exponential creative...

vdxExponential CreativeSpecifications

2017

Contents5 Creative Checklist

6 VDX Display

8 VDX Adhesion Banner (Tablet)

10 VDX Adhesion Banner (Smartphone)

12 VDX Mobile Leaderboard (Tablet)

14 VDX Mobile Rectangle (Smartphone & Tablet)

16 VDX Interactive Pre-Roll

2 | EXPONENTIAL CREATIVE SPECIFICATIONS | CONTENTS

3 | EXPONENTIAL CREATIVE SPECIFICATIONS

Vdx adFormats

4 | EXPONENTIAL CREATIVE SPECIFICATIONS | VDX UNITS

5 | EXPONENTIAL CREATIVE SPECIFICATIONS | VDX CREATIVE CHECKLIST

✔ Videos

✔ Design elements

✔ Brand & style guidelines

✔ Layered, hi-res or vector image source files (PSD | AI)

✔ Vector logo (EPS or AI preferred | PNG | JPG or PSD OK)

✔ Creative direction for custom features and interactions (Storyboards to cocktail napkin sketches)

✔ Approved ad copy

✔ Fonts (OTF and WOFF | licensed)

✔ Click-through URLs

✔ Third party tracking (for both HTTP and HTTPS protocols)

✔ Timeline

• 1-4 business days business days average turnaround time from receipt of all assets and instruction. Additional time may be necessary depending on complexity of the execution.

• 1 business day for each revision.

• Please allow 1-2 business days for trafficking, testing, and launch. Additional time may be required when working with 3rd party pixels.

• Your dedicated Account Manager is available to provide timelines specific to your campaign.

✔ Ad Choices

• AdChoices is an industry standard icon that links people to information and control over how data about their interests is used to offer them more relevant advertising.

• Exponential places AdChoices in ads that run in the US and Europe. The icon is displayed in a corner of the ad, typically the top right or left.

• You can learn more by visiting http://youradchoices.com/ or http://www.youronlinechoices.eu/.

Creative Checklist What we need from you

http://youradchoices.com/

http://www.youronlinechoices.eu/

VDX display

6 | EXPONENTIAL CREATIVE SPECIFICATIONS | VDX DISPLAY UNITS

Teaser:

Teaser size: Skyscraper 160x600, Halfpage 300x600, Rectangle 300x250, Leaderboard 728x90, Billboard 970x250

Teaser video: Full video loop

Collapsed teaser size (Billboard): 970x90

Logo: Horizontal format (400x130 minimum | PSD, EPS, BMP, JPEG, PNG, TIFF)

Video:For the highest quality video output, please provide Exponential with the following

Video length: 15 to 60 seconds recommended

Aspect ratio: 16:9

Minimum video resolution: 1280x720

Max frame rate (fps): 30

Minimum bit rate: 2000 Kbps

Video codecs: H.264 (recommended) | MPEG-4 | QuickTime | AVI | Windows Media

Audio codecs: MP3 or AAC

Video file types: MP4 (recommended) | MOV | MPEG | WMV | AVI

Number of videos: Up to 5

Exponential’s VDX Display format delivers user-initiated video views, custom interactive content and deep engagement at scale across desktop screens. Active attention is generated with your brand’s most relevant audiences.

Billboard 970x250Leaderboard 728x90

Rectangle300x250

Halfpage300x600

Sktscraper160x600

Expanded Unit:Expanded size: 970x546

Max file size (all content including video):

10MB

Animation frame rate: 24 fps

VDX display

7 | EXPONENTIAL CREATIVE SPECIFICATIONS | VDX DISPLAY UNITS

Teaser:Teaser size: full width x 90

Teaser video: 5 second loop


Close Button: 20x20 in the upper left corner



Aspect ratio: 16:9








8 | EXPONENTIAL CREATIVE SPECIFICATIONS | VDX ADHESION BANNER (TABLET)

VDX Adhesion Banner(Tablet)

The VDX Adhesion Banner is a responsive mobile-first ad format that delivers constant awareness and a better way for brands to connect with their audience. It offers approximately 10% share of screen with non-intrusive ad viewability. Upon interaction viewers are drawn into an engaging full-screen brand experience.

Expanded Unit:Expanded size: 768x928 portrait, 1024x672 landscape


10MB


VDX Adhesion Banner(Tablet)

9 | EXPONENTIAL CREATIVE SPECIFICATIONS | VDX ADHESION BANNER (TABLET)

Teaser:Teaser size: 320x50 portrait, 568x50 landscape



Close Button: 20x20 in the upper left corner



Aspect ratio: 16:9








The VDX Adhesion Banner is a responsive mobile-first ad format that delivers constant awareness and a better way for brands to connect with their audience. It offers approximately 10% share of screen with non-intrusive ad viewability. Upon interaction viewers are drawn into an engaging full-screen brand experience.

VDX Adhesion Banner(Smartphone)

10 | EXPONENTIAL CREATIVE SPECIFICATIONS | VDX ADHESION BANNER (SMARTPHONE)



10MB


VDX Adhesion Banner(Smartphone)

11 | EXPONENTIAL CREATIVE SPECIFICATIONS | VDX ADHESION BANNER (SMARTPHONE)

VDX Mobile Leaderboard(TAblet)

12 | EXPONENTIAL CREATIVE SPECIFICATIONS | VDX MOBILE LEADERBOARD

The VDX Mobile Leaderboard is a mobile-first ad format that delivers in-page awareness across tablets. Non-intrusive streaming video teasers grab attention and invite viewers to interact and engage with the full-screen brand experience.

Teaser:Teaser size: 728x90





Aspect ratio: 16:9








VDX Mobile Leaderboard(TAblet)

13 | EXPONENTIAL CREATIVE SPECIFICATIONS | VDX MOBILE LEADERBOARD



10MB


The VDX Mobile Rectangle is a responsive mobile-first ad format that delivers in-page awareness across tablets and smartphones. Non-intrusive streaming video teasers grab attention and invite viewers to interact and engage with the full-screen brand experience.

VDX Mobile Rectangle(TABLET & SMARTPHONE)

14 | EXPONENTIAL CREATIVE SPECIFICATIONS | VDX MOBILE RECTANGLE

Teaser:Teaser size: 300x250





Aspect ratio: 16:9








15 | EXPONENTIAL CREATIVE SPECIFICATIONS | VDX MOBILE RECTANGLE

Expanded Unit:

Expanded size: Responsive full screen


10MB


VDX Mobile Rectangle(TABLET & SMARTPHONE)


Video length: 15 to 30 seconds recommended and long from video accepted for default video; up to 60 seconds recommended for additional videos

Aspect ratio: 16:9









Exponential’s VDX Interactive Pre-roll enhances typical in-stream viewing with deep engagement and interactivity. A preview of a custom brand experience entices viewers to opt-in and explore.

VDX Interactive Pre-Roll

16 | EXPONENTIAL CREATIVE SPECIFICATIONS | VDX INTERACTIVE PRE-ROLL

Expanded Unit:Expanded size: 970x546


10MB


VDX Interactive Pre-Roll

17 | EXPONENTIAL CREATIVE SPECIFICATIONS | VDX INTERACTIVE PRE-ROLL

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