experience evolve engage - licensed to create · gelish® maeling parrish hermitage a: gelish®...

E X P E R I E N C E + E V O L V E + E N G A G E

Visit LICENSEDTOCREATE.COM for more show details and class info.

GAYLORD OPRYLAND RESORT & CONVENTION CENTER

NASHVILLE, TN | MARCH 15–16

SUNDAY: 9 AM - 6 PM MONDAY: 9 AM - 4 PM

CLASSES AND ARTISTS ARE SUBJECT TO CHANGE. VISIT LICENSEDTOCREATE.COM FOR THE MOST UPDATED INFO.EXHIBITORS ARE SUBJECT TO CHANGE. VISIT LICENSEDTOCREATE.COM FOR THE MOST UPDATED INFO.

#MYDENTITYCHEEKWOOD C:

DISCOVER YOUR #MYDENTITYExperience this interactive class to discover

#mydentity and how to recreate Guy Tang’s unique

formulas in your own salon. Plus, discover how to

successfully incorporate his line into your backbar.

SUN: 11:00 A.M. - 12:00 P.M. MON: 10:00 A.M. - 11:00 A.M.

ACTIIV HAIR SCIENCEBELLE MEADE A/B:

STOP RUNNING FROM HAIR LOSSJARED REYNOLDS

The topic NO one wants to talk about—Hair loss.

After this class, you will have the knowledge to

help your clients reach their goals and learn how

ACTiiV can help.

SUN: 9:30 A.M. - 10:30 A.M.

SUN: 2:00 P.M. - 3:00 P.M.

MON: 9:00 A.M. - 10:00 A.M.

MON: 1:30 P.M. - 2:30 P.M.

AMELIA FUGITT @AMELIAHAIRMAKEUP

EXPERIENCE AREA - TENNESSEE BALLROOM C: HOW-TO: PLATINUM CARDCOSMO PROF® ARTISTIC TEAM

AMELIA FUGITT | @AMELIAHAIRMAKEUP

Educating on the fundamentals of color, with an

advanced approach. Live experiments to show

how to properly work with color and developers

according to your client’s canvas.

SUN: 12:30 P.M. - 1:30 P.M.

SUN: 4:45 P.M. - 5:45 P.M.

MON: 2:30 P.M. - 3:30 P.M.

AMERICAN CREW®BOOTH: AMERICAN CREW BARBERSHOP:

BE A MASTER OF MEN’S GROOMINGBecome a grooming master with American Crew!

Discover 10 modern and classic looks developed to

meet men’s needs and their individual style.

CONTINUOUS BOOTH DEMOS

ANDIS®DAVIDSON A:

ANDIS FLUID SERIES TRENDSJASON POTCHEN

High fashion meets cutting edge techniques. Learn

how to create effortless fades, crops and fierce face-

framing on any gender with Andis.

SUN: 12:30 P.M. - 1:30 P.M. MON: 10:30 A.M. - 11:30 A.M.

AQUAGE®HERMITAGE C: “THE ART OF NATURAL

TEXTURE” STYLING AND FINISHINGLearn Aquage's best practices of enhancing

or transforming natural textured hair. A solid

foundation of tools and techniques that gives

confidence to care for all hair types and textures!

SUN: 11:00 A.M. - 12:00 P.M. MON: 9:00 A.M. - 10:00 A.M.

BOOTH: “THE ART OF NATURAL TEXTURE”

STYLING AND FINISHINGLearn Aquage’s best practices of enhancing

or transforming natural textured hair. A solid

foundation of tools and techniques that gives

confidence to care for all hair types and textures!

SUN: 11:00 A.M. - 12:00 P.M.

SUN: 2:00 P.M. - 3:00 P.M.

SUN: 5:00 P.M. - 6:00 P.M.

MON: 11:00 A.M. - 12:00 P.M.

MON: 2:00 P.M. - 3:00 P.M.

ARDELL®BELLE MEADE C/D:

ACHIEVE PERFECT ARCHES AND LASH

LIKE A PRO WITH ARDELLSay yes to flawless brows and lashes. Learn exclusive

techniques to expertly and effortlessly sculpt, shape

and fill brows, and apply strip and individual lashes.

SUN: 9:30 A.M. - 10:30 A.M.

SUN: 2:00 P.M. - 3:00 P.M.

MON: 9:00 A.M. - 10:00 A.M.

MON: 1:30 P.M. - 2:30 P.M.

AVLON®BELLE MEADE A/B:

CUTTING AND STYLING RELAXED AND

NATURAL TEXTURED HAIRTransform your services for natural and relaxed

hair. Take our techniques out for a spin with

cutting, shaping and styling techniques based

on head shape.

SUN: 11:00 A.M. - 12:00 P.M. MON: 3:00 P.M. - 4:00 P.M.

BELLE MEADE A/B:

THE ARTISTRY AND SCIENCE OF

SAME-DAY COLORING AND RELAXINGA relaxer plus color can equal success. Learn how

Avlon’s FiberGuard Serum lets you do both chemical

services in the same day on clients.

SUN: 3:30 P.M. - 4:30 P.M.

BELLE MEADE A/B: BOB EVOLUTION!Learn the techniques and the art of cutting. Avlon

Platform Artists will demonstrate cutting the classic

bob and its symmetrical evolution using clippers,

shears and razors.

MON: 10:30 A.M. - 11:30 A.M.

