A C S P U B L I C A T I O N S

H I G H Q U A L I T Y. H I G H I M P A C T.

Experience Gained from ACS Chemical Biology

Evelyn JabriACS National Meeting

Spring 2007

A C S P U B L I C A T I O N S

H I G H Q U A L I T Y. H I G H I M P A C T.

Our unknown audience

Need quality/useful content Help with finding/relating information Ways to understanding/digesting complex information Resources to enhance visibility of their work Ways to become part of the group

A C S P U B L I C A T I O N S

H I G H Q U A L I T Y. H I G H I M P A C T.

CommunityContent

1/3 of all page views for the journal

A C S P U B L I C A T I O N S

H I G H Q U A L I T Y. H I G H I M P A C T.

Home page is Popular!See Point of View

by Rohr

Bring it all together and lead them to related content

A C S P U B L I C A T I O N S

H I G H Q U A L I T Y. H I G H I M P A C T.

HTML pages have potential

HTML Figures->high res Tables-static

Related material

Enhanced objects (WEOs)

A C S P U B L I C A T I O N S

H I G H Q U A L I T Y. H I G H I M P A C T.

WEOs in HTML enhance understanding

A C S P U B L I C A T I O N S

H I G H Q U A L I T Y. H I G H I M P A C T.

Podcasts are popular

Recorded monthly with each issue Special announcements (ex. PubMed inclusion) Community features Interviews with Authors

Download through website and iTunes & monitor usage through Feedburner.

What we learned: Appeal to diverse audience Educate

• International followers use it to learn vocabulary Build Authorship base

A C S P U B L I C A T I O N S

H I G H Q U A L I T Y. H I G H I M P A C T.

What we learned on the content side

Help the reader Make connection Understand the content

Help authors Highlight their paper Enhance their paper with WEOs Give them easy and free tools to make their work shine

Everyone benefits

A C S P U B L I C A T I O N S

H I G H Q U A L I T Y. H I G H I M P A C T.

Keeping an eye on the community

Open web-only features Everyone can read Must register to contribute ~20 new registrants/month

Access 41% Ask The Expert 33% WIKI

Traffic less than to PDF but sometimes comparable to traffic to HTML

Access and participation are spotty WHY?

A C S P U B L I C A T I O N S

H I G H Q U A L I T Y. H I G H I M P A C T.

Why don’t people participate?

Not enough action & adventure Vacation

End of semesters so audience leaves and doesn’t rediscover us Very few click-throughs from eTOC When traffic to PDFs increases, traffic to community increases

Journal content becomes subscription-only Discovery issue

Specific issues Ask the Expert

• Topics not interesting?• Expert not as engaging?

WIKI

• Readers not familiar with WIKIS

A C S P U B L I C A T I O N S

H I G H Q U A L I T Y. H I G H I M P A C T.

Learn from others

“We now know that wikis can't be trusted for important, contentious areas of truthiness like politics, news, history, or any place where there's a difference of opinion about the facts, but it can still be ideal for semi-closed environments with outside means of support.” (Slashdot)

A C S P U B L I C A T I O N S

H I G H Q U A L I T Y. H I G H I M P A C T.

Successful community

Review #1

Pre review

Review #2

Final Dec.

Do their job in a

closed environment (Paragon Plus)

A C S P U B L I C A T I O N S

H I G H Q U A L I T Y. H I G H I M P A C T.

Different perspectives impact participation in communities

Professors

I don’t have time to contribute

Who’s contributing this content?

How will this help my career? (Credit & reward)

My students shouldn’t waste their time on this

Work, don’t surf

Students

Have the time to surf (perception!?)

contribute to collective

Will this help my career? I don’t want to look ignorant

in front of my colleagues

Is it fun?

Work & Surf

A C S P U B L I C A T I O N S

H I G H Q U A L I T Y. H I G H I M P A C T.

WIKISpots-an online journal club

Suggestion from Editor-Expand Spotlight section on the web and summarize all chemical biology literature.

Ask the community to do it Provide guidelines Give an incentive

• Publication

• Free subscription

Do their job in an open environment with opportunity to improve their science/career

A C S P U B L I C A T I O N S

H I G H Q U A L I T Y. H I G H I M P A C T.

What ACS CB learned

Important to evaluate audience Consider what matters to the generations

Give “them” what they want quality/useful content Help them find/relate/digest information Provide resources to enhance visibility of their work Help them become part of the group

Evaluate if they use it Why or why not

Retool and try again “Just because it worked/didn’t work on one web page doesn’t mean that

it will work/not work on another”

Q: Should community features be linked to journal content?Q: Do all groups of scientists need communities?

A C S P U B L I C A T I O N S

H I G H Q U A L I T Y. H I G H I M P A C T.

Our unknown audience

Need quality/useful content Help with finding/relating information Ways to understanding/digesting complex information Resources to enhance visibility of their work Ways to become part of the group