explore park economic consortium's plan b proposal, july 20, 2010

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Virginia’s Explore Park Virginia’s Explore Park NOW NOW July 20, 2010

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A library/museum dedicated to the life and career of Earl Hamner Jr., creator of “The Waltons,” could be coming to Explore Park. The proposal was unveiled Tuesday, July 20, 2010, at a meeting of the park’s governing board, the Virginia Recreational Facilities Authority, as part of a Plan B for the park now that its five-year agreement with developer Larry Vander Maten has dissolved. K.C. Bratton, chairman of the Explore Park Economic Consortium, said details have not been finalized, but that the Emmy-award winning writer Hamner has agreed to house his library at the park, in part because of its proximity to the Blue Ridge Parkway. Hamner reportedly wants the library project to be an interactive experience, with an emphasis on encouraging young people to learn about filmmaking.

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Page 1: Explore Park Economic Consortium's Plan B proposal, July 20, 2010

Virginia’s Explore Park Virginia’s Explore Park NOWNOW

July 20, 2010

Page 2: Explore Park Economic Consortium's Plan B proposal, July 20, 2010

Explore Park is Open for Business

“The Venues” Subaru Mountain Subaru Mountain

Bike Trail SystemBike Trail System: : 9 miles of 9 miles of International International Mountain Bike Mountain Bike Association Association sanctioned (IMBA) sanctioned (IMBA) bike trails consisting bike trails consisting of beginner, of beginner, intermediate, and intermediate, and advanced levels.advanced levels.

Page 3: Explore Park Economic Consortium's Plan B proposal, July 20, 2010

Explore Park is Open for Business

“The Venues” Forester’s Hiking Forester’s Hiking

TrailTrail: American : American Society of Society of Forester’s ¾ Mile Forester’s ¾ Mile interpreted hiking interpreted hiking trail explaining the trail explaining the types of trees along types of trees along the trail.the trail.

Page 4: Explore Park Economic Consortium's Plan B proposal, July 20, 2010

Explore Park is Open for Business

“The Venues”

Rutrough Point:Rutrough Point: Access to the Roanoke Access to the Roanoke River and Back Creek for fishing, canoeing, River and Back Creek for fishing, canoeing, kayaking, and hiking of the one mile River kayaking, and hiking of the one mile River Walk Trail along the Roanoke River. Walk Trail along the Roanoke River.

Page 5: Explore Park Economic Consortium's Plan B proposal, July 20, 2010

Explore Park is Open for Business

“The Venues”Blue Ridge Parkway Visitor Blue Ridge Parkway Visitor Center:Center: open 7 days weekly open 7 days weekly from 9:00 am to 5:00 pm May 1 from 9:00 am to 5:00 pm May 1 through October 31 to serve through October 31 to serve visitors on the Blue Ridge visitors on the Blue Ridge Parkway. This 10,000 square Parkway. This 10,000 square foot facility; a partnership foot facility; a partnership between Virginia’s Explore between Virginia’s Explore Park, the County of Roanoke, Park, the County of Roanoke, and the Blue Ridge Parkway; and the Blue Ridge Parkway; contains a tourist information contains a tourist information center, theater, gift shop, and center, theater, gift shop, and 3,000 square feet of exhibit 3,000 square feet of exhibit space with permanent exhibits space with permanent exhibits on the Parkway and the history on the Parkway and the history of the Roanoke Region.of the Roanoke Region.

Page 6: Explore Park Economic Consortium's Plan B proposal, July 20, 2010

Explore Park is Open for Business

“The Events”• Film Camp Reunion – June 19, 2010Film Camp Reunion – June 19, 2010

• Treasure Hunt Trail Event – July 11, Treasure Hunt Trail Event – July 11, 20102010

• Explore Park Staff Reunion – July 18, Explore Park Staff Reunion – July 18, 20102010

• Hike for Horizons – October 9, 2010 Hike for Horizons – October 9, 2010 (Fundraiser for New Horizons (Fundraiser for New Horizons Healthcare & Explore Park)Healthcare & Explore Park)

• Anthem’s “Into the Darkness” 5K & Anthem’s “Into the Darkness” 5K & 10K Trail Race – October 23, 201010K Trail Race – October 23, 2010

• Halloween BooGoo Bash – October Halloween BooGoo Bash – October 29, 201029, 2010

• Explore Your Limits 5k & 10k Trail Explore Your Limits 5k & 10k Trail Race – March 23, 2010Race – March 23, 2010

Page 7: Explore Park Economic Consortium's Plan B proposal, July 20, 2010

Explore Park NOW!

