Community enhancement

A look back at EXPOSURE 2015

$45,000 prize purse

5,000+ spectators

30,000+ views

100+ Competitors

Global Participants

50 Learn-to-Skate

Clinic Participants

Proceeds Donated to Carol’s House

60 Vendor Booths

What is exposure? Created by EXPOSURE Skate(a 501c3 nonprofit dedicated to empowering women through skateboarding)

EXPOSURE: A Women’s BENEFIT Event is the biggest women’s skateboarding event in the world.

The event features:

Silent Auctions and Raffles

Women’s Amateur and Pro Skateboarding Competitions

Proceeds donated to survivors of domestic violence Learn-to-Skate and Yoga Clinics

Vendor Village

Autograph Signings

By age 14, girls drop out of sports at two times the rate of boys. This is largely due to lack of

opportunities and visible role models for females in their preferred sport.

︎︎︎︎︎︎ ︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎ ︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎ ︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎ ︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎ ︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎ ︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎ ︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎ ︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎ ︎︎︎︎︎︎︎︎︎︎︎︎︎

30% of the global skateboarding population is female

Empowerment through skateboarding

• EXPOSURE creates a much-needed avenue for this sector of the community to share their passion through a global platform

• EXPOSURE gives beginner, amateur and professional female skateboarders an opportunity to shine

• EXPOSURE introduces girls to the world’s top female athletes, providing them with inspiring role models

• EXPOSURE creates visibility by attracting global media attention that brings inspiration to girls all over the world

The EXPOSURE Solution:

Through skateboarding, girls learn self-confidence, goal-setting and perseverance.

why?

EXPOSURE 2015 SD County business partners

Media exposure

exposure social media & WEB reach

8.3K

37.1K

.5K

45.9KJULZLYNN

541K

126K

9K

676KLIZZIEARMANTO

5.6K

32.1K

39.1KNORAVASCONCELLOS

COMPETITORS = 247K +

100K

592K

5.3K840K

265K

30K

100K397K

2K

900K

483K

194.4K1.6M

23K

307K

152K

29.8K1.5M

1M

196K

183K

3.5K

382.5KRILEYHAWK

173K

147K

22.5K

342.5KCHRISTIANHOSOI

24K

185K

52K

261KJOSHKERR

MEDIA OUTLETS =14.5M+ AUTOGRAPH PARTICIPANTS = 2M+

16M+SOCIAL MEDIA & Web FOOTPRINT

1.5M

661K

175K2.5M

167K

5M

1.4M

879K7.7M 130K

37K

29K

196KPIERRE-LUCGAGNON

35K

33.4K

27K

96KANDYMACDONALD

40K

64.2K

13.2K

117.4KALLYSHALE

24K

19.4K

1K

44.4KBRIGHTONZEUNER

143K

1.4K

420K

• San Diego is the birthplace of the action sports industry and skateboarding continues to be an integral part of its culture.

• Local businesses have an understanding and appreciation of action sports, therefore they are excited to be a part of the event.

• San Diego is a leader in social growth and equality provide a perfect venue through which we can deliver our message of empowerment.

• The state-of-the art skateparks and tourist attractions entice participants and attendees to prolong their stay in the area.

Why San Diego? what we need

• Grant Funding from each county district totaling $50,000.

• The funding will be allocated for expenses associated with the EXPOSURE 2016 event.

San Diego advantages• A free family-friendly event for the community

• Increased tourism throughout the year

• An avenue to increase awareness of domestic violence to a broad audience

• Proceeds donated to a North County shelter for survivors of domestic violence

• Media coverage that portrays diversity and equality within the San Diego community for local, national and international publications

• A Social Media reach of 16,000,000 +

• Marketing Opportunities for local businesses

• Benefits to the local community and economy

• School visits from Pro Skateboarders to promote the event and its message of empowerment

• Alignment with a groundbreaking movement

Competitions• EXPOSURE features Professional and Amateur

competitions in Vert, Bowl and Street.