BABYLISSPRO®BOOTH: TEXTURAL TRANSFORMATIONSTake on texture! BaBylissPRO® shows you

voluminous waves, sleek styles and transformative

tools that turn heads and go from everyday to the

red carpet.

SUN: 11:00 A.M. - 12:00 P.M.

SUN: 2:00 P.M. - 3:00 P.M.

SUN: 5:00 P.M. - 6:00 P.M.

MON: 9:30 A.M. - 10:30 A.M.

MON: 12:30 P.M. - 1:30 P.M.

BARBEROLOGY™ BY BABYLISSPRO®

BOOTH: CONFIDENCE WITH CLIPPERSChange up your approach to clippers.

From fading, tapering, edge-ups, designs,

undercuts and beards, take your cutting

techniques to the next level with BaBylissPRO®.

SUN: 9:30 A.M. - 10:30 A.M.

SUN: 12:30 P.M. - 1:30 P.M.

SUN: 3:30 P.M. - 4:30 P.M.

MON: 11:00 A.M. - 12:00 P.M.

MON: 2:00 P.M. - 3:00 P.M.

CHRISTINE DIBENEDETTOCHRISTINE DIBENEDETTO | @CHRISSYDBIGLIFE

TENNESSEE BALLROOM C:

HELP YOUR CLIENTS DEAL WITH THIN HAIRFeel more confident approaching the subject of

thinning hair and increase revenue by being able to

address this touchy subject. Improve their lives and

improve your business.

SUN: 9:30 A.M. - 10:30 A.M. MON: 9:00 A.M. - 10:00 A.M.


BE A MARKET LEADER: CREATING

SPECIALTIES IN YOUR SALONThis class will help you increase revenue and

set yourself apart. Define your specialties and

become a market leader to increase cash flow

and be confident.

SUN: 3:30 P.M. - 4:30 P.M. MON: 1:30 P.M. - 2:30 P.M.

CND®HERMITAGE A: CND ART-RAGEOUSWe’ll focus on two trendy techniques to make you

feel ever so artful. Learn embellishing techniques,

featuring Swarovski® crystals with CND™ SHELLAC™

Gel Polish and BRISA™ Gel.

SUN: 11:00 A.M. - 12:00 P.M.

SUN: 5:00 P.M. - 6:00 P.M.

MON: 10:30 A.M. - 11:30 A.M.

HERMITAGE A: SKILL BOOSTER:

RETENTION+™ LIQUID & POWDERProven to turn a nail bitten into a nail masterpiece!

Boost your techniques with hands-on training and gain

the confidence you need to be your salon’s L&P Pro.

SUN: 2:00 P.M. - 3:00 P.M. MON: 1:30 P.M. - 2:30 P.M.

DAISY "DAZE" HENSON @CURLYHAIRDAZE

EXPERIENCE AREA - TENNESSEE BALLROOM C: CURL EXCLUSIVE - CUTTING

TEXTURE WITH MOVEMENT & CONFIDENCECOSMO PROF® ARTISTIC TEAM

DAISY "DAZE" HENSON | @CURLYHAIRDAZE

Get Daze's insider techniques—dry-cutting curls in

their natural state, creating amazing shapes and

insane volume. Daze will demonstrate styling tips

and her simple “Kinetic” Cutting Technique that

will change the way you cut curly hair.

SUN: 9:30 A.M. - 10:30 A.M.

SUN: 2:00 P.M. - 3:00 P.M.

MON: 1:00 P.M. - 2:00 P.M.

DEVACURLBOOTH: INSIDE THE CUTCurl specialists are needed more than ever!

Get the scoop on cutting and caring for curly hair

the DevaCurl way and see the famous DevaCut.


EMPOWERING YOU®AMY CARTER | @EMPOWERINGYOUCONSULTING

TENNESSEE BALLROOM B:

BLUEPRINT TO SIX-FIGURESFreedom, finances & five-star service—attract

high-paying clients to boost profits into six-figures

with five tested tips.

SUN: 11:00 A.M. - 12:00 P.M.


MONEY-MAKING MACHINEThis session gives you: a guide to profits,

a roadmap to profitability and secrets to making

more by working less with a profitable team.

SUN: 2:00 P.M. - 3:00 P.M. MON: 1:30 P.M. - 2:30 P.M.


CREATING THE CAREER AND LIFE YOU

DESERVE [FOR STUDENTS & NEW PROFESSIONALS]

In this class you will learn to avoid the top 3

mistakes made by service providers, how to

attract high paying clients, fast and easy steps

to higher tickets.

MON: 10:30 A.M. - 11:30 A.M.

FAROUK SYSTEMS CHI® & BIOSILK

BOOTH: IDENTIFY COLOR COLLECTION:

COLOR, CUT & STYLELearn fast & easy color techniques with the

IDENTIFY Collection- an array of colors, cuts &

styles. Let us help you grow your business and

create CHI gorgeous hair.


GELISH®MAELING PARRISH

HERMITAGE A: GELISH® DIP:

DIP YOUR WAY TO GORGEOUS NAILS!Join a Harmony Educator to learn the fast and

easy French, one-color application and the ombre.

Gelish Dip will give you outstanding durability with

over 120 colors!

SUN: 9:30 A.M. - 10:30 A.M.

SUN: 3:30 P.M. - 4:30 P.M.

MON: 9:00 A.M. - 10:00 A.M.

MON: 3:00 P.M. - 4:00 P.M.

