export of spices
TRANSCRIPT
Export of SpicesBusiness Opportunities
M.SundaraRajan
Tons Value
2013-2014 8,17,250
Rs.13735.39
crore
(US$2267.67
Million)
2012 - 2013 7,26,613
Rs.12112.76
crore (US$
2212.13 Million)
Remarks 12% in volume
13% in rupee
terms and 3%
in dollar terms
of value.
Export of Spices from India - 2014
Export Basket : Whole Spices
Aniseed Ajwanseed Asafoetida
Badian seed Basil Bay Leaf
Black Pepper Cassia Cambodge
Caraway Cardamom(small) Cardamom(large)
Celery Chilli Cinnamon
Cloves Coriander Cumin
Curry leaf Dill Seed Fennel
Fenugreek Garlic Ginger
Juniper Kokam Long Pepper
Mace Mint Mustard
Nutmeg Poppy Pomegranate
Rosemary Saffron Sage
Star anise Sweet Flag Tamrind
Tejpat Thyme Tumeric
Vanilla
Export Basket - Organic Spices
Organic Pepper Organic Vanilla Organic Ginger
Organic Ginger Organic Turmeric Organic Cardamom
Organic Herbal Spices
Organic Parsley Organic Rosemary
Organic Thyme Organic Thyme Organic Sage
Organic MarjoramOrganic Black
PepperOrganic Mustard
Export Basket…
Spices Mixes
• Curry Powder
• Curry Paste
• Curry Masala
• Other Mixtures
Spices Blends
• Tamarind Concentrates
• Blend Curry powders like Curry Masala , Chicken Masala , Meat Masala, Fish Curry, Sambar, Rasam, Instant Pickles.
Export Basket
Curry powders & Mixes• Pepper Powder• Cardamom powder• Chilli Powder• Ginger Powder• Turmeric Powder• Coriander Powder• Cumin Powder• Celery Powder• Fennel Powder• Fenugreek Powder• Dill Powder• Mustard Powder• Poppy Powder• Tamarind Powder• Cinnamon Powder• Cassia Powder• Tejpat Powder
• Oleoresins• Pepper Oleoresins• Cardamom Oleoresins• Chilli Oleoresins• Capsicum Oleoresins• Paprika Oleoresins• Ginger Oleoresins• Turmeric Oleoresins• Coriander Oleoresins• Cumin Oleoresins• Celery Oleoresins• Fennel Oleoresins• Fenugreek Oleoresins• Dill Oleoresins• Mustard Oleoresins• Garcinia Extract• Garlic Oleoresins• Clove Oleoresins• Nutmeg Oleoresins• Mace Oleoresins• Cinnamon Oleoresins
Export Basket - Essential oils
Pepper oil Cardamom oil Asafoetida oil
Aniseed oil Paprika oil Ginger oil
Turmeric oilCoriander seed
oilCumin seed oil
Celery Oleoresins Fennel seed oil Ajwan seed oil
Dill seed oilMustard seed
oilCaraway seed oil
Garlic oil Clove oil Nutmeg oil
Mace oil Cinnamon oil Cassia oil
Kokam oilGreater
Galanga oilRose mary oil
Thyme oil Juniper oil Parsley oil
Basil oilHorse Radish
oilStar anise oil
Spice oils(NES)Japanese Mintoil
Peppermint oil
Spearmint oil Horsemint oil Bergomint oil
Other mint oil Menthol Crystal
De-hydrated
Dehy.Garlic FlakesDehy.Garlic
PowderDehy. Green
Pepper
Spice in Brine
Pepper In brine
Other value added products
Tamarind Extract Vanillin Extract Curcumin
Capsaicin
Spices from Kerala
• Kerala, which is the Spices Garden of India, is home to all major items of export like Pepper, Cardamom, Ginger, Turmeric, Curry powder, Spice oils and Oleoresins, Vanilla, Nutmeg and mace.
