exposed pitch book pg1-7

8/12/2019 Exposed Pitch Book Pg1-7

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Ta rg et Au di e nce

Exposed Skin Cares target group is youngadults, ages 18-35. The typical Exposedcustomer has struggled with acne foryears, trying every available solution onthe market. They feel hopeless, but arecoming close to giving up and accepting

their skin for the way it is. It is for thisprecise reason that Exposed needs to ampup its packaging and image design.

Bran d H istory

Exposed Sk in Care is one o f themost effective over-the-counter acnetreatments on the market. Founded inSeattle, Washington in 2002, Exposedwas created using science and natureto guarantee clear skin to users in 30days. It was developed by a team ofdermatologists, chemists, naturopaths,and cosmetologists, making it a one-of-a-kind skin care product using both soothingnatural ingredients and clinical strength

actives. It doesnt believe in masking theproblem, but rather solving it once andfor all. Exposed targets all four causes ofacne: redness, clogged pores, oil buildup,and bacteria. Its 1-year guarantee provesExposed is confdent in its product.

The company has recently changedits packaging look but it simply isntenough to attract customers to the brand.Exposed Skin Care is not a well-knownbrand, primarily because it is only availableonline. Its packaging features a greenleaf, both hyper-realistically illustratedand in almost clip-art form. This look isdated and repetitive, and unconvincing.Exposed needs to appear sexy, sleek, andmodern, but still maintain the reputationit has worked so hard to achieve. Thetarget audience will appreciate a productthat appeals to their young and edgy sideand will notice an acne care system thataesthetically stands out from all others.

B ig I d e a

I want to make Exposed Skin Caresnew look to play heavily off of the word

exposed. A suggestive word such as thatwill bring much needed attention to thebrand. The new box will have the sameoverall structure. The top of the box will

have the word exposed reaching fromedge to edge. The top quarter of the wordexposed will be bleeding out of the topof the frame. The bottom of the box willshow that missing piece of the word. Thisnew design will gain attention, especiallyamong acne-prone young adults, and thescience behind the medicine will speakfor itself.

S T Y L E G U I DE

T yp ogr a p hy

The Exposed Skin Care logo is basedon the typeface Avenir Black with thetracking reduced exclusively for the wordexposed. Skincare is treated as oneword with a proporional tracking appearsin leaf green on the packaging.

Code Bold may be used as heading andsubheading type, either in black or leafgreen. Body copy should be use theAvenir typeface primarily in the Bookvariation, however, other variations maybe considered for contrast and emphasis.If Avenir is not available, Arial may besubstituted. Body copy size may rangefrom 9 to 12 points, depending on thedocument or medium.

c ol or gu i d e

Leaf GreenCMYK: 56, 5, 100, 0RGB: 127, 185, 66Hex: #7FB942Pantone: 7737C

code bold

Avenir BlackAvenir Book

BlackCMYK: 0, 0, 0, 100RGB: 0, 0, 0Hex: #FFFFFFPantone: Black 6 C

Light GrayCMYK: 16, 12, 12, 0RGB: 211, 211, 211Hex: #D3D3D3Pantone: 427 C


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S T Y L E G U I D E C O N T. PAC K AG E D E S I G N

C ol or & B l ac k and w h i t e

While the logo is best shown in black andwhite, it is acceptable to display in leaf green.

s i z i ng & p os i t ion i ng

The logo should always have a minimum of .5

inches of white space on all sides, preferablymore for packaging. It should be placed sothat the logo appears to be cut off the top ofthe page of any given composition. The logoshould never be smaller than .25 inches tall.

Package Content

The new packaging will have leaf greenside panels on all four sides. The frontcover will have the Exposed logo bleedingoff the page. The bottom of the box willhave an introduction to the product as wellas contact information and the companys30 day guarantee.

ClinicalStrength.SpaQuality.

TheExposedAcneTreatmentusesaproprietaryformuladevelopedbyateamofdermatologists,naturopaths,andchemists.

Ourholisticapproachcombinespowerfulscientificactivesandhealingnaturalextractstorestoreyourskintoanaturalhealthybalancewhileprotectingitfromfuturebreakouts.

GuaranteedtoClearYourSkinin30Days

Questions?1-866-404-7656DistributedbyExposedSkinCare79SHortonStSte150|Seattle,WA98134www.exposedskincare.com


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P R O D U C T P H O TO S

or ig i n a l pa c kagi ng r ede s ig n ed pa ck ag i ng


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M A G A Z I N E A D

exposed pitch book pg1-7

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