1

Dear all,

Welcome to our Golf Edge Newsletter issue for February 2014.

This month, as usual, we are starting with details on the progress

of the towers. Next, we will give you a brief review on what is new

in Golf Edge itself and will go through the most important news of

real estate in Hyderabad and India. Here you will find how the fi-

nalized decisions on Telangana issues will affect stability of Hy-

derabad’s real estate market, also insights on why companies

might be willing to shift their offices to Hyderabad. To conclude

that, we have included two articles on private equity funds act in

Indian realty currently, and the insight on what can be expected in

upcoming six months in India’s real estate. The last part of news-

letter is devoted for important information on Phoenix group pro-

jects and developments.

Enjoy reading!

“My family and I decided to shift from USA back to India and we were looking for a good

community to live in. When I found out about Golf Edge project, its features, location and

amenities, I was surprised because it was for the first time that I had heard of a developer

providing a fully furnished and fully serviced home. The concept is a great fit for my family

and me. It makes life very easy for us.”

Greetings from Satish Chukkapalli

Director of “Power Square” Praveen Malraj speaks:

NEWSLETTER

F E B R U A R Y 2 0 1 4

C O N T E N T :

Greetings from the Director …………......1

Customer speaks....…..…………………...….1

Birthday greetings for customers………..2

The Progress of the Buildings .…….... 3,4

Golf Edge News:

Golf Edge Prices are going up ..…..….....5

Refer your friend ……………………………….5

Model apartments are ready……………..5

IIIT Hyderabad Felicity 2014……………….5

Apollo Doctors’ event………………………..6

Information on EMI …………………………..6

Hyderabad Realty News:

Hyderabad realty heaves a sigh of re-

lief .....................................................7

Telangana bill to have minimal impact on

realty investment in Hyderabad: Proper-

ty consultant………………………….………….8

India Realty News:

Private equity funds returning to realty space again……………………………………….9 Realty sector may see improvement in

next 6 months: Report …………………...10

Phoenix projects and developments……..

……………………………………………………11 -13

Golf Edge links ………………..……………....14

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P A G E 2

Phoenix group sends warm birthday

wishes to all our extended Phoenix

family members who are born in

February!

Ms. Zai Bunnisa Begum – 03/02

Mr. Prabhakar Sayala – 03/02

Mr. Narasaiah Sayala – 03/02

Mr. Mahanandigari Madhusudhan Reddy – 05/02

Mr. Amarnath Aggarwal – 06/02

Mr. Appala Surya Basana – 07/02

Mr. Praveen Malaraj – 08/02

Mr. Chellani Sunil – 08/02

Mr. Atluri Ravi Kumar – 09/02

Mr. K R Choudary – 13/02

Mr. Devender Gandra – 15/02

Mr. Saranu Venkata Raghava Rao – 16/02

Ms. Rachana Mannar – 17/02

Mr. Sasi Kumar Atluri – 22/02

Ms. Bairneni Anusha – 27/02

P A G E 3

Progress of the Buildings

Tower A.

The 29th floor slab is

100% complete. 30th

floor slab is 50% done.

90% of the block work is

completed from ground

floor up to the 19th floor.

Tower B.

The 30th floor slab is

100% complete, and the

construction of helipad

is also completed. 80%

of the block work is

done right from the

ground floor up to the

23rd floor.

Tower A

Tower B

Tower A

Tower B

Tower A

P A G E 4

Club house.

All the floor slabs of the club-

house are completed. Block

work is completed for the

ground floor.

Major Connectivity Road.

The work is currently under pro-

cess for the 120 feet road which

connects ORR and Wipro Cir-

cle. This will greatly reduce the

travel time.

Commercial building.

The decking works on the 5th

floor are currently going on.

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P A G E 5

Golf Edge News

Model Apartments will be ready on 31st of March: We are glad to invite everyone to visit Golf Edge site and

see the model apartments in Tower B. There will be 5 units

on 14th floor open for you to come and experience the real

luxury in Golf Edge.

