f24 internet and new media
TRANSCRIPT
Internet & New Media
Stanislas LERIDON March 13, 2008
STRATEGIC MULTIMEDIA GUIDELINES
A unique « media model »- A unique « media model »
- 360° content distribution
- Community & engagement
PCApple TV
Mobile
Interactive TVPodcast
OUR PERFORMANCES
FRANCE24.com ranks 3rd among international news TV websites
Websites JAN2008
37 947
14 695
3 878
726
349
197197
91
(000) of Unique Visitors – source : NielsenNetRatings panel– 10 countries surveyed – January 2008
FRANCE24.com ranks first on key markets
France Germany Spain USA Italy UKFrance Germany Spain USA Italy UK
January 2008 646 707 230 1 269 455 571
RANK in I i l 1 t 1 t 2 d 3 d 1 t 3 dInternational News category
1st 1st 2nd 3nd 1st 3rd
156 n/s 153 35 598 240 988
195 n/s 294 5 660 131 7 999
(000) of Unique Visitors – source : NielsenNetRatings panel– January 2008 - 10 countries surveyed.
FRANCE24.com already stands among the leading websitesand the world’s biggest news brandsgg
37 947CNN
14 695
22 597BBC News *
NYT imes. com
10 336
14 695
T imes On lin e
washin gt on post . com
3 878
5 937Fr an ce 2 4
829
2 178Econ omist . com
I n t er n at ion al Her ald T r ibun e
829349Al Jazeer a
World : consolidation of the Nielsen panel - January 08 – 10 countries surveyed : France, UK, US, Brazil, Spain, Australia, Germany, Japan, Italy, Switzerland
FRANCE24.com is the MOST INTERNATIONAL websiteas for its total audienceas for its total audience
6%46% 4%83% 18%19% 9%Audience reach
out of national markets
Audience reachin the country of origin 17% 54% 81% 82% 91% 94% 96%in the country of origin
(000) of Unique Visitors – source : NielsenNetRatings panel – 10 countries surveyed – January 2008
82% 91% 94% 96%
THE REASONS BEHIND THE SUCCESSTHE SUCCESS
A MULTIMEDIA AND MULTILINGUAL PLATFORM
3 TV CHANNELS
3 WEBSITES
FRENCH ENGLISH ARABIC
WHY IS THE WEBSITE SO SUCCESSFUL?
-FRANCE24.com offers free 24/7 news in three languages and in an easy-to-read design
- FRANCE24.com relies on video, interactivityand the participation of Internet usersp p
- A unique newsroom produces the contents that are given maximum exposure on the Internet withare given maximum exposure on the Internet withsearch engines optimisation
FRANCE24 com also proposes special reports- FRANCE24.com also proposes special reports,online tools and services
OUR YOUTUBE SPACE
Th d di t d h l i F h E li h d A bi- Three dedicated news channels in French, English and Arabic
- Selected starring videos uploaded everyday
- Customized welcoming message, playlists and subscription options
OUR OBJECTIVES ARE
- To increase brand awareness and visibility on the Internet
T di id t l it d i t th bl h- To dispense our videos to a larger community and into the blogosphere
- To use Web users/viewers’ feedbacks to drive traffic back to our site
- To get syndicated contents monetized
To create buzz and build a modern image for France24 com- To create buzz and build a modern image for France24.com