LinkedIn Tip 1Take Full Advantage of Space Provided. Fill Out Everything as Thoroughly As Possible.

– 2,000 characters in the Summary section -- fill it up!

– Be creative! Sell yourself.

– The first paragraph is the most important.

– Make it personal and unique.

– Use headers and copy/paste characters to break up text.

LinkedIn Tip 2Connect, Connect, Connect

– Add a personal message when sending a LinkedIn request.

– Explain why you’re connecting.

– Don’t just collect strangers. Build relationships.

– If someone asks to connect with you, accept and send a message thanking them (you can block later). Expands With

Premium

LinkedIn Tip 3Join Groups, But Be Picky.

– Quality over quantity!

– Click on the title of the group to learn more about the group and its members.

– Be involved, answer questions, post questions.

– Start your own group to really stand out.

LinkedIn Tip 4Customize Your Public Profile URL

– Instead of a URL with confusing numbers at the end, make your URL nice and clean by claiming a LinkedIn vanity URL.

• Click “Edit Profile,” then below your photo, click the gear icon next to your Public Profile link.

• Once on this page, click the pencil icon next to your public profile URL to edit it.

– A vanity URL will make your profile more professional and a lot easier to share.

– Share your profile as appropriate, for instance on business cards and in email signatures.

LinkedIn Tip 5

Optimize Your Profile.

– Search LinkedIn for key terms you want to be found by.

– Add these keywords to various sections of your profile such as your summary.

– Make sure that the keyword you want to be found for most is in your headline.

LinkedIn Tip 6

Rearrange Or Remove Sections Of Your Profile.

– LinkedIn allows its users to reorder sections in any way they prefer.

– Click on “Edit Profile,” and hover over the double-sided arrow on the right side of each section & drag.

LinkedIn Tip 7Check Out Who Has Viewed Your Profile.

– On the “Profile” dropdown, click “Who’s Viewed Your Profile.”

– Send connection requests to those you aren’t currently connected with.

– The more you interact with LinkedIn, the more views you will attract.

Expands With Premium

LinkedIn Tip 8Utilize @Mentions In Your Status Updates:

– Similar to Facebook and Twitter, LinkedIn let’s you tag or @mention other users or companies in your status updates.

– The mentioned user will be alerted that you mentioned them.

– Note: Only use the @mention when it is appropriate or makes sense to tag that specific profile.

LinkedIn Tip 9Post Consistently:

– Share links to your own work, photos or news related to your industry.

– Posting regularly keeps people on your radar.

– Keep an eye on your home page and congratulate people on anniversaries and other important changes.

– LinkedIn is NOT Facebook (no vacation photos!)

LinkedIn Tip 10Upload a Header Image.

– Similar to Facebook, Google + and Twitter, LinkedIn offers a way to “decorate” your profile.

– The expanded header is best at 1400x425.

Notes About Connecting

– Give endorsements every time you log in.

– Thank others for endorsements they give.

– Tell your network about exciting news.

– Write recommendations and ask for one in return.

Extended LinkedIn Presentation

In this section we will cover:

– How to create a company page

– Content posting

– How to start your own group

– How to export your connections

– How to set up LinkedIn ads

How to Create a Company Page

1. Hover over “Interests” and select “Companies” from the list.

2. In the right sidebar under “Create a Company Page” click the “Create” button.

3. Enter the company’s name and your work email address.

4. Click continue and enter your company information.

What Should You Post?– Examples of your work, achievements, awards,

community involvement.

– Most in demand content: Industry insights.

– Center yourself as an expert in your field (Experiment with “Top” and “Best-Of” lists like “Top 10 Social Media Tips”)

– Link posts receive higher engagement.

– Post images or questions to receive more likes, shares and comments.

When/How Should You Post?Frequency, length and time:

– Be consistent: Whether it’s once a week or once a day

– Try to post as many updates as your content supports

– LinkedIn found 20 posts/month helps reach 60% of your unique audience

– Ideal posting length: 25 words of less

– Research your audience to determine best posting times

(Note: On average, content posted between Monday and Friday morning to

midday perform well.)

How to Start Your Own Group

1. Hover over “Interests” and select “Groups”

2. Click “My Groups”

3. Click the “Create Group” button

4. Fill in requested information

5. Click the “Invite Others” button on group page to invite other LinkedIn members

How to Export Your Connections

1. Hover over “My Network” and select “Connections”

2. Under “Advanced Settings” in the sidebar, select “Export LinkedIn Connections”

3. Select the file type to save and click “Export”

How to Set up LinkedIn Ads

– Visit www.linkedin.com/ad/start and click “Get started”

– Decide what type of ads you want:

• Sponsored Updates (attracts new followers to company page, appears in user feed)

• Text Ads (drive targeted leads, appears on top and in right sidebar)

How to Set up LinkedIn Ads– Select your target audience

• Be as specific as possible. You can target by age,

education, job title, job category and more.

• Eliminate specific groups, skills and industries.

– Enter your bid and budget

• Start with a daily budget. Minimum is $10/day. Be

sure to include an end date.

– Keep an eye on your campaign to adjust if

necessary.

• Visit your campaign manager often to view all

campaign metrics.

Too Busy To Optimize?The following services are available through UplinkSpyder:

– We can manage or clean up your profile

– We can provide an in-person training to your staff/company

– We can evaluate individual profiles and provide specific advice and feedback

– We can create a company page for you on LinkedIn

– We can structure and manage an ad campaign

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