extreme: the adjective
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EXTREME: The Adjective. Outermost or farthest from a center Final: last Being in the highest degree Extending far beyond the norm Of the greatest severity. EXTREME: THE NOUN. The greatest or utmost degree or point Either of the two things situated at opposite ends of a range - PowerPoint PPT PresentationTRANSCRIPT
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EXTREME: The Adjective
1. Outermost or farthest from a center
2. Final: last3. Being in the highest degree4. Extending far beyond the norm5. Of the greatest severity
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EXTREME:THE NOUN
1. The greatest or utmost degree or point2. Either of the two things situated at
opposite ends of a range3. An extreme condition4. A drastic or immoderate expedient
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Ex – words: Excitement Excitation Exploration Exuberance Exhibition Extrovert Exhilaration Excommunicated Expose Extricate
Expend Exaltation Exanthema Exceed Excellent Exception Excess Exegesis Exemplary Extrude
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““For some reason, [Walt] had a For some reason, [Walt] had a distrust of engineers as men who distrust of engineers as men who designed primarily for themselves designed primarily for themselves without regard for the intended use of without regard for the intended use of the product and he refused to have the product and he refused to have anyone on the staff with the title, anyone on the staff with the title, ‘Engineer.’”‘Engineer.’”
- The Illusion of Life (by Frank Thomas - The Illusion of Life (by Frank Thomas & Ollie Johnson)& Ollie Johnson)
It’s not about the technology
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Emotion drives usage of technology: SETI (3 million users)
setiathome.ssl.berkeley.edu
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CMU’s new Entertainment Technology Center CMU = fine arts + technology (a rare combo) 2 year Masters in Entertainment Technology
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Vision (prose) Leadership in education and
research that combines technology and fine arts to create new processes, new tools, and new vision for storytelling, education, and entertainment.
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Those who distinguish between education and entertainment don't know much about either. -- Marshall McLuhan
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ETC Co-Directors:Don Marinelli (Drama) on Guitar; Randy Pausch (CS) on Keyboards
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Other Faculty
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It is the entertainment hallmark of America’s young
Interactivity may be a bigger change than going from novels to film; it is a paradigm shift of major proportions
Intellectual challenge of interactivity is sharing control between the creator/author and the audience/user/guest/player
The Impact of Interactivity
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Hallmarks of Interactive Entertainment Multi-sensorial stimulation Immersive Environments Inhabiting Virtual Worlds (shared or not) Non-linearity Unlimited Imagination Multi-societal roles and habitations Extremism (tempting fate)
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What is Evolutionary Within the Revolutionary? Generational Change. Altered Perception of Time. Altered Perception of the Planetary Space. Multi-Sensorial State of Being Acceptance of Diversity and Multi-Ethnicity. Altered Parameters of the Mundane. Pictures as Portals; the Incongruity of the Static
Image Heightened Expectations Regarding the Future. Immortality in a Hard Drive
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Creativity is inside us all... An American, Ilan Chabay, was
asked by Japanese scientists, "How do you teach creativity?”
He replied, "I think we are less efficient at stamping it out."
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The World is getting Weird
And Yet Strangely Familiar
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Furby
Four times as much code as the Apollo lunar lander!
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Furby meeting
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Marketing Gets Really Bizarre
Encyclopedia comes free when you buy 24 slices of cheese!
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Acceptance of the Internet It took 38 years before the telephone had reached
the 10 million-customer mark… 25 years for cable television to chalk up 10 million
customers. -22 years for the FAX machine -9 years for the VCR -7 years for the personal computer -6 years for CD-ROMS and Wireless Data Services
(cell phones) The Internet reached 10 million customers in 6
months DVDs reached 10 million customers in 6 weeks
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Virtual Evil Empire!George Lucas’ LucasArts Entertainment is in the final stages of developing a massive “multi-player” online computer game (MMOG) that will allow thousands of players to enter a simulated Star Wars universe over the Internet. Launch date is early 2003.
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Location-Based Entertainment (LBE)
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MYST, the largest selling interactive computer game. An Example of Non-linear Storytelling.
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SAVING PRIVATE RYAN – The Experience of “Being There” …
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The Matrix
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SPIDERMAN RIDE at Universal Studios, Orlando
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SONY PLAYSTATION 2 CONSOLE GAME
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Synthetic Characters Become Integral to Film
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Kyoko Date
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Synthetic Interviews for Workplace Training
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Interactive Animatronics
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Mystical Elders or “Immortality in a Hard Drive”