eye glass market in vietnam
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Eye glass market in Vietnam Why contact lens are not common in Vietnam
Survey information
• Eye glass market in Vietnam• 965 Vietnamese of male / female above 15 years old• 28 August 2015 〜 30 August 2015
Executive summary
• 31% don’t know about contact lens. Contact lens is not used commonly nor recognized
• The perceptions of “troublesome” (40%) and “afraid of wearing” (36%) are the popular reasons of not wearing contact lens
• Vietnamese does not have so much negative image about glasses, seen Nerd (22%), Geek (10%), Unfashionable (5%) are low
• Average price of lens is 270,000VND, frame is 300,000VND to make total pricing as 570,000VND
• Those who keep using glass until broken is high. Also 54% change only lens when glasses do not match.
The status of Vietnamese eye sight
47% have good vision
Presbyopia
Farsightedness
I did operation (LESIK)
Astigmatism
No problem
Nearsightedness
13%
14%
16%
17%
47%
53%
Do you know about contact lens and LESIK ?
LESIK
Contact lens
58%
69%
42%
31%
Yes No
31% don’t know about contact lens
Usage and recognitions of glass / contact lens
Contact lens is not used commonly nor recognized
Glasses only69%
Glasses mainly & con-
tact occa-
tionally16%
Same fre-
quency7%
Contact mainly & glasses occationaly
4%
Only contact4%
Rate of using glass and contact lens
Never88%
Yes12%
Have you tried to use contact lens ?
＜ Those who use only glass ＞What are the reasons that you do not use contact lens ?
Others
My eyes is too small, so I cannot put contactlens
Contact lens will cause less eyesights
Glasses is cool
Contact lens cause eyestrain
Contact lens is expensive
I am afraid of input contact lens on eye
Contact lens is troublesome
7%
9%
11%
17%
27%
29%
36%
40%
The perceptions of “troublesome” (40%) and “afraid of wearing” (36%) are the popular reasons of not wearing contact lens
＜ All ＞What are the impressions of those wearing glass ?
Vietnamese does not have so much negative image about glasses, seen Nerd (22%), Geek (10%), Unfashionable (5%) are low
Others
Rich
Unfashionable
Honest
Geek
Fashionable
Serious
Nerd
No impression
Cute
Inteligent
9%
4%
5%
9%
10%
17%
21%
22%
26%
28%
29%
＜ Those who use glass and contact lens ＞Do you wear glass in following situations?
Dating
Travel
Party and club
Exercise
51%
54%
47%
45%
17%
17%
16%
13%
15%
15%
23%
32%
12%
8%
7%
7%
5%
6%
7%
4%
Same glasses Different glasses Nothing even not seeing well Contact lens Same glasses and contact lens
45% keep wearing glass even during exercises
＜ Those who use only glass ＞Behaviors of wearing glass
Most has no more than 2 glasses and wear them every day
144%
228%
315%
44%
54%
More than 56%
Number
Everyday77%
4 - 5 times a
week
9%
2 - 3 times
a week
3%
Once a
week
2%
2 - 3 times a
month4%
Once a month5%
Frequency of wearing glasses
＜ Those who use only glass ＞To buy glass
Most people buy frame and lens in independent stores
Others
Website
Hand me down
Department store
Street vendors
Ophthalmology
Chain store of glasses
Independent store
0%
1%
2%
3%
4%
6%
16%
29%
33%
37%
Frame
Others
Ophthalmology
Chain store of glasses
Independent store
5%
28%
30%
36%
Lens
＜ Those who use only glass ＞Pricing of glasses
Average price of lens is 270,000VND, frame is 300,000VND to make total pricing as 570,000VND
Less than 50,000 VND
50,001 VND - 100,000 VND
100,001 VND - 150,000 VND
150,001 VND - 200,000 VND
200,001 VND - 250,000 VND
250,001 VND - 300,000 VND
300,001 VND - 350,000 VND
350,001 VND - 400,000 VND
400,001 VND - 450,000 VND
450,001 VND - 500,000 VND
More than 500,001 VND
4%9%
7%14%
10%15%
9%4%5%
12%11%
Frame
Less than 100,000 VND
100,001 VND - 150,000 VND
150,001 VND - 200,000 VND
200,001 VND - 250,000 VND
250,001 VND - 300,000 VND
300,001 VND - 350,000 VND
350,001 VND - 400,000 VND
400,001 VND - 450,000 VND
450,001 VND - 500,000 VND
More than 500,001 VND
8%
21%
18%
16%
11%
5%
6%
3%
6%
6%
Lens
Motivations to replace the glass
Those who keep using glass until broken is high. Also 54% change only lens when glass do not match.
Others
Recommendation from staff
TVCM / Magazine
Following trend
Buying glasses is my hobby
Recommendation from family
Starting new life stile
Recommendation from friends and partner
Sale
Try to change my image
I find good frame of glasses
Failure of eyesight
It is broken
6%4%6%9%12%13%14%
22%24%
30%32%
52%68%
Reasons to buy new one
Change lens only54%
Buy new frame and
lens46%
If your lens is not suitable for your eyesight, what do
you do usually ?
＜ Comparison between men and female ＞What shape of glasses do you like ?
No1 in female Geeky Glasses
No1 in men Metal & square
Geeky Glasses, which are also popular in Japan, are picked up as No.1 in Vietnam
＜ Those who have tried contact lens ＞What type of contact lens do you use?
3-month-contact, which are not popular in Japan, are used commonly with 20% share
Others
Hard contact lens
1 year soft contact lens
3 months soft contact lens
1 month soft contact lens
2 weeks soft contact lens
1 day soft contact lens
1%
3%
9%
20%
16%
24%
28%
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