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Explore the ExtraordinaryBrand Guidelines

University of Tasmania Brand Identity Guidelines

01 Our Brand 03

Introduction 04

Brand model 05

What happens to UTAS 06

02 Core Elements 07

At a glance 08

Public logo 9

Primary usage 10

– Stacked versions 11

– Clear space 12

– Incorrect use 13

International logo 14

– Primary usage 15


– Clear space 17


Regal logo 19

– Stacked & horizontal versions 20

Brand architecture 21

Graphic devices 22

– Hierarchy 23

Trade show examples 24

Tier 1: thinkers triangle photography & design 25

– Faculty 26

Tier 2: thinkers triangle illustration 27

Tier 3: photography 29

Colour 30

Typography 31

Graphs & charts 32

03 Language 33

Tone of voice 34

Our writing principles 35

Our writing traits 36

Tonality 37

Our chosen direction 38

Before and after examples 40

Headline examples 43

04 Applications 44

Course guide covers 45

Example prospectus covers 46

Flyer template 47

Lecture notes 48

Business cards 49

Stationery 50

– Faculty 51

– School 52

Power point cover slides 53

Posters 55

Banners 56

Promotional material 57

Signage 58

Paper stock 59

Agency contacts 60

05 Contact 61

Contents


01 Our Brand01 Our Brand

Introduction 04

Brand model 05

What happens to UTAS 06


4

Our Brand

Introduction

Welcome to the University of Tasmania

Every day, the gap between ordinary and extraordinary grows ever wider. But since it takes something truly extraordinary to change the world, we’ve made its pursuit a never-ending commitment. More than just something we talk about, we’re actively setting out to achieve the extraordinary every day.

This document will explain how we do this through our language and visual identity. How we present our ideas and work is just as important in delivering a world class brand.

Achieve the extraordinary


5

Brand Vision How we would like to be positioned in the minds of our audiences:

Open to talent, a global voice of learning and discovery.

Brand Values What do we stand for?

· World-class research and teaching

· Can-do attitude to change

· Do the right thing

· A rich and diverse island experience

Brand Personality How do we speak?

· Outgoing

· Compelling

· Vibrant

Brand Idea Our inspiring idea that drives the University forward

Challenging Thinkers

+ + + =Brand Positioning What do we offer?

· A unique island learning environment

· World class research institutes

· Collaborations on ground-breaking issues

· An open and personalised teaching environment

· A driver of creativity on the island

· Innovative teaching

Our Brand

Brand model


6

Our Brand

What happens to UTAS?

We are the University of Tasmania. But to some audiences – our students and alumni, staff, the Tasmanian community, and active partners – we are “UTAS”.

UTAS is currently reflected in signage, infrastructure such as our domain name, and in some of our written language.

The value of “UTAS” does not rest in the logo, but rather in how we refer to ourselves – it is a term of affection and affiliation, our local name and shorthand for our institution.

In redeveloping the brand framework, the UTAS logo will be withdrawn over a period of time, being removed from printed materials, signage and other media as they are replaced.

The UTAS acronym will remain as our domain name, and continue be used in written communications where we refer to the University in shorthand (after the full name of the organisation has been used).

We embrace people calling us UTAS – but our top line communications and brand material will always use our full name.


02 Core Elements02 Core Elements

At a glance 08

Public logo 9

Primary usage 10


– Clear space 12


International logo 14

– Primary usage 15


– Clear space 17


Regal logo 19

– Stacked & horizontal versions 20

Brand architecture 21

Graphic devices 22

– Hierarchy 23

Trade show examples 24

Tier 1: thinkers triangle photography & design 25

– Faculty 26

Tier 2: thinkers triangle illustration 27

Tier 3: photography 29

Colour 30

Typography 31

Graphs & charts 32


8

RockwellHelvetica Neue for body copy Arial for electronic documents

1 Logo 2 Thinkers Triangle 3 Photography 4 Typeface

5 Colour Palette

Here’s a brief overview of everything you’ll need to create all University of Tasmania communications.

This toolkit of graphic and image elements helps us to build and maintain a consistent and recognisable identity and reflect the individual characteristics of our brand.

Core elements include:1 Logo 2 Thinkers Triangle 3 Photography Style 4 Typeface 5 Colour Palette

The following pages will explain each of the elements and how to use them correctly, as well as covering key application and template examples.

Horizontal

Stacked

Centre Stacked

Core Elements

At a glance


9

The University of Tasmania Logo

The logo has been updated to reflect our heritage as an institution of global standing. Whilst retaining the bold symbol of the lion. The full name University of Tasmania is now used.

Logos can be downloaded from utas.edu.au/brand

Core Elements

Public logo


10

There are 3 different versions of the logo, the Horizontal Logo (preferred), the Stacked Logo and the Stacked Centred logo. They have been created to work across a range of communications, from full-colour brochures and single-colour press ads, to digital, web and screen applications.

These versions have been created to ensure correct and consistent reproduction for all print and screen applications.

The logos must always be produced from approved master artwork and must never be recreated in any way.

No variations are permitted.

The following pages will provide basic but important guides and considerations as to how we use the logo and how we should avoid using it as well.

1 Horizontal Logo (preferred)

The Horizontal Logo is the preferred logo to be used when ever possible. If space does not permit, then there is the option to use the Stacked Logo.

2 Stacked Logo

If space does not permit the use of the Horizontal Logo, for example a tall thin format, then the Stacked Logo should be used.

Core Elements

Public logo

Primary usage

1 Horizontal Logo

Colour Mono

Colour Mono


11

2 Stacked Logo: Ranged LeftIf space does not permit the use of the horizontal logo, for example a tall thin format, the stacked logo should be used.

3 Stacked Logo: CentredThe Stacked and Centred Logo should be used in centre-aligned, narrow layouts.

2 Stacked Logo: Ranged Left 3 Stacked Logo: Centred

Colour ColourMono Mono

Colour reversed Colour reversedMono reversed Mono reversed

Core Elements

Public logo

Stacked versions


12

minimum size = 30mm

2

1 To retain the visual impact of the logo, it must always be positioned with sufficient clear space, free from other text or graphics.

To maintain the legibility and reproduction quality of the logo, it must never be reproduced smaller than the minimum sizes shown.

1

Clear Space

The clear space is determined using the height of the two ‘University of Tasmania’ lines, ‘x’ as shown on left.

This distance should be maintained around the logo at all times.

2

Minimum Size

Minimum sizes for the horizontal and stacked logo are detailed to the left. Please note that the minimum size may vary according to application, stock and reproduction method. What may be suitable for litho printing will not be appropriate for methods such as flexography, engraving or embroidery. Always conduct a print/reproduction test prior to final output.

x

x x

x x

x x

minimum size = 24mm

3

Preferred Sizes:

We have identified preferred sizes for the University of Tasmania logo for the most standard formats (A5, A4 and A3).