• The export of spices from Kerala is mainly through Cochin and Trivandrum Ports. The major destination of spice exports is USA followed by the European Union, Malaysia, China, Singapore, Sri Lanka, Japan and the Middle East.
Kerala – Important Spices
• Black Pepper -Cochin, Alleppey, Calicut, Nedumangad, Konni, Adoor, Pala, Alwaye, Thodupuzha, Chalakudy, Badagara, Cannanore, Tellicherry, Kanjangad, Kasaragod-(Kerala); Bombay-(Maharashtra)
• Cardamom Cochin, Thodupuzha-(Kerala); Saklashpur, Mercara, Medikeri, Mangalore-(Karnataka); Bombay-(Maharashtra); Virudhunagar, Cumbum, Bodinayakkanur, Thevaram, Pattiveerampatti-(Tamil Nadu)
Trade Classification – ITC(HS)Peppers
• 0709 90 40 Green pepper• 0711 90 10 Green pepper in brine• 0904 11 10 Pepper, long• 0904 11 20 Light black pepper• 0904 11 30 Black pepper, garbled• 0904 11 40 Black pepper, ungarbled• 0904 11 50 Green pepper, dehydrated• 0904 11 60 Pepper pinheads• 0904 11 70 Green pepper, frozen or dried• 0904 11 80 Pepper other than green, frozen• 0904 11 90Other: (pepper n.e.s.)• 0904 12Pepper (genus Piper), crushed/ground• 0904 12 00Pepper, crushed or ground
Trade Classification – ITC(HS)Cardamom
• 0908 30Cardamoms• 0908 30 10 Large (amomum) (cardamom)• 0908 30 20 Small (elettaria), alleppey green
(cardamom)• 0908 30 30 Small, coorg green (cardamom)• 0908 30 40 Small-bleached, half-bleached or
bleachable (cardamom)• 0908 30 50 Small seeds (cardamom)• 0908 30 60 Small (mixed) (cardamom)• 0908 30 70 Powder (cardamoms)• 0908 30 90O other: (cardamoms n.e.s.)
Export Statistics
Years Quantity Value Remarks
Pepper
2009 - 2010 19,750 31392.50
2010 - 2011 18,850 38318.50
2011 - 2012 26,700 87,813.45
2012 - 2013 15,363 63,810.29
2013 - 2014 21,250 94,002.34
Cardamom(s)
2009 – 2010 1,975 16570.25
2010 – 2011 1,175 13216.25
2011 - 2012 4,650 36,322.28
2012 - 2013 2,372
Cardamom -
LARGE
21,215.04
2009 – 2010
2010 – 2011
2011 – 2012
2012 – 2013
2013 – 2014
1000
775
935
1217
1110
1788.60
4462.90
6,830.00
6,254.59
7,961.15
EXPORTS – Pepper and Cardamom from Kerala (Quantity in Tons & Value in Rs. LAKHS)Source: SOURCE : DGCI&S., CALCUTTA/SHIPPING BILLS/EXPORTERS' RETURNS.
Analysis of Exports of cardamom 1 kg under HS Code 0908
• India exported cardamom 1 kg worth USD 3,364,980 under HS Code 0908 with total quantity of 226,767.United Arab Emirates is the largest buyer of cardamom 1 kg accounting for exports worth USD 1,891,932 followed by Saudi Arabia and United States which imported cardamom 1 kg worth USD 506,335 and USD 144,030 respectively.
• Nhava Sheva Sea accounted for 57.6% of exports followed by Cochin Sea and Sabarmati ICD which account for 23.6% and 5.2% of exports respectively.
• Average price of cardamom 1 kg per unit is USD 14.84 and average value per shipment is 13,144
• During Jan 2013 to march 2015
Analysis of Exports of long pepper
• India exported long pepper worth USD 305,296 with total quantity of 24,250. Germany is the largest buyer of long pepper accounting for exports worth USD 67,341 followed by United Kingdom and Pakistan which imported long pepper worth USD 56,176 and USD 38,957 respectively.
