network DDoS

SECURITY

Web Fraud Protection

AccessControl

SSLNetworkFirewall

TrafficManagement

ApplicationSecurity

DNSSecurity

DDoSProtection

IP Intelligence Secure Web Gateway

Extend into Adjacent MarketsLeveraging F5 Core leadership to unlock Security and Service Provider TAM

Web Fraud Protection

AccessControl

Juniper Pulse SSL VPN

opportunity

F5 WebSafe & MobileSafe

GA

Software Defined ArchitectureS

W D

EF

INE

D /

NF

V

SDN and SDAS integration:• ALU – Nuage

• Cisco – ACI

• HP – VAN

• Microsoft – HNV

• VMware – NSX

VE Leadership:• Platform independence

• Performance/scale

• Breath of application services

• Programmability

Flexibly deployable on both private and public clouds

…with Premium Support and software upgrades included

…in 1 and 3-year subscription increments

…all managed via BIG-IQ

Private/PublicCloud

Support

Volume Licensing SubscriptionEnabling customers to add ADC services to all applications

• Launching iRules Language Extension on BIG-IP

• Bringing Node.js community to DevCentral

BIG-IPEXTENDING TO NODE.JS

• 18M+ Developers WW

• 7M Developers using node.js

• 100k+ Node.js packages

Source: Developer Population & Demographic Study, 2013 - Evans Data Corp

PROGRAMMABILITY LEADER

• 80% of F5 customers deploying iRules

• 32% of all virtual servers have an iRule attached

• 166k DevCentral users

• 82k users participating in DevCentral iRules community

Source: iHealth 2014 Data

Next Generation Programmability — Node.jsCapture today's iRules authors as well as tomorrow's full DevOps authors

Q3

User

Application

On-premises Off-premises

Data Center Cloud

User

Application

On-premises Off-premises

Cloud

• Capture Tier-1 cloud providers

• Joint demand creation programs

• Service Creation

Priorities

Cloud

GARTNERMAGIC QUADRANT

As of May 2014

Amazon Web Services

Microsoft

CenturyLink

CSCIBM (SoftLayer)

Verizon (Terremark)

Google

Rackspace

Virtustream

VMwareDimension Data

Fujirtsu

HP

Joyent

GoGrid

Amazon Web Services

AT&T

Dimension Data (OpSource)

Google Cloud Platform

HP ECS

IBM Smart Cloud

Microsoft Azure

Rackspace/CenturyLink

Verizon Cloud (Terremark)

vCloud Air (VMware)

In Program

Cloud

GARTNERMAGIC QUADRANT

As of May 2014

Amazon Web Services

Microsoft

CenturyLinkCSC

IBM (SoftLayer)

Verizon (Terremark)

Google

Rackspace

Virtustream

VMwareDimension Data

Fujirtsu

HP

Joyent

GoGrid

Amazon Web Services

AT&T

Dimension Data (OpSource)

Google Cloud Platform

HP ECS

IBM Smart Cloud

Microsoft Azure

Rackspace/CenturyLink

Verizon Cloud (Terremark)

vCloud Air (VMware)

In Program

Service Creation with VMware vCloud Air

Examples of Service Creation Opportunities

Web Application Firewall

as-a-Service

Anti-DDoS

as-a-Service

Traffic Management/LB

as-a-Service

Application Acceleration

as-a-Service

User

Application

On-premises Off-premises

Data Center Cloud

Converged Systems

User

Application

On-premises Off-premises

Converged Systems

Integrate and bundle Synthesis with:

• FlexPod

• HP CloudSystem

• Microsoft Cloud Platform System

• Vblock – VCE

Priorities

User

Application

On-premises Off-premises

Data Center Cloud

Converged Systems

As-a-Service

User

Application

On-premises Off-premises

F5 Silverline

• Global expansion

• Defense.net (anti-DDoS)

• New offerings

• Hybrid solutions

Priorities

F5 Silverline Subscription Services

IP Intelligence

Secure Web Gateway

Defense.net

Versafe

WebApplication

Firewall

Additional Services

GA

Q3

User

Application

On-premises Off-premises

Data Center Cloud

Converged Systems

As-a-Service

User

Application

On-premises Off-premises

As-a-ServiceDelivered on a subscription basis from the F5 cloud - F5 Silverline

Data CenterVia on-premise solutions

CloudThrough marketplaces

Converged SystemsAs a part of integratedecosystem stacks

User

Application

On-premises Off-premises

Hybrid ApplicationServices

Hybrid Application Services5

Software Defined Application Services4

Cloud Ready3

Broadened Application Services2

Application Delivery Controller1

41

$10 Billion

App ServicesFY2014

Cloud

As-a-Service

SecurityMobilityCore Traffic Mgmt

$12 Billion

Hybrid Application Services

DELIVER.

EXPAND.

INNOVATE.Solutions for an application world.

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