N E W S L E T T E R

Golf Edge prices are going up: As the issues of Telangana are finally

solved the prices of real estate is going to

increase rapidly soon. From the month of

April the first increase in prices are start-

ing in Golf Edge. Encourage people you

know to take a step forward and hurry

them up to invest now.

IIIT Hyderabad Felicity 2014: Felicity is the annual cultural and technical festival

of International Institute of Information Technology, Hydera-

bad. It is the biggest festival in the south of India, comprising

the participation of more than ten thousand students. Golf

Edge, Phoenix was the title sponsor of this special event.

Refer your friend or relative to become an integral part of Golf

Edge community. “Select your neighbour” as this privilege is

available only to our dear customers therefore be a part of this

esteemed community and enjoy the benefits.

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P A G E 6

Information on EMI: We are glad to let you know that we have successfully completed all the slabs and the finishing works

are in active progress.

With reference to the above mentioned subject, we request you to please be informed that on account

of certain technical parameters relating to home loan moratorium period for principal repayment which

are common in most of the lending banks, you may find a difference in the EMI recovered by your

banker and the amount of reimbursement made by us.

Such difference would mainly represent the recovery of principal amount of the loan along with interest.

Your home loan lender might have recently started recovering the principal loan amount in installments

(EMI). Normally, in case of any home loan for properties under construction and where the entire loan

amount has not been disbursed, the banks would only recover the interest portion which we have

agreed to reimburse until registration.

Now, in order to defer the principal repayment of your loan so that there’s no additional impact on your

cash flows, we are in the process of getting your home loan account amended such that the bank

would recover only the interest amount (without any recovery of the principal amount) till registration.

While we arrange to do the needful at the earliest, we request you to please be informed of the differ-

ence in reimbursement. Request you to also please understand that the difference would only be on

account of recovery of the principal amount and therefore, there shall not be any financial impact on an

overall basis.

We shall keep you updated on developments and we shall be glad to provide any other assistance you

may require in this regard. We consider you a most valued customer and we assure you the best of our

services.

Apollo Doctors’ Event: There was an event held for the doctors of Apollo hospitals at the Golf Edge site office. The meet was

an eventful one. Presentations regarding the Golf Edge project were given by our marketing team, dis-

cussions were held followed by a scrumptious dinner at Hyatt.

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P A G E 7

Hyderabad realty heaves a sigh of relief Source: Times of India

The 'sick' realty sector in Hyderabad heaved a huge sigh of relief, with the Parliament finally giving its

nod to the T bill. Developers and realtors alike, rejoiced the end of political uncertainty in the city, which

they stressed was at the root of the crisis prevailing in the property

market over the last few years.

While industry insiders were divided on the issue of Hyderabad

losing some of its business to other major cities in the Seemandhra

region hereafter, they unanimously maintained that the joint capital

would see a drastic correction in realty rates that had touched rock

bottom lately.

"In the next two years, a revision in price is bound to happen. Right

now we are selling at 60% of the rate that's prevalent in Chennai

and this needs to be corrected soon," said C Sekhar Reddy, na-

tional president, Confederation of Real Estate Developers' Association of India (CREDAI). Given the

cost of living in Hyderabad (cheaper than most other metro cities) Reddy said he was optimistic of the

local market pulling impressive investments in the future.

Sandip Patnaik, managing director, Jones Lang Lasalle (JLL-Hyderabad) predicted a similar trend. Ac-

cording to him, the sector is expected to see an immediate northward growth in rates, of anywhere be-

tween 5% and 10%. "Post election, this is set to rise further to touch 15-20%," he added.

And this, sources said, would be irrespective of a temporary stagnation that the industry might face for a

short three to six month period. "Due to immediate sentiments (over the T bill), the market may see

some people holding back their investments for sometime. But given Hyderabad's potential as a realty

hub, that will change soon," said Mahavir P Agarwal, chairman, Koncept Ambience.

