exploring private-collective business models
DESCRIPTION
This presentation is a summary of the results of a survey conducted between mid-November and mid-December 2010 with the eZ Publish Community. Based on an open-ended questionnaire, our research team identified three key factors that support the dynamic that operates in a private-collective business model. Research Team: Dr. Paul M. Di Gangi (Western Carolina University) Dr. Robin Teigland (Stockholm School of Economics) Bjørn-Tore Flåten (University of Agder) Nicolas Pastorino (eZ Systems)TRANSCRIPT
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Summary Analysis & Recommendations
Robin TeiglandStockholm School of Economics
Paul M. Di GangiWestern Carolina University
Björn-Tore FlåtenUniversity of Agder
Nicolas PastorinoeZ Systems
Director Community
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Presentation StructureStart
Finish
Key Findings
Summary of eZ Share Survey
Next Steps
Background
Meet the Team
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Meet the Team
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An international dynamic research trio
Robin Teigland, Ph.D.
Associate ProfessorStockholm School of
EconomicsSweden
Paul M. Di Gangi, Ph.D.
Assistant ProfessorWestern Carolina
UniversityUSA
Bjørn-Tore Flåten, MSc.
Research FellowUniversity of
AgderNorway
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An international dynamic research trio
Robin Teigland, Ph.D.Associate Professor
Stockholm School of Economics
Teaching & Research Interests:Creation and diffusion of knowledge in
networks of practice and impact on firm’s competitive advantage
Personal Biography:•Doctorate in International Business, Stockholm School of Economics•M.B.A. in Operations and Production Management in Multinational Organizations, The Wharton School •M.A. in International Studies, University of Pennsylvania•B.A. in Economics, Stanford University•Seven years of experience in international business
Paul M. Di Gangi, Ph.D.Assistant Professor
Western Carolina University
Teaching & Research Interests:Exploration and exploitation of user-driven innovation communities and
impact on new value creation.
Personal Biography:•Doctorate in MIS, Florida State University•M.S. in Information Systems Technology, The George Washington University•B.S. in Computer Information Systems, Quinnipiac University
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An international dynamic research trio
Bjørn-Tore Flåten, MSc.Research Fellow
University of Agder
Teaching & Research Interests:Creation and sharing of knowledge in
open, extended virtual teams and impact on a firm’s value creation
Personal Biography:•Final stages of Ph.D dissertation in International Management, University of Agder•MSc in Economics and Business Administration, Norwegian School of Economics and Business Administration (NHH)
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Presentation StructureStart
Finish
Key Findings
Summary of eZ Share Survey
Next Steps
Background
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Research team and eZ Share Director Community discuss opportunity for partnership to explore ways to create a “killer” community.
Introductions and development of eZ Share survey to help identify key factors that affect community.
Launch of eZ Survey to solicit feedback from eZ Share community.
Research team analyzes survey responses and presents results to eZ Share Director Community Nicolas Pastorino.
Research team and eZ develop plans to further explore the factors identified in survey and engage in further discussion with the community.
Oct ‘10
NovNov - Dec
Jan ‘11
Jan - FebNext Steps
Background Story
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Presentation StructureStart
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Key Findings
Summary of eZ Share Survey
Next Steps
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Summary of Results
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Statistics
18 responses (7 in Week 1)
Overall Communication
3.5/5.0 (Slightly Satisfied)
Name of community should be…
ez Publish (6 “votes”)
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Key Findings
Next Steps
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Analysis Approach
Qualitative Analysis
Research team independently reviewed survey responses to identify re-occurring
themes within the responses.
Theme Identification
Research team met to discuss determine common elements found
in independent analysis.
Theme Validation
Using the common themes found by each researcher independently, team discussed and validated results with
eZ Share Community Manager.
12
3
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Relational Dynamics
Theme One
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Relational Dynamics
“Did you mean the communication between <NAME REMOVED> and the eZ publish community? Yes, it’s very
nice!”
“I think the communication by <NAMES REMOVED>… is great, but one gets the feeling that they may not have the
best communication with eZ Systems.”
Responses suggest a distinction among organizational agents (those working within eZ Publish community) and the organization (eZ Systems) when it comes to
perceptions about communication.
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Decision Making Process
Theme Two
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Decision Making Process
“Maybe more trusted people could make/develop eZ Publish. More people from community could become
professional or ‘half-professional’ eZ partners, developers…”
“… It’s harder to give confidence to an open-source community driven by an editor than a community driven
by a democratic or autocratic authority.”
Responses suggest a significant interest in understanding the dynamics that exist in terms of the decision making process, “rights” of the community”,
and the benefits of commitment to community.
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Member Development
Theme Three
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Member Development
“Creating the badge/grade/xp/achievement system…”
“Focus heavily on the noob. Hard core devs are already here, but there are not that many in the world. Grooming noobs is a growth opportunity.”
Responses focused on interest in developing & nurturing the growth of the community via technical (e.g., achievement system & webinar features) and social adjustments (e.g., training and mentorship for
new members & inexperienced developers).
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Next Steps
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Need to develop a deeper understanding of the relationships within the eZ Share community.
Overarching Finding
3OA
CM OA
OA
3OA
CM
eZ Organizational Agent
3rd Part Organizational Agent
Community Member
eZ
OACM
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Conduct interviews with a variety of eZ Publish community members and eZ to further refine the
themes identified in the eZ Share survey.
Next Steps
Basis to develop action items to improve community relations, decision making process, and product development to make the
eZ Share community a “killer” community.
Potential Benefits
Need to develop a deeper understanding of the relationships within the eZ Share community.
Overarching Finding
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If you are a member of the eZ Share Community,
we want to hear about what makes you tick and what you think makes a
“killer” community!
Interested in being interviewed?
Linus Torvalds
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Thank You!
If you would be willing to conduct an interview with us to further understand the eZ Publish Community and help eZ build a stronger, more beneficial community, please contact:
[email protected]@[email protected]
To learn more about the researchers managing this study, please see our websites below:twitter.com/bjorntfl
www.paulmdigangi.comwww.knowledgenetworking.org