Horizonal LogoA5: width = 40mmA4: width = 48mmA3: width = 55mm

Stacked LogoA5: width = 28mmA4: width = 33mmA3: width = 40mm

Core Elements

Public logo

Clear space and minimum size


13

1 6

2 7

3

4

5

It is important that the logo appears in a consistent manner across all communications. A library of master logos has been specially created for use. Always use an original master logo and never redraw or distort the logo. This page shows what NOT to do with the logo.

1 + 2 DO NOT separate logo text from logo mark.

3 DO NOT outline or use any effects such as drop shadows on the logo.

4 DO NOT rotate the logo.

5 DO NOT stretch the logo.

Core Elements

Public logo

Incorrect use

6 DO NOT use the logo over a background which interferes with its legibility.

7 DO NOT change the colour of the logo.


14

The University of Tasmania International Logo

The international logo follows the same look and feel as the general logo, with the addition of ‘Australia’ added below the name. This is used in communications aimed at audiences outside of Australia.


Core Elements

International logo

Advertising to International Students

Any advertising that will be used to market the University to international students must be approved by Curriculum Compliance and requires a Compliance Certificate prior to print or use. Advertising and marketing material to international students, in print and in electronic version, are subject to the:

· Education Services for Overseas Students (ESOS) Act 2000; and

· National Code of Practice for Registration Authorities and Providers of Education and Training to Overseas Students (National Code) 2007.

To ensure advertising and marketing material is compliant with the legislation above, or if you require a Compliance Certificate prior to print or use, you can contact the Curriculum Compliance section at [email protected]


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There are 3 different versions of the International Logo: the Horizontal Logo (preferred), the Stacked Logo and the Stacked Centred logo. They have been created to work across a range of communications, from full-colour brochures and single-colour press ads, to digital, web and screen applications.

These versions have been created to ensure correct and consistent reproduction for all print and screen applications.

The logos must always be produced from approved master artwork and must never be recreated in any way.

No variations are permitted.

The following pages will provide basic but important guides and considerations as to how we use the logo and how we should avoid using it as well.

1 Horizontal Logo (preferred)

The Horizontal Logo is the preferred logo to be used when ever possible. If space does not permit, then there is the option to use the Stacked Logo.

Core Elements

International logo

Primary usage

1 Horizontal Logo

three colour mono

three colour reversed mono reversed


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2 Stacked Logo: Ranged LeftIf space does not permit the use of the Horizontal International Logo, for example a tall thin format, the Stacked logo should be used.

3 Stacked Logo: CentredThe Stacked and Centred Logo should be used in centre-aligned, narrow layouts.

2 Stacked Logo: Ranged Left 3 Stacked Logo: Centred

three colour three colourmono mono

three colour reversed three colour reversedmono reversed mono reversed

Core Elements

International logo

Stacked versions


17

minimum size = 30mm

2

1 To retain the visual impact of the logo, it must always be positioned with sufficient clear space, free from other text or graphics.

To maintain the legibility and reproduction quality of the logo, it must never be reproduced smaller than the minimum sizes shown.

1

Clear Space

The clear space is determined using the height of the two ‘University of Tasmania’ lines, ‘x’ as shown on left.

This distance should be maintained around the logo at all times.

2

Minimum Size

Minimum sizes for the horizontal and stacked logo are detailed to the left. Please note that the minimum size may vary according to application, stock and reproduction method. What may be suitable for litho printing will not be appropriate for methods such as flexography, engraving or embroidery. Always conduct a print/reproduction test prior to final output.

x

x x

x x

x x

minimum size = 24mm

3

Preferred Sizes:

We have identified preferred sizes for the University of Tasmania logo for the most standard formats (A5, A4 and A3).

Horizonal LogoA5: width = 40mmA4: width = 48mmA3: width = 55mm

Stacked LogoA5: width = 28mmA4: width = 33mmA3: width = 40mm

Core Elements

International logo

Clear space and minimum size


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1 6

2 7

3

4

5

It is important that the logo appears in a consistent manner across all communications. A library of master logos has been specially created for use. Always use an original master logo and never redraw or distort the logo. This page shows what NOT to do with the logo.

1 + 2 DO NOT separate logo text from logo mark.

3 DO NOT outline or use any effects such as drop shadows on the logo.

4 DO NOT rotate the logo.

5 DO NOT stretch the logo.

6 DO NOT use the logo over a background which interferes with its legibility.

7 DO NOT change the colour of the logo.

Core Elements

International logo

Incorrect use


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The Regal Logo

The regal logo is the University’s official coat of arms. The ‘regal’ University logo is restricted for very formal, ceremonial and legal communications. Examples of its use would include partnership agreements, MOUs with other institutions, testamurs and other legal documents. The Regal logo should not appear on Faculty/School advertising or design communications or internal administrative documents not falling under the previous definition.


Core Elements

Regal logo


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Core Elements

Regal logo

Stacked & horizontal versions

1 Stacked Logo:The Stacked Logo is the preferred logo to be used when ever possible. If space does not permit, then there is the option to use the Horizontal Logo.

2 Horizontal LogoIf space does not permit the use of the Stacked Logo, for example a tall thin format, then the Horizontal Logo should be used.

1 Stacked Logo: (preferred) 2 Horizontal Logo

four colour four colourmono mono

four colour reversed four colour reversedmono reversed mono reversed


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Master Brand Faculties

FACULTY OF ARTS

FACULTY OF EDUCATION

FACULTY OF HEALTH

FACULTY OF LAW

FACULTY OF SCIENCE, ENGINEERING AND TECHNOLOGY

TASMANIAN SCHOOL OF BUSINESS AND ECONOMICS

Schools

School of Architecture and Design

School of Biological Sciences

School of Engineering and ICT

School of Health Sciences

School of Humanities

School of Land and Food

School of Law

School of Medicine

School of Physical Sciences

School of Social Sciences

Tasmanian College of the Arts

[Not an exhaustive list]

Centres & Projects within Faculties

Australian Clearinghouse for Youth Studies

Australian Innovation Research Centre

BreatheWell

Centre for Environment

Community, Friends & Network Programme

Community Institute for Regional Development

Department of Rural Health

Law Reform Institute

RedUse

Riawunna

Rural Clinical School

Unit for Medication Outcomes Research and Education (UMORE)

Australian Centre for Research on Separation Science (ACROSS)

Centre of Excellence in Ore Deposits (CODES)

[Not an exhaustive list]

* Joint ventures will retain relevant logos.

For institute logos please contact [email protected]

Core Elements

Brand architecture


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Introducing the Thinkers Triangle – the New Shape of Tasmania

The ‘Thinkers Triangle’ is an iconic graphic device that represents the shape of Tasmania. It is the core element of the visual identity that brings the brand idea of Challenging Thinkers to life.