Outstation developers too confessed to their faith in the local market and insisted that their projects in

Hyderabad would continue undeterred. "As a business house, all we are interested in is returns. So giv-

en that the IT& ITeS industry, which has the highest buying capacity (of Rs 4,000 per sft and above), in

the city, there is no question of us moving out of here. In fact, now with clarity on the bifurcation issue,

we are ready to go all out with our projects in the city," said R Suresh Kumar, head of Hyderabad opera-

tions of the Bangalore-based Prestige Group.

“...the joint capital

would see a drastic

correction in realty

rates…”

Hyderabad Realty News

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P A G E 8

Source: Times of India

The passage of contentious Telangana

bill in the Lok Sabha may not have

much impact on investment sentiment

in realty sector across Hyderabad, as

the city has already been planned to

serve as a joint capital for next 10

years, according to property consult-

ant Jones Lang LaSalle.

"The bill is being viewed with mixed

feelings by various stakeholders, but it

is still too early to gauge its impacts on

the real estate industry. That said, it is

likely to end the political uncertainty that

Hyderabad has been facing for the past

few years.

"The outcomes are still unclear,

but Brand Hyderabad is not likely to be

overly affected as it is planned to serve

as a joint capital for 10 years," said

Sandip Patnaik, JLL Managing Director,

Hyderabad.

He further said the city has state-of-the-

art infrastructure and is the most devel-

oped ones in Andhra Pradesh.

"Therefore, it will continue to retain its

relevance and pre-eminence going for-

ward. Over the next 6-9 months, the

overall business sentiments in the city

are likely to remain stable. Investors

may find this period favourable, as

property valuations are low and there

is still potential to capitalise on this,"

he said.

This period is also likely to offer best

deals for genuine home buyers, as

home prices will remain stable for at

least the next 6-9 months.

As a result, residential sales are ex-

pected to rise in the city. Similarly,

office space occupiers are expected

to regain their confidence for busi-

ness continuity in Hyderabad. A fac-

tor that was being negatively affected

by the previous agitations. Even

leasing activity will improve now, and

new occupiers will be attracted to the

city.

"Overall, Hyderabad city has im-

mense growth potential and will defi-

nitely get back into growth trajectory

once things stabilise," Patnaik said.

Meanwhile, the formation of the new

capital for the Andhra Pradesh

(Seemandhra region) is likely to

bring in new real estate opportunities

in terms of the development of the

new capital, which will witness im-

mense infrastructural and real estate

growth.

"However, these developments will

depend largely on the support of

policies and the leadership that will

implement them," he said.

Other key cites of Andhra Pradesh -

Vijayawada, Visakhapatnam, Gun-

tur, Nellore, Ongole and Tirupathi -

are also likely to witness increases

in property prices going forward. As

these cities are in the running for the

new capital, they may witness in-

creased speculation, Patnaik added.

On Tuesday, Lok Sabha passed the

historic bill to carve Telangana out

of Andhra Pradesh amid din and

strong protests by members from

Seemandhra region opposing the

division of the state. The Andhra

Pradesh Reorganisation Bill, 2014,

which has been hanging fire for

long, was adopted by voice vote

along with 38 official amendments.

http://timesofindia.indiatimes.com/

business/india-business/Telangana-bill-

to-have-minimal-impact-on-realty-

investment-in-Hyderabad-Property-

consultant/articleshow/30736236.cms

Continued from page 6

While investors, especially those hailing from the Seemandhra region, are expected to put some of their

money in their 'home ground', but that is unlikely to hamper the city's growth, experts reiterated. "The deci-

sion augurs well for both sides. Of course a lot of pockets in the Andhra region will now see development,

but that will not be at the cost of Hyderabad. That's primarily because the capital city generates maximum

employment at present. It will take a long time for any other city to even come close to it," elaborated

Ashwin Rao of Manbhum Constructions.