HERMITAGE A: GELISH® POLYGEL:

LIGHTER. STRONGER. EASIER.Join a Harmony Educator and take back control

of your enhancement product! Learn astonishingly

simple, chase-free, flawless salon applications.

SUN: 12:30 P.M. - 1:30 P.M. MON: 12:00 P.M. - 1:00 P.M.

GIGI®BELLE MEADE C/D:

BUILD YOUR GIGI® BROW BUSINESSMaster bold brows to build your brow business!

Learn 5 easy steps to ultimate brows and proper

shape and definition with GiGi’s NEW Brow Bar.

SUN: 11:00 A.M. - 12:00 P.M. MON: 10:30 A.M. - 11:30 A.M.

BELLE MEADE C/D:

DETOX WHILE YOU WAX WITH GIGI®Wax meets skincare for an enhanced experience!

GiGi’s NEW dual-purpose Charcoal Detox Hard Wax

removes unwanted hair and unclogs pores for the

perfect detox regimen.

SUN: 3:30 P.M. - 4:30 P.M. MON: 3:00 P.M. - 4:00 P.M.

JOHNNY B.®DAVIDSON A: GET TECHNICAL:

ADVANCED CLIPPER CUTTINGALEXIS RIVERA

In-depth instruction by veteran Johnny B. educators

ensures that participants walk away with an

enhanced knowledge of the skills required for

today’s grooming trends.

SUN: 9:30 A.M. - 10:30 A.M.

SUN: 4:00 P.M. - 5:00 P.M.

MON: 9:00 A.M. - 10:00 A.M.

MON: 1:30 P.M. - 2:30 P.M.

KENRA PROFESSIONAL®HERMITAGE C: FORWARD MOMENTUM

COLLECTION: COLOR, CUT & STYLEOLIVER SHORTALL, KJ MURPHY

Come be inspired by our Forward Momentum

Collection! Learn how the looks were created from

color, to cut to finish!

SUN: 9:30 A.M. - 10:30 A.M. MON: 10:30 A.M. - 11:30 A.M.

HERMITAGE C:

KENRA PLATINUM SIGNATURE STYLINGKELLY HUMPHREYS, BRITTANY GILLESPIE

Learn classic and trending looks in this class by

Kenra Platinum. You will learn how to create your

Signature Style for the salon or runway!

SUN: 2:00 P.M. - 3:00 P.M.

KEON WASHINGTON @KEONTHEBARBER

BARBER STAGE: MULTI-TEXTURAL MEN’S

HAIR: CREATING STYLESCOSMO PROF® ARTISTIC TEAM

KEON WASHINGTON | @KEONTHEBARBER

Learn how to deal with and create styles with multi-

textural hair. We will focus on helping you become

familiar with these hair types and styling options.

SUN: 11:30 A.M. - 12:30 P.M. MON: 9:30 A.M. - 10:30 A.M.

SCHEDULEEDUCATION

CLASSES AND ARTISTS ARE SUBJECT TO CHANGE. VISIT LICENSEDTOCREATE.COM FOR THE MOST UPDATED INFO.EXHIBITORS ARE SUBJECT TO CHANGE. VISIT LICENSEDTOCREATE.COM FOR THE MOST UPDATED INFO.

@LALASUPDOSEXPERIENCE AREA - TENNESSEE BALLROOM C:

I DO: BRIDAL AND BRAIDED STYLINGLALA CHIHAIA | @LALASUPDOS

Explore the romantic, lucrative world of weddings.

Say “I Do” to Lala’s innovative bridal techniques and

feel confident in your updo abilities.

SUN: 11:00 A.M. - 12:00 P.M. MON: 11:30 A.M. - 12:30 P.M.

MALIBU C®HERMITAGE D: 911: HAIR EMERGENCY!These simple solutions for common color

catastrophes will help you prevent future 911 hair

emergencies and revive traumatized hair, giving you

back your color confidence.

SUN: 11:00 A.M. - 12:00 P.M. MON: 9:00 A.M. - 10:00 A.M.

HERMITAGE D: THE ARCHITECTURE OF

CORRECTIVE COLORDevelop the fundamental skills to take the

frustration out of corrective color. Learn how

to design, prepare, construct and maintain your

color in any situation.

SUN: 3:30 P.M. - 4:30 P.M. MON: 1:30 P.M. - 2:30 P.M.

OLAPLEX®TENNESSEE BALLROOM B: OLAPLEX 101 AND BEYONDWe’ll start with the basics and work through the

whole line. See how OLAPLEX will open the door

for servicing clients that have compromised hair.

SUN: 9:30 A.M. - 10:30 A.M. MON: 9:00 A.M. - 10:00 A.M.


TEXTURE DYNAMICS WITH OLAPLEXThis seminar will explore the differences and

nuances on choosing which service will best fit your

client’s needs and how OLAPLEX fits in.

SUN: 12:30 P.M. - 1:30 P.M. MON: 12:00 P.M. - 1:00 P.M.


NO EXCUSE BUSINESS BUILDING

SPONSORED BY OLAPLEXJOE SANTY

We’ll cover practical and usable ideas on service,

advertising, growth and marketing with OLAPLEX.

Plan to enhance your income and career with the

help of OLAPLEX.

SUN: 3:30 P.M. - 4:30 P.M. MON: 3:00 P.M. - 4:00 P.M.

