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According to Michael R.Tomz, Stanford University, and Jessica L.P. Weeks, University of Wisconsin–Madison
Nielsen’s annual report ‘Global trust in advertising’
2013 48%34% in 2017According to the ‘Research of public perception of advertising in Ukraine’ performed by A.K. Olenych, 50% of respondents perceive advertising negatively
Mad Men
3.29 million viewers
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gas station congratulated women with the holiday by publishing a sexist ad’)
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unpredictability
predictable to those they govern
stare decisis
privacy and its neglectionthe key ethical issue in
terms of data asymmetry
trust
errare humanum est jeopardizes the
trust of its user unintentionally
intentional jeopardy of trust
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