It provides a window into the University that challenges thinking by providing thought-provoking, outgoing, compelling and vibrant imagery alongside abstract language headlines. Refer to Page 25-28 for details.

The Thinkers Triangle is the main graphic device for the identity and is used alongside the University logo. This combines the heritage and prestige of the University with a modern vision.

The Triangle has been developed to be a dynamic, constantly changing device. This means the imagery within it can be updated and changed. We have created a design structure for application across different tiers of communications.

Core Elements

Graphic devices


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2 Tier 2: Thinkers Triangle – Illustration and Photography

This level uses an illustration or photography style and is applied to University course brochures or collateral that communicate more detailed and practical information from within Faculties such as discipline specific program details.

A series of Triangle images have been recommended for application. These flow across different tiers of communications as demonstrated in the above diagram.

They are one of the most important visual cues for our identity and the hero of most of our communications.

The images we use in all our communication and marketing collateral materials help to create a modern and fresh look and feel.

See page 43 for examples of application.

1 Tier 1 Thinkers Triangle – Photography & Design

This level uses brand level imagery and includes specific imagery for the overall University and the different Faculties.

3 Tier 3: Supporting Photography

This level uses supporting photography in the inside pages of communications and includes people, place, still life and object imagery that represents the University.

These images are not to be used inside the Thinkers Triangle.

Core Elements

Graphic devices

Hierarchy

1 Tier 1: Thinkers Triangle – Photography & Design 1 Tier 2: Thinkers Triangle – Illustration & Photography

3 Tier 3: Supporting Photography


24

Core Elements

Graphic devices

Tier 1

Trade show examples


25

The Tier 1 triangle contains overall brand level images that are vibrant, compelling and challenges thinking. They have been allocated to University and Faculty level communications. This graphic device will be applied across brand level communications that includes: front covers of course guides, advertisements such as press ads and large-scale billboards (although their use is not mandatory), through to digital use including the website.

Unique triangles have been developed for use by each of the Faculties. These will be used across the front covers of their course guides, event materials such as pull-up banners and even office environments.

The Thinkers Triangle is a dynamic graphic that will grow over time. It is important the guidelines for its use are followed and that in this first stage of roll-out the approved images for the University and Faculties are used.

DO NOT place imagery in the triangle that has not been approved by the University’s marketing team. For further information please contact [email protected]

Overall brand level images allocated to the University

Core Elements

Graphic devices

Tier 1

Thinkers triangle photography & design


26

Core Elements

Graphic devices

Tier 1

Thinkers triangle photography & design

Faculty

Faculty of Arts

Creative Arts

Faculty of Science, Engineering & Technology

Undergraduate

Faculty of Education Faculty of Law Tasmanian School of Business and Economics

Faculty of Health

Humanities & Social Sciences Postgraduate


27

The Tier 2 triangle contains brand level imagery created as a unique series of illustrations developed in the primary red colour palette. These can be applied at a secondary level to subject course guides and other supporting collateral. They can also be used as a patterned watermark design without the red on the back of collateral.

For access to the library of illustrations, please contact the marketing team on [email protected]

Core Elements

Graphic devices

Tier 2

Thinkers triangle illustration


28

Core Elements

Graphic devices

Tier 2

Thinkers triangle photography

The Tier 2 triangle can also contain photography. Always consider the focal point of the subject matter when placing images inside the triangle.

For further information please contact the marketing team on [email protected]


29

1

1 Confident people portraits

Portraits of staff members and/or students are also used to tell the University of Tasmania’s brand story. Such portraits are used in conjunction with the Tier 1 triangle such as inside brochures, course guides and websites.

Ensure the photograph is:

• Cropped to capture the top of head and shoulders. These are passport-style portraits

• Black and white

• Composed expression: Not ecstatic, not sombre, but confident.

Support Imagery:

2 People and places

People imagery should express the ambition of students and employees at the University of Tasmania. The people used in the imagery should be outgoing, compelling and proud to be part of the University. Avoid imagery where people look stressed or are in a clichéd context. We emphasise diversity at The University of Tasmania, and our photography should reflect this — select photos of all age, sex and race.

3 Still life/objects

Still life/object photography should also tell a compelling and outgoing story. Images with an abstract feel are preferable to those which tell the story in a more literal, clichéd manner.

2

3

When using support images make sure they feel fresh, clean and have been taken in a journalistic style. These images should support the content rather than lead it and must not dominate the spread.

To ensure the correct tone and quality of images, the Marketing Team must approve their use. Some existing imagery is available and can be obtained by contacting [email protected]

Core Elements

Graphic devices

Tier 3

Photography


30

1

1

Primary Colour Palette

Our primary colours are red, black and white.

2

Secondary Colour Palette

For a bit of extra personality, we also have a range of secondary colours – great for accents and highlighting. Don’t however use them in Tier 1 brand level communication applications such as a brochure cover or event banner. The secondary colour palette is not aligned to, or owned by any faculty or course or area.

C0 M95 Y100 K0R228 G35 B19PANTONE 485C

C0 M0 Y0 B100R0 G0 B0PANTONE BLACK

C0 M0 Y0 B0R255 G255 B255WHITE

2 C95 M15 Y45 K60

R0 G78 B80 PANTONE 7476

HEX # 004e50

C0 M5 Y10 K15

R227 G218 B209 PANTONE

WARM GREY 1 HEX # e3dad1

C40 M0 Y0 K90


HEX # 21333a

C100 M80 Y20 K30


HEX # 143466

C96 M0 Y58 K0

R20 G156 B134 PANTONE 2402

HEX # 009c85

C80 M25 Y0 K0


HEX # 008ac4

C20 M25 Y15 K35

R156 G145 B151 PANTONE 436

HEX # 9c9197

C25 M90 Y10 K40


HEX # 88255b

C100 M0 Y25 K10


HEX # 0091af

C70 M55 Y0 K10

R89 G106 B168 PANTONE 7668

HEX # 596aa8

Primary Secondary

The use of our colour palette creates a consistent look across all of our communication and marketing collateral materials. Our brand colours are sophisticated and contemporary. They help our brand feel confident and fresh.

Reproducing colours

All necessary specifications have been given for all colour variants for both print and electronic media applications. These include Pantone® (PMS), CMYK, RGB and HTML. Spot colours should be specified whenever possible in print applications, as you will be able to match them accurately to our corporate colours. If printing with the 4-colour process, the specifications shown here must be used rather than the direct translation of the Pantone® (PMS) colour. Please note: the colours displayed on this page are approximate and should not be used for accurate colour matching.