• Nhava Sheva Sea accounted for 48.3% of exports followed by Cochin and Tuticorin Sea which account for 15.5% and 9.1% of exports respectively.
• Average price of long pepper per unit is USD 12.59 and average value per shipment is 4,126
• During jan 2013 till feb 2015
Key observations :Germany demand and trade in cardamom
• Germany is completely reliant on imports for cardamom. In 2011, German imports amounted to € 8.6 million, or 580 tonnes.
• Germany is the largest European importer (22% of total imports) and 2nd largest consumer (24%). It only consumes a small part of all imported cardamom.
• Germany imports 77% directly from developing countries.
• Guatemala is by far the largest supplier to Germany
Cardamom – Buyers looking for
• Cardamom is usually exported from producing countries as bulk and graded produce. It is mainly used in ready-to-use mixtures by the industrial sector and by grinders. Cardamom can also be sold ground as a means of value addition.
• European buyers, however, often prefer whole spices to ground cardamom because ground cardamom deteriorates faster, is more susceptible to spoilage/contamination, is unstable in terms of flavour and aroma, flavour and aroma are lost faster and it is harder for buyers to determine the quality of ground cardamom.
Cardamom - Labelling
• Labels should be applied to the products.
• The label should include legal information such as the name of the product, batch number, details of the manufacturer (name and address), date of manufacture, expiry date, weight of contents, and any information that may be required by your country or the importing country,
• e.g. barcode, producer and/or packer code, all extra information that can be used to trace the product back to its origin.
Packaging and storage
• Generally cardamom is packed in double-layered bags (42-50 Kg). Single-ply fabric bags lined with polybagsare also increasingly used. Black polybags are used for the better, green grades to protect them from light as colour is important for price.
• Dried cardamom must be stored in moisture-proof containers away from direct sunlight. For long term bulk storage, polythene-lined gunny bags (strong sacks made from jute fibres) inside wooden boxes are used. The polythene bags help to preserve the green colour of the pods.
Legal requirements
• In the US, food products are regulated by the FDA (Food and Drug Administration).You will need to ensure that your products, packaging, and labelling all comply with FDA regulations, and you will need to ensure your food facilities are registered and inspected by the FDA as well. The FDA website is www.fda.gov
• Germany follows EU legislation regarding dried spices and herbs (including cardamom).
• German buyers however might have their own requirements that are stricter than or additional to EU requirements.
• Therefore it is important to ask your buyers what they require. • An important document for you as a supplier is the ESA’s Quality
Minima Document. The ESA represents approximately 85% of the EU market. The members are advised to use the ESA QM. By reading this document carefully you will have a good overview of EU legal requirements.
Finding your BUYER
• Targeting your buyers In spite of the presence of large-scale companies, Germany also has a significant number of small and medium-sized players which work through trading companies. These provide a good option for you to access the market. Targeting these smaller buyers is therefore important in order to be successful on the German market.
• The primary customer segment for cardamom in Europe is the Asian and Arab ethnic groups in these countries. Try to establish business relationships with these Asians in German cities.
• Use the following company databases to find buyers: German Spices Association, The Food World, Europagesand Organic Bio.
Useful Links
• http://www.primaryinfo.com/spicescd.htm
• http://www.primaryinfo.com/cardamom.htm
• http://www.primaryinfo.com/pepper.htm• http://www.primaryinfo.com/spices-processing.htm
• http://www.primaryinfo.com/essential.htm
• http://www.primaryinfo.com/essential-oil-marketing.htm
• http://www.primaryinfo.com/industry/shelf-life-spices.htm
• http://www.primaryinfo.com/spices.html
Thank you
Further questions contact
• Primary Information Services21 Murugappan St, SwamyNagar Ext2,Ullagaram, Chennai - 600091, India.Phone: 91 044 22421080FAX : 91 44 22423753email:[email protected] ;[email protected] numbers: 9940043898, 9444008898