EXPO & RACEPACKSAMPLING PROSPECTUS

– 2019 -2020 –

NEW ZEALAND 2019/2020 EVENTS

Event Event Date Expo Date Destination Athletes Expo Duration

ASB AucklandMarathon 20th October2019 18-19th October2019 Auckland, NewZealand 15,500 3day

Air NewZealand Queenstown InternationalMarathon

16th November2019 14-15th November2019 Queenstown , NewZealand 11,000 1.5day

ThePioneerfuelledbyNutri-Grain 1st-6th December2019 Noexpo Southern Alps,NZ 700 6 day(event)

70.3Taupo 7th December2019 6-7th December Lake Taupo,NZ 1,870 2day

Tarawera UltraMarathon 8th February2020 7thFebruary Rotorua,NZ 3,000 1day

Nutri-Grain IRONMAN NewZealand 7th March2020 5-6th March2020 Lake Taupo,NZ 1,460 2day

Nutri-Grain 70.3 NewZealand 7th March20205-6th March2020 Lake Taupo,NZ 460 2day

MacpacMotatapu 14th-15th March2020 Noexpo Queenstown,NZ 4,400 2 day(event)

AirNewZealandHawkesBay InternationalMarathon 16 May2020 15 May2020 Hawkes Bay,NZ 6,000 1day

BACKGROUND:Experience the hype of the ASB Auckland Marathon, now in its 27th year, New Zealand’s premier road race - a truly world-class running event staged annually in Auckland, New Zealand.

EVENT DATE: 20th October, 2019

EVENTS:ASB Auckland MarathonBarfoot & Thompson Half MarathonJohn West 12km TraverseFitbit Family 5kmBarfoot & Thompson Kids Marathon

EVENT OPPORTUNITIES:EXPO :Friday 18 October 2019, 8am - 7pmSaturday 19 October 2019, 8am-5pm

RACE PACK SAMPLING:Key marketing opportunity that gets your product directly in thehands of 15,500 + participants

REACH:

34,000SPECTATORS

15,500ATHLETES

3

ASB AUCKLAND MARATHON

3m

2.4mheight

EXPO OVERVIEW:

▪ Two day EXPO

▪ FREE, open to all public, supporters and participants of the ASB Auckland Marathon▪ Guaranteed entry - all participants must attend Registration & Expo to collect theirrace pack, bib number, timing chips and race gifts.

BENEFITS INCLUDE:▪ Brand exposure to 15,000+ participants, supporters and public▪ Opportunity to promote, sample and sell products directly in person▪ Opportunities to recruit customers and generate new leads to diverse markets

DETAILS:▪ Venue: The Cloud▪ Date: Friday 18 October 2019, 8am-7pm & Saturday 19 October 2019, 8am-5pm

PRICE:▪ 3m x 3m site: $2,000 + GST

Exhibitor sites include: 1.8m table, table cloth, 1 chair, spot light & power point. Wi-Fiavailable at additional cost

BRANDING :

▪ Each booth will have an area of 3m x 3m (See Figure 1, right)▪ The booth panel height is 2.4m▪ The panels are black, carpeted therefore Velcro receptive /pins.

3m FIGURE 1: EXPO BOOTH FOOTPRINT

ASB AUCKLAND MARATHONEXPO

BACKGROUNDA international running festival incorporating 42km, 21km, 10km and2.2km kids run options. Set between the backdrop of the world renownedCrown and Remarkable mountain ranges, and taking in the best highlightsof the Queenstown Lakes region including Millbrook resort, Arrowtown,Lakes Hayes, Shotover River, Lake Wakatipu, Queenstown Gardens andfinishing in the heart of Queenstown itself.