ORLYTRACY VINSON | @MOBILEMANICURIST

CHEEKWOOD B: ORLY BUILDER IN A

BOTTLE WORKSHOP + BRIDAL ART*Build natural-looking extensions in a fraction of the

time with no stickiness or acrylic smell! Learn forms

application, filing and shaping & art techniques

focusing on bridal aesthetics.

SUN: 1:00 P.M. - 5:00 P.M.

* This class requires a separate $125.00 ticket, please visit licensedtocreate.com to purchase.

CHEEKWOOD B: ORLY BUILDER IN A

BOTTLE WORKSHOP*Build beautiful, natural-looking nail extensions

without sticky gels and smelly acrylics! Learn skills

for nail prep, forms application, filing and shaping &

removal techniques.

MON: 10:00 A.M. - 12:30 P.M.

* This class requires a separate $99 ticket, please visit licensedtocreate.com to purchase.

PAUL MITCHELL®MAHOGANY PLAUT, BROOKLYN CARDENAS, RYAN BELMONTE

BOOTH: #PAULMITCHELLCOLORCelebrating 40 years of People, Product and Planet.

A sustainably-minded booth with legacy education

and show-exclusive product savings.

SUN: 9:30 A.M. - 10:30 A.M.

SUN: 2:00 P.M. - 3:00 P.M.

MON: 9:30 A.M. - 10:30 A.M.

MON: 1:45 P.M. - 2:45 P.M.

BOOTH: #PAULMITCHELLSTYLECelebrating 40 years of People, Product and Planet.



SUN: 11:00 A.M. - 12:00 P.M.

SUN: 3:30 P.M. - 4:30 P.M.

MON: 11:00 A.M. - 12:00 P.M.

MON: 3:00 P.M. - 4:00 P.M.

BOOTH: #PAULMITCHELLGROOMINGCelebrating 40 years of People, Product and Planet.



SUN: 12:30 P.M. - 1:30 P.M.

SUN: 5:00 P.M. - 6:00 P.M.

MON: 12:15 P.M. - 1:15 P.M.

PRODUCT CLUB®HERMITAGE D: PERFECTING YOUR

BALAYAGE AND HIGHLIGHTING SKILLSLearn when to choose balayage or foiling.

Perfect your application techniques for

extraordinary blondes, dimensional brunettes

and radiant readheads.

SUN: 12:30 P.M. - 1:30 P.M.

SUN: 5:00 P.M. - 6:00 P.M.

MON: 10:30 A.M. - 11:30 A.M.

MON: 3:00 P.M. - 4:00 P.M.

REDAVID SALON PRODUCTSBELLE MEADE A/B:

ON TREND: LOOK & LEARN NEXT

SEASON’S STYLES NOWTrends are always evolving—what’s in and what’s

out? Review the hairstyles that are on the way out

and the trends you need to master NOW!

SUN: 12:30 P.M. - 1:30 P.M.

SUN: 5:00 P.M. - 6:00 P.M.

MON: 12:00 P.M. - 1:00 P.M.

REFECTOCILBELLE MEADE C/D:

REFECTOCIL TINT, LASH LIFT & LASH CURLLearn about the hottest new lash & brow

services: brow tinting, lash lift & classic lash curl.

Get techniques and master tips & tricks for perfect

lash and brow styling.

SUN: 12:30 P.M. - 1:30 P.M.

SUN: 5:00 P.M. - 6:00 P.M.

MON: 12:00 P.M. - 1:00 P.M.

RUSK®HERMITAGE C: “CHASING SUMMER”

BLONDING TECHNIQUESThe full range of Rusk blonding tools in a wide range

of levels and tones! Gain confidence in creating

today’s most requested blonde looks!SUN: 9:30 A.M. - 10:30 A.M.

SUN: 12:30 P.M. - 1:30 P.M.

SUN: 3:30 P.M. - 4:30 P.M.

MON: 9:30 A.M. - 10:30 A.M.

MON: 1:30 P.M. - 2:30 P.M.

SATIN SMOOTHCHEEKWOOD A: HEAD TO TOE WAXING

WITH SATIN SMOOTH LUXURY WAX Let’s launch your best waxing year yet! Offer clients

customized, lasting pro hair removal with our

luxurious waxes. Deliver consultation, sanitation and

complete skin treatments for soft, smooth skin.

SUN: 9:30 A.M. - 10:30 A.M. MON: 9:00 A.M. - 10:00 A.M.

SATIN SMOOTHCHEEKWOOD A:

BOOST YOUR BOTTOM-LINE WITH

LUXURY BRAZILIAN WAXINGADVANCED TECHNIQUES | BEGINNERS WELCOME

Pain-free and superior–that’s the Satin Smooth® way!

Explore Brazilian waxing, our luxury collection and

hard, soft and thin-film wax to build profits.

SUN: 2:00 P.M. - 3:00 P.M. MON: 1:30 P.M. - 2:30 P.M.

SCHWARZKOPF PROFESSIONAL

BOOTH:

DISCOVER SCHWARZKOPF PROFESSIONALROSSA JURENAS

Be inspired by IGORA ROYAL with Earthy Clay and

Ashy Cedar ranges of sophisticated browns.

Dive into creating multifaceted tones with

our NEW IGORA ROYAL shades!

SUN: 10:00 A.M. - 11:00 A.M.

SUN: 12:00 P.M. - 1:00 P.M.

SUN: 2:00 P.M. - 3:00 P.M.