Core Elements

Colour


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AbcRockwell BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%&*()-;:“”{}‘’|

AbcRockwell RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%&*()-;:“”{}‘’|

ABCabcGeorgia Bold ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890!@#$%&*()-;:“”{}‘’|

ABCabcArial Regular ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890!@#$%&*()-;:“”{}‘’|

1 3ABCabcHelvetica Neue Light, Helvetica Regular & Helvetica Neue BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%&*()-;:“”{}‘’|

2

4

To complement the University of Tasmania visual identity, our typography is strong, modern, confident and legible. We have two professional typefaces (Rockwell & Helvetica Neue) for marketing collateral and 2 generic typefaces (Georgia & Arial) for internal office use.

1 + 2 Print Fonts: Headline + Body

Use Rockwell Bold for all headlines and Rockwell Regular for subheadings and short paragraphs. When using Rockwell, a 95% horizontal scale should be applied to all headlines and large type. Use Helvetica Neue in sentence case for sub-headlines, body copy and for charts and tables. Helvetica Neue comes in light, regular and bold weights.

Print Fonts Screen Fonts

Core Elements

Typography

3 + 4 Screen Fonts: Headline + Body

For internal and external office use or online use Georgia for headlines and Arial for body copy.

Open Sans is our preferred web font, then Arial and Helvetica.

Screen fonts are available on most computers and will be installed on all new machines.

If you need these fonts for design purposes, please visit www.utas.edu.au/brand


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$11,604 On-Campus

$13,220TUU Shared House

$13,880Jane Franklin Hall

$1000 Sub Title to go here

$4,500 Sub Title to go here

$4,500 Sub Title to go here

Jane Franklin Hall

On-Campus TUU Shared House

We have developed a different style for graphs, charts and maps which aim to challenge thinking.

1 Photographic style

We have developed a photographic style for charts and graphs using key photos from the University such as people and place. Key facts and figures are then designed in collaboration to bring a fresh look, different from your usual graph style. There is also opportunity to develop a bespoke set of images taken at the University which can be built upon over time.

Basic Costs of Living As a single student for one year in Tasmania

Basic Cost of Transport As a single student for one year in Tasmania

Basic Cost of Stationery As a single student for one year in Tasmania

$1000$2000

$2200

1 Chart style

2 Iconography style 3 Preferred Map Style 2 Iconography style

An iconographic style can be overlaid on the photography or used independently in graphs, charts and maps. These should only use the agreed colour palette.

3 Preferred Map Style

A simple iconographic map style has been developed that’s easy to implement and provides clarity on the locations.

For further information please contact [email protected]

concept only

concept only

Core Elements

Graphs & charts


03 Language03 Language

Tone of voice 34

Our writing principles 35

Our writing traits 36

Tonality 37

Our chosen direction 38

Before and after examples 40

Headline examples 43


34

The way we talk or write as a brand not only expresses the personality of the University of Tasmania, but also helps set us apart from our competition.

That’s why it’s important that we all speak, write and communicate on behalf of the brand using the same brand voice.

The days of bland ‘business speak’ are numbered. As more and more people talk in authentic ways online, we know that company voices are being sidelined as irrelevant, old-fashioned and sometimes even untrustworthy.

With the new University of Tasmania brand voice, we’re not talking about making a difference – we’re actively demonstrating it in the way we communicate. Now more than ever, we’re ready to have a real conversation with our students, peers, academics, community – and each other.

Language

Tone of voice

© XXVI Pty Ltd. Contents may not be used, reproduced or distributed without prior permission.


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Write like you speak

While we can never afford to ‘dumb down’ what we do, we can at least take the hard work out of it. Write in a way you would like to be spoken to, using clarity, empathy and an audience-centred approach. Be human and smile now and again.

Cut the clutter

Try and find the reader benefit of whatever it is you’re writing about. Keep it short and avoid showy language, ‘weasel’ words or cliché. Don’t dumb it down – take the hard work out of it.

Talk like a leader

Try to go beyond ‘expectations’ every time. Inspiring insights, pro-activeness and ‘seeing the road ahead’ are all good ways to take an informed view.

Keep it real

Be honest, surprisingly open and generous in spirit with your writing. Focus on benefits for the reader, not simply how ‘great’ we are. Make yourself relevant to the audience you’re writing to.

Our writing principles

Language

Our writing principles



36

Unconventional (Rational trait)

We don’t like convention; we zig when others zag – and we’re always looking for a ‘better way’. We’re fresh, iconic, liberating and always absolutely credible. We’re unexpected and always pleasantly surprising.

Visionary (Reactive trait)

We’re leaders in learning – we can’t stand still and expect change to happen. We are insightful problem-solvers with a desire to change the world around us. While we’re open minded, we have strong facts-based opinions.

Outgoing (Emotive trait)

We’re confident, self-assured and good company. We work exceptionally hard, but know how to play hard too! We bristle with a positive energy and genuine optimism. Our thinking empowers us to get out there and make a difference in the world.


Language

Our writing traits


37

VOLUME

Whispered Softly spoken Conversational Loud In ya face!

ENERGY

Chilled Relaxed Switched-on Effervescent Manic

Strangers Acquaintances Colleagues Good friends Soul mates

Safe ConventionalPolitely

opinionatedChallenging

Thinkers Polarising

How we deliver our brand voice.

Voicemapping™

Until now, measuring a brand’s tone of voice has been difficult – and often rests with the writers tasked with bringing the voice to life.

Our VoiceMap™ allows us to define what we sound like – and more importantly what we DON’T sound like.

The University of Tasmania voice should be confidently conversational, friendly and grounded.

Our energy levels are high – but not breathlessly so. We deliver our messages in ways that are clear, punchy, and relevant.

When the University of Tasmania talks, it feels like it’s talking to people in a friendly ‘adult to adult’ way, as you would a friend – with respect, courtesy and empathy.

While we have opinions and are not shy about sharing them – we’re never chest-beating or in-your-face about it. We educate and inspire rather than simply push our own opinions and agenda.

Language

Tonality

SOCIABILITY

ATTITUDE



38

Language

Our chosen direction

Our new voice takes us into a brave and unconventional space. More direct, more vibrant, and more unexpected, this is not the voice of a traditional university – this is the voice of a university which stands out above all others.

Our headlines are short, energetic and thought provoking – never obvious or dull. We’re challenging ourselves and others with the way we think, and this needs to come through in everything we write.

Even when we’re dealing with complex information, we use our intelligence to communicate it simply and directly. We’re positive, but we’re not afraid to tell it exactly like it is.

Our chosen direction



39

Language

Before and after examples

Before:

The University of Tasmania has a growing reputation as one of Australia’s foremost teaching and research institutions. With a history spanning almost 125 years, the university is ranked in the top ten research universities in Australia and in the top two per cent of universities in the world.

With more than 29,000 students, UTAS provides a creative and stimulating environment, providing opportunities for our students to engage in an international learning experience through student exchanges and a multicultural campus life.