EVENT DATE:16 November,2019

EVENTS:Air New Zealand Marathon 42.2kmNew Zealand Sotheby’s International Realty Half Marathon 21.1km Cigna10kmKids run

EVENT OPPORTUNITIES

EXPO :Thursday 14 November 2019, 3pm - 7pm Friday 15 November 2019,9am-9pm

RACE PACK SAMPLING:Key marketing opportunity that gets your product directly in the hands of11,000+ participants

REACH:SPECTATORSATHLETES

11,000 34,000

AIR NEW ZEALAND QUEENSTOWN INTERNATIONAL MARATHON

EXPO OVERVIEW:

▪ One and half days EXPO

▪ FREE, open to all public, supporters and participants of the Air NewZealand Queenstown International Marathon

BENEFITS INCLUDE:▪ Brand exposure to 11,000+ participants, supporters and public▪ Opportunity to promote, sample and sell products directly in person▪ Opportunities for lead generation to diverse markets

DETAILS:▪ Venue: Queenstown Events Centre, Frankton – New Indoor Venue!▪ Thursday 14 November 2019, 3pm - 7pm & Friday 15 November 2019,9am-9pm

Exhibitor site include: table, chairs, wifi, power, black carpet booth dividers

PRICE:▪ 3m x 3m site -$1,250+ GST

▪ NB: pack out will be Friday night post expo closing. All stock will need tobe removed (please enquire for more details)

AIR NEW ZEALAND QUEENSTOWN INTERNATIONAL MARATHONEXPO

IRONMAN® 70.3 TAUPOBACKGROUNDCome and play in 'Nature's Ultimate Playground!’ at the IRONMAN 70.3 Taupo thisDecember! Great Lake Taupō, home to the 2019 IRONMAN 70.3 Taupō, is a populartourist destination, boasting the largest freshwater lake in Australasia and mountainsmade internationally famous after being featured in the Lord of The Rings trilogy.

IRONMAN 70.3 Taupō has been well established in Taupō for 13 years. There are 30qualifying slots to the 2019 IRONMAN 70.3 World Championships and we have beenthe selected host city for IRONMAN 70.3 World Champs for 2020

EVENT DATE:7th December, 2019

EVENTS:IRONMAN® 70.3Kids Fun Run

EVENT OPPORTUNITIES:

EXPO :6th December 2019, 10am - 7pmAdditionally choose to stay outside on Race Day! (this comes at an additional cost)

RACE PACK SAMPLING :Key marketing opportunity that gets your product directly in the hands of 1,870 +participants

REACH:

1,870 3,000ATHLETES SPECTATORS

EXPO OVERVIEW:

The IRONMAN 70.3 Taupo Sport and Lifestyle Expo is held in conjunction withcompulsory Athlete Check-In and Bike Racking– in the same vicinity as AthleteCheck-In and Race Briefing (Northern Domain, Taupo). Admission is Free ofCharge for athletes and public. There is an exciting change to this years expo- weare moving outdoors! This change allows you the opportunity to keep your expospace outside for Race Day. Even though this does come at an additional cost itwill allow you to see all the racing action from the comfort of your covered bootharea. Don’t miss out on the opportunity for you and your product to be a part of theaction on Race Day!

DETAILS:▪ Venue: Northern Domain, Taupo (Outside)▪ Date: Friday 6 December 2019, 10am – 7pm▪ Additionally on Race Day 7th December 2019. (Additional costs apply).

PRICE:▪ 3m x 3m site (Expo): $500 +GST▪ 3m x 3m site (Race Day): $300+GST▪ Equalling $800+GST for the 2 days

Exhibitor sites include: Power and wireless internet will be provided by the event

organizers. Please provide details of power draw required at your stand.

Considerations: Please note: we will not accept static stands (Unmanned). Themore interactive, engaging the stand the more likely athletes will be to stop by soplease think of activities to keep athletes at your stand as well as your attractiveproduct display.

IRONMAN® 70.3 TAUPOEXPO

BACKGROUNDTarawera Ultramarathon, New Zealand’s most prestigious trail ultra is part of the Ultra-Trail World Tour. Runners can complete the 21km, 50km, 102km distances, or the 100 Mile Endurance Run. The event is based in Rotorua New Zealand around are seven lakes, forests, waterfalls and the most stunning scenery imaginable. Join us for the 12th edition on Saturday 8 February 2020.