• In 2012, EXPOSURE hosted a record-breaking moment when Alana Smith became the first female to land a 540 McTwist in competition

• In 2015, EXPOSURE offered the biggest prize purse in women’s skateboarding, $45,000

• EXPOSURE hosts more competitors than any other women’s skateboarding event

• EXPOSURE hosts competitors from all over the world including Brazll, Holland, Argentina, Canada, Japan, Australia & all over the U.S.

• Competitors range in age from 6 - 46

• EXPOSURE offers free, unisex, all-ages learn - to - skate clinics for attendees

• EXPOSURE provides equipment and professional female and male instructors. Past instructors have included X Games medalists Pierre Luc Gagnon, Alex Perelson & Jimmy Wilkins

• EXPOSURE donates skateboards & safety equipment to children in need after clinics

• EXPOSURE clinics create the opportunity for women and girls to learn from both male and female role models

• EXPOSURE refers all participants to continue to learn by signing up for lessons with local business NMSA

Learn-to-skate clinics

Yoga Clinics

• EXPOSURE teaches Yoga as a part of it’s mission to promote wellness awareness among youth

• EXPOSURE offers free, unisex all-ages yoga clinics

• EXPOSURE provides certified instructors and equipment

• EXPOSURE introduces participants to local studios such as Yoga Six

business opportunities

Local businesses benefit before, after and during EXPOSURE

• Businesses and companies can align their brand with the EXPOSURE movement

• Aligned brands have the opportunity to be featured in related media (16M+ reach) leading up to and after the event

• Local businesses can showcase and sell their products at the EXPOSURE Vendor Village

• EXPOSURE promotes tourism during the off-season, which supports local businesses before and after the event day

Autograph signings: EXPOSURE ATTRACTS the biggest names in action sports

JOSHKERR MIMIKNOOP AUSTINPOYNTER ADRIANDEMAIN PIERRE-LUCGAGNON MITCHIEBRUSCOANDYMACDONALD LIZZIEARMANTO

NEALMIMS ALLYSHABERGADO ELLIOTSLOAN CARA-BETHBURNSIDE GRANTBRITTAIN AARONASTORGASTEVECABALLERO

NEALHENDRIX ALANASMITH TREYWOOD LYN-Z ADAMSPASTRANA TOMSCHAARDAVEDUNCAN MIKEMCGILLADAMTAYLOR

Testimonials “I was able to go to EXPOSURE last year for the first time. I was so cool for me to see how many girls are coming up in the skate world and know that things like this will secure a future for my daughters if they choose to skate like me! It’s a beautiful thing to see girls pushing the sport and some doing it while in a tutu!” - Lyn-Z Adams-Hawkins Pastrana, Professional Skateboarder from Cardiff.

"EXPOSURE is the most significant women’s skate event on the pro calendar. With the growing number of girls taking up vert and street skating—and not just longboarding—the importance of this annual ‘state-of-women's-skate' continues to grow.” - Miki Vuckovich - Director, Tony Hawk Foundation

“The awareness brought by EXPOSURE has an inestimable value and creates a community-wide change in attitude. EXPOSURE reminds us all that domestic violence is an issue that we all need to eliminate together. Encinitas is a vibrant community, eager to learn and improve at every turn. EXPOSURE adds another layer to its community intelligence and quality of life by bringing a life-saving message through the world of skateboarding.” - Suzanne Colby - Director of Resource Development SAY San Diego , Inc.

“EXPOSURE is a wholesome family event, providing the opportunity for

female skaters to shine!”- Marilee Gorham, City of Encinitas

Recreation Superintendent

thank you

facebook.com/exposureskate twitter.com/exposureskate instagram.com/exposureskate vimeo.com/exposureskate

www.EXPOSUREskate.org

Your support: Creates an avenue for young girls and women to pursue their dreams

Empowers and educates youth Supports survivors of domestic violence

EXPOSURE is powered by EXPOSURE Skate, a 501(c)(3) nonprofit dedicated to empowering women through skateboarding. We create opportunities for women by organizing events that provide all-female Professional and Amateur skateboarding

competitions, learn-to-skate clinics and wellness education.

Contact: Amelia Brodka (President & Director) - amelia.brodka@exposureskate.org Lesli Cohen (Vice President & Treasurer) - leslicohen@exposureskate.org