SUN: 4:00 P.M. - 5:00 P.M.

MON: 10:00 A.M. - 11:00 A.M.

MON: 12:00 P.M. - 1:00 P.M.

MON: 2:00 P.M. - 3:00 P.M.

@SUCCESSADDICTDANNY AMORIM | @SUCCESSADDICT

BARBER STAGE:

LET’S GET TAPERED & FADEDTake your fading & tapering to the next level!

Learn the latest techniques from Danny Amorim

(aka "SuccessAddict") for temple and nape tapers,

low fades and more.

SUN: 10:00 A.M. - 11:00 A.M.

BARBER STAGE:

BEARDS... THEY GROW ON YOULearn in depth from sculpting and trims,

to blending and building a connection from

the haircut to the Beard—and, of course, the

aftercare and Beard Maintenance.

MON: 2:00 P.M. - 3:00 P.M.

THE BEN MOLLIN PROJECTBEN MOLLIN | @THEBENMOLLINPROJECT

TENNESSEE BALLROOM A:

THE EMPOWERMENT PROJECTEmpower your life and conquer toward success!

Join Ben as he guides you into the creative mind and

discover the tools you need to propel your career.

SUN: 12:30 P.M. - 1:30 P.M. MON: 12:00 P.M. - 1:00 P.M.

THE BEN MOLLIN PROJECTTENNESSEE BALLROOM A:

THE ART OF COMMUNICATIONPerfect your verbal tools and stand out as a

competent conversationalist. Discover the

resources and confidence to speak, sell and

engage in any situation.

SUN: 5:00 P.M. - 6:00 P.M.

TRIONICS®SARAI SPEER | @THEPLATINUMGIRAFFE

HERMITAGE D:

NEXT LEVEL COLOR & BALAYAGE WITH

ENZYME DEVELOPERSGain better color results with far less damage!

From basic color to balayage, learn about

enzyme developers and new techniques to

grow your business.

SUN: 9:30 A.M. - 10:30 A.M.

SUN: 2:00 P.M. - 3:00 P.M.

MON: 12:00 P.M. - 1:00 P.M.

EXPERIENCE AREA - TENNESSEE BALLROOM C:

3D COLOR & BALAYAGESarai Speer unveils her newest artistic approach to

creating breathtaking blondes with her Undermelt

technique. Inspired by the Italian painting style

of chiaroscuro (light and dark), she combines an

efficient road map with precision lifting and blended

saturation, to create depth, contrast and drama for

the most heart-stopping, dimensional blondes.

MON: 10:00 A.M. - 11:00 A.M.

TWISTED FRINGE™ HERMITAGE B:

EXTENSIONS CERTIFICATION CLASSGet Twisted Fringe certified! Discover how to install,

blend, maintain and remove tape-in extensions.

Imagine installing a full head of extensions in

just 30 minutes!

SUN: 12:30 P.M. - 3:00 P.M. MON: 10:30 A.M. - 1:00 P.M.

* This class requires a separate $99 ticket, please see Twisted Fringe booth for more details and space availability. Limited 25 spots available per certification class.

BOOTH: TWISTED FRINGE TAPE

EXTENSIONS BOOTH DEMOSExperience revolutionary Twisted Fringe Tape

Extensions! Learn to install, troubleshoot, maintain

and market extensions. Explore before-and-after

shots, pricing and adding volume and longer length.


WAHL®JAMIE DIGRAZIA, ALESSANDRO COMAI

DAVIDSON A:

THE WAHL 2020 COLLECTIONInspired by fashion pulled from the runways

of fashion week. Wahl’s Education and Artistic

Team combines the art of clipper cutting with

high men’s fashion.

SUN: 11:00 A.M. - 12:00 P.M. MON: 12:00 P.M. - 1:00 P.M.

DAVIDSON A: THE WAHL GENTLEMANLearn the most common and requested gentlemen's

haircuts. Wahl Team Members will demonstrate how

to use our latest and most innovative tools to create

men’s haircuts.

SUN: 2:00 P.M. - 3:00 P.M. MON: 3:00 P.M. - 4:00 P.M.

WOODY'SCHEEKWOOD A:

THE ART OF BLENDING CRAFTMANSHIP

AND STYLE THE WOODY'S WAYExecute a perfect haircut and style the Woody's way.

Whether working with shears, clippers or any tool

combo, deliver results with Woody's experts.

SUN: 12:30 P.M. - 1:30 P.M.

SUN: 5:00 P.M. - 6:00 P.M.

MON: 12:00 P.M. - 1:00 P.M.

XFUSIONCHEEKWOOD A: THINNING HAIR:

SCIENCE + NUTRITION + COSMETICSHair loss is a rapidly growing epidemic. We will

review the science and solutions that are available to

stylists while incorporating business-building tips for

retail success.

SUN: 11:00 A.M. - 12:00 P.M.

SUN: 3:30 P.M. - 4:30 P.M.

MON: 10:30 A.M. - 11:30 A.M.

MON: 3:00 P.M. - 4:00 P.M.

ZOE BELISLE-SPRINGERZOE BELISLE_SPRINGER | @Z_ELSPRING

TENNESSEE BALLROOM A: WHAT COMES

FIRST: BRANDING OR MARKETINGUnderstand the value of building a strong brand

and why marketing without a strong brand doesn’t

set you up for growth and how marketing can help

communicate your salon’s vision.