EVENT DATE:8th February, 2020

EVENTS:21km50km102km100 miler

EVENT OPPORTUNITIES:EXPO : 7th February 2020, 9am-9pm

RACE PACK SAMPLING : Key marketing opportunity that gets your product directly in the hands of3,000+ participants

REACH:

5,000SPECTATORS

3,000ATHLETES

TARAWERA ULTRA MARATHON

TARAWERA ULTRA MARATHON EXPO

EXPO OVERVIEW:

▪ One day EXPO- outdoors on Rotorua Lake Front▪ FREE, open to all public, supporters and participants of the Tarawera Ultra

Marathon

▪ Guaranteed entry - all participants must attend Registration & Expo to

collect their race pack, bib number, timing chips and race gifts.

BENEFITS INCLUDE:▪ Brand exposure to 3,000+ participants, supporters and public▪ Opportunity to promote, sample and sell products directly in person▪ Opportunities to recruit customers and generate new leads to diverse markets

DETAILS:▪ Venue: Rotorua Lake Front – Outside▪ Date: 7th February 2020, 9:00am-9:00pm

PRICE:▪ 3m x 3m site: $800 +GSTExhibitor sites include: Furniture, power, panelling wifi and lighting (if you requireflooring this will incur an additional cost)

BRANDING :

▪ Each booth will have an area of 3m x 3m▪ The panels are black, carpeted therefore Velcro receptive /pins.▪ Marquee cover is also provided for each booth area

NB: Pack in will be Thursday 6th February – Waitangi DayWith pack out being 9pm-10pm on Friday 7th February

IRONMAN® NEW ZEALAND & IRONMAN® 70.3 NEW ZEALAND

BACKGROUNDWith half the field coming from outside the country every year, IRONMAN New Zealand is truly the world’s most international IRONMAN. This race has stood the test of time and celebrates 36 incredible years in 2020.

Firmly established in its hometown of Taupo since 1999, the event showcases the best New Zealand and its breathtaking scenery has to offer. One of the world’s biggest fresh water lakes offers arguably the best swim on the circuit. A two-loop bike course comes back through town before heading through the forests and a three-loop run course leaves athletes no chance to escape the thousands of spectators.

EVENT DATE:7th March, 2020

EVENTS:IRONMAN® 70.3 New ZealandIRONMAN® New ZealandKids Fun Run

EVENT OPPORTUNITIES: EXPO :Please contact: Sinead Vincent, Events & Contracts Manager-Taupō District Council svincent@taupo.govt.nz

RACE PACK SAMPLING:Key marketing opportunity that gets your product directly in the hands of 1,920+participants

REACH:

1,920 10,000ATHLETES SPECTATORS

EXPO OVERVIEW:The IRONMAN New Zealand Sport and Lifestyle Expo is held in conjunction with compulsory Athlete Check-In and Bike Racking and is situated in the heart of the event village – in the same location as Athlete Check-In and Race Briefing (Great Lakes Center, Taupo). Admission is Free of Charge for athletes and public.

DETAILS:▪ Venue: Great Lakes Centre, Taupo (Inside)▪ Date: Thursday 4th March 2020, 9am – 5pm & Friday 5th March 2020, 9am –4pm

BENEFITS INCLUDE:▪ 2 day Expo▪ Brand exposure to 5,000 participants, supporters and public▪ Opportunity to promote, sample and sell products directly in person▪ Opportunities for lead generation to diverse markets

PRICE:▪ 3m x 3m sites: $1,250 + GST

Exhibitor sites include: A table (1800 x 750), two chairs, power, and wireless internet will be provided by the event organizers.