Beyond the student experience, the university’s community is strengthened by a network of more than 90,000 alumni spanning more than 120 countries, and is underpinned by collaborative partnerships with other organisations who share our strategic outlook.

While maintaining a distinctive Tasmanian identity, UTAS programs and research are international in scope, vision and standards.

Example 1: University of Tasmania About Us

After:

Achieve the extraordinary Welcome to the University of TasmaniaChanging the world is not simple. It takes thought, time, persistence, and insight. But most of all, it takes something extraordinary. So at the University of Tasmania, we’ve made the pursuit of the extraordinary a never-ending commitment.

It influences everything we do. The way we teach. The way we research. The way we learn. And the way we live.

An environment made for learning

Welcome to one of the world’s most spectacular natural environments. Framed by beaches, snowfields and wilderness, from our stunning island home in Tasmania we’re free to think on a bigger scale. Whether it’s in our teaching, research, or even student lifestyle, this unique landscape has prepared us to connect to the world.

We’re also fortunate to be a part of Tasmania’s vibrant cultural heart. From our MONA inspired arts boom to our established food, wine and coffee culture, Tasmania’s towns and cities are as cosmopolitan as anywhere in Australia. Friendly, vibrant and always changing, Tasmania’s as good a place to live, as it is to learn.

From the bottom of the world, to the top

Our ranking in the top two per cent of universities worldwide reflects our willingness to constantly challenge ourselves. We’ve never been afraid to take on the world – something we pass on to each of our more than 29,000 local, national and international students. This has helped underpin the success of our 90,000 alumni who are spread across more than 120 countries.

Internationally recognised teaching programs and research institutes like the Australian Maritime College (AMC), the Menzies Research Institute Tasmania and the Institute for Marine and Antarctic Studies provide the foundation for our reputation. With their vision and success, we’re standing out as an educational beacon and a global voice of learning.

Our commitment to the extraordinary tells the world one thing. Wherever you’re from – and wherever you’re headed – at the University of Tasmania you have the opportunity to use education to become whoever or whatever you want.



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Welcome to the Australian Maritime College (AMC) at the University of Tasmania – Australia’s national institute for maritime and maritime-related education, training and research. AMC is one of the seven founding members of the International Association of Maritime Universities (IAMU), which represents five continents.

AMC is globally recognised as being a centre for excellence. Our multi-million dollar suite of specialist teaching, learning and research facilities are internationally acclaimed and are utilised by government bodies and maritime related businesses world-wide. In addition, our professionally experienced, teaching and research staff have extremely strong industry links.

Located on the banks of the beautiful Tamar River in Australia’s picturesque island state of Tasmania, AMC has two main campuses. The Newnham site is in Launceston: a vibrant regional city known for its stunning architecture, beautiful natural setting and Mediterranean climate, along with many cultural activities

and sporting events. The beach, snowfields, wilderness (and the mainland) are less than an hour away. Our second campus, home to our coastal seafaring students and AMC’s impressive fleet of training and research vessels, is located at Beauty Point.

Example 2: AMC Introduction

Make (brain)waves Join us at the Australian Maritime College

Or

Fluid thinking Join us at the Australian Maritime College

The best maritime education requires three things – expert teachers, the latest facilities, and of course, an ocean. At the University of Tasmania’s Australian Maritime College we offer these things and much more. The result is an institute with a global reputation for excellence in maritime research and training.

The best. On and off the water.

At AMC, we encourage you to expect the best. Our island location gives you access to some of the world’s greatest marine environments, while our lecturers and teaching staff have decades of professional experience and global industry links. But more than just well connected marine experts, they’re teachers who help you make the most of the small class sizes that are a feature of AMC.

Facilities like no other.

When it comes to maritime research and training, the importance of specialist teaching and learning facilities can’t be underestimated. From our impressive fleet of training vessels, to our hydrodynamic towing tank and Emergency Response Centre, our facilities are world-renowned for being right at the cutting edge.

It’s these facilities and the quality of our teaching that’s responsible for the high graduate employment rate of our students. When you’re at AMC, you don’t just learn, you do. So whether you want to captain a large vessel, safeguard our marine environments or design ships and underwater robots, AMC is your best place to start.

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The Faculty of Arts at UTAS offers a range of courses spanning the creative and performing arts, humanities and social sciences.

The Faculty provides students with a quality tertiary education and its academics, qualifications and research capabilities are highly regarded throughout the world.

The Faculty comprises three schools that teach and conduct research:

• Tasmanian College of the Arts (encompassing the following areas of study: Art, Music and Theatre)

• School of Humanities (encompassing the following areas of study: Aboriginal Studies, Asian Languages and Studies, English, History and Classics, Philosophy and Gender Studies and European Languages and Studies).

• School of Social Sciences (encompassing the following areas of study: Journalism, Media and Communications, Politics and International Relations, Sociology and Criminology and Social Work).

UNIQUE STRENGTHS

• The Faculty offers unique course and unit combinations that lead to programs tailored to your interests, diverse career opportunities, as well as flexibility to explore new areas of study.

• Courses featuring internships and work placements – offering practical on-the-job experience in well-respected businesses and institutions.

• Overseas study experiences – either through intensive in-country programs or student exchange.

• Experienced and accomplished academic staff – with a strong student focus and high levels of academic integrity and passion for their subject area.

• Strong research capabilities – the faculty conducts world-class research in key fields, and by expanding your knowledge you can contribute to innovation in your area of study.

KEY FACILITIES

• Courses offered on all three campuses, Cradle Coast (Burnie)†, Launceston and Hobart, as well as distance education/flexible delivery.∞

• A purpose-built media lab for Journalism, Media and Communication students on the Hobart campus.

• The Tasmanian College of the Arts, spanning three sites located in the hearts of Hobart and Launceston: the Centre for the Arts at Hunter Street on Hobart’s historic waterfront; the Conservatorium of Music on Sandy Bay Road within walking distance of Hobart’s city centre; and the Academy of the Arts at Inveresk, adjacent to the Launceston CBD.

Example 3: Faculty of Arts

Question the answers Welcome to the Faculty of Arts

Do you accept the status quo? Or are you eager to make a difference in the world through politics, art, the media, international relations or philosophy?

Here at the University of Tasmania Faculty of Arts, we never stand still. In fact, we’re constantly challenging our students, teachers and researchers to head into new and unexplored places – opening up fresh areas of thought and opportunities for learning along the way. So if you’re enthusiastic, open-minded and ready for a challenge, we’d love you to join us.

Enter the new world of Arts

Our island home guarantees we’ll always do things a little differently – and that’s a good thing. Spanning creative and performing arts, humanities and social sciences, our faculty provides students with a qualification and research opportunities that are envied across the world.

