eye tracking is a rip-off
DESCRIPTION
A lightning talk I did for UPA 2011 covering why I think eye-tracking is not worth my money. Hint: if you're good enough to use it, you don't need to use it.TRANSCRIPT
Eye tracking is a rip-off
Leanna Gingras - @leegoesplaces - UPA2011 lightning talk
http://www.businessineconomy.com/3-out-4-websites-are-a-total-waste-of-money/
http://www.mashcreative.co.uk/portfolio/soto.html
Nielsen Norman Group
http://usingdata.wordpress.com/2010/05/11/another-factor-to-consider-%E2%80%93-triangulating-the-research/
Thanks!Leanna Gingras@leegoesplaces