Please note: thisexpoismanagedbyTaupoDistrictCouncil.To book, please contact: Sinead Vincent, Events & Contracts Manager - TaupōDistrict Council svincent@taupo.govt.nz

IRONMAN® NEW ZEALAND & IRONMAN 70.3 NEW ZEALAND EXPO

BACKGROUNDRun away to the Air New Zealand Hawke's Bay International Marathon, an all new running festival. Athletes take in the best highlights of the region, with flat easy running through local cycle trails, vineyards, olive groves, and quiet country roads, all finishing at the impressive Elephant Hill Winery where they can celebrate their efforts in style. Participants can cross the finish line and then sit back and enjoy the food, wine and local hospitality on offer.

EVENT DATE: 16th May, 2020

EVENTS:Air New Zealand Marathon 42.2kmNew Zealand Sotheby’s International RealtyHalf Marathon 21.1kmCigna 10kmKids Run

EVENT OPPORTUNITIES:EXPO :Friday 17 May, 2019, 9am – 7pm

RACE PACK SAMPLING:Key marketing opportunity that gets your product directly in the hands of6,000+ participants

REACH:

8,500SPECTATORS

6,000ATHLETES

AIR NEW ZEALAND HAWKES BAY INTERNATIONAL MARATHON

AIR NEW ZEALAND HAWKE’SBAY

INTERNATIONAL MARATHON EXPO

EXPO OVERVIEW:

▪ One day EXPO

▪ FREE, open to all public, supporters and participants of the Air New Zealand Hawke’s Bay International Marathon▪ Guaranteed entry - all participants must attend Registration & Expo to collect their race pack, bib number, timing chips and race gifts

BENEFITS INCLUDE:▪ Brand exposure to 6,000 participants, supporters and public▪ Opportunity to promote, sample and sell products directly in person▪ Opportunities for lead generation to diverse markets

DETAILS:▪ Venue: Napier Conference and Events Calendar (Indoor venue)▪ Date: Friday 15th May 2019, 9am – 7pm

Exhibitor sites include: Lighting, internet, power, exhibition booth walls

PRICE:▪ 3m x 3m site: $800 + GST

RACE PACKOVERVIEW:Race packs are a fantastic way to get product into participant hands. All athletes in the event will receive a race pack which they will collect from Registration prior to event day. A great sampling opportunity. We have a new zero waste policy in our race bags and therefore cannot include paper or single use plastic in our packs.

BENEFITS:▪ Direct brand exposure to ALL participants▪ Brand association with New Zealand’s premier sporting events▪ Opportunity to connect with a wide captive audience▪ Opportunities to grow customer base and generate new sales

DETAILS:▪ Sampling opportunities include a product sample▪ (x) amount of units vary between races – contact Chloe for further enquiries▪ Delivery required 2 weeks prior to race date

RACE PACK PRODUCT CATEGORIES OF INTEREST:▪ Confectionery Supplier – e.g. chewing gum / mints / licorice etc.▪ Protein/carbohydrate based foods – e.g. fish / pasta / bread / rice based products etc.▪ Sports recovery – e.g. blister products▪ Personal care products – e.g. body wash / moisturizer / sunscreen / Deodorant etc.

Please Note: We have a zero waste policy in our race bags – no paper (including vouchers or flyers) or single use plastic. We welcome ‘of value’ products to give the athletes the best experience. If you have any questions please contact Chloe Corkill, Commercial Partnerships Account Managerchloe.corkill@ironman.com

All runners receive a Race Pack prior to event day. We seek key product categories tofill the packs, however, are open to other product categories that add value for athletes.

EVENT RACE PACK SAMPLING

EventAthlete

Numbers Price + GST

AucklandMarathon 15,500 $1,750.00

IRONMANNewZealand+ 70.3NewZealand 1920 $1,000.00

QueenstownMarathon 11,000 $1,000.00

Tarawera 3,000 $500.00

Motatapu 4400 $500.00

Hawkes BayMarathon 6,000 $500.00

Pioneer 700 $500.00

70.3Taupo 1,870 $400.00

Contact:For further information all eventExpo& Samplingopportunities pleasecontact;

Chloe CorkillCommercial Partnerships AccountManager

chloe.corkill@ironman.com+64 21 315383