It’s not just the quality of teaching from our experienced staff that ensures this, but also the flexible and practical way our courses are offered. Study our unique course and unit combinations at one of our three Tasmanian campuses, or by distance education.

Many of our courses offer internships and work placements to give you practical on-the-job experience in respected businesses and institutions.

However – or whatever – you choose to study at the University of Tasmania Faculty of Arts, you can be sure you’ll be getting far more than your traditional Arts education. And if you want to change the world, that’s a great place to start.

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Introduction

This 3-year (minimum) course is available at Hobart, Launceston and the Cradle Coast campus. Some units are also available externally by distance education to Australian residents who are unable to attend classes on either the Hobart or Launceston campus or at the Cradle Coast campus. Students may study full time or part time and have seven enrolment years, including the year of passing the first unit for the degree, in which to complete course requirements. If students are studying by distance education their choice of units is limited and may be varied from time to time. They should check the availability of units before planning their courses. Entry to the course normally occurs in February and July.

Example 4: Bachelor of Arts Course Introduction

Open your mind Studying the Bachelor of Arts

We believe education should expand your mind. That’s why our Bachelor of Arts provides you with a liberal education where you’re free to study the disciplines that appeal to you.

The details

A 3-year minimum course, this course is designed to improve the linguistic skills, research techniques and capacity for reasoned criticism of our students. Taught at our Hobart, Launceston and Cradle Coast campuses, it’s also available through distance education to Australian residents. It’s worth keeping in mind however that the selection of courses available through distance education is limited and changes from time to time.

Completing the course

The Bachelor of Arts can be started in February or July. And whether you want to study full-time or part-time, you have seven enrolment years in which to complete this course.

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Headline examples

Example 1:

Achieve the extraordinary

Example 4:

Predict the uncertain

Example 3:

Invest in influence

Example 6:

Fluid thinking

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Question the answers

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Make (brain) waves

University of Tasmania Brand Identity GuidelinesUniversity of Tasmania Brand Identity Guidelines

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– Faculty 51

– School 52

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Agency contacts 60

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University of Tasm

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Creating Possibilities

Undergraduate Course Guide 2014/2015

ExpandYour Horizons

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Open Your Mind

Undergraduate Prospectus 2014/2015


SCIENCE, ENGINEERING & TECHNOLOGY

Bachelor of Biotechnology and Medical Research (Health)* (73S)

This course will provide high-achieving students with a solid background in human, plant and animal biology, and the tools of modern biology and biotechnology that will equip them to become the researchers of the future in both medical and non-medical areas. The course is structured so that there is a central core, with two major streams (Medical and Biotechnology), which students will select during second year. Choices of specific course streams are related to research strengths at UTAS, and will provide students the opportunity to focus on a specific set of disciplines in second and third year of the course.

DURATION 3 years

PART - TIME Available^

CLEARLY-IN ATAR 85

INTAKE July

CAMPUS Hobart

This course specifically aims to equip students with the knowledge, skills, competencies and awareness in preparation for careers in biomedical research, biotechnology and related areas.

Graduates will gain a broad knowledge of biomedical research and biotechnology, and its scientific basis, and developed skills in written and verbal communication in these areas. They will have delivered many presentations to their peers and teachers during the course, and made extensive use of information technology. Graduates will have solved problems in medical sciences and biotechnology, and have an understanding of the global importance and impacts of medical research and biotechnology. Social and ethical implications of these studies will be emphasised, particularly in the third year units.

Research projects are a feature of many third year units and will provide candidates with the opportunity to develop their potential for research, develop a solid grounding in research methodology and enhance their skills of problem identification and problem-solving, and their ability to develop and present solutions. These units will prepare students for admission to Honours programs.

Additional prerequisitesMinimum university entrance requirements plus TCE pre-tertiary Chemistry (CHM315109) and Mathematics (MTM315109 or MTA315109). Entry to the first year of the program will be based on a minimum ITI score of 85.

Areas of study – Pharmaceutical – Pathology and biomedical industries – Research institutes – Hospitals at both State and Commonwealth levels

My Life as a Student Jon Jones Bachelor of Course

The Bachelor of Biotechnology and Medical Research provides an appropriate pathway to honours and Research Higher Degrees. It is also one of the possible alternative pathways to study Medicine at UTas. For further information see http://www.utas.edu.au/medicine/study/future-students/mbbs-students/alternative-entry-pathway.

Graduates will gain a broad knowledge of biomedical research and biotechnology, and its scientific basis, and developed skills in written and verbal communication in these areas. They will have delivered many presentations to their peers and teachers during the course, and made extensive use of information technology. Graduates will have solved problems in medical sciences and biotechnology.

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SCIENCE, ENGINEERING & TECHNOLOGY

Bachelor of Biotechnology and Medical Research (Health)* (73S)

This course will provide high-achieving students with a solid background in human, plant and animal biology, and the tools of modern biology and biotechnology that will equip them to become the researchers of the future in both medical and non-medical areas. The course is structured so that there is a central core, with two major streams (Medical and Biotechnology), which students will select during second year. Choices of specific course streams are related to research strengths at UTAS, and will provide students the opportunity to focus on a specific set of disciplines in second and third year of the course.

DURATION 3 years

PART - TIME Available^

CLEARLY-IN ATAR 85

INTAKE July

CAMPUS Hobart

This course specifically aims to equip students with the knowledge, skills, competencies and awareness in preparation for careers in biomedical research, biotechnology and related areas.

Graduates will gain a broad knowledge of biomedical research and biotechnology, and its scientific basis, and developed skills in written and verbal communication in these areas. They will have delivered many presentations to their peers and teachers during the course, and made extensive use of information technology. Graduates will have solved problems in medical sciences and biotechnology, and have an understanding of the global importance and impacts of medical research and biotechnology. Social and ethical implications of these studies will be emphasised, particularly in the third year units.


Additional prerequisitesMinimum university entrance requirements plus TCE pre-tertiary Chemistry (CHM315109) and Mathematics (MTM315109 or MTA315109). Entry to the first year of the program will be based on a minimum ITI score of 85.

Areas of study – Pharmaceutical – Pathology and biomedical industries – Research institutes – Hospitals at both State and Commonwealth levels

Title of Story Author Course Name

The Bachelor of Biotechnology and Medical Research provides an appropriate pathway to honours and Research Higher Degrees. It is also one of the possible alternative pathways to study Medicine at UTas. For further information see http://www.utas.edu.au/medicine/study/future-students/mbbs-students/alternative-entry-pathway.

Graduates will gain a broad knowledge of biomedical research and biotechnology, and its scientific basis, and developed skills in written and verbal communication in these areas. They will have delivered many presentations to their peers and teachers during the course, and made extensive use of information technology. Graduates will have solved problems in medical sciences and biotechnology.


