European Initiative by Phaff Export Marketing

European Initiative by Phaff Export MarketingEuropean Initiative by Phaff Export Marketing

Phaff Export Marketing:

European Initiative by Phaff Export MarketingEuropean Initiative by Phaff Export Marketing

Contents:

Exporting to Europe

European Initiative by Phaff Export MarketingEuropean Initiative by Phaff Export Marketing

European Market Overview

European Initiative by Phaff Export Marketing

EU 15 = 350 Million

EU 27 = 500 Million

# Consumers EU

European Initiative by Phaff Export MarketingEuropean Initiative by Phaff Export Marketing

Population in Millions

European Initiative by Phaff Export Marketing

US ExportsConsumer Orientated and Fish

European Initiative by Phaff Export MarketingEuropean Initiative by Phaff Export Marketing

European Crises

European Initiative by Phaff Export MarketingEuropean Initiative by Phaff Export Marketing

 But......

Mature Market Reliable Partner Rising demand of Eastern European markets Growing demand new products;

-healthy, convenience, ….

European Initiative by Phaff Export MarketingEuropean Initiative by Phaff Export Marketing

Diversity Market

European Initiative by Phaff Export MarketingEuropean Initiative by Phaff Export Marketing

Language – Culture – Logistics - Currency

  Each country own approach

differences

European Initiative by Phaff Export MarketingEuropean Initiative by Phaff Export Marketing

  Differences in EU region

Europe 23 different languages 10 different currencies

European Initiative by Phaff Export MarketingEuropean Initiative by Phaff Export Marketing

  Differences in culture….

  Eat to live

  Live to eat

European Initiative by Phaff Export Marketing

Supermarket UK……

European Initiative by Phaff Export Marketing

…..versus supermarket DE

European Initiative by Phaff Export MarketingEuropean Initiative by Phaff Export Marketing

Hypermarket France .…

European Initiative by Phaff Export Marketing

European Initiative by Phaff Export Marketing

….versus supermarket Holland

European Initiative by Phaff Export Marketing

Foodservice US …….

Chains

European Initiative by Phaff Export Marketing

…….versus Foodservice EU

Individual restaurants

European Initiative by Phaff Export Marketing

Meals in restaurants EU

European Initiative by Phaff Export MarketingEuropean Initiative by Phaff Export Marketing

Marketing Activities 2012

European Initiative by Phaff Export Marketing

Marketing Activities 2012

4 Trade shows

European Initiative by Phaff Export Marketing

IPM24-27 January 2012

Essen, Germany

• 58,300 trade visitors from 98 nations• 1.508 exhibitors

Focus:• Plants and technology

European Initiative by Phaff Export Marketing

European Initiative by Phaff Export MarketingEuropean Initiative by Phaff Export Marketing

Fruit Logistica8 - 10 February 2012

Berlin, Germany

• 56,000 trade visitors from 132 countries• 2,452 exhibitors

Focus:• Fresh producers of fruit and vegetables• Buyers from inside and outside EU

European Initiative by Phaff Export Marketing

European Initiative by Phaff Export Marketing

• 3,600 exhibitors

Focus:• Mostly food and beverages• Meet EU retail buyers

PLMA22 - 23 May 2012

Amsterdam, The Netherlands

European Initiative by Phaff Export MarketingEuropean Initiative by Phaff Export Marketing

• 136,381 visitors

Focus:• Food & Drinks• Retail plus Foodservice

SIAL21 – 25 October 2012

Paris, France

European Initiative by Phaff Export Marketing

European Initiative by Phaff Export Marketing

Marketing Activities 2012

2 Trade Missions

European Initiative by Phaff Export Marketing

Outbound Mission UK

• Food and drink importers• Catering organizations• Wholesalers

• Second half 2012

European Initiative by Phaff Export Marketing

Outbound Mission Floriade The Netherlands

• Horticultural World Expo• In combination with visit Plantarium• Matchmaking

• August 2012

European Initiative by Phaff Export Marketing

Practical Export Manual Europe

Professional guidelines ingredients, labelling, import duties, logistics, conditions and supply chain.

European Initiative by Phaff Export MarketingEuropean Initiative by Phaff Export Marketing

Welcome to Europe!

More information events; www.susta.org