Plan B – Immediate Opportunities (6 Plan B – Immediate Opportunities (6 months to a year)months to a year)

Page 8: Explore Park Economic Consortium's Plan B proposal, July 20, 2010

Explore Park – Plan B“Rentals and Leases”

• WeddingsWeddings• ReceptionsReceptions• PicnicsPicnics• MeetingsMeetings• Corporate FunctionsCorporate Functions• Camps Camps • Agriculture leasesAgriculture leases

Page 9: Explore Park Economic Consortium's Plan B proposal, July 20, 2010

Explore Park – Plan B“Special Events and Programs”

Page 10: Explore Park Economic Consortium's Plan B proposal, July 20, 2010

Explore Park – Plan B“Film Center”

Page 11: Explore Park Economic Consortium's Plan B proposal, July 20, 2010

Explore Park – Plan B“Reopen Historic Area”

Page 12: Explore Park Economic Consortium's Plan B proposal, July 20, 2010

Explore Park – Plan B“Reopen Historic Area -

Volunteers”•

Page 13: Explore Park Economic Consortium's Plan B proposal, July 20, 2010

Explore Park – Plan B“Park Pass Program”

Page 14: Explore Park Economic Consortium's Plan B proposal, July 20, 2010

Explore Park NOW!

Plan B – The FuturePlan B – The Future

Page 15: Explore Park Economic Consortium's Plan B proposal, July 20, 2010

Explore Park – Plan B“Mission”

• To be leaders in providing To be leaders in providing outdoor recreational outdoor recreational opportunities, stewardship of opportunities, stewardship of our region’s heritage, and our region’s heritage, and advocacy for environmental advocacy for environmental conservation for the enjoyment, conservation for the enjoyment, education, and inspiration of education, and inspiration of present and future generations.present and future generations.

Page 16: Explore Park Economic Consortium's Plan B proposal, July 20, 2010

Explore Park – Plan B“The Future – Outdoor

Recreation”

• Outdoor recreation contributes $18.7 billion in Virginia.

• Outdoor recreation provides 210,000 jobs in Virginia.

• Outdoor recreation generates more than $88 billion in annual local, state and federal tax revenue.

• Outdoor recreation produces $243 billion annually in retail sales.

Page 17: Explore Park Economic Consortium's Plan B proposal, July 20, 2010

Explore Park – Plan B“The Future – Ride Center”

• Biking contributes $133 billion to the US economy.

• The biking industry contributes more than $17.7 billion in tax revenues to state, local and federal governments.

• The Biking industry contributes $53.1 billion in retail sales.

• The South Atlantic is home to more than 10 million bicyclists – 25% of the adult population.

Page 18: Explore Park Economic Consortium's Plan B proposal, July 20, 2010

Explore Park – Plan B“The Future – Ride Center”

Page 19: Explore Park Economic Consortium's Plan B proposal, July 20, 2010

Explore Park – Plan B“The Future – Ride Center”

Page 20: Explore Park Economic Consortium's Plan B proposal, July 20, 2010

Explore Park – Plan B“The Future – Adventure Park

for Kids”

• 2 Acres of Mountain Side Terrain• 100 Challenging Rope Features• Swinging Beams, Suspension Bridges,

Flying Islands and Tire Traverse

Page 21: Explore Park Economic Consortium's Plan B proposal, July 20, 2010

Explore Park – Plan B“The Future – Water Park”

Page 22: Explore Park Economic Consortium's Plan B proposal, July 20, 2010

Explore Park – Plan B“The Future – Overnight

Accommodations”

Page 23: Explore Park Economic Consortium's Plan B proposal, July 20, 2010

Explore Park – Plan B“The Future – Greenways”

Page 24: Explore Park Economic Consortium's Plan B proposal, July 20, 2010

Explore Park – Plan B“The Future – The River”

Page 25: Explore Park Economic Consortium's Plan B proposal, July 20, 2010

Explore Park – Plan B“The Future – Amphitheater”

Page 26: Explore Park Economic Consortium's Plan B proposal, July 20, 2010

Explore Park – Plan B“The Future – Riverside

Pavilion”• Wedding Receptions• Corporate Events• Reunions• Catered Events• Construction cost

estimated at $235k• Annual Revenue

estimated at $100k

Page 27: Explore Park Economic Consortium's Plan B proposal, July 20, 2010

Explore Park – Plan B“The Future – Site Analysis”

Page 28: Explore Park Economic Consortium's Plan B proposal, July 20, 2010

Explore Park – Plan B“The Future – Business

Model” • “In times of

increasing demand but limited funding, public and private partnerships take on increased importance. Consequently, local, state, and federal government agencies should expand development of private sector partnerships and volunteer support to meet growing outdoor recreation needs.”