SUN: 11:00 A.M. - 12:00 P.M. MON: 10:30 A.M. - 11:30 A.M.

TENNESSEE BALLROOM A: TELL ME

ABOUT YOUR RETENTION & I’LL TELL YOU

ABOUT YOUR BRANDUnderstand what first-time client retention entails

and why you should track it. Discover what FTCR

values reveal about your brand. Get five client

retention strategies.

SUN: 2:00 P.M. - 3:00 P.M. MON: 3:00 P.M. - 4:00 P.M.

HERMITAGE C: “OWN YOUR TONE”

COLOR PLACEMENT TECHNIQUES Create signature looks using the full Rusk color

palette! Discover how to approach creative or

corrective color with confidence and

consistency using Rusk tools and techniques!SUN: 3:30 P.M. - 4:30 P.M. MON: 12:00 P.M. - 1:00 P.M.

BOOTH: “OWN YOUR TONE”

COLOR PLACEMENT TECHNIQUES Create signature looks using the full Rusk color

palette! Discover how to approach creative or

corrective color with confidence and consistency

using Rusk tools and techniques!


BOOTH: “CHASING SUMMER” BLONDING

TECHNIQUESThe full range of Rusk blonding tools in a wide

range of levels and tones! Gain confidence in

creating today’s most requested blonde looks!


D4

M2

G

I J

Level 2 (Convention Center)

Tennessee Section Tennessee Ballroom A-E Tennessee Lobby & Reg Desk

C

Presidential Section Presidential Ballroom A-E Presidential Chamber A & B Presidential Lobby & Reg Desk

D

Governor’s Section Governor’s Ballroom A-E Governor’s Chamber A-E

E

Delta Section Delta Ballroom A-D Delta Ballroom Lobby & Reg Desk

F

Level 0 (Convention Center)

Ryman Ballroom A-F Below the Tennessee Section

G

Ryman Studios A-R Below the Tennessee Section

H

Ryman Exhibit Hall B1-B6 Below the Presidential Section

I

Ryman Exhibit Hall C1 & C2 Below the Delta Section

J

Level M (Convention Center)

Presidential Mezzanine Jackson A-F

Lincoln A-E Presidential Boardroom A & B Washington A & B

A Delta Mezzanine Bayou A-E

Canal A-E

B

D4

AB

D4

P1

P1

P1

C

D

E

F

H

Does Not Connect

Does Not Connect

Delta Island

Level M (Magnolia Mezzanine)

Delta Island A-FDelta Island Boardroom

Belle Meade A-DBelmont A-CCheekwood A-HDavidson A-DHermitage A-EMagnolia BallroomMagnolia Boardroom A & B

CLASSROOM MAP CLASSROOM DIRECTORY #MyDentity ...................................Cheekwood C

ACTiiV .........................................Belle Meade AB

Amelia Fugitt .............. Tennessee Ballroom C

Amy Carter ...................Tennessee Ballroom B

Andis Company ...............................Davidson A

Aquage | Rusk ................................Hermitage C

Ardell ..........................................Belle Meade CD

Avlon ...........................................Belle Meade AB

Ben Molin...................... Tennessee Ballroom A

Christine DiBenedetto ................ Tennessee Ballroom A

CND ................................................... Hermitage A

Daisy Henson .............. Tennessee Ballroom C

Danny Amorim ............................. Barber Stage

Gelish + Morgan Taylor .............. Hermitage A

GiGi | Clean & Easy ................Belle Meade CD

Johnny B. Hair Care .......................Davidson A

Kenra Professional ........................Hermitage C

Laura "Lala" Chihaia ........................... Tennessee Ballroom C

Malibu C ........................................... Hermitage D

OLAPLEX ......................Tennessee Ballroom B

Orly ..................................................Cheekwood B

Product Club .................................. Hermitage D

REDAVID Haircare .................Belle Meade AB

Refectocil ..................................Belle Meade CD

Satin Smooth ...............................Cheekwood A

Schwarzkopf Professional ........................... 714

Trionics ............................................. Hermitage D

Twisted Fringe ................................Hermitage B

VIP Room .........Tennessee Ballroom D/E

Wahl Clippers ...................................Davidson A

XFusion ..........................................Cheekwood A

Zoe Springer ............... Tennessee Ballroom A

EXHIBIT HALL MAP EXHIBIT HALL DIRECTORY

101

SalonDesignCenter

102

sʼevetSffutS loo

C

108

111Fusion Spa

115

127

139

145

DonnaBella

153

Value Center

203

Collins

211

20'Dennis

238

2Blond

239

BeautyLove

241Jatai

245

Halocouture

303

Gelish +MorganTaylor

309

20'

nwor

Chsur

B

315

nitaShtoo

mS

319

naelC/i

GiG

ysaE &

327

329Cirepil

333

sidnA

ynapmo

C

338

Oster

339

eD nia

BerreT

340Wahl

345

Blackpants

403

OlaplexINC

408

20'

ebaB

hsaL

409

ylrO

414

lledrA

ynapmo

C

415

DN

C

418

forPomso

Cra

B yalP

423

LadiesHair &

426 427

tiderC

htooB

428Earthly

432

riaH

GA

433

C ubilaM

438

egdE roloC

eracriaH

439

SexyHair

447Crystal Works

453

Barber Stage

503

TwistedFringe

508

ekaB ekaF 509

Avlon

514

tekcirC

515

JohnnyB. HairCare

522

HappyFeet

526 527

AmericanCrew

528Xfusion

532

tcudorPbul

C

539

DevaCurl

547Elegance

603

OliviaGarden

710

Actiiv

711Redavid

714

SCHWARZKOPF PROFESSIONAL

726

740

FaroukSystems CHI

& BioSilk

752

s'ydooW

756

758

Razors

811PBA

Entrance

Dynamix

Smockers

Graham RefectoCilRefectoCil Trionics

2 Blondes Apparel ................................................... 240

ACTiiV .......................................................................... 710

