exploring the clearbit apis
TRANSCRIPT
Who is Harlow? What is Clearbit?
Company API
curl 'https://company.clearbit.com/v1/companies/domain/clearbit.com' \
-u $CLEARBIT_KEY:
Company Response
Person Response
Combined API
curl 'https://person.clearbit.com/v1/combined/email/[email protected]' \
-u $CLEARBIT_KEY:
clearbit.com/docs
Building Clearbit
Early Days• Many of our competitors have databases of
upwards of 100M+ email addresses
• Big databases tend to get stale
• What happens when someone lookups up email 100,000,001?
Lookup Patternclient
person
cache
workers
(new email)
202
queryno
enqueued?
cached?
no yes
enqueue!
Lookup Patternclient
person
cache
workers
(in progress)
202
queryyes
enqueued?
cached?
no
Lookup Patternclient
person
cache
workers
(cached email)
200/404 Result
query
cached?
yes
Streaming API(blocking)
client
streaming
person
200 result
query202
query
200
query
person-streaming.clearbit.com
Webhooks
webhook
workers
customer
payload
POST
(async)
youserver.com/callbacks/clearbit
*.clearbit.com
*.clearbit.iorouter (HAProxy)
containersPerson
containersLogscontainersAuth
router (HAProxy)
containersWebhooks
WorkersWorkers
WorkersCache
containers...
containersCompany
WorkersWorkers
WorkersCache
Monitoring
Outward
In
Neat things we can do with Clearbit data
• Funnel optimization (sign up flow)
• Content of email drip campaign
• Give sales team more data on leads
• Surface profile data to end-users of your product
• Underwrite transactions and reduce fraud
Data Usage
mention.com
Funnel Optimization
mention.com
Funnel Optimization
Funnel Optimization
17% (+54%) conversion!
Funnel Optimization
User Profiles
Sunrise Calendar Baremetrics
Integrations
clearbit/clearbit-slack