The Bachelor of Biotechnology and Medical Research provides an appropriate pathway to honours and Research Higher Degrees. It is also one of the possible alternative pathways to study Medicine at UTas. For further information see http://www.utas.edu.au/medicine/study/future-students/mbbs-students/alternative-entry-pathway

Contact Us Australian StudentsFor further information about the University, including course information and application processes, contact the Uni Info Centre.

1300 363 864 [email protected] www.utas.edu.au/futurestudents

International StudentsFor intending International students, detailed information on the content of these and other UTAS courses, campuses, facilities, fees, refund policy, rules of admission and assessment, the ESOS Framework and an overview of the local Tasmanian environment, please visit

www.utas.edu.au/international +61 3 8676 7017 [email protected] be advised that not all courses offered by UTAS are available to Overseas/International Students

Biotechnology

IntroductionThis course will provide high-achieving students with a solid background in human, plant and animal biology, and the tools of modern biology and biotechnology that will equip them to become the researchers of the future in both medical and non-medical areas. The course is structured so that there is a central core, with two major streams (Medical and Biotechnology), which students will select during second year..

Minimum university entrance requirementsVid molute et acea disque volupta tiurehenis antion es eum autempo repuda verepudam volorumqui si officid unt, optae in consequid quossuntis mosam corerrum repro demque es antur restion. Ero consequaerum venda voluptasped ut eum rem qui blandam, tet velicabo. Rorro et as et as accaturios et ut que dem volum dolupturibus mintur, nitatur sum eatest labo. Ero consequaerum venda voluptasped ut eum rem qui blandam, tet velicabo. Rorro et as et as accaturios et ut que dem volum dolupturibus mintur, nitatur sum eatest labo. Erunduc ipiciate pro odiant officimus eosam harcid quae et hici quo blab idel ilis quiam.

Medical Research

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FACULTY

Heading here Subheading

Lecturers Name (Unit Code)

Award % Mark Grade

High Distinction 87+ A+

83-86 A

80-82 A-

Distinction 77-79 B+

73-76 B

70-72 B-

Credit 67-69 C+

63-66 C

60-62 C-

Pass 57-59 D+

53-56 D

50-52 D-

Fail 47-49 E+

42-46 E

36-41 E-

0-35 F

Section NameEscilles nonest laut as esto dolla aut quidunt ut eicid que id endendu nturis asinciate apis et auda voles as nienduc iliquodio vernate mporro doluptur aut iumquod que volende libusam et qui omniscia des dolores doluptur sectatus earcimet dolupitem eicitibusam aut quatum imporei cipsam illorero exceperchic totae perum cone dolumqu untibus quosae estrumq uosantis aut arci sus explis aut quature volentur?

2. Heading in Text

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2.2 Omnissime voluptiam etur, ut facea quaernatqui nostinullaut prerum nulparcius evendio riatus et perro dolestrum et faccum harum esto es et et lam, si blam, offic tem quis es il ium arcieni hicipis nihitat ibuscilis.

2.3 Omnissime voluptiam etur, ut facea quaernatqui nostinullaut prerum nulparcius evendio riatus et perro

* Footnote

Section Name Page11. Assessment2. Submission of written work3. Grading and return of work

Section Name Page 61. Format of Written Work2. Guide to Writing a History Essay3. Use of Quotations

Section Name Page 11PlagiarismGeneral Information on FootnotesConstructing FootnotesConstructing a Bibliography


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1.3 Omnissime voluptiam etur, ut facea quaernatqui nostinullaut prerum nulparcius evendio riatus et perro dolestrum et faccum harum esto es et et lam, si blam,

Including the rules and procedures for submission of work and assessment in the History discipline

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Heading in text Omnissime voluptiam etur, ut facea quaernatqui nostinullaut prerum nulparcius evendio riatus et perro dolestrum et faccum harum esto es et et lam, si blam, offic tem quis es il ium arcieni hicipis nihitat ibuscilis.

Heading in text – id magnam quundande – id magnam quundande – id magnam quundande – id magnam quundande

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FACULTY

Heading here Subheading

Lecturers Name (Unit Code)

Award % Mark Grade

High Distinction 87+ A+

83-86 A

80-82 A-

Distinction 77-79 B+

73-76 B

70-72 B-

Credit 67-69 C+

63-66 C

60-62 C-

Pass 57-59 D+

53-56 D

50-52 D-

Fail 47-49 E+

42-46 E

36-41 E-

0-35 F


2. Heading in Text



2.3 Omnissime voluptiam etur, ut facea quaernatqui nostinullaut prerum nulparcius evendio riatus et perro

* Footnote

Section Name Page11. Assessment2. Submission of written work3. Grading and return of work

Section Name Page 61. Format of Written Work2. Guide to Writing a History Essay3. Use of Quotations

Section Name Page 11PlagiarismGeneral Information on FootnotesConstructing FootnotesConstructing a Bibliography


1. Heading in Text




Including the rules and procedures for submission of work and assessment in the History discipline

Applications

Lecture notes

48


BackFront Front


49

Dr Alvaro Santamaria-Gomez Adjunct Researcher School of Land and Food

T +61 3 6226 2999 F +61 3 6226 2018 D +61 2 1234 5678 E [email protected] utas.edu.au

University of Tasmania Private Bag 45 Hobart Tasmania 7001 Australia

Professor Peter FrappellPro Vice-Chancellor(Global Engagement)

T +61 3 6226 7127M +61 (0) 407 318 185E [email protected] www.utas.edu.au/global-engagement


Room 543, HumanitiesBuilding, Sandy Bay

Professor Peter FrappellPro Vice-Chancellor(Global Engagement)

T +61 3 6226 7127M +61 (0) 407 318 185E [email protected] www.utas.edu.au/global-engagement


Room 543, HumanitiesBuilding, Sandy Bay

Applications

Business cards

Back

Back

BackFront

Front

Business card back can be left blank when necessary, or be used for printing an alternate language version.

Additional triangle options will be available for each Faculty. To organise printing, please contact UniPrint at www.utas.edu.au/uniprint

(Allow 5 business days for production)


Applications

Stationery

NB: To indicate phone & Fax details, Capital ‘T’ & ‘F’ are used. CRICOS number must be displayed in CAPS and 6pt in size

50


T +61 3 6226 2999 F +61 3 6226 2018 [email protected] utas.edu.au ABN 30 764 374 782 / CRICOS 00586B


With Compliments T +61 3 6226 2999 F +61 3 6226 2018 [email protected] utas.edu.au ABN 30 764 374 782 / CRICOS 00586B

Electronic templates can be downloaded from www.utas.edu.au/brand

Printed versions are available from UniPrint www.utas.edu.au/uniprint


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Faculty of Science, Engineering & Technology Private Bag 40 Hobart Tasmania 7001 Australia

T +61 3 6226 2125 F +61 3 6226 7809 [email protected] utas.edu.au/set ABN 30 764 374 782 / CRICOS 00586B

FACULTY OF SCIENCE, ENGINEERING & TECHNOLOGY

UTAS0015_FACULTY_LET_HEAD.indd 1 11/03/14 10:52 AM




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Faculty of Health Private Bag 40 Hobart Tasmania 7001 Australia

T +61 3 6226 2125 F +61 3 6226 7809 [email protected] utas.edu.au/set ABN 30 764 374 782 / CRICOS 00586B

FACULTY OF HEALTH School of Medicine




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Power point cover slides


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Presentation title goes here

MasterbrandTitle Page

MasterbrandTitle Page


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Small sentences can be presented to start or end a topic of discussion.