AG Hair .........................................................................432

American Crew .......................................................... 527

Andis Company .........................................................333

Aquage | Rusk ..............................................................115

Ardell ............................................................................ 414

Avlon............................................................................ 509

Babe Lash .................................................................. 408

BaBylissPRO | Barberology ...................................726

Bain De Terre ..............................................................339

Barber Stage .....................................................453

Beauty Bag .................................................. Hall C1

Beauty Love ................................................................239

Blackpants ..................................................................345

Cirepil ...........................................................................329

CND ................................................................................415

Collins ...........................................................................203

Color Edge ..................................................................438

Credit Booth ......................................................427

Cricket ...........................................................................514

Crown Brush .............................................................. 309

Crystal Works .............................................................447

Dennis Bernard ............................................................211

Deva Curl .....................................................................539

Donna Bella .................................................................145

Dynamix Shear Sharpening ...................................756

Earthly Body ..............................................................428

Elegance ......................................................................547

Fake Bake ................................................................... 508

Farouk Systems Chi & Biosilk ................................740

Fusion Spa .....................................................................111

Gelish | Morgan Taylor .............................................303

GiGi | Clean & Easy ....................................................319

Graham Beauty .......................................................... 327

Halocouture ................................................................245

Happy Feet ................................................................. 522

Jatai International ......................................................241

Johnny B. Hair Care ..................................................515

Ladies Hair & Accessories ......................................423

Malibu C .......................................................................433

OLAPLEX .................................................................... 403

Olivia Garden ............................................................ 603

Orly .............................................................................. 409

Oster .............................................................................338

Package Check .................................................. 152

Paul Mitchell ................................................................ 127

Play Bar ................................................................418

Product Club .............................................................. 532

Professional Beauty Association ............................811

REDAVID Haircare ......................................................711

Refectocil ....................................................................426

Salon Design Center ........................................ 101

Satin Smooth...............................................................315

Schwarzkopf Professional .......................................714

Sexy Hair .....................................................................439

Shear Saver ................................................................. 758

Smockers .....................................................................238

Steve's Cool Stuff ......................................................102

Trionics .........................................................................526

Twisted Fringe ...........................................................503

Value Center ....................................................... 153

VIP Room.................... Tennessee Ballroom D/E

Wahl Clippers ............................................................ 340

Woody's ....................................................................... 752

XFusion ........................................................................528

EXHIBITORS ARE SUBJECT TO CHANGE. VISIT LICENSEDTOCREATE.COM FOR THE MOST UPDATED INFO. BEAUTY INDUSTRY PROFESSIONALS & STUDENTS ONLY. NO ONE UNDER THE AGE OF 16 IS ADMITTED ON THE SHOW FLOOR.

INSPIRED ZOE BELISLE-SPRINGER

ZOE BELISLE_SPRINGER | @Z_ELSPRING

TENNESSEE BALLROOM A: WHAT COMES

FIRST: BRANDING OR MARKETING

SUN: 11:00 A.M. - 12:00 P.M. MON: 10:30 A.M. - 11:30 A.M.


TELL ME ABOUT YOUR RETENTION

& I’LL TELL YOU ABOUT YOUR BRAND

SUN: 2:00 P.M. - 3:00 P.M. MON: 3:00 P.M. - 4:00 P.M.

OLAPLEX®JOE SANTY


NO EXCUSE BUSINESS BUILDING

SPONSORED BY OLAPLEX

SUN: 3:30 P.M. - 4:30 P.M. MON: 3:00 P.M. - 4:00 P.M.

PANELCOSMO PROF® ARTISTIC TEAM & GUEST ARTIST

EXPERIENCE AREA - TENNESSEE BALLROOM C:

STAYING HEALTHY FOR YOU AND YOUR CLIENTSIt’s time to make your health behind the chair a priority. Join the Cosmo Prof®

Artistic Team & Guest Artist for an in-depth discussion on how to manage the

emotional and mental strength needed to thrive in today’s salon environment.

No filter needed; this team is ready to take on your hard hitting questions to

help attendees become the best version of themselves.

SUN: 3:30 P.M. - 4:30 P.M.

THE BEN MOLLIN PROJECTBEN MOLLIN | @THEBENMOLLINPROJECT


THE EMPOWERMENT PROJECT

SUN: 12:30 P.M. - 1:30 P.M. MON: 12:00 P.M. - 1:00 P.M.


THE ART OF COMMUNICATION

SUN: 5:00 P.M. - 6:00 P.M.

EMPOWERING YOU®AMY CARTER


BLUEPRINT TO SIX-FIGURES

SUN: 11:00 A.M. - 12:00 P.M.


MONEY-MAKING MACHINE

SUN: 2:00 P.M. - 3:00 P.M. MON: 1:30 P.M. - 2:30 P.M.


CREATING THE CAREER AND LIFE YOU

DESERVE [FOR STUDENTS & NEW PROFESSIONALS]

MON: 10:30 P.M. - 11:30 A.M.