Page 29: Explore Park Economic Consortium's Plan B proposal, July 20, 2010

Explore Park – Plan B“The Future – Old Business

Model”Parkway Visitors Center

ManagementMaintenance

Fund SourcingLand Inventory Management

LeasesMaintenance38 Parcels

1100 AcreasMultiple Agreements

InfrastructureWater System

Sewage Treatment FacilitiesMountain Bike Trails

Forester’s Interpretive TrailParking Lots and Roads

Volunteer Program8211 HoursCoordinated

Workshops, Camps, & Programs982 Attendees

Buildings25 Additional Buildings

MaintenanceStorage

Inventorying

River FoundationManagement

Donor ServicesEvent Planning

Legislative ProgramRoanoke CountyBedford CountyState of Virginia

The TaubmanRentals

MaintenanceManagement

The Brugh TavernLease Negotiations

MaintenanceManagement

Mount Union ChurchFees

Maintenance Management

VRFA Executive Director

And Staff

Page 30: Explore Park Economic Consortium's Plan B proposal, July 20, 2010

Explore Park – Plan B“The Future – New Business

Model”

VRFA

Arthur Taubman Retail Outlet Inc.

The Brugh Tavern Inc. Mount Union Church Inc.

Executive Director

Page 31: Explore Park Economic Consortium's Plan B proposal, July 20, 2010

Explore Park – Plan B“The Future – Retail Outlet”

Page 33: Explore Park Economic Consortium's Plan B proposal, July 20, 2010

Explore Park – Plan B“The Future – Surplus Land

Management”

Page 34: Explore Park Economic Consortium's Plan B proposal, July 20, 2010

Explore Park – Plan B“The Future – Communication

Towers”

Page 35: Explore Park Economic Consortium's Plan B proposal, July 20, 2010

Explore Park NOW!

Our Way ForwardOur Way Forward

Page 36: Explore Park Economic Consortium's Plan B proposal, July 20, 2010

Explore Park - Plan B Protocol

VRFA Executive Director and Appointed VRFA Board Member

Ride Center ConceptThe Adventure Park The Water Park

Economic Development Advisory Committee

Page 37: Explore Park Economic Consortium's Plan B proposal, July 20, 2010

Explore Park – Economic Advisory Council

• Pete Haislip, Roanoke County Director Parks, Recreation, & Tourism• Doug Chittum, Roanoke County Director Economic Development• Philip Thompson, Roanoke County Deputy Director of Planning• Mary Zirkle, Bedford County Chief of Planning• Anne Pollard Bedford County Board of Supervisors - District 66• Chris Lawrence, Vinton Town Manager• Christopher Chittum, Roanoke City Planning Administrator• Michael Burnette, Franklin County Director of Commerce & Leisure

Services• Tori Williams, Roanoke Regional Chamber of Commerce Assistant VP

of Public Policy• Josh GilbertMountain Junkies LLC Owner• Pete Eshelman, Roanoke Regional Partnership Director of Outdoor

Branding• Monika Mayr, Blue Ridge Parkway Deputy Superintendent• Gary W. Johnson, Blue Ridge Parkway Chief Resource Planning

Division• Wanda Reed, Government Liaison Mayflower Hills Civic League• Al Hammond, Braeloch & Boxtree Lodge Owner• Ed Hacker, Roanoke Valley Resource Authority Environmental &

Safety Manager

Page 38: Explore Park Economic Consortium's Plan B proposal, July 20, 2010

Explore Park – Programs 2010

• Film Camp Reunion – June 19, 2010Film Camp Reunion – June 19, 2010

• Treasure Hunt Trail Event – July 11, Treasure Hunt Trail Event – July 11, 20102010

• Explore Park Staff Reunion – July Explore Park Staff Reunion – July 18, 201018, 2010

• Hike for Horizons – October 9, 2010 Hike for Horizons – October 9, 2010 (Fundraiser for New Horizons (Fundraiser for New Horizons Healthcare & Explore Park)Healthcare & Explore Park)

• Anthem’s “Into the Darkness” 5K & Anthem’s “Into the Darkness” 5K & 10K Trail Race – October 23, 201010K Trail Race – October 23, 2010

• Halloween BooGoo Bash – October Halloween BooGoo Bash – October 29, 201029, 2010

• Explore Your Limits 5k & 10k Trail Explore Your Limits 5k & 10k Trail Race – March 23, 2010Race – March 23, 2010

Page 39: Explore Park Economic Consortium's Plan B proposal, July 20, 2010

Explore Park – Planning for 2011

• Rentals and Leases• Special Events and

Programs• Historic Area Reopening• Mountain Biking,

Hiking, Fishing,• Developing Fee Schedule• Initiate The Future-

Allocate Resources• Create Friends of

Explore Park• Begin monthly VRFA

board meetings through year end for updates and action

• Authorize Negotiations

Page 40: Explore Park Economic Consortium's Plan B proposal, July 20, 2010

Explore Park – Plan B“The Future – Library & Film

Center”

Page 41: Explore Park Economic Consortium's Plan B proposal, July 20, 2010

Explore Park – Plan B“The Future – Earl Hamner Jr.’s Library & Film

Center”