– Second level text– Subtext in line form– Subtext in line form– Subtext in line form

Insert your text here. The text below is example text only.

Rum et modi inulparia sin rem fugiam la nectur aboremp edictae plitatem laborae. Totat volendemquid mo omni iducipsam voluptati bea qui dolore repelique volupt ateatem fugiam nullendios mod essernatus ent eossi.

Dolor minim veratur, sunt arum vent quibus et quamvoluptatquia dolum vidissit imus, illent omnis exerfereius. El mossimi, ut aligent exerum, omnimi, inullut aspictat eturassit quis untiusc ipsania con peles il in cullamus eatenis. Lipisi tem dolore coreiumet ut iniam fugit is verum nemquis aut autas maximperum et mint atus ra veremporum doloribea cus, odicaborem.

Ut dunt, es dem eos si omnihit et laut rem re eium qui quibus quo explaut atquas mincimi, sitis assitatendi volupta spernam nobisquiatus enimporum aut abo. Nequiam nimint fugiate dipsam ad modit, con nietur re eum nulpa quodis di sequam fugitam, cone sin cus et eaquae debit qui con cum eumqui ut occae.

Ecepelest officid isciam aut lanto tem eatumqui assimet elest, siminciis dolupic illest debis ere seque vellam ad molorionecto odigenis qui officatur simus dolecer aturis si ipsunda ipicatur mo molo inctinv eriatat iatiusam fugit, ipidion sequos que erit fugitio. Ut lam rehenes equibus di rem viduntor sit exerum ut hicimus min cuptaessi.

Insert your heading here up to three lines long.

– Subtext in line form– Subtext in line form– Subtext in line form– Second level text

Small sentences can be presented to start or end a topic of discussion.

Insert your heading here up to three lines long.


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utas.edu.au

Ranked in the top 2% of universities worldwide*

utas.edu.au/results

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utas.edu.au

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Promotional material

FACULTY OF SCIENCE, ENGINEERING &

TECHNOLOGY

CRICOS Provider Code: 00586B

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Sweater

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Debra Jones Marketing Officer

Name BadgeSchool Stamp

Lanyards

FACULTY OF HEALTH School of Medicine FACULTY OF HEALTH School of Medicine



Lanyard Concepts

FACULTY OF HEALTH FACULTY OF HEALTH

FACULTY OF HEALTH Health Services Innovation Tasmania FACULTY OF HEALTH Health Services Innovation Tasmania

FACULTY OF HEALTH Wicking Dementia Research and Education Centre FACULTY OF HEALTH Health Services Innovation Tasmania


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Applications

Signage

Signage and wayfinding are key to ensuring a positive staff, student and visitor experience on and around our campuses and facilities.

In this context, we aim to make it easy for users to identify our campuses and buildings, get their bearings on arrival at our campuses, and to explore and use each campus’ precincts, attractions and facilities during their time on site.

Users rely on a number of different signage systems to navigate our campuses, in particular roads, public transport, pedestrian, street directional, on-site directional and internal building signage. Each of these systems has its own look and feel, each has its own symbols and language, and each has its own infrastructure in the city’s streets and within the campus precincts.

Enquiries for new signage, or changes to current signage, should be directed to the Faculty or Institute General Manager in the first instance. The Commercial Services and Development Division is responsible for signage creation, installation and maintenance.

Our signage principles:

General

· Information should be presented in a logical manner to the visitor.

· Signs should be located at decision points along the route such as intersections. They should also be repeated on long routes to reassure the visitor.

· It is important to confirm that a location has been reached.

External Signs

· Identify the University and its entrance.

· Confirm the present location and locate the required facility on a map.

· Direct the visitor to the most appropriate car park.

· Direct the visitor to the facility using directional signs.

· Identify the facility and its entrance.

Internal Signs

· Confirm the present location and locate the desired location of a directory.

· Direct the visitor to key points such as receptions.

· Identify the activity areas.


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Paper

Where possible,the University of Tasmania uses uncoated paper that is FSC certified and has recycled content.

As a guide, for coated paper use Monza satin 350gsm for covers and 150gsm for internal pages.

Brochures and Flyers

When printing Tier one brand imagery, coated stock is strongly recommended.

For documents of 8pp or more Monza satin 350gsm is recommended for the cover and Monza 150gsm for the text pages.

When printing document of less than 8pp, Monza satin 250gsm is recommended.

If an uncoated stock is required Revive laser is recommended. Revive is NOT recommended when printing any collateral using Tier one brand imagery

Finishes

Wherever possible a spot gloss or spot UV varnish can be applied to the triangle image.

Stationery

Within Australia, ‘Advocate’ from BJBall Papers has been selected. Advocate is a environmentally responsible paper produced from FSC mixed sources chain of custody (Coc) certified pulp from well managed forests and is elemental chlorine free (EFC).

Details can be found at www.bjballpapers.com.au

It’s recommended that the stationery is printed to the following specifications;

Letterhead and with comps: Splendorgel 100gsm

Business cards Splendorgel 300gsm

Presentation Folder Splendorgel 340gsm or 400gsm

UniPrint

Hobart Phone: 6226 2519 Email: [email protected]

Launceston Phone: 6324 3559 Email: [email protected]

Applications

Paper stock


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In order to maintain a consistent and professional approach to our visual identity, the University has contracted two agencies that service the advertising and marketing requirements of the organisation. These agencies must be used for brochures, publications and advertising across the University.

Each agency has dedicated account directors to work with UTAS.

Clemenger Tasmania

Michael Thomson (Hobart)

Phone: 6235 2651 Email: [email protected]

Don Jennings (Launceston)

Phone: 6331 2944 Email: [email protected]

Applications

Agency contacts

Red Jelly

Sara Sharif

Ph: 6237 2700 Email: [email protected]


05 Contact

The University of Tasmania’s stationery suite provides a range of stationery including letterhead, business cards, note pads, with compliments slips and invitations. All printed elements are managed and produced in-house at UniPrint.

For more information Please contact the Marketing Team on [email protected]

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