CHRISTINE DIBENEDETTO@CHRISSYDBIGLIFE


HELP YOUR CLIENTS DEAL WITH THIN HAIR

SUN: 9:30 A.M. - 10:30 A.M. MON: 9:00 A.M. - 10:00 A.M.


BE A MARKET LEADER: CREATING

SPECIALTIES IN YOUR SALON

SUN: 2:00 P.M. - 3:00 P.M. MON: 1:30 P.M. - 2:30 P.M.

ELEVATE YOUR BUSINESS IQ WITH CAREER-CHANGING ADVICE FROM INDUSTRY LEADERS

E X P E R I E N C E + E V O L V E + E N G A G E

ARTISTIC TEAM

AMELIA FUGITT@AMELIAHAIRMAKEUP

SPECIALTY: BLONDING & COLOR CORRECTIONS

KEON WASHINGTON@KEONTHEBARBER

SPECIALTY: BARBERING

DAISY "DAZE" HENSON@CURLYHAIRDAZE

SPECIALTY: CURL ARTIST

VISIT LICENSEDTOCREATE.COM FOR MORE SHOW DETAILS, CLASS AND ARTIST INFO.

@cosmoprofbeauty #licensedtocreate #nashvillefashionfocusFollow us for daily inspiration, product giveaways, plus the latest show news & beauty buzz!

No one under the age of 16 is admitted on the show floor. Beauty Industry Professionals and Students only. Forms of payment accepted on the show floor: cash and credit card only.

TRIONICS®3D COLOR & BALAYAGESARAI SPEER | @THEPLATINUMGIRAFFE

10:00 A.M. - 11:00 A.M.

@LALASUPDOSI DO: BRIDAL AND BRAIDED STYLINGLALA CHIHAIA | @LALASUPDOS

11:30 A.M. - 12:30 P.M.

@CURLYHAIRDAZECURL EXCLUSIVE - CUTTING TEXTURE WITH MOVEMENT & CONFIDENCEDAISY HENSON | @CURLYHAIRDAZE COSMO PROF® ARTISTIC TEAM

1:00 P.M. - 2:00 P.M.

@AMELIAHAIRMAKEUPHOW-TO: PLATINUM CARDAMELIA FUGITT | @AMELIAHAIRMAKEUP COSMO PROF® ARTISTIC TEAM

2:30 P.M. - 3:30 P.M.

@KEONTHEBARBERMULTI-TEXTURAL MEN’S HAIR: CREATING STYLESKEON WASHINGTON | @KEONTHEBARBER COSMO PROF® ARTISTIC TEAM

9:30 A.M. - 10:30 P.M.

JOHNNY B.®GET TECHNICAL: ADVANCED CLIPPER CUTTINGALEXIS RIVERA

11:00 A.M. - 12:00 P.M.

ANDIS®MASTERPIECEJASON POTCHEN

12:30 P.M. - 1:30 P.M.

@SUCCESSADDICTBEARDS... THEY GROW ON YOUDANNY AMORIM | @SUCCESSADDICT

2:00 P.M. - 3:00 P.M.

@CURLYHAIRDAZECURL EXCLUSIVE - CUTTING TEXTURE WITH MOVEMENT & CONFIDENCEDAISY "DAZE" HENSON | @CURLYHAIRDAZE COSMO PROF® ARTISTIC TEAM

9:30 A.M. - 10:30 A.M.

@LALASUPDOSI DO: BRIDAL AND BRAIDED STYLINGLALA CHIHAIA | @LALASUPDOS

11:00 A.M. - 12:00 P.M.


12:30 P.M. - 1:30 P.M.

@CURLYHAIRDAZECURL EXCLUSIVE - CUTTING TEXTURE WITH MOVEMENT & CONFIDENCEDAISY "DAZE" HENSON | @CURLYHAIRDAZE COSMO PROF® ARTISTIC TEAM

2:00 P.M. - 3:00 P.M.

PANELSTAYING HEALTHY FOR YOU AND YOUR CLIENTSCOSMO PROF® ARTISTIC TEAM & GUEST ARTIST

3:30 P.M. - 4:30 P.M.


4:45 P.M. - 5:45 P.M.

@SUCCESSADDICTLET’S GET TAPERED & FADEDDANNY AMORIM | @SUCCESSADDICT

10:00 A.M. - 11:00 A.M.

@KEONTHEBARBERMULTI-TEXTURAL MEN’S HAIR: CREATING STYLESKEON WASHINGTON | @KEONTHEBARBER COSMO PROF® ARTISTIC TEAM

11:30 A.M. - 12:30 P.M.

JOHNNY B.®GET TECHNICAL: ADVANCED CLIPPER CUTTINGALEXIS RIVERA

1:00 P.M. - 2:00 P.M.

BARBER COMPETITION HOSTED BY JOHNNY B.®2:30 P.M. - 3:15 P.M.

WINNER ANNOUNCED AT 3:30 P.M.

ANDIS®MASTERPIECEJASON POTCHEN

4:00 P.M. - 5:00 P.M.

SUNDAY SUNDAYMONDAY MONDAY

CUT & COLOR THE

EXPERIENCE AREA - TENNESSEE BALLROOM C

SHOW FLOOR: RYMAN HALL C1

experience evolve engage - licensed to create · gelish® maeling parrish hermitage a: gelish®...

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