What would also work for Hyderabad is its "world-class infrastructure" - complete with the IT corridor and

Outer Ring Road - said D S Prasad, director of Aparna Constructions. "Also, there are a lot of government

policies that investors in other cities (in Seemandhra) will have to battle before working on turning them into

realty hubs," he added.

http://timesofindia.indiatimes.com/city/hyderabad/Hyderabad-realty-heaves-a-sigh-of-relief/articleshow/30638881.cms

Telangana bill to have minimal impact on realty investment in Hyderabad:

Property consultant

9

India Realty News

Private equity funds re-

turning to realty space

again Source: Profit NDTV

Optimistic about the revival of

economy after Lok Sabha

elections, foreign and domes-

tic private equity players are

now returning to Indian real

estate sector, but with caution

and will focus on top six-

seven cities, say industry ex-

perts.

Last year witnessed as many as 393 PE deals totaling $9.67 billion, out of which $40 million were in the real estate sector. “We believe the current senti-ment cannot become worse than (in the) last few years. The real estate sector is ex-

pected to witness a revival this year. This positive senti-ment is encouraging private equity players to re-look at the sector for investment,” PwC executive director Shashank Jain told PTI. Both the domestic as well as international players are look-ing at investing in the sector, he added. In January, ASK Group raised its first tranche of $50 million of $200 million off-shore funds to invest in mid-income residential projects. Brick Ea-gle Group is raising $100 mil-lion to invest in lands for af-fordable housing develop-ment. Indiareit Fund Advisors has finished raising $160.5 million to buy property assets in the major metros. IPAL has be-gun the process to raise $250-300 million through an off-shore fund, and Rs. 300 crore through a domestic fund to

invest in redevelopment pro-jects in the megapolis. Qatar Investment Authority is in talks to invest $200 million in some residential property in the country, while Milestone Capital Advisors is also in the process of raising Rs. 500-crore real estate fund, which is likely to be launched in the next few months, according to industry sources. “Improvement in policy frame-work, banking sector reforms, and increase in construction activities are encouraging in-vestors to look at real estate. There have been investments in real estate asset class, which are giving double digit returns of around 20-22 per cent,” Milestone Capital direc-tor Rubi Arya said. http://profit.ndtv.com/news/

industries/article-private-equity-

funds-returning-to-realty-space-

again-381371

P A G E 9

10

P A G E 1 0

Realty sector may see

improvement in next 6

months: Report Source: Business Today

Even as the current senti-

ment remains sluggish,

industry experts believe

the real estate sector is

likely to see some improve-

ment in the next six

months when property pric-

es will also witness upward

movement.

"As per the stakeholder

survey, not just supply and

demand for residential

property, but price too is

expected to witness an up-

ward movement in the next

six months," Knight Frank

India Chief Economist and

Director-Research Saman-

tak Das said in New Delhi.

He was talking to reporters

after releasing a report on

'Real estate sentiment in-

dex', jointly brought out by

FICCI and Knight Frank

India, a real estate consul-

tancy.

However, if an analogy is

drawn with the 2009 gen-

eral election period, the

determinants of housing

demand are strikingly dif-

ferent this time around,

Das said.

"Property prices have risen

faster than the growth in

household income or gen-

eral inflation during this

period. Interest rates are

much higher. Lack of any

meaningful improvement in

determinants of housing

demand, according to us,

means the situation will

remain the same."

A majority of respondents

surveyed for the report

were positive on economic

front and expect an im-

provement in the next six

months.

Stakeholders feel the realty

market has deteriorated

compared to the last six

months and the current

sentiments are pessimistic

across all zones. However,

east and south zones re-

main marginally more opti-

mistic about near future

compared to the rest, the

report said.

