eye tracking technology
TRANSCRIPT
![Page 1: EYE TRACKING TECHNOLOGY](https://reader031.vdocuments.site/reader031/viewer/2022032216/55a5e89c1a28abc2128b4709/html5/thumbnails/1.jpg)
Eye-tracking technology
Electronics & Communication
Department
GVIC
Under the Guidance of:
Mr. K.N.Chandra Sekhar
Associate professor ,
Dept. of ECE.
Presented by :
N.Vikram Raja,
119M1A0458,
Dept. of ECE
GVIC
![Page 2: EYE TRACKING TECHNOLOGY](https://reader031.vdocuments.site/reader031/viewer/2022032216/55a5e89c1a28abc2128b4709/html5/thumbnails/2.jpg)
Contents:
» Why Eye Tracking?
» Eye Tracking Metrics
» Tobii Eye technology
» Basic operating principles
» Applications
» Advantages & Disadvantages
» A type of Demo
» Conclusion
![Page 3: EYE TRACKING TECHNOLOGY](https://reader031.vdocuments.site/reader031/viewer/2022032216/55a5e89c1a28abc2128b4709/html5/thumbnails/3.jpg)
Why eye tracking?
TO UNDERSTAND HUMAN BEHAVIOR AND
THINKING!
With an Eye Tracker we know exactly where a
person is looking
We get clear additional insight behaviour of
Our eye .
![Page 4: EYE TRACKING TECHNOLOGY](https://reader031.vdocuments.site/reader031/viewer/2022032216/55a5e89c1a28abc2128b4709/html5/thumbnails/4.jpg)
Tobii Eye technology:Tobii Technology is a Swedish high-technology company
that develops and sells products for eye control and eye tracking.
![Page 5: EYE TRACKING TECHNOLOGY](https://reader031.vdocuments.site/reader031/viewer/2022032216/55a5e89c1a28abc2128b4709/html5/thumbnails/5.jpg)
Eye Tracking Metrics
First fixation
Most fixations
Gaze time
Fixation order
![Page 6: EYE TRACKING TECHNOLOGY](https://reader031.vdocuments.site/reader031/viewer/2022032216/55a5e89c1a28abc2128b4709/html5/thumbnails/6.jpg)
Basic operating principles
Tobii eye trackers use near infrared diodes
to generate reflection patterns on the corneas
of the eyes of the user.
These reflection patterns, together with other
visual information about the person, are
collected by image sensors.
Pupil Corneal reflection
![Page 7: EYE TRACKING TECHNOLOGY](https://reader031.vdocuments.site/reader031/viewer/2022032216/55a5e89c1a28abc2128b4709/html5/thumbnails/7.jpg)
Applications:
TV commercials
In street advertising
Web advertising
Etc…
![Page 8: EYE TRACKING TECHNOLOGY](https://reader031.vdocuments.site/reader031/viewer/2022032216/55a5e89c1a28abc2128b4709/html5/thumbnails/8.jpg)
![Page 9: EYE TRACKING TECHNOLOGY](https://reader031.vdocuments.site/reader031/viewer/2022032216/55a5e89c1a28abc2128b4709/html5/thumbnails/9.jpg)
Gaze plotOriginal image for Magic face
Each “bubble”is at least 250 milli second.
The size of the bubble reflects the length of the fixation.
![Page 10: EYE TRACKING TECHNOLOGY](https://reader031.vdocuments.site/reader031/viewer/2022032216/55a5e89c1a28abc2128b4709/html5/thumbnails/10.jpg)
HOT SPOTS
Across all participants ,the visible areas in the
ad reflect the areas we looked at the longest
4.3
3 2.8
1.5
0.50
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Face&Body Headline Tagline Product Image Brand Name
O/P chart
Result of Gaze Time
![Page 11: EYE TRACKING TECHNOLOGY](https://reader031.vdocuments.site/reader031/viewer/2022032216/55a5e89c1a28abc2128b4709/html5/thumbnails/11.jpg)
Revised Image for magic face Gaze plot (revised image)
![Page 12: EYE TRACKING TECHNOLOGY](https://reader031.vdocuments.site/reader031/viewer/2022032216/55a5e89c1a28abc2128b4709/html5/thumbnails/12.jpg)
HOT SPOTS: Results: Average gaze
time
4.3
3.53 2.8
2.2
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Headline Face&Body Brand Name Product Image Tagline
O/P chart
![Page 13: EYE TRACKING TECHNOLOGY](https://reader031.vdocuments.site/reader031/viewer/2022032216/55a5e89c1a28abc2128b4709/html5/thumbnails/13.jpg)
4.3
3.5
32.8
2.2
3
4.3
0.5
1.5
2.8
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Headline Face&Body Brand Name Product Image Tagline
Comparison of “pre” and “post” Ads : Average
Gaze Time
Series 1 Series 2
![Page 14: EYE TRACKING TECHNOLOGY](https://reader031.vdocuments.site/reader031/viewer/2022032216/55a5e89c1a28abc2128b4709/html5/thumbnails/14.jpg)
Advantages & Disadvantages of Eye Tracking
➢The equipment is expensive
➢Calibrating the equipment takes time
➢Eye movement is faster than other current input media
➢No training is required of normal users
➢Can determine where the user’s interest is focused automatically
![Page 15: EYE TRACKING TECHNOLOGY](https://reader031.vdocuments.site/reader031/viewer/2022032216/55a5e89c1a28abc2128b4709/html5/thumbnails/15.jpg)
Conclusion :
➢ Developing video games and graphics.
➢ Maximizing controllers’ efficiency in
vehicles driving.
➢ It is Helpful for handi-cap people when there
is no option for hands and speech
![Page 16: EYE TRACKING TECHNOLOGY](https://reader031.vdocuments.site/reader031/viewer/2022032216/55a5e89c1a28abc2128b4709/html5/thumbnails/16.jpg)
Thank You
![Page 17: EYE TRACKING TECHNOLOGY](https://reader031.vdocuments.site/reader031/viewer/2022032216/55a5e89c1a28abc2128b4709/html5/thumbnails/17.jpg)
Any Queries