"Compared to the previous

two quarters, sentiment

levels of the industry have

deteriorated in the current

quarter and they are pessi-

mistic across zones, bar-

ring the east and south.

"A greater focus on driving

economic activity and

streamlining regulatory

processes, will help build

both business and con-

sumer confidence," FICCI

Real Estate Committee

Chairperson and Mahindra

Lifespaces Managing Di-

rector and CEO Anita Ar-

jundas said.

The report pointed out that

while there is an evident

optimism for the residential

sector, the office market is

expected to remain de-

pressed in the coming two

quarters.

"Notwithstanding the eco-

nomic risks associated with

the impending general

election, stakeholders ex-

pect an economic expan-

sion during the next six

months," Knight Frank In-

dia Chairman and MD

Shishir Baijal said. http://businesstoday.intoday.in/

story/realty-sector-may-see-

improvement-in-next-6-months-

report/1/203353.html

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Halcyon, Hyderabad

Halcyon is for the hi-end customer and the connoisseur. It is upscale living packaged with ultra premium luxuries and comforts. Halcyon is located in Jubilee Hills, Hydera-bad. From spellbinding architecture to tailor-made services, Halcyon resembles a five star home making its residents feel proud of own-ing it.

www.halcyonphoenix.com

The Village, Chennai

The Village with 80% greens in OMR, Chen-nai creates a lasting impact on its residents. The holistically planned gated community has an array of home choices giving you an in-stant access to a luxurious lifestyle that you aspire for. Quality, affordability and natural green living.

www.the-village.in

Phoenix Projects and Developments

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P A G E 1 2

Office space:

Holiday Inn Express-

Duet India Hotels, Hyderabad Ideally located in the Financial District, Gachibowli. It is one

of the most sought after commercial location in Hyderabad.

This area has direct access from Gachibowli – Nanakaram-

guda road. Here micro - market characterized by presence

of MNC, IT and BFSI firms like Microsoft, Franklin Temple-

ton, Wipro, Infosys, Delloite, Computer Associates, etc. Al-

so the developments like Indian School of Business (ISB),

Emaar MGF Boulders Hills – a Golf Course Centric Town-

ship are placed in this area. The first 5 floor with office

space that are marked in the picture are on sale now.

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P A G E 1 3

Office Space on Golf Edge, Hyderabad

Adjacent to Holiday Inn Express - Duet India Ho-

tels the Office Space on Golfe Edge is coming up

soon. This 24 floor construction going to be ideally

located in the Financial District, Gachibowli - one

of the most growing commercial location in Hyder-

abad.

As it can be seen in the picture below, the slab of

the 5th floor is already finished.

We recently started selling the office space here.

Typical Floor Plan:

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P A G E 1 4

The Phoenix Lotus Mall is another top-notch venture

in the retail space. A shopping mall of 1.5 million Sft,

located at one of Hyderabad's most happening plac-

es, Kukutpally. Built on 6 acres, the Mall once com-

pleted will have Hypermarkets, International Brands

stores, National high end Retail brands stores , Food

Courts, Entertainment Zones, Multiplex with 11

Screens and many other attractive features.

http://phoenixindia.net/commercialretail.html

Golf Edge Links:

Website: http://golfedge.in/

Brochure: http://www.golfedge.in/images/golfedge_BROCHURE.rar

Floor Plans: http://www.golfedge.in/images/floorplans.rar

Site Plan: http://www.golfedge.in/images/siteplan.rar

Application: http://www.golfedge.in/images/e-applicationform.rar

Walk-Through: http://www.youtube.com/watch?v=B_ukZTSGTg8

Facebook: www.facebook.com/golfedgebyphoenix

Phoenix Lotus Mall - Kukatpally, Hyderabad

CONTACT DETAILS: Director Satish Chukkapalli +91 9885601111 +1 4088002921 satish@phoenixindia.net

Sales team 040 651 33333 040 651 55